Florida Department of Education
Curriculum Framework 

Program Title:	Web Development
Program Type:	Career Preparatory
Career Cluster:	Information Technology

Career Certificate Program 	
Program Number	Y700100	
CIP Number	0511080100	
Grade Level	30, 31 	
Standard Length	1050 hours	
Teacher Certification	Refer to the Program Structure section.	
CTSO	PBL, BPA	
SOC Codes (all applicable) 	Assignment pending.	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	
Basic Skills Level	Computation (Mathematics): 	9	Communications (Reading and Language Arts): 	9	

Purpose

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers such as an Assistant Web Designer, a Web Designer, and Senior Web Designer in the Information Technology career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Information Technology career cluster. 

The content includes but is not limited to operating system commands and web document development, design, promotion and scripting.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of four occupational completion points. 

This program is comprised of courses which have been assigned course numbers in the SCNS (Statewide Course Numbering System) in accordance with Section 1007.24 (1), F.S.  Career and Technical credit shall be awarded to the student on a transcript in accordance with Section 1001.44(3)(b), F.S.

To teach the courses listed below, instructors must hold at least one of the teacher certifications indicated for that course.

The following table illustrates the postsecondary program structure:

OCP	Course Number	Course Title	Teacher Certification	Length	SOC Code	
A	OTA0040	Information Technology Assistant	OTA0040 Teacher Certifications	150 hours		
B	CTS0070	Web Design Foundations	BUS ED  1 @2
VOE  @7
TC COOP ED  @7
BUS DP  @7 %G
ELECT DP  @7 %G
CLERICAL  @7 7G
SECRETAR  7G
TEC ELEC $7 G
COMP SCI  6
COMM ART  @7 7G
WEB DEV 7 G	150 hours		
	CTS0071	Web Interface Design		150 hours		
C	CTS0049	Web Scripting 		150 hours		
	CTS0015	Web Media Integration		150 hours		
D	CTS0016	Web E-commerce		150 hours		
	CTS0017	Web Interactivity		150 hours		

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

Information Technology Assistant (OTA0040) is the first course in this and other programs within the Information Technology Career Cluster.  Standards 01.0 – 15.0 are associated with this course.

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate knowledge, skill, and application of information technology to accomplish job objectives and enhance workplace performance.   
02.0	Develop an awareness of microcomputers.   
03.0	Demonstrate an understanding of networks.   
04.0	Use word processing applications to enhance the effectiveness of various types of documents and communication.  
05.0	Use presentation applications to enhance communication skills.   
06.0	Use spreadsheet applications to enhance communication skills.  
07.0	Use database applications to store and organize data.  
08.0	Use electronic mail to enhance communication skills.  
09.0	Investigate individual assessment and job/career exploration and individual career planning that reflect the transition from school to work, lifelong learning, and personal and professional goals.   
10.0	Incorporate appropriate leadership and supervision techniques, customer service strategies, and standards of personal ethics to accomplish job objectives and enhance workplace performance.   
11.0	Demonstrate competence using computer networks, internet and online databases to facilitate collaborative or individual learning and communication.   
12.0	Develop awareness of computer languages, web-based & software applications, and emerging technologies.   
13.0	Demonstrate an understanding of basic html by creating a simple web page.  
14.0	Demonstrate comprehension and communication skills.   
15.0	Use social media to enhance online communication and develop an awareness of a digital footprint.  
16.0	Demonstrate proficiency setting website project requirements during the design phase and project planning phase of web development.
17.0	Demonstrate proficiency creating a logical website file structure.
18.0	Create basic webpages that meet the industry standards as set forth by the W3C (World Wide Web Consortium).
19.0	Incorporate images and graphical formatting on a webpage.
20.0	Create a basic table structure.
21.0	Incorporate form structures in a webpage.
22.0	Discuss appropriate use of frame structures and their outdated usage.
23.0	Understand the basic principles of Cascading Style Sheets CSS.
24.0	Use CSS to create basic webpages based on industry standards.
25.0	Develop website page layout using AP (Absolute Positioning) elements.
26.0	Understand basic web design technology.
27.0	Describe the process for publishing a website.
28.0	Describe how website performance is monitored and analyzed.
29.0	Create an informational website that conforms to industry standards as set forth by the W3C.
30.0	Demonstrate efficient, consistent website development practice (use of templates, snippets).
31.0	Demonstrate language arts knowledge and skills.
32.0	Demonstrate mathematics knowledge and skills.
33.0	Incorporate Human Computer Interface (HCI) principles of design.
34.0	Research and obtain information for use in designing the user interface.
35.0	Create a user friendly interface using Cascading Style Sheets (CSS).
36.0	Create a CSS formatted informational website.
37.0	Demonstrate proficiency publishing, testing, monitoring, and maintaining a website.
38.0	Use oral and written communication skills in creating, expressing and interpreting information and ideas.
39.0	Solve problems using critical thinking skills, creativity and innovation.
40.0	Describe the roles within teams, work units, departments, larger environment as it relates to website project management.
41.0	Describe the importance of professional ethics and legal responsibilities as it relates to website development.
42.0	Discuss the differences between server-side and client-side scripting.
43.0	Demonstrate understanding of the Document Object Model (DOM).
44.0	Design, write, debug, and incorporate a JavaScript client-side script into a webpage.
45.0	Incorporate basic JavaScript form validation and form handling (using pre-built validation scripts or online libraries). 
46.0	Use advanced JavaScript techniques. 
47.0	Demonstrate understanding of JavaScript accessibility issues.
48.0	Select and modify appropriate library and pre-built JavaScript to incorporate into webpage.
49.0	Demonstrate understanding of XML vocabularies and documents.
50.0	Create and debug an XML Document.
51.0	Demonstrate an understanding of Asynchronous JavaScript and XML (AJAX) and its implications for web developers.
52.0	Plan and implement a multi-page website that features graphics, pictures, and video galleries using AJAX techniques.
53.0	Incorporate Canvas API methods into a webpage.
54.0	Demonstrate an understanding of PHP scripting.
55.0	Design, write, debug, and incorporate a PHP client-side script into a webpage.
56.0	Demonstrate an understanding of databases.
57.0	Incorporate a database into a webpage.
58.0	Demonstrate knowledge and skills necessary to setup a secure E-commerce site.
59.0	Identify security issues associated with E-commerce and discuss methods to mitigate risks.
60.0	Apply skills necessary to setup an E-commerce storefront. 
61.0	Employ techniques to enhance the value and profitability of an E-commerce website. 
62.0	Develop an evaluation and performance monitoring framework featuring established metrics and target goals for an E-commerce website.
63.0	Demonstrate an understanding of Content Management Systems (CMS) and their implications for web development.
64.0	Use CMS features, functions, and extensions/modules to create/enhance a website. 
65.0	Evaluate the suitability for and system requirements for a content management system. 
66.0	Demonstrate an understanding of multimedia applications and their implications for web designers.
67.0	Create and incorporate interactive website components. 
68.0	PDF document usage considerations.
69.0	Create, format, and manipulate PDF documents.
70.0	Display, distribution, and print considerations for PDF documents.
71.0	Create and manage PDF forms. 
72.0	Incorporate PDF security in a PDF document.
73.0	Demonstrate proficiency using HTML5 features and functions.

