Florida Department of Education
Curriculum Framework 
This program is daggered. Last year to report enrollment is 26-27. 
This has been replaced with Promotional Enterprise (8305000).

Program Title:	Promotional Enterprise 
Program Type:	Career Preparatory
Career Cluster:	Business Management and Administration

Secondary – Career Preparatory	
Program Number	8217100	
CIP Number	0552070302	
Grade Level	9-12	
Standard Length	5 credits	
Teacher Certification	Refer to the Program Structure section.	
CTSO	FBLA-PBL, BPA	
SOC Codes (all applicable)	15-1151 – Computer User Support Specialists 
27-1021 – Commercial and Industrial Designers
41-1011 – First-line Supervisors of Retail Sales Workers 
11-2021 – Marketing Managers	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose 

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers such as an Information Technology Assistant, Custom Promotional Design Manager, First Line Supervisor, Small Business Manager, and General Operations Manager/Owner in the Business Management and Administration career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Business Management and Administration career cluster. 

The content includes but is not limited to enhanced practical experiences in the management of digital layout and design, production of embroidered apparel, direct-to-garment print, sublimation, specialty items, and signs as it relates to the running and management of a digital imprinted merchandise business.  Development of specialized skills in production planning, design, layout, and evaluation of business promotional campaigns in the digital imprinted merchandise industry are critical components within the program.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.
Program Structure

This program is a planned sequence of instruction consisting of five (5) credits. 

To teach the courses listed below, instructors must hold at least one of the teacher certifications indicated for that course.

The following table illustrates the secondary program structure:

Course Number	Course Title	Teacher Certification	Length	SOC Code	Level	Graduation Requirement	
8207310	Digital Information Technology	DIT Teacher Certifications	1 credit	15-1151	2	CT	
8217110	Promotional Design Entrepreneurship	BUS ED 1 @2
BUS DP @7 %G
CLERICAL @7 7 G
ELECT DP @7 %G
COMPU SCI 6
COMM ART @7 7 G
SECRETAR 7 G
TEC ELEC $7 G
TC COOP ED @7
VOE @7	1 credit	27-1021	2	CT 	
8217120	Custom Promotional Layout Design		1 credit		2	CT 	
8217130	Custom Promotional Sales and Distribution Management		1 credit	41-1011	2	CT 	
8217140	Promotional Business Management and Supervision 		1 credit	11-2021	2	CT 	
(Graduation Requirement Codes: CT= Career & Technical Education, EQ= Equally Rigorous Science, EC= Economics, MA= Mathematics, 
PL= Personal Financial Literacy)

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

Digital Information Technology (8207310) is the first course in this and other programs within the Business Management & Administration Career Cluster.  Standards 01.0 – 15.0 are associated with this course.

