Florida Department of Education
Curriculum Framework 

Program Title:	Business Development and Entrepreneurship
Career Cluster:	Business Management and Administration

CCC	
CIP Number	0552070306	
Program Type	College Credit Certificate (CCC)	
Program Length	25 credit hours	
CTSO	Phi Beta Lambda, BPA	
SOC Codes 	11-1021 – General and Operations Managers	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

This certificate program is part of the Business Administration AS degree program (1552020102).   

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.).

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Business Management and Administration career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Business Management and Administration career cluster. 

The content includes but is not limited to business communications, business development, accounting, management, marketing, business law, and global business practices.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Standards

After successfully completing this program, the student will be able to perform the following:

Professional Skills: 
01.0	Prepare and use financial information to support decision-making.  
02.0	Demonstrate an understanding of accounting operations. 
03.0	Manage business information using appropriate technology.  
04.0	Demonstrate effective business communication skills.  
05.0	Describe the significance of legal and ethical issues in a business environment.  
06.0	Identify the role and function of human resources in the business environment.   
07.0	Demonstrate employability skills.  
08.0	Develop strategic and organizational skills.  
09.0	Demonstrate an understanding of management activities.  
10.0	Demonstrate an understanding of sales and marketing principles. 
11.0	Participate in a capstone project.  
Program Skills:
06.0	Demonstrate an understanding of the foundational principles associated with business development and entrepreneurship.  
07.0	Demonstrate knowledge of basic marketing principles.  
08.0	Demonstrate knowledge of small business management functions.  
09.0	Plan the promotional strategy of a small business. 
10.0	Utilize effective selling techniques and procedures.  

Florida Department of Education
Student Performance Standards

Program Title:	Business Development and Entrepreneurship
CIP Number:		0552070306
Program Length:	25 credit hours
SOC Code(s):		11-1021