Florida Department of Education
Student Performance Standards

Program Title: Web Development
Career Certificate Program Number: Y700100

Course Number:  OTA0040
Occupational Completion Point:  A
Information Technology Assistant – 150 Hours	
Information Technology Assistant (OTA0040) is part of several programs across the various CTE career clusters.  To ensure consistency, the standards and benchmarks for this course (01.0 – 15.0) have been placed in a separate document.   To access this document, visit: Information Technology Assistant (OTA0040) 	
	
Course Number:  CTS0070
Occupational Completion Point:  B 
Web Design Foundations (Assistant Web Designer) – 150 Hours	
16.0	Demonstrate proficiency setting website project requirements during the design phase and project planning phase of web development. The student will be able to:	
16.01	Define information architecture.	
16.02	Discuss the importance of information architecture to web design and development.	
16.03	Conduct a client interview to determine the business purpose and needs.	
16.04	Conduct a competitive analysis.	
16.05	Describe the activities performed during the design phase and project planning phase of website development.	
16.06	Demonstrate basic design principles (e.g., use of colors, proximity, rule of thirds, white space in the design of a website).	
16.07	Define the site structure by creating a content map, site map, storyboard, associated wireframes, and web design comp for client approval.	
16.08	Analyze and evaluate global site maps.	
16.09	Discuss the legal and ethical issues (e.g., copyright laws, obtaining permission, public domain, proper citations) related to web design.	
16.10	Describe accessibility and its implications on web design.	
16.11	Identify the client and target audience needs, as well as the purpose of a website.	
16.12	Describe project management responsibilities.	
16.13	Define website project scope and scope creep.	
16.14	Determine deadlines and deliverables for a website project.	
16.15	Discuss Americans with Disabilities Act (ADA) standards for accessibility.	
17.0	Demonstrate proficiency creating a logical website file structure. The student will be able to:	
17.01	Create an efficient, maintainable directory structure for a website, including the site root and subfolders for assets (e.g., images, templates, CSS).	
17.02	Demonstrate and use correct file paths for relative, site root relative, and absolute links.	
17.03	Apply acceptable and logical website file naming conventions (e.g., index.html, comments.htm, about_us.htm).	
17.04	Examine emerging and new markup languages.	
17.05	Determine browser or platform compatibility as it relates to webpage design.	
17.06	Identify common DOCTYPES (e.g., Strict, Transitional and Frameset, and HTML5) and describe their appropriate use.	
18.0	Create basic webpages that meet the industry standards as set forth by the W3C (World Wide Web Consortium). The student will be able to:	
18.01	Create basic webpage structures using common markup elements and attributes.	
18.02	Incorporate list structures in a webpage (e.g., ordered, unordered, definition).	
18.03	Incorporate hyperlinks in a webpage (e.g., external, internal, email, named anchors).	
18.04	Describe the influence of the W3C in the web development industry.	
18.05	Write proper webpage syntax using tags and attributes that meet the standards set forth by the W3C.	
18.06	Incorporate common webpage elements and attributes in a webpage (e.g., title, comment tags, id).	
18.07	Differentiate between absolute and relative links used in a webpage.	
18.08	Define and incorporate the target attribute for hyperlinks suitable for its purpose.	
18.09	Use the HTML AUDIO and VIDEO tags to display a media file on the webpages.	
19.0	Incorporate images and graphical formatting on a webpage. The student will be able to:	
19.01	Describe usage guidelines (e.g., format types, size, relevance) for integrating images and graphics onto a webpage.	
19.02	Compare and contrast standard image formats used in webpage design.	
19.03	Incorporate graphics into a webpage design.	
19.04	Create and incorporate image maps in a webpage.	
19.05	Optimize images and graphics for use in a webpage.	
20.0	Create a basic table structure. The student will be able to:	
20.01	Describe how tables are used in web design.	
20.02	Discuss the advantages and disadvantages of incorporating tables in a webpage design.	
20.03	Define and modify table structures for the presentation of tabular information.	
20.04	Create accessible tables using standard table elements and attributes.	
21.0	Incorporate form structures in a webpage. The student will be able to:	
21.01	Create an accessible form using common elements, including form, fieldset, legend, textarea, select, option, button, labels, and input (radio, checkbox, submit, reset, image, password, hidden). 	
21.02	Describe and diagram the relationship between HTML forms and server-side technologies.	
21.03	Compare and contrast the GET and POST methods for forms handling.	
21.04	Define form validation and describe how it is accomplished.	
21.05	List popular server-side technologies often used to process content sent from HTML forms.	
21.06	Connect a HTML form to a server-side script for processing.	
22.0	Discuss appropriate use of frame structures and their outdated usage. The student will be able to:	
22.01	Discuss using frames and iframe structures and the related security vulnerabilities	
22.02	Describe appropriate uses of iframes.	
23.0	Understand the basic principles of Cascading Style Sheets CSS. The student will be able to:	
23.01	Define the purpose of CSS and describe its importance in web design.	
23.02	Discuss existing and emerging CSS versions.	
23.03	Explain how inheritance and specificity affect CSS rule conflicts.	
23.04	Discuss the different placement of CSS (e.g., inline, external, embedded).	
24.0	 Use CSS to create basic webpages based on industry standards. The student will be able to:	
24.01	Recognize and use element selectors, ID selectors, class selectors, pseudo-class selectors, and descendant selectors.	
24.02	Use inline, internal and external style sheets. 	
24.03	Use the link and import methods to connect to an external style sheet.	
24.04	Apply basic CSS properties (background, border, color, float, font, height, line-height, list-style, margin, overflow, padding, position, text-align, text-indent, width, padding). 	
24.05	Use CSS to style tables (e.g., borders, width, spacing, alignment, background).	
24.06	Use CSS to enhance the appearance and usability of an HTML form.	
25.0	Develop website page layout using AP (Absolute Positioning) elements. The student will be able to:	
25.01	Compare and contrast positioning types on a webpage.	
25.02	Describe the usage of AP elements in a webpage.	
25.03	Incorporate AP elements in a webpage layout using appropriate Div tags.	
25.04	Discuss the benefits and drawbacks of using AP elements for webpage layouts.	
25.05	Determine how the stacking order and z-index impact webpages created with AP elements.	
26.0	Understand basic web design technology. The student will be able to:	
26.01	Discuss client-side and server-side technologies.	
26.02	Define e-commerce types and usage.	
26.03	Describe database connectivity relative to websites.	
27.0	Describe the process for publishing a website. The student will be able to:	
27.01	Explore domain name selection process.  	
27.02	Identify process to registering a domain name.	
27.03	Compare and contrast hosting providers, features, and selection criteria.	
27.04	Describe the various means for uploading website files (e.g., FTP, web-based tools).	
28.0	Describe how website performance is monitored and analyzed. The student will be able to:	
28.01	Identify issues related to website maintenance.	
28.02	Use webpage validation tools.	
28.03	Describe website performance metrics (e.g., visits, time-on-page, time-on-site) and discuss their design implications.	
28.04	Demonstrate knowledge of accessibility problems and solutions.	
28.05	Discuss current basic Search Engine Optimization techniques.	
28.06	Explore common website analytic tools.	
29.0	Create an informational website that conforms to industry standards as set forth by the W3C. The student will be able to:	
29.01	Use GUI (Graphical User Interface) web authoring software to create a multi-page informational website.	
29.02	Use image-editing software to enhance website designs with simple graphics.	
29.03	Enhance the website using client-side technologies (navigation bars, rollover images or text, check plug-ins).	
30.0	Demonstrate efficient, consistent website development practice (use of templates, snippets). The student will be able to:	
30.01	Produce website designs that would work equally well on various operating systems and platforms, browser versions/configurations, and devices.	
30.02	Describe various file formats that can be imported onto a website (tabular data, word processing, presentation, PDFs).	
31.0	Demonstrate language arts knowledge and skills. The student will be able to:	
31.01	Locate, comprehend and evaluate key elements of oral and written information.	
31.02	Draft, revise, and edit written documents using correct grammar, punctuation and vocabulary.	
31.03	Present information formally and informally for specific purposes and audiences.	
32.0	Demonstrate mathematics knowledge and skills. The student will be able to:	
32.01	Demonstrate knowledge of arithmetic operations.	
32.02	Analyze and apply data and measurements to solve problems and interpret documents.	
32.03	Construct charts/tables/graphs using functions and data.	

Course Number:  CTS0071
Occupational Completion Point:  B
Web Interface Design (Assistant Web Designer) – 150 Hours	
33.0	Incorporate Human Computer Interface (HCI) principles of design. The student will be able to:	
33.01	Describe the fundamental design principles of human computer interface.	
33.02	Differentiate between computer and human factors in screen/page design.	
33.03	Describe what is meant by an “intuitive” interface.	
33.04	Describe how typography, color scheme, and graphic usage are used to set website feel/tone for various types of websites (e.g., educational, entertainment, ecommerce). Identify and use the following design concepts: contrast, repetition, alignment, proximity, writing style.	
33.05	Identify and use the following design concepts: contrast, repetition, alignment, proximity, writing style.	
33.06	Define and establish logo, identity, and branding needed for an effective website.	
33.07	Evaluate the HCI features included on a webpage storyboard.	
33.08	Create a series of webpage storyboards that incorporate HCI design principles.	
34.0	Research and obtain information for use in designing the user interface. The student will be able to:	
34.01	Identify common user information needs, information gathering models, and methods for gathering user research.	
34.02	Define the primary audience and customer expectations.	
34.03	Describe target audience preferences based on demographics (e.g., gender, age, economic status, culture).	
34.04	Identify and use web analytic tools to shape an information architecture strategy (determine keywords).	
34.05	Apply the results of research and analytics to the design of a user interface.	
35.0	Create a user friendly interface using Cascading Style Sheets (CSS). The student will be able to:	
35.01	Create CSS styles suitable for use on a user friendly webpage interface.	
35.02	Use element selectors, ID selectors, class selectors, pseudo-class selectors, and descendant selectors to create a table-less webpage design.	
35.03	Create a series of templates formatted exclusively using CSS. 	
35.04	Use CSS syntax to configure and apply style sheets for multiple media displays (e.g., screen display and print).	
35.05	Use CSS syntax to implement custom web fonts on a webpage.	
35.06	Use CSS syntax to implement transitions and transformations to create animations on a webpage.	
35.07	Use CSS media queries to develop a responsive user interface.	
35.08	Explore various web authoring software (e.g. text editor or GUI editors).	
35.09	Create documented CSS style sheets for layout and appearance purposes.	
36.0	Create a CSS formatted informational website. The student will be able to:	
36.01	Use GUI (Graphical User Interface) web authoring software to create a multi-page informational website.	
36.02	Create documented CSS style sheets for layout and appearance purposes.	
36.03	Incorporate methods used to drive traffic to the website, then engage and retain visitors.	
36.04	Apply standard search engine optimization (SEO) practices (e.g., keyword proximity; density; relevance; appropriate page titles, URLs, and headings, alt tags) to enhance search engine performance.	
36.05	Use standard design techniques to create websites and correct display issues using multiple browsers and platforms.	
36.06	Discuss the pros and cons of using existing and emerging animation software.	
36.07	Use client-side technologies such as rollovers, check plug-ins, and pop-up windows to enhance the user interface.	
37.0	Demonstrate proficiency publishing, testing, monitoring, and maintaining a website. The student will be able to:	
37.01	Recognize the relationship between local and remote site structure.	
37.02	Identify methods of acquiring a domain name, appropriate hosting, and search engine registry.	
37.03	Understand and implement strategies to measure website traffic and improve search engine analytics reports.	
37.04	Describe the use of standard web marketing techniques.	
37.05	Describe how social media and social networking sites can be used for marketing purposes.	
37.06	Test websites using common resolutions, browsers, accessibility, and validation techniques. 	
37.07	Use popular Internet browsers and tools as defined by W3C Browser Statistics (e.g., Mozilla Firefox (Web Developer Toolbar, ColorZilla, MeasureIt, Firebug), Internet Explorer 7/8) to display and troubleshoot websites.	
37.08	Explore standard practices for feedback and usability testing.	
37.09	Identify and incorporate standard security measures in a website. 	
37.10	Identify and use online validation tools.	
37.11	Change invalid markup to comply with standards. 	
37.12	Build a webpage that successfully passes the W3C validation test at http://validator.w3.org . 	
37.13	Write markup that facilitates accessibility.	
37.14	Understand how to publish sites to remote server.	
37.15	Differentiate between local, testing, and remote website files and storage.	
38.0	Use oral and written communication skills in creating, expressing and interpreting information and ideas. The student will be able to:	
38.01	Select and employ appropriate communication concepts and strategies to enhance oral and written communication in the workplace.	
38.02	Locate, organize and reference written information from various sources.	
38.03	Design, develop and deliver formal and informal presentations using appropriate media to engage and inform diverse audiences.	
38.04	Interpret verbal and nonverbal cues/behaviors that enhance communication.	
38.05	Apply active listening skills to obtain and clarify information.	
38.06	Develop and interpret tables and charts to support written and oral communications.	
38.07	Exhibit public relations skills that aid in achieving customer satisfaction.	
39.0	Solve problems using critical thinking skills, creativity and innovation. The student will be able to:	
39.01	Employ critical thinking skills independently and in teams to solve problems and make decisions.	
39.02	Employ critical thinking and interpersonal skills to resolve conflicts.	
39.03	Identify and document workplace performance goals and monitor progress toward those goals. 	
39.04	Conduct technical research to gather information necessary for decision-making.	
40.0	Describe the roles within teams, work units, larger environment as it relates to website project management. The student will be able to:	
40.01	Describe the types of websites and the major processes that make them successful.	
40.02	Explain project management and team member key roles.	
40.03	List and describe project management control systems (i.e., scope, timeframe, deliverables).	
40.04	Explain the impact of the global economy and cultures on website planning and production.	
41.0	Describe the importance of professional ethics and legal responsibilities as it relates to website development. The student will be able to:	
41.01	Evaluate and justify decisions based on ethical reasoning.	
41.02	Evaluate alternative responses to workplace situations based on personal, professional, ethical, legal responsibilities, and employer policies.	
41.03	Identify and explain personal and corporate consequences of unethical or illegal practices in website development.	
41.04	Interpret and explain written organizational policies and procedures.	
	
Course Number:  CTS0049
Occupational Completion Point:  C 
Web Scripting (Web Designer) – 150 Hours	
42.0	Discuss the differences between server-side and client-side scripting. The student will be able to:	
42.01	Describe the role scripting languages play in the creation of websites.	
42.02	Identify and describe the advantages, disadvantages, and primary uses of popular scripting languages (e.g., JavaScript, VBScript, Perl, PHP, JScript). 	
43.0	Demonstrate understanding of the Document Object Model (DOM). The student will be able to:	
43.01	Describe the purpose of the Document Object Model (layout, objects, properties, methods).	
43.02	Describe how JavaScript uses the DOM to detect and manipulate elements on a webpage.	
44.0	Design, write, debug, and incorporate a JavaScript client-side script into a webpage. The student will be able to:	
44.01	Write, analyze and explain JavaScript syntax. 	
44.02	Describe usage of various data types.	
44.03	Describe how the use of decision-making logic (AND, OR) is employed in a JavaScript program.	
44.04	Create and use variables, operators, and expressions.	
44.05	Use common JavaScript events and event handlers (e.g., click, load, onClick, onLoad) to control program flow, appearance, or functionality.	
44.06	Understand and incorporate JavaScript arrays (e.g., array basics, types, usage, methods, sorting).	
44.07	Understand and incorporate JavaScript functions (e.g., using the DOM, pass a value, return value, create objects, work with classes, objects).	
44.08	Understand and incorporate JavaScript loops and conditions (e.g., loop basics, types, usage). 	
44.09	Recognize, isolate, and correct common JavaScript errors (e.g., syntax, function errors, reserved word usage, unsupported DOM).	
44.10	Apply JavaScript best coding practices (i.e., properly documenting scripts, field naming conventions, writing understandable code).	
44.11	Use different methods to incorporate JavaScript onto a webpage (e.g., <script> element, JavaScript statement block, external scripts).	
44.12	Troubleshoot and test incorporated script (i.e., functionality, browser usage, resolve known bugs).	
45.0	Incorporate basic JavaScript form validation and form handling (using pre-built validation scripts or online libraries). The student will be able to:	
45.01	Identify and use form elements to solicit user input.	
45.02	Use JavaScript with HTML form controls. 	
45.03	Validate web forms prior to submission. 	
45.04	Use output commands to display processed data in an appropriately formatted form. 	
46.0	Use advanced JavaScript techniques. The student will be able to:	
46.01	Write JavaScript suitable for plug-in detection, image manipulation, and the creation of custom JavaScript objects.	
46.02	Use JavaScript to incorporate, create, update, and delete cookies. 	
46.03	Describe the common security issues relevant to JavaScript. 	
47.0	Demonstrate understanding of JavaScript accessibility issues. The student will be able to:	
47.01	Describe the purpose of the Browser Object Model (BOM) and how it relates to JavaScript.	
47.02	Make webpages accessible and functional when JavaScript is disabled or unsupported.	
48.0	Select and modify appropriate library and pre-built JavaScript to incorporate into webpage. The student will be able to:	
48.01	Explore common JavaScript libraries and describe the advantages and disadvantages of using libraries.	
48.02	Analyze pre-built library items to determine functionality.	
48.03	Explain how a library item achieves desired processing.	
48.04	Determine if pre-built script provides functionality required in an effective manner.	
48.05	Incorporate pre-built library items into webpages.	
48.06	Identify the restrictions related to using pre-built scripts (i.e.; copyright, processing, and length of script).	
48.07	Modify pre-built scripts to suit functionality requirements.	
48.08	Test and troubleshoot pre-built scripts and widgets incorporated into webpages.	
	