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate knowledge, skill, and application of information technology to accomplish job objectives and enhance workplace performance.   
02.0	Develop an awareness of microcomputers.   
03.0	Demonstrate an understanding of networks.   
04.0	Use word processing applications to enhance the effectiveness of various types of documents and communication.  
05.0	Use presentation applications to enhance communication skills.   
06.0	Use spreadsheet applications to enhance communication skills.  
07.0	Use database applications to store and organize data.  
08.0	Use electronic mail to enhance communication skills.  
09.0	Investigate individual assessment and job/career exploration and individual career planning that reflect the transition from school to work, lifelong learning, and personal and professional goals.   
10.0	Incorporate appropriate leadership and supervision techniques, customer service strategies, and standards of personal ethics to accomplish job objectives and enhance workplace performance.   
11.0	Demonstrate competence using computer networks, internet and online databases to facilitate collaborative or individual learning and communication.   
12.0	Develop awareness of computer languages, web-based & software applications, and emerging technologies.   
13.0	Demonstrate an understanding of basic html by creating a simple web page.  
14.0	Demonstrate comprehension and communication skills.   
15.0	Use social media to enhance online communication and develop an awareness of a digital footprint
16.0     Integrate and evaluate numerous sources of information that demonstrate an understanding of entrepreneurship. 
17.0     Perform basic operations of equipment used in the promotional enterprise industry.
18.0     Incorporate knowledge gained from individual assessment and job/career exploration to design an individual career plan that reflects the transition from school to work, lifelong learning, and personal and professional goals.  
19.0     Create an e-portfolio for job application purposes. 
20.0     Discuss the importance of ethics in business. 
21.0     Identify strategies and methods for generating a business idea. 
22.0     Demonstrate knowledge of merchandising and inventory. 
23.0     Identify the elements of manufacturing and production. 
24.0     Identify basic economic principles of entrepreneurship. 
25.0     Use a variety of problem-solving strategies to describe the concept of the global economy and related functions.  
26.0     Demonstrate an understanding of entrepreneurship and the free enterprise system.  
27.0     Perform intermediate operations of equipment used in the promotional enterprise industry.
28.0     Demonstrate language arts knowledge and skills. 
29.0     Demonstrate mathematics knowledge and skills. 
30.0     Demonstrate proficiency in computer skills. 
31.0     Demonstrate knowledge of digital design concepts. 
32.0     Use information technology tools. 
33.0     Perform decision-making activities. 
34.0     Perform layout, design, and measurement activities. 
35.0     Demonstrate proficiency in digital design operations. 
36.0     Demonstrate proficiency in digital imaging. 
37.0     Justify the need to gain and maintain competitive advantage. 
38.0     Maintain an e-portfolio for job application purposes. 
39.0     Demonstrate the importance of health, safety, and environmental management systems in organizations and their importance to organizational performance and regulatory compliance. 
40.0     Operate, troubleshoot, and complete custom orders using equipment in the promotional enterprise industry.
41.0     Use oral and written communication skills in creating, expressing, and interpreting information and ideas. 
41.0     Explain the importance of employability skills and entrepreneurship skills. 
43.0     Describe the importance of professional ethics and legal responsibilities. 
44.0     Participate in work-based learning experiences. 
45.0     Perform decision-making activities. 
46.0     Demonstrate proficiency with complex digital design operations.
47.0     Demonstrate mastery of skills needed for digital imaging.
48.0     Update an e-portfolio for job application purposes. 
49.0     Perform advanced operations and maintenance of equipment used in the promotional enterprise industry.
50.0     Demonstrate personal money-management concepts, procedures, and strategies. 
51.0     Perform supervisory/management functions. 
52.0     Outline steps in planning a new business.  
53.0     Identify principles of marketing.  
54.0     Use a variety of problem-solving strategies to identify the functions of selling. 
55.0     Identify principles of financing.  
56.0     Identify principles of pricing.  
57.0     Identify and demonstrate employability and human relations skills.  
58.0     Identify principles of management.  
59.0     Demonstrate leadership and teamwork skills needed to accomplish team goals and objectives. 
60.0     Solve problems using critical thinking skills, creativity, and innovation. 
61.0     Identify types and sources of government regulations and taxation that may affect a business. 
62.0     Describe the roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment.

Florida Department of Education
Student Performance Standards

Course Title:		Digital Information Technology
Course Number:	8207310
Course Credit:	1

Course Description:

This core course is designed to provide a basic overview of current business and information systems and trends, and to introduce students to fundamental skills required for today's business and academic environments.  Emphasis is placed on developing fundamental computer skills.  The intention of this course is to prepare students to be successful both personally and professionally in an information-based society.  Digital Information Technology includes the exploration and use of: databases, the internet, spreadsheets, presentation applications, management of personal information and email, word processing and document manipulation, HTML, web page design, and the integration of these programs using software that meets industry standards.

Digital Information Technology (8207310) is part of several programs across the various CTE career clusters.  To ensure consistency, the standards and benchmarks for this course (01.0 – 15.0) have been placed in a separate document.   To access this document, visit: Digital Information Technology (8207310). 

Florida Department of Education
Student Performance Standards

Course Title: 	Promotional Design Entrepreneurship
Course Number: 	8217110
Course Credit:	1

Course Description:

This course is designed to develop entrepreneurship skills needed for the promotional design industry. The content includes entrepreneur concepts, basic operation of various types of equipment, merchandising, and problem-solving strategies. After completion of this course, students will be able to perform basic design and layout in predictable situations.

