Florida Department of Education
Curriculum Framework 

Program Title:	Sport Management
Career Cluster:	Business, Management & Administration

AS	
CIP Number	1531050400	
Program Type	College Credit	
Program Length	60 credit hours	
CTSO	N/A	
SOC Codes (all applicable) 	Please see the CIP to SOC Crosswalk located at the link below.	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Business, Management & Administration career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Business, Management & Administration career cluster. 

The content includes but is not limited to sport management, sports marketing and promotion, financial management in sports, sports facilities and event management, and ethics and governance in sport. Overall, an AS in Sport Management provides students with a broad understanding of the sport industry and prepares them for entry-level roles in sports organizations, event management, and marketing..

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of 60 credit hours.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate knowledge of principles and practices of the sport management field.
02.0	Utilize effective techniques and procedures for the marketing and promotion of sports and related areas.
03.0	Demonstrate knowledge of legal and ethical factors in sport management and related areas.
04.0	Demonstrate an understanding of accounting and budgeting practices.
05.0	Demonstrate effective communication skills to support decision-making.
06.0	Demonstrate knowledge of event and sport management.
07.0	Demonstrate knowledge of sport and society.
08.0	Demonstrate employability skills.
09.0	Participate in a capstone project. 
10.0	

Florida Department of Education
Student Performance Standards

Program Title:	Sport Management
CIP Number:		1531050400
Program Length:	60 credit hours	

At the completion of this program, the student will be able to:	
01.0	Demonstrate knowledge of principles and practices of the sport management field.  The student will be able to:	
01.01	Explain the history and evolution of the sport management field, including key events, figures, and organizations.	
01.02	Discuss the various subfields within sport management, including sport marketing, event management, facility management, and athlete management.	
01.03	Analyze current trends, issues, and challenges facing the sport management industry, such as globalization, technology, and sustainability.	
01.04	Apply principles and theories from related disciplines, such as business, law, and psychology, to various sport management scenarios and case studies.	
02.0	Utilize effective techniques and procedures for the marketing and promotion of sports and related areas.  The student will be able to:	
02.01	Identify and describe target audiences for sports marketing and promotion.	
02.02	Develop effective marketing and promotion strategies for various types of sports events, products, and services, using a mix of digital and traditional marketing channels.	
02.03	Apply key principles and techniques of branding and sponsorship to build recognition and affinity for sports teams, leagues, and organizations.	
02.04	Use data and research methods to measure the effectiveness of sports marketing and promotion campaigns.	
03.0	Demonstrate knowledge of legal and ethical factors in sport management and related areas.  The student will be able to:	
03.01	Explain key legal and ethical principles that apply to sport management.	
03.02	Analyze contemporary issues and challenges related to ethics and social responsibility in the sport industry.	
03.03	Apply ethical decision-making frameworks to hypothetical or real-world scenarios in sport management.	
03.04	Evaluate the impacts of legal and ethical factors on sport organizations and individuals, including potential consequences and liability.	
04.0	Demonstrate an understanding of accounting and budgeting practices.  The student will be able to:	
04.01	Explain the basic principles and concepts of accounting.	
04.02	Describe the components of financial statements.	
04.03	Apply budgeting techniques and processes to develop, monitor, and evaluate budgets for sport organizations and events, considering factors such as revenues, expenses, and contingencies.	
04.04	Analyze financial data and reports to assess the financial performance and viability of sport organizations and events.	
05.0	Demonstrate effective communication skills to support decision-making.  The student will be able to:	
05.01	Identify and explain the key components of effective communication.	
05.02	Apply communication strategies to facilitate productive and respectful discussions among stakeholders.	
05.03	Evaluate the effectiveness of different communication channels and technologies in various decision-making contexts.	
05.04	Use communication skills to present and explain complex information and data in a clear, concise, and persuasive manner to support evidence-based decision-making.	
06.0	Demonstrate knowledge of event and sport management.  The student will be able to:	
06.01	Explain the fundamental principles and practices of event and sport management.	
06.02	Analyze the roles and functions of event and sport managers and leaders, and apply effective leadership strategies to manage teams, athletes, and staff.	
06.03	Develop and evaluate event and sport management plans and strategies for different types of events and organizations, such as amateur sports, professional teams, and global competitions.	
06.04	Apply principles of effective communication, motivation, and teamwork to promote positive team dynamics and performance in esports or related areas, and evaluate the impact of leadership styles on athlete well-being and organizational outcomes.	
07.0	Demonstrate knowledge of sport and society.  The student will be able to:	
07.01	Examine the social and cultural significance of sports.	
07.02	Analyze the role of sports in promoting public health and wellbeing, and develop strategies for promoting physical activity and healthy lifestyles through sports programs and policies.	
07.03	Assess the ethical dimensions of sports.	
08.0	Demonstrate employability skills.  The student will be able to:	
08.01	Identify key employability skills, such as communication, teamwork, problem-solving, and time management.	
08.02	Develop strategies for enhancing employability skills through formal education, work experience, and other forms of professional development.	
08.03	Assess personal strengths and weaknesses in relation to employability skills.	
08.04	Evaluate the impact of technological advances, demographic changes, and global trends on the demand for different employability skills, and identify strategies for adapting to changing market conditions.	
09.0	Participate in a capstone project.  The student will be able to:	
09.01	Apply and integrate knowledge and skills acquired throughout the academic program to develop and implement a real-world project that addresses a specific challenge or opportunity.	
09.02	Collaborate with peers, faculty, and external partners to identify project goals and objectives, and develop a comprehensive project plan that aligns with stakeholder needs and expectations.	
09.03	Demonstrate effective project management skills, including time management, budgeting, and communication, to ensure timely and successful completion of the project.	
09.04	Evaluate project outcomes and impact, and reflect on personal and professional growth and development gained through the capstone experience.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

General Education Course Requirements for AS and AAS Degrees

State Board of Education Rule 6A-14.030(4), F.A.C., identifies 15 credit hours as the minimum amount of general education coursework required in the Associate of Science (AS) degree and the Associate of Applied Science (AAS) degree.  In addition, Rule 6A-14.0303, F.A.C., implements s. 1007.25, F.S., and requires students entering a technical education degree program in the 2022-2023 academic year, and thereafter, to complete at least one identified core course in each subject area as part of the general education course requirements (15 credit hours total) before a degree is awarded) The core subject areas include: 
•	Communication 
•	Humanities
•	Mathematics 
•	Natural Sciences
•	Social Sciences

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Certificate Programs

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.). This AS degree program includes the following College Credit Certificates (CCC):

Athletic Coaching and Leadership (0531050400) -- 18 credit hours

Standards for the above certificate programs are contained in separate curriculum frameworks.