Course Number:  CTS0015
Occupational Completion Point:  C 
Web Media Integration (Senior Web Designer) – 150 Hours	
49.0	Demonstrate understanding of XML vocabularies and documents. The student will be able to:	
49.01	Understand XML vocabularies.	
49.02	Define well-formed and valid XML documents.	
49.03	Describe the basic structure of an XML document.	
50.0	Create and debug an XML Document. The student will be able to:	
50.01	Create an XML declaration.	
50.02	Work with XML comments.	
50.03	Create XML elements and attributes.	
50.04	Work with character and entity references.	
50.05	Describe how XML handles character data, parsed character data, and white space.	
50.06	Work with XML parsers.	
50.07	Understand how web browsers work with XML documents.	
50.08	Apply a style sheet to an XML document.	
51.0	Demonstrate an understanding of Asynchronous JavaScript and XML (AJAX) and its implications for web developers. The student will be able to:	
51.01	Identify the technologies that comprise AJAX and explain how they interact.	
51.02	Describe the purpose, advantages, disadvantages, and functions of AJAX. 	
51.03	Describe how AJAX works and how it is used in the creation of websites.	
51.04	Define appropriate use of AJAX in a web project.	
51.05	Identify AJAX Usability and Accessibility issues and their workarounds. 	
51.06	Describe AJAX related browser compatibility issues and their workarounds. 	
51.07	Explore popular AJAX applications currently on the Internet (auto-complete (Google), updating user content (Twitter), voting and rating (social bookmarking)).	
51.08	Describe common security issues associated to AJAX.	
51.09	Analyze the server-side implications of AJAX applications.	
51.10	Explore methods for testing and maintaining an AJAX application. 	
51.11	Explore the future of AJAX and its implementation.	
52.0	Plan and implement a multi-page website using AJAX techniques. The student will be able to:	
52.01	Research AJAX design principles and patterns (e.g., Observer, Command and MVC).	
52.02	Research and compare popular AJAX frameworks, libraries, and toolkits (e.g., JQuery, DOJO, Prototype).	
52.03	Identify and implement strategies for progressive enhancement of a webpage.  	
52.04	Update specific areas of a page with data from the server (e.g., server-login updated) without reloading the webpage.	
52.05	Demonstrate the ability to transmit data in different formats (e.g., XML, JSON, alternatives to JavaScript).	
52.06	Use AJAX to create form submission and validation (e.g. password strength check, email/URL validation).	
52.07	Integrate a third party image gallery component.	
53.0	Incorporate Canvas API methods into a webpage. The student will be able to:	
53.01	Use the HTML CANVAS tag to create a drawing area on a webpage.	
53.02	Use JavaScript to write text on a canvas.	
53.03	Use JavaScript to draw basic shapes (e.g., lines, circles, squares) on a canvas.	
53.04	Use JavaScript and AJAX to draw charts and graphs on a canvas. 	
54.0	Demonstrate an understanding of PHP scripting. The student will be able to:	
54.01	Define the purpose of PHP and describe its importance in web design.	
54.02	Discuss existing and emerging PHP versions.	
54.03	Discuss various configuration options for installing PHP on a server.	
55.0	Design, write, debug, and incorporate a PHP client-side script into a webpage. The student will be able to:	
55.01	Write, analyze and explain PHP syntax.	
55.02	Describe usage of various data types.	
55.03	Describe how the use of decision-making logic (e.g. and, or) is employed in a PHP program.	
55.04	Create and use variables, operators and expressions.	
55.05	Understand and incorporate PHP arrays (e.g., array basics, types, usage, methods, sorting).	
55.06	Understand and incorporate PHP objects (e.g., creation, access).	
55.07	Understand and incorporate PHP functions (e.g., pass a value, return value).	
55.08	Understand and incorporate PHP loops and conditions (e.g., loop basics, types, usage).	
55.09	Recognize, isolate, and correct common PHP errors (e.g., syntax, function errors, reserved word usage).	
55.10	Apply PHP best coding practices (i.e., properly documenting scripts, field naming conventions, writing understandable code).	
55.11	Troubleshoot and test incorporated script (i.e., functionality, browser usage, resolve known bugs).	
56.0	Demonstrate an understanding of databases. The student will be able to:	
56.01	Define the purpose of a database and describe its importance in web design.	
56.02	Define the purpose of SQL.	
56.03	Discuss existing database management systems (e.g., MySQL, Oracle, SQL Server).	
57.0	Incorporate a database into a webpage. The student will be able to:	
57.01	Create a database to store information for a website.	
57.02	Understand how to use basic SQL commands (e.g., select, insert, update, delete) to manipulate the information in a database.	
57.03	Execute SQL commands to manipulate the information in a database using a database management system.	
57.04	Execute SQL commands to manipulate the information in a database using PHP.	