This certificate program is part of the Business Administration AS degree program 1552020102.  At the completion of this program, the student will be able to:	
Professional Skills: 	
01.0	Prepare and use financial information to support decision-making. The student will be able to: 	
01.01	Apply the accounting cycle steps to various business scenarios.	
01.02	Apply cash control procedures to various business scenarios.	
01.03	Use source documents to prepare and analyze transactions. 	
01.04	Describe internal control methods, cyber security protocols, and fraud controls.	
01.05	Apply Generally Accepted Accounting Principles (GAAP) in the context of global business operations.	
01.06	Analyze financial information to make informed business decisions.	
02.0	Demonstrate an understanding of accounting operations. The student will be able to:	
02.01	Examine accounts receivable and payable in different business scenarios to identify possible issues.	
02.02	Compare and contrast profit vs. not-for-profit accounting.	
02.03	Prepare and interpret profit analysis reports and their impact on organizational performance.	
02.04	Describe differences in planning for operating expenditures and capital expenditures.	
02.05	Describe the principles related to pricing decisions.	
02.06	Use pricing principles to justify business decisions.	
02.07	Assess the impact of taxes on business operations.	
02.08	Conduct a basic financial ratio analysis.	
03.0	Manage business information using appropriate technology.  The student will be able to:	
03.01	Identify and use the appropriate technology in various business settings.	
03.02	Demonstrate proficiency in the use of word processing, spreadsheet, database, & presentation software, collaboration tools, and other office software commonly used in business.	
03.03	Utilize technology to access, research, analyze, organize and interpret business information. (i.e., dashboards, reports)	
04.0	Demonstrate effective business communication skills.  The student will be able to:	
04.01	Identify and effectively utilize appropriate oral and written communication skills in diverse business settings.	
04.02	Employ effective interpersonal communication skills in various business settings.	
04.03	Exhibit listening and empathy skills that aid in achieving stakeholder satisfaction.	
04.04	Demonstrate effective teamwork skills (collaboration, cooperation, negotiation, providing and receiving feedback).  	
04.05	Apply effective conflict resolution skills, including in legal, interpersonal, and ethical circumstances.	
04.06	Recognize the importance of a growth mindset to improve outcomes.	
04.07	Apply appropriate tone and professional demeanor in business communications, including e-mails, correspondence, conference calls, conversation, text messages and virtual meetings.  	
04.08	Apply business-level writing standards in all correspondence.	
04.09	Prepare, outline, and deliver an effective oral presentation in person as well as through a virtual live video platform, using appropriate visual material.	
04.10	Research and interpret information retrieved from various primary and secondary sources. 	
04.11	Compose a document responding to and interpreting diverse types of business information.	
04.12	Demonstrate ability to communicate effectively with diverse stakeholders.	
05.0	Describe the significance of legal and ethical issues in a business environment.  The student will be able to:	
05.01	Explain the essential elements of a contract and other negotiable instruments. 	
05.02	Differentiate the main types of intellectual property rights.	
05.03	Identify the appropriate use of employer property.	
05.04	Describe the role of confidentiality in business.	
05.05	Explain the decision-making process using ethical reasoning and the consequences of unethical choices in a business environment.	
05.06	Differentiate between ethical reasoning and judgment and acting in accordance with legal responsibilities.	
05.07	Discuss how values, attitudes, and cultural differences influence ethical decision-making.	
05.08	Explain legal, ethical, and privacy issues related to business communications, including the transmission and storage of electronic data. 	
06.0	Identify the role and function of human resources in the business environment. The student will be able to:  	
06.01	Describe and conduct a job analysis.	
06.02	Identify the role, principles and functions of recruitment and staffing.	
06.03	Demonstrate effective interview methods, including the use of current technology.	
06.04	Identify methods of employee onboarding, orientation, training, development, and retention.	
06.05	Identify the components of compensation and benefits plans, and evaluate the potential for inequity in compensation and benefits.	
06.06	Describe the legal issues associated with compensation and benefits plans.	
06.07	Describe the administration of, and costs associated with, employer compensation and benefits plans. 	
06.08	Describe current provisions of human resources laws, including but not limited to the Civil Rights Acts, Equal Employment Opportunity Commission (EEOC), American with Disabilities Act (ADA), Equal Pay Act (EPA), Fair Labor Standards Act, Affordable Care Act (ACA), and Family and Medical Leave Act (FMLA).	
06.09	Identify methods to protect organizations from potential legal action.	
06.10	Describe Future of Work trends and which careers are most likely to be impacted by automation and technology advances.	
07.0	Demonstrate employability skills.  The student will be able to:	
07.01	Identify sources of employment, internship, and apprenticeship opportunities, where applicable.	
07.02	Use government digital resources to identify jobs, wage, and employment trends for your occupation.	
07.03	Describe the job search process.	
07.04	Complete a resume and a cover letter.	
07.05	Complete an electronic job application form correctly.	
07.06	Identify methods for securing an employment reference.	
07.07	Prepare a resume for electronic distribution.	
07.08	Demonstrate effective job interview techniques and identify different types of interviews.	
07.09	Identify pre- and post- interview strategies.	
07.10	Identify and demonstrate appropriate responses to feedback from supervisors.	
07.11	Identify and demonstrate acceptable work habits.	
07.12	Describe the importance of an employee’s ability to be flexible in the workplace.	
07.13	Demonstrate effective time management skills.	
08.0	Develop strategic and organizational skills.  The student will be able to:	
08.01	Define effective leadership and identify key leadership behaviors and traits.	
08.02	Compare different styles of leadership.	
08.03	Examine ways effective leaders develop and retain employees.	
08.04	Define organization vision and mission.	
08.05	Identify characteristics of effective goals.	
08.06	Explain how effective leaders identify problems and make decisions.	
08.07	Compare different conflict management techniques.	
08.08	Apply appropriate action in situations requiring consideration of business ethics.	
08.09	Describe effective ways to assign and delegate work.	
08.10	Apply effective decision-making and problem solving strategies.	
09.0	Demonstrate an understanding of management activities.  The student will be able to:	
09.01	Describe the functions of management and their impact on an organization’s ability to achieve its goals.	
09.02	Describe how an organization’s mission and vision drive the formation of strategic policy.	
09.03	Distinguish the goals among business, government, and non-profit organizations.	
09.04	Describe basic management roles, including interpersonal, informational and decision-making.	
09.05	Discuss political, conceptual, interpersonal, and diagnostic skills required in management. 	
09.06	Describe the value and application of data to management decision-making.	
09.07	Describe how creativity and innovation are significant contributions to successful management.      	
09.08	Identify the impact of organizational culture.	
Business Development and Entrepreneurship Specialization:	
12.0	Demonstrate an understanding of the foundational principles associated with business development and entrepreneurship.  The student will be able to:	
12.01	Define entrepreneurship and business development.	
12.02	Describe the importance of entrepreneurship and small business to the American economy.	
12.03	Analyze the advantages and disadvantages of business ownership.	
12.04	Identify the necessary traits of a successful entrepreneur.	
12.05	Recognize the management, financial, marketing and legal skills necessary to successfully operate and grow an entrepreneurial venture.	
12.06	Discuss the global aspects of an entrepreneurial business.	
12.07	Define social entrepreneurship.	
12.08	Identify and evaluate the methods of entering into an entrepreneurial venture to include starting a new business, buying an existing business, and operating a franchise.	
12.09	Discuss the function of a business plan.	
12.10	Describe the protection of various types of intellectual property.	
12.11	Identify characteristics of a viable business opportunity.	
12.12	Analyze the current environment for potential business opportunities.	
12.13	Explain the process and importance of a preliminary market analysis.	
12.14	Discuss the challