Florida Department of Education
Curriculum Framework

Program Title:	Sport Management Operations 
Career Cluster:	Business Management and Administration

CCC	
CIP Number	0552020117	
Program Type	College Credit Certificate (CCC)	
Program Length	18 credit hours	
CTSO	Collegiate DECA, PBL	
SOC Codes (all applicable)  	Please see the CIP to SOC Crosswalk located at the link below.	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

This certificate program is part of the Business Administration AS degree program (1552020102).  

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.).

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Business Management and Administration career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Business Management and Administration career cluster. 

The content includes but is not limited to the fundamental knowledge of Customer Relationship Management (CRM) software, effective selling foundations (understanding and initiating buyer/customer relationships/prospecting), and expectations in sales environments.  

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting 18 credit hours.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Manage business information using appropriate technology.
02.0	Demonstrate an understanding of management activities.
03.0	Demonstrate an understanding of sales and marketing principles.
04.0	Demonstrate knowledge of principles and practices of management.
05.0	Demonstrate knowledge of the responsibilities, challenges, and attributes of each level of management.

Florida Department of Education
Student Performance Standards

Program Title:	Sports Management Operations
CIP Number:		0552020117
Program Length:	18 credit hours

This certificate program is part of the Business Administration AS degree program (1552020102).  At the completion of this program, the student will be able to:	
01.0	Manage business information using appropriate technology. The student will be able to:	
01.01	Identify and use the appropriate technology in various business settings.	
01.02	Demonstrate proficiency in the use of word processing, spreadsheet, database, & presentation software, collaboration tools, and other office software commonly used in business.	
01.03	Utilize technology to access, research, analyze, organize and interpret business information (i.e., dashboards, reports).	
02.0	Demonstrate an understanding of management activities. The student will be able to:	
02.01	Describe the functions of management and their impact on an organization’s ability to achieve its goals.	
02.02	Describe how an organization’s mission and vision drive the formation of strategic policy.	
02.03	Distinguish the goals among business, government, and non-profit organizations.	
02.04	Describe basic management roles, including interpersonal, informational and decision-making.	
02.05	Discuss political, conceptual, interpersonal, and diagnostic skills required in management.	
02.06	Describe the value and application of data to management decision-making.	
02.07	Describe how creativity and innovation are significant contributions to successful management.	
02.08	Identify the impact of organizational culture.	
03.0	Demonstrate an understanding of sales and marketing principles. The student will be able to:	
03.01	Evaluate each component of the marketing mix for purposes of creating customer value.	
03.02	Explain the effect of external environment on the marketing mix.	
03.03	Discuss the factors that influence the buying decisions in consumer and business markets.	
03.04	Identify and discuss the major components of the marketing plan.	
03.05	Examine trends in international marketing.	
03.06	Describe the benefits and limitations of social media and digital marketing.	
03.07	Examine how research and development lead to new products and services.	
03.08	Discuss expansion of product lines.	
03.09	Discuss the impact of technology on consumer and business markets.	
03.10	Explain trends in digital product and service delivery.	
03.11	Explain the role of e-commerce for B2B and B2C.	
03.12	Define factors that fuel innovation.	
03.13	Describe the steps in the product development process.	
03.14	Differentiate among market segmentation, target market, and customer persona.	
03.15	Utilize essential knowledge and means for acquiring customer, competitor and product/service information.	
03.16	Demonstrate selling techniques and procedures for improving customer satisfaction.	
03.17	Define selling techniques and procedures for establishing customer relationships.	
03.18	Discuss ethical guidelines in the selling process.	
03.19	Prepare an effective sales presentation.	
04.0	Demonstrate knowledge of principles and practices of management. The student will be able to:	
04.01	Describe the three basic levels of management and types of positions associated with each.	
04.02	Discuss the different facets of social responsibility and their impact on business.	
04.03	Analyze the differences between ethical leadership and legal responsibility.	
04.04	Compare and contrast the different types of plans: strategic, operational, and tactical.	
04.05	Distinguish between an organization’s mission and vision.	
04.06	Identify and describe various planning activities, including goal setting and budgeting; as well as creating and establishing policies and procedures.	
04.07	Describe and give applications of the process of rational decision-making.	
04.08	Define the organizing function of management and identify various activities associated with it.	
04.09	Discuss the relationship between authority and responsibility.	
04.10	Describe different types of organizational structures.	
04.11	Distinguish between leadership and management.	
04.12	Describe the key elements of leadership theories.	
04.13	Discuss the key elements of motivation theories.	
04.14	Describe the relationship between the planning and control functions.	
04.15	Describe various types of control techniques used in the workplace.	
04.16	Describe various crisis management techniques.	
05.0	Demonstrate knowledge of the responsibilities, challenges, and attributes of each level of management. The student will be able to:	
05.01	Discuss the challenges involved in making the transition from employee to manager.	
05.02	Identify key supervisory responsibilities unique to each management level.	
05.03	Discuss key attributes of managers, and identify which skills are most important for each management level.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

Collegiate DECA and Phi Beta Lambda (PBL) are the co-curricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills. Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered. 

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.