Course Number:  CTS0016
Occupational Completion Point:  D 
Web E-commerce (Senior Web Designer) – 150 Hours	
58.0	Demonstrate knowledge and skills necessary to setup a secure E-commerce site. The student will be able to:	
58.01	Compare and contrast popular pre-built shopping cart software (e.g., PrestaShop, Zend Cart).	
58.02	Compare and contrast hosting options available for use with shopping cart software (i.e., shared hosting or dedicated server).	
58.03	Discuss shopping cart vulnerabilities and best-practice preventative measures. 	
58.04	Identify hardware and software necessary to install and setup pre-built shopping cart software.	
58.05	Install and configure necessary software (database, server) to run pre-built shopping cart software.	
58.06	Install and configure pre-built shopping cart software.	
58.07	Verify database and server connectivity.	
58.08	Test and troubleshoot setup/configuration issues.	
59.0	Identify security issues associated with E-commerce and discuss methods to mitigate risks. The student will be able to:	
59.01	Describe the differences between Transaction Layer Security (TLS) and its predecessor, Secure Sockets Layer (SSL).	
59.02	Explain transaction security.	
59.03	Identify security and payment processing issues involved in developing a site (e.g., SSL, Digital Certificates, SET Protocol, Cyber Cash).	
59.04	Demonstrate understanding of https and htaccess and their usage.	
59.05	Explore methods to obtain an SSL certificate and secure transactions. 	
59.06	Compare and contrast the appropriateness of employing a merchant account or a payment gateway to handle online transactions. 	
59.07	Discuss the process, advantages, disadvantages, and costs associated with opening a merchant account.	
59.08	Describe the process, advantages, disadvantages, and costs associated with using a payment gateway.	
60.0	Apply skills necessary to setup an E-commerce storefront. The student will be able to:	
60.01	Setup and use an FTP (File Transfer Protocol) program to transfer files to a web server. 	
60.02	Add business specific information to site storefront (e.g., logos, product images, descriptions).	
60.03	Setup back-end site administration functions and navigation.	
60.04	Setup a schema for incorporating shipping, handling, and processing fees based on carrier, geographical zones, and weight/price range.	
60.05	Experiment with various add-ons, themes, and modules available for customization. 	
60.06	Make simple modifications to a shopping cart to suit client needs (e.g., modify fields, add buttons).	
60.07	Customize forms to accommodate client products and/or services.	
60.08	Setup Search preferences and functionality for products and/or services.	
60.09	Setup customer contact preferences and email notification functionality.	
60.10	Apply Search Engine Optimization (SEO) techniques to shopping cart pages.	
60.11	Test operation of shopping cart pages in multiple browsers.	
60.12	Troubleshoot issues and errors related to browser display and functionality.	
61.0	Employ techniques to enhance the value and profitability of an E-commerce website. The student will be able to:	
61.01	Determine business goals for the E-commerce site.	
61.02	Identify the various types of advertising options in E-commerce (e.g., links, banner ads, affiliate programs, pop-up windows, viral marketing, newsgroup postings).	
61.03	Describe affiliate marketing and its implications for E-commerce websites.	
61.04	Analyze popular affiliate programs/networks and available payment schemes.	
61.05	Explain the differences, advantages, and disadvantages of CPM, PPC, and Pay per Sale/Lead.	
61.06	Determine appropriate affiliate program for target audience.	
61.07	Identify the method to join an affiliate program/network.	
61.08	Identify considerations/requirements of selecting an affiliate program.	
61.09	Determine appropriate number of affiliate programs necessary to suit client site.	
61.10	Determine the terms and conditions of sale, including warranties, after-sales service, and privacy assurances.	
61.11	Determine customer service options (e.g., e-mail, phone, fax). 	
61.12	Create a site map.	
61.13	Create a Frequently Asked Questions (FAQ) page.	
61.14	Create a product/version comparison chart, where appropriate.	
61.15	Create feedback, review, survey, and recommendation pages. 	
62.0	Develop evaluation and performance monitoring metrics and target goals for an E-commerce website. The student will be able to:	
62.01	Research existing and emerging analytical, usability, SEO tools to improve customer satisfaction and site conversion rates. 	
62.02	Describe web analytics tools and their features/functions.	
62.03	Use web analytics tools to determine optimum site keywords.	
62.04	Experiment with using advanced segments to view subsets of data (relating to purchasing habits, website usage, searches).	
62.05	Customize analytic reports using appropriate metrics (e.g., average per-visit value, bounce rates, time spent on page).	
62.06	Create more concise reports using advanced filters in web analytics tools.	
62.07	Use intelligence features of web analytics tools to discover patterns of usage and setup corresponding alerts.	
62.08	Research popular mobile analytics tools (e.g., Motally) and their features. 	
62.09	Interpret analytic report data and optimize website accordingly, if appropriate.	