CTE Standards and Benchmarks	
16.0	Integrate and evaluate numerous sources of information that demonstrate an understanding of entrepreneurship.  The student will be able to:	16.01	Define entrepreneurship.	16.02	Discuss the evolution of entrepreneurship.  	16.03	Evaluate, compare, and contrast the differences between a product-based business and a service-based business using various graphic organizers to describe the differences. 	16.04	Identify the contributions of entrepreneurs to the economic growth of the United States.	16.05	Discuss future prospects for entrepreneurship and its anticipated impact on the economy.  	16.06	Discuss the role of the entrepreneur in the local community (e.g., mentoring, philanthropy).  	17.0	Perform basic operations of equipment used in the promotional enterprise industry.  The student will be able to:	17.01	Perform basic operations of digital embroidery machines.  	17.02	Perform basic operations of a vinyl cutter.	17.03	Perform basic operations of a flat heat press.	17.04	Perform basic operations of a round/mug heat press.	17.05	Perform basic operations of a hat/cap heat press.	17.06	Perform basic operations of a sublimation printer.	17.07	Perform basic operations of a direct-to-garment/film printer.	17.08	Perform basic operations of a grommet press.	17.09	Perform basic operations of a laser engraver.	17.10	Perform basic operations of design software.	17.11	Perform basic operations of computers and peripherals. 	18.0	Incorporate knowledge gained from individual assessment and job/career exploration to design an individual career plan that reflects the transition from school to work, lifelong learning, and personal and professional goals.  The student will be able to: 	18.01	Identify personal strengths and weaknesses relating to work habits.	18.02	Identify short-term goals for work readiness.	18.03	Design a plan to strengthen work habits. 	19.0	Create an e-portfolio for job application purposes.  The student will be able to:	19.01	Plan, design, and create an e-portfolio using current and emerging software. 	19.02	Prepare and submit a résumé to use for online job applications.	19.03	Prepare and submit a letter of application online.	20.0	Discuss the importance of ethics in business.  The student will be able to:	20.01	Define ethics and ethical behavior.  	20.02	Identify examples of ethical business practices.  	20.03	Discuss the role of the entrepreneur in promoting ethical business practices and relationships.  	20.04	Identify social responsibilities and/or legal issues involved in making ethical choices in business.  	21.0	Identify strategies and methods for generating a business idea.  The student will be able to:	21.01	Identify current publications and websites available to assist with determining what type of business to start. 	21.02	Discuss the importance of personality and ability when selecting the type of business to open.  	21.03	Identify changes and trends as a source of new enterprise ideas (e.g., outsourcing, crowdsourcing, and drop shipping).  	21.04	Discuss how brainstorming, creative thinking, and observations can be used to develop new enterprise ideas. 	21.05	Explain how personal goals, lifestyle, background, hobbies, interests, experiences, abilities, and financial resources will impact one’s choice of business. 	22.0	Demonstrate knowledge of merchandising and inventory.  The student will be able to:	22.01	Define planned sales, planned stock levels, estimated markdowns, and shrinkage.  	22.02	Analyze options for inventory control (cost vs. retail). 	22.03	Explain the purchasing procedures for a small business by defining model stock.  	22.04	Describe factors to consider when selecting vendors (e.g., terms of sale, cash discount, quantity discount, seasonal discount, future dating, Free Onboard destination, consignment buying).  	22.05	Define and calculate basic business measurements (e.g., break-even point, stock turnover, cost of goods sold, markup, markdown, and discounts/terms).  	22.06	Explain methods that businesses use to authorize payments for goods and services.  	22.07	Identify the use of computer systems and software in managing merchandise and inventory.  	23.0	Identify the elements of manufacturing and production.  The student will be able to:	23.01	Identify different types of manufacturing (e.g., custom, mass, continuous, repetitive, and intermittent).  	23.02	Identify the elements of product production planning (e.g., inventory, human resources, and production scheduling). 	23.03	Identify factors that influence the location of a manufacturing business.  	23.04	Discuss the principles of quality management.  	24.0	Identify basic economic principles of entrepreneurship.  The student will be able to:	24.01	Identify the role of small business in the global economy. 	24.02	Describe the concept and function of the profit motive, profitability factors, and the impact on business. 	24.03	Identify, compare, contrast, and calculate different types of competition and explain their impact on business (e.g., direct, indirect, price, non-price, competitive position).  	24.04	Identify the stages of the product life cycle and the characteristics of each. 	24.05	Identify the role and types of producers, distributors, and services in today’s business economy. 	24.06	Integrate and evaluate major fields of business activity (e.g., extractive, subcontracting, manufacturing, wholesaling, retailing, services, cottage industries, urban street sales). 	24.07	Identify and discuss the four parts of a business by comparing and contrasting production, finance, marketing, and customer service factors.  Chart and graph the parts of business and its impact on business.  	24.08	Identify, compare, and contrast factors that contribute to the success of a small business. 	24.09	Describe the process of starting a small business. 	24.10	Explain the procedure for registering a sole proprietorship and obtaining a sales tax identification number. 	24.11	Identify reasons for small business failure. Use Venn diagrams to explore relationships.	24.12	Recognize opportunities for small businesses in the global marketplace. 	25.0	Use a variety of problem-solving strategies to describe the concept of the global economy and related functions.  The student will be able to: 	25.01	Identify the role of an Internet site in generating international awareness. 	25.02	Define, compare and contrast exchange rates, letter of credit (L/C), and freight forwarder. 	25.03	Identify, compare, and contrast characteristics of the global economy. Use a variety of equations, and graphs, to make predictions that describe how these characteristics impact the global economy. 	25.04	Compare and contrast the impact of international trade in small businesses. 	25.05	Compare and contrast global business opportunities. 	25.06	Describe the methods of researching specific international markets.  	25.07	Identify potential barriers to international trade. 	25.08	Identify differences between importing and exporting. 	26.0	Demonstrate an understanding of entrepreneurship and the free enterprise system.  The student will be able to: 	26.01	Research the role of entrepreneurship in the free enterprise system. 	26.02	Compare and contrast different types of business ownership. 	26.03	Assess the advantages and disadvantages of business ownership. 	26.04	Analyze risks and responsibilities involved in ownership of a business. 	26.05	Examine the obligations of business ownership. 	26.06	Diagram the economic/business cycle. 	26.07	Interpret concepts of the law of supply and demand in relation to a specific product and/or service. 	26.08	Investigate current trends contributing to economic change. 	
Florida Department of Education
Student Performance Standards

Course Title: 	Custom Promotional Layout Design 
Course Number: 	8217120 
Course Credit:	1

Course Description:

This course is designed to develop basic entry-level skills required for careers in the custom imprinted merchandise industry.  The content includes computer skills, layout, design, measurement activities, decision-making activities, digital imaging, sublimation activities, digital embroidery activities, digital precision cutting activities, direct-to-garment printing activities, and sign-making activities.  After successful completion of Custom Promotional Layout Design, the student will be able to manage small production runs of imprinted merchandise in unpredictable situations.  

CTE Standards and Benchmarks	
27.0	Perform intermediate operations of equipment used in the promotional enterprise industry.  The student will be able to:	
27.01	Operate and perform intermediate operations of a digital embroidery machine.  	27.02	Operate and perform intermediate operations of a vinyl cutter.	27.03	Operate and perform intermediate operations of a flat heat press.	27.04	Operate and perform intermediate operations of a round/mug heat press.	27.05	Operate and perform intermediate operations of a hat/cap heat press.	27.06	Operate and perform intermediate operations of a sublimation printer.	27.07	Operate and perform intermediate operations of direct-to-garment/film printer.	27.08	Operate and perform intermediate operations of grommet press.	27.09	Operate and perform intermediate operations of a laser engraver.	28.0	Demonstrate language arts knowledge and skills.  The student will be able to:	28.01	Locate, comprehend, and evaluate key elements for oral and written information.	28.02	Draft, revise, and edit written documents using correct grammar, punctuation, and vocabulary. (e.g., emails, proofs)	28.03	Present information formally and informally for specific purposes and audiences. (e.g., invoices, estimates)	29.0	Demonstrate mathematics knowledge and skills.  The student will be able to:	29.01	Calculate retail price utilizing the cost of goods sold.	29.02	Analyze and apply data and measurements to solve problems within various promotional mediums.	29.03	Construct charts/tables/graphs using data relative to production.	30.0	Demonstrate proficiency in computer skills.  The student will be able to:	30.01	Identify all computer parts (e.g., CPU, RAM, ROM, graphics card). 	30.02	Demonstrate an understanding of all functions of a computer. 	30.03	Utilize appropriate font management techniques (e.g., TrueType, postscript, install and remove fonts). 	30.04	Understand and perform storage management (e.g., hard drive, USB flash drive, cloud). 	30.05	Perform maintenance of computers and peripherals. 	31.0	Demonstrate knowledge of digital design concepts.  The student will be able to:	31.01	Identify the skills needed by a digital designer. 	31.02	Define commonly used terms in graphic communications. 	31.03	Identify characteristics of paper and other promotional mediums.  	31.04	Identify different kinds of color (e.g., spot, process).	31.05	Identify software used in digital design. 	31.06	Demonstrate knowledge of copyright laws. 	31.07	Define license, permit, contract, patent, copyright, trademark, and logo. 	32.0	Use information technology tools.  The student will be able to:	32.01	Use personal information management (PIM) applications to increase workplace efficiency.	32.02	Employ technological tools to expedite workflow including word processing, databases, reports, spreadsheets, multimedia presentations, electronic calendars, contacts, e-mail, and internet applications.	32.03	Employ computer operations applications to access, create, manage, integrate, and store information in the cloud and locally. 	32.04	Employ collaborative/groupware applications to facilitate group work.	33.0	Perform decision-making activities.  The student will be able to:	33.01	Determine work priorities. 	33.02	Evaluate the information to be used and choose relevant material. 	33.03	Determine the audience. 	33.04	Demonstrate an understanding of various promotional mediums. 	33.05	Recognize and maintain ethical standards. 	34.0	Perform layout, design, and measurement activities.  The student will be able to:	34.01	Identify characteristics of type, type families, type series, and type styles. 	34.02	Assemble design elements using digital software. 	34.03	Prepare rough layout designs. 	34.04	Identify elements of design.	35.0	Demonstrate proficiency in digital design operations.  The student will be able to:	35.01	Complete projects using a variety of fonts, sizes, leading, and alignments. 	35.02	Output projects using a variety of devices (e.g., printers, image setters). 	35.03	Design with type using kerning, tracking, horizontal/vertical scale, baseline shift, etc.	35.04	Produce projects using tables. 	35.05	Produce projects using white space. 	35.06	Assemble products. 	35.07	Create documents that use master pages.	35.08	Use a variety of styles to produce effective layouts 	35.09	Produce a document using printer and reader spreads.	35.10	Use design software to create a pre-press profile.	35.11	Produce a variety of designs using layout/paste-up software.	36.0	Demonstrate proficiency in digital imaging.  The student will be able to:	36.01	Demonstrate proper use of a scanner/input devices/digital camera. 	36.02	Crop and scale photographs electronically.	36.03	Demonstrate an understanding of formats and modes (e.g., EPS, TIFF, PICT, JPEG, PNG, SVG). 	36.04	Demonstrate the use of image editing software.	36.05	Proofread electronically and manually. 	37.0	Justify the need to gain and maintain competitive advantage.  The student will be able to:	37.01	Identify ways in which businesses compete with each other (e.g., quality, service, status, price).	37.02	Define market share.	37.03	Identify various forms of competition (e.g., pure competition, oligopoly, monopolistic competition, monopoly).	38.0	Maintain an e-portfolio for job application purposes. The students will be able to:	38.01	Plan, design, and maintain an e-portfolio using current and emerging software. 	38.02	Maintain and submit a résumé to use for online job applications.	38.03	Maintain and submit a letter of application online.	39.0	Demonstrate the importance of health, safety, and environmental management systems in organizations and their importance to organizational performance and regulatory compliance.  The student will be able to:	39.01	Describe personal and job site safety rules and regulations that maintain safe and healthy work environments.	39.02	Explain emergency procedures to follow in response to workplace accidents.	39.03	Create a disaster and/or emergency response plan.	

Florida Department of Education
Student Performance Standards

Course Title: 	Custom Promotional Sales and Distribution Management
Course Number: 	8217130
Course Credit:	1

Course Description:

This course is designed to develop basic management skills required in the imprinted merchandise industry. The content includes real-world production schedules for single lines of merchandise, management of production equipment, customer relations, and sales of imprinted merchandise and delivery of the product.  This course is designed to be done in a real production environment through placement in a school-based imprinted merchandise enterprise or industry internship placement.  After successful completion of Custom Promotional Sales and Distribution Management, students will be able to manage a production line from customer product design through delivery of the final product.  
.  

CTE Standards and Benchmarks	
40.0	Operate, troubleshoot, and complete custom orders using equipment in the promotional enterprise industry.  The student will be able to:	
40.01	Operate, troubleshoot, and complete custom orders on a digital embroidery machine.	40.02	Operate, troubleshoot, and complete custom orders on a vinyl plotter.	40.03	Operate, troubleshoot, and complete custom orders on a flat heat press. 	40.04	Operate, troubleshoot, and complete custom orders on a round/mug heat press.	40.05	Operate, troubleshoot, and complete custom orders on a hat/cap heat press.	40.06	Operate, troubleshoot, and complete custom orders on a sublimation printer.	40.07	Operate, troubleshoot, and complete custom orders on a direct-to-garment/film printer. 	40.08	Operate, troubleshoot, and complete custom orders on a grommet press. 	40.09	Operate, troubleshoot, and complete custom orders on a laser engraver. 	41.0	Use oral and written communication skills in creating, expressing, and interpreting information and ideas.  The student will be able to:	41.01	Select and employ appropriate communication concepts and strategies to enhance oral and written communication in the workplace. 	41.02	Locate, organize, and reference written information from various sources.	41.03	Design, develop, and deliver formal and informal presentations using appropriate media to engage and inform diverse audiences.	41.04	Interpret verbal and nonverbal cues/behaviors that enhance communication.	41.05	Apply active listening skills to obtain and clarify information.	41.06	Develop and interpret tables and charts to support written and oral communications. 	41.07	Exhibit public relations skills that aid in achieving customer satisfaction.	42.0	Explain the importance of employability skills and entrepreneurship skills. The student will be able to:	42.01	Identify and demonstrate positive work behaviors needed to be employable.	42.02	Develop a personal career plan that includes goals, objectives, and strategies. 	42.03	Evaluate and compare employment opportunities that match career goals.	42.04	Identify and exhibit traits for retaining employment.	42.05	Identify opportunities and research requirements for career advancement.	42.06	Research the benefits of ongoing professional development.	42.07	Examine and describe entrepreneurship opportunities as a career planning option.	43.0	Describe the importance of professional ethics and legal responsibilities.  The student will be able to:	43.01	Evaluate and justify decisions based on ethical reasoning.	43.02	Evaluate alternative responses to workplace situations based on personal, professional, ethical, legal responsibilities, and employer policies.	43.03	Identify and explain personal and long-term consequences of unethical or illegal behaviors in the workplace.	43.04	Interpret and explain written organizational policies and procedures.	44.0	Participate in work-based learning experiences.  The student will be able to:	44.01	Participate in work-based learning experiences in a digital design environment. 	44.02	Compare and contrast the software applications used in a digital design environment	45.0	Perform decision-making activities.  The student will be able to:	45.01	Determine project specifications.  	46.0	Demonstrate proficiency with complex digital design operations.  The student will be able to:	46.01	Produce multiple color designs using different color techniques including process color and spot color.  	46.02	Prepare output files using pre-press preparations (e.g., color separation, font management, file management, use of postscript fonts, etc.)	46.03	Read work orders and prepare electronic files that meet all specifications.	46.04	Design a document using grids and formats. 	46.05	Produce documents integrating elements of design. 	46.06	Demonstrate proficiency in the use of a vector-based illustration program.	47.0	Demonstrate mastery of skills needed for digital imaging.  The student will be able to:	47.01	Complete projects using proper resolution and screen values (e.g., PPI, LPI, DPI). 	47.02	Produce electronically retouched photographs. 	47.03	Produce projects using a digital camera. 	47.04	Scan multiple documents. 	47.05	Crop and scale photographs electronically using a scanner.  	47.06	Apply the use of proper resolution and screen values (e.g., PPI, LPI, DPI in documents). 	47.07	Produce electronically retouched photographs using tones, hues, and values. 	47.08	Apply special effects to image files. 	48.0	Update an e-portfolio for job application purposes.  The student will be able to:	48.01	Develop primary examples of documentation for inclusion in a career portfolio i.e. sublimation products, embroidery products, direct-to-garment print products, custom print or cut products.	48.02	Analyze an e-portfolio website for graphical changes to improve communication of products and ideas.	

Florida Department of Education
Student Performance Standards

Course Title: 	Promotional Business Management and Supervision 
Course Number: 	8217140
Course Credit:	1

Course Description:

This course is designed to develop skills required in management and supervision in the imprinted merchandise industry.  The content includes activities in equipment operation and maintenance, small business development, market evaluation, and economic effects on small businesses in the United States.  After successful completion of Promotional Business Management and Supervision, the student will be able to organize and operate a small business in the imprinted merchandise industry

CTE Standards and Benchmarks	
49.0	Perform advanced operations and maintenance of equipment used in the promotional enterprise industry.  The student will be able to:	
49.01	Perform advanced operation and maintenance of a digital embroidery machine.	49.02	Perform advanced operation and maintenance on a digital cutter.	49.03	Operate and perform advanced maintenance on a flat heat press.	49.04	Perform advanced operation and maintenance of a round/mug heat press.	49.05	Perform advanced operation and maintenance of a hat/cap heat press.	49.06	Operate and perform advanced maintenance on a sublimation printer.	49.07	Perform advanced operation and maintenance of a direct-to-garment/film printer.	49.08	Perform advanced operation and maintenance of a grommet press.	50.0	Demonstrate personal money-management concepts, procedures, and strategies.  The student will be able to:	50.01	Identify and describe the services and legal responsibilities of financial institutions.	50.02	Describe the effect of money management on personal and career goals	50.03	Develop personal budget and financial goals.	50.04	Complete financial instruments for making deposits and withdrawals.	50.05	Maintain financial records.	50.06	Read and reconcile financial statements.	50.07	Research, compare, and contrast investment opportunities. 	51.0	Perform supervisory/management functions.  The student will be able to:	51.01	Describe the functions of management (e.g., planning, organizing, staffing, directing, controlling) and discuss how the functions are interrelated	51.02	Identify factors of strategic planning and define the role of strategic planning in a business environment.	51.03	Define the purpose of a lean business plan and describe the major components included in a business plan.	51.04	Define the marketing concept and explain its impact on consumers.	51.05	Identify and compare examples of diverse marketing activities.  	52.0	Outline steps in planning a new business.  The student will be able to: 	52.01	Discuss the importance of "defining" a prospective business. 	52.02	List reasons for writing a business plan. 	52.03	Identify and describe components of a business plan.  	52.04	Describe the importance of a vision/mission statement in identifying the direction and objectives of a business. 	52.05	Discuss the importance of determining what products and services will be offered by the business. 	52.06	Identify how the scope of products and services will vary based upon the type of business (e.g., wholesale, retail, service). 	52.07	Explain the importance of and the factors influencing a business' image. 	52.08	Identify and discuss the legal forms of business ownership (sole proprietorship, partnership, corporation, franchise, licensing). 	52.09	Identify and discuss different types of corporations (subchapter S, limited liability, nonprofit). 	52.10	Identify factors that influence the choice of ownership type.  	52.11	Describe legal implications and taxes for each type of business structure. 	52.12	Discuss the internal organization of a business and the assignment of tasks to be performed. 	52.13	Discuss the different types of organization charts (e.g., line, staff). 	52.14	Describe different types of records needed by small businesses. 	52.15	Identify factors that affect purchasing.  	52.16	Explain the importance and types of inventory control. 	52.17	Identify procedures to be followed in shipping and receiving (channels of distribution). 	52.18	Describe the role of selling in small business. 	52.19	Identify sources of assistance when planning a business (e.g., Small Business Development Center [SBDC], Small Business Administration [SBA], Chamber of Commerce, Service Corp of Retired Executives [SCORE]). 	53.0	Identify principles of marketing.  The student will be able to: 	53.01	Define and explain market, market research, market mix, market positioning, market penetration strategy, market segmentation, market share, target market, and customer profile survey. 	53.02	Identify and explain the marketing functions (e.g., financing, risk management, selling, promotion, pricing, purchasing, marketing-information management, product/service planning, distribution).  	53.03	Discuss methods of forecasting sales.  	53.04	Discuss the importance of the five (5) Ps of the marketing mix: product, place, price, promotion, and people. 	53.05	Discuss methods, costs, and importance of promoting products and services (e.g., publicity, public relations, press releases, community events, advertising, Internet). 	53.06	Describe factors that should be evaluated in a promotion (e.g., source, message, media, budget). 	53.07	Identify components of a marketing plan. 	53.08	Describe the importance of coordinating promotional activities. 	53.09	Explain the differences between selling direct and going through external sales representatives. 	53.10	Identify and describe examples of diverse marketing activities. 	54.0	Use a variety of problem-solving strategies to identify the functions of selling.  The student will be able to:	54.01	Identify ways to satisfy consumer needs. 	54.02	Identify features/benefits of selling. 	54.03	Discuss the principles of selling. 	54.04	Identify the steps of a sale. 	54.05	Identify the stages of selling (e.g., attention, interest, desire, and action). 	54.06	Discuss the advantages and disadvantages of establishing sales quotas/commissions. 	54.07	Discuss the importance of customer service. 	54.08	Discuss telemarketing as a sales tool. 	54.09	Discuss the role of selling via the Internet. 	54.10	Discuss network marketing (multilevel marketing). 	54.11	Discuss selling opportunities at flea markets and trade shows. 	55.0	Identify the principles of financing.  The student will be able to: 	55.01	Explain the difference between income (credit) and expense (debit). 	55.02	Discuss the importance of maintaining an accounting journal. 	55.03	Discuss personal risks involved in financing a business. 	55.04	Analyze an invoice, balance sheet, equity capital, debt capital, income statement, financial ratios, line of credit, collateral, factoring, income (earned and unearned), cash flow analysis statement, return on investment [ROI], return on equity, and chart of accounts. 	55.05	Explain the importance of financial accounting and management to the entrepreneur. 	55.06	Identify start-up costs and operating expenses (fixed and variable) for a new business.  	55.07	Identify sources of funds for financing a new business. 	55.08	Discuss the impact of interest rates on short- and long-term financing. 	55.09	Describe methods for establishing credit and obtaining a credit card. 	55.10	Identify sources of credit and list steps in applying for a loan. 	55.11	Discuss the importance of maintaining a favorable credit rating. 	55.12	Describe differences between short- and long-term capital needs. 	55.13	Identify circumstances that could require additional financing. 	56.0	Identify principles of pricing.  The student will be able to: 	56.01	Define selling price, fixed costs, variable costs, elastic demand, inelastic demand, price fixing, and bait-and-switch advertising. 	56.02	Identify factors that affect selling price (e.g., target market, competition, government regulations, economic conditions, supply and demand). 	56.03	Describe how the cost of goods sold influences the selling price.      	56.04	Define break-even point, fixed expenses, and variable expenses. 	56.05	Explain the difference between markup based on cost and markup based on retail. 	56.06	Identify types of adjustments to the selling price. 	56.07	Define pricing policy, psychological pricing, unit pricing, product line pricing, and promotional pricing. 	56.08	Define pricing strategy, penetration pricing, and price skimming. 	57.0	Identify and demonstrate employability and human relations skills.  The student will be able to: 	57.01	Identify and utilize resources used in a job search (e.g., networking, Internet). 	57.02	Discuss the importance of drug tests and criminal background checks in identifying possible employment options. 	57.03	Identify steps in the job application process including arranging for references and proper documentation (e.g., green card). 	57.04	Identify procedures and documents required when applying for a job (e.g., application, W-4, I-9). 	57.05	Prepare a resume (electronic and written), letter of application, follow-up letter, acceptance/rejection letter, letter of resignation, and letter of recommendation. 	57.06	Identify and demonstrate appropriate dress and grooming for employment. 	57.07	Identify and demonstrate effective interviewing skills (e.g., behavioral). 	57.08	Describe methods for handling illegal interview and application questions. 	57.09	Discuss state and federal labor laws regulating the workplace (e.g., Child Labor Law, Sexual Harassment, EEOC, ADA, FMLA, OSHA). 	57.10	Identify positive work attitudes and behaviors such as honesty, compassion, respect, responsibility, fairness, trustworthiness, caring, and respect for diverse populations and the physically challenged. 	57.11	Describe the importance of producing quality work and meeting performance standards. 	57.12	Identify personal and business ethics (e.g., preventing theft, pilfering, and unauthorized discounting). 	57.13	Demonstrate orderly and systematic behavior by creating and maintaining a monthly planner. 	57.14	Identify qualities typically required for promotion (e.g., productivity, dependability, responsibility). 	57.15	Develop advanced examples of documentation for inclusion in a career portfolio i.e. sublimation products, embroidery products, direct-to garment print products, custom print or cut products.	57.16	Evaluate e-portfolio for completeness of content.  Examples of imprinted merchandise demonstrating multimedia with a range of skills, documentation of industry certifications, honors and awards received, and business plan/career plan. 	57.17	Maintain confidentiality of business matters. 	57.18	Discuss the importance of practicing positive customer service skills. 	58.0	Identify principles of management.  The student will be able to: 	58.01	Discuss the hierarchies within various business settings. 	58.02	Explain the role of management in small business. 	58.03	Define five (5) functions of management: planning, organizing, staffing, directing, and controlling. 	58.04	Discuss different types of leadership styles. 	58.05	Identify characteristics of effective leaders. 	58.06	Explain the steps in decision-making and problem-solving. 	59.0	Demonstrate leadership and teamwork skills needed to accomplish team goals and objectives.  The student will be able to:	59.01	Employ leadership skills to accomplish organizational goals and objectives.	59.02	Establish and maintain effective working relationships with others to accomplish objectives and tasks.	59.03	Conduct and participate in meetings to accomplish work tasks.	59.04	Employ mentoring skills to inspire and teach others.	60.0	Solve problems using critical thinking skills, creativity, and innovation.  The student will be able to:	60.01	Employ critical thinking skills independently and in teams to solve problems and make decisions.	60.02	Employ critical thinking and interpersonal skills to resolve conflicts.	60.03	Identify and document workplace performance goals and monitor progress toward those goals.	60.04	Conduct technical research to gather information necessary for decision-making.	61.0	Identify types and sources of government regulations and taxation that may affect a business.  The student will be able to:	61.01	Identify major state laws affecting the operation of a business.  	61.02	Identify major federal laws affecting the operation of a business, (e.g., OSHA, Social Security, EEOC, Affirmative Action, ADA, FMLA).  	61.03	Discuss the role of federal regulatory agencies (e.g., Food and Drug Administration [FDA], Consumer Product Safety Commission [CPSC], Environmental Protection Agency [EPA], Securities and Exchange Commission [SEC], Federal Trade Commission [FTC]).  	61.04	Identify types of federal, state, and local taxes that are the responsibility of the entrepreneur (e.g., sales, income, self-employment).  	61.05	Discuss the importance of obtaining outside professional counsel to ensure compliance with government regulations and taxation (i.e., accountant, lawyer).  	62.0	Describe the roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment.  The student will be able to:	62.01	Describe the nature and types of business organizations.	62.02	Explain the effect of key organizational systems on performance and quality.	62.03	List and describe quality control systems and/or practices common to the workplace.	62.04	Explain the impact of the global economy on business organizations.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem-solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Florida Standards for English Language Development (ELD)
English language learners communicate for social and instructional purposes within the school setting. ELD.K12.ELL.SI.1

English Language Development (ELD) Standards Special Notes:
Teachers are required to provide listening, speaking, reading and writing instruction that allows English language learners (ELL) to communicate for social and instructional purposes within the school setting.   For the given level of English language proficiency and with visual, graphic, or interactive support, students will interact with grade level words, expressions, sentences and discourse to process or produce language necessary for academic success. The ELD standard should specify a relevant content area concept or topic of study chosen by curriculum developers and teachers which maximizes an ELL’s need for communication and social skills. For additional information on the development and implementation of the ELD standards, please contact the Bureau of Student Achievement through Language Acquisition at sala@fldoe.org .

Career and Technical Student Organization (CTSO)

Florida Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL) and Business Professionals of America (BPA) are the co-curricular career and technical student organizations providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular course or a modified course.  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete a Career and Technical Education (CTE) course.  The student should work on different competencies and new applications of competencies each year toward completion of the CTE course.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.