Course Number:  CTS0017
Occupational Completion Point:  D 
Web Interactivity (Senior Web Designer) – 150 Hours	
63.0	Demonstrate an understanding of Content Management Systems (CMS) and their implications for web development. The student will be able to:	
63.01	Describe the fundamental operation of a CMS.	
63.02	Describe the typical features of a content management system.	
63.03	Compare and contrast popular CMS applications (e.g., WordPress, Joomla).	
63.04	Describe how a content management system can be used to enhance website interactivity.	
63.05	Demonstrate proficiency installing and configuring content management systems and extensions/modules.	
64.0	Use CMS features, functions, and extensions/modules to create/enhance a website. The student will be able to:	
64.01	Create a basic multipage website using a content management system.	
64.02	Enhance a webpage by using a content management system to incorporate images, animations, or video segments.	
64.03	Incorporate a blog feature into a website using a content management system.	
64.04	Demonstrate proficiency using CMS built-in security for website, password and database backup.	
64.05	Demonstrate proficiency using add-on modules, or plug-ins.	
65.0	Evaluate the suitability for and system requirements for a content management system. The student will be able to:	
65.01	Identify business goals and evaluate their suitability for a content management system.	
65.02	Determine web hosting system requirements.	
65.03	Create a schema for creating, deleting, and managing users and their permissions.	
65.04	Discuss the value represented by templates in a content management system development environment.	
66.0	Demonstrate an understanding of multimedia applications and their implications for web designers. The student will be able to:	
66.01	Compare and contrast the leading multimedia development applications for website development (e.g., Adobe Flash, Microsoft Silverlight).	
66.02	Describe those circumstances whereby multimedia may be used to add interactivity to a website.	
66.03	Describe the limitations of multimedia development applications relative to website development viewed on various platforms (e.g., PCs, tablets, mobile devices).	
67.0	Create and incorporate interactive website components. The student will be able to:	
67.01	Create buttons, menus, and other components that feature a static, hover, and rollover effect.	
67.02	Convert original artwork into an interactive component with associated script behavior.	
67.03	Adjust the component properties including opacity, filter, rotation, and action.	
67.04	Resize a multi-layer component to ensure uniform resizing of each layer.	
67.05	Create scrolling images, panels, and lists for incorporating into a web design.	
67.06	Create and incorporate animated banners, headers, and website introduction pages (e.g., Adobe Flash, Microsoft Silverlight).	
68.0	PDF document usage considerations. The student will be able to:	
68.01	Discuss the advantages and disadvantages of using PDF documents in a website. 	
68.02	Research and discuss PDF document usage best practices.	
68.03	Determine when it is appropriate to use PDF documents (e.g., brochure downloads, large reports, catalogs, interactive forms).	
68.04	Compare and contrast the functionality of software applications used to create and process PDFs.	
68.05	Research and describe search engine optimization considerations related to the use of PDF documents.	
68.06	Research and discuss security issues related to PDF document usage in a website (viruses, auto-open).	
68.07	Identify accessibility issues related to using PDF documents in a website.	
69.0	Create, format, and manipulate PDF documents. The student will be able to:	
69.01	List & describe the methods available for creating PDF documents.	
69.02	Create a PDF using a variety of software applications, multiple files, and webpages.	
69.03	Demonstrate ability to format, modify and enhance a PDF document.	
69.04	Describe the differences in PDF standards for document prepress data interchange and long-term archiving.	
69.05	Embed images, text, audio, video, and Flash content into a PDF document. 	
69.06	Create and modify automatically generated and manual bookmarks in a PDF document.	
69.07	Add clickable links to a PDF document.	
69.08	Incorporate Find and Search methods to locate specific text in a PDF document.	
69.09	Describe the method used to search scanned documents (optical character recognition).	
69.10	Understand and correct color separation issues.	
69.11	Create and modify PDF documents using available tools to meet accessibility requirements (e.g., tags, reading order, forms, supplemental content for multimedia, text-to-speech).	
69.12	Export a PDF document in a different format.	
70.0	Display, distribution, and print considerations for PDF documents. The student will be able to:	
70.01	Define file specifications use to generate smaller files for electronic distribution and on-screen display.	
70.02	Specify image downsampling and compression settings to generate a PDF file with a smaller file size.	
70.03	Identify and correct potential printing issues in a PDF document.	
70.04	Ensure a PDF document meets appropriate criteria for print or electronic distribution.	
70.05	Demonstrate ability to control flattening of a transparent PDF document and misregistration.	
70.06	Demonstrate color management techniques that affect on-screen display and printing.	
70.07	Discuss methods and tools used to review a PDF document (email, shared, tracking). 	
71.0	Create and manage PDF forms. The student will be able to:	
71.01	Create an interactive from using fields, form objects, and distribution methods.	
71.02	Distribute a form electronically and manage distributed forms.	
71.03	Demonstrate ability to redact content in a form to protect sensitive information.	
71.04	Preview, test, and modify an interactive form.	
72.0	Incorporate PDF security in a PDF document. The student will be able to:	
72.01	Secure a PDF document using passwords, encryption, digital IDs and signatures.	
72.02	Creating Security Policies and Certificates for a PDF document.	
72.03	Enable usage rights for Adobe Readers.	
73.0	Demonstrate proficiency using HTML5 features and functions. The student will be able to:	
73.01	Apply HTML5 APIs in webpages for interactivity (e.g., audio/video, drag & drop, drawing canvas).	
73.02	Apply HTML5 interactivity elements into webpages (i.e., <canvas>, <embed>, <audio>, <video>, <details> <input>).	
73.03	Utilize HTML5 fallback strategies to address browser support issues.	
73.04	Utilize HTML5 to define dynamic behaviors using JavaScript.	
73.05	Use HTML5 specification to manipulate text and images.	
73.06	Use HTML5 to create persistent data and single session storage (HTML 5 Local Offline Storage & Session Storage).	
73.07	Use HTML5 for media event handling (audio, video, embed, image).	
73.08	Use HTML5 event handling for window, mouse, and form events.	
73.09	Use CSS3 to style HTML5 (e.g., transitions, typography enhancements).	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

Phi Beta Lambda (PBL) and Business Professionals of America (BPA) are the intercurricular student organizations providing leadership training and reinforcing specific career and technical skills. Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.   

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program. Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Basic Skills 

In Career Certificate Programs offered for 450 hours or more, in accordance with Rule 6A-10.040, F.A.C., the minimum basic skills grade levels required for postsecondary adult career and technical students to complete this program are: Computation (Mathematics) and Communications (Reading and Language Arts). These grade level numbers correspond to a grade equivalent score obtained on a state designated basic skills examination.  

Adult students with disabilities, as defined in Section 1004.02, Florida Statutes, may be exempted from meeting the Basic Skills requirements (Rule 6A-10.040). Students served in exceptional student education (except gifted) as defined in s. 1003.01, F.S., may also be exempted from meeting the Basic Skills requirement. Each school district and Florida College System Institution must adopt a policy addressing procedures for exempting eligible students with disabilities from the Basic Skills requirement as permitted in Section 1004.91, F.S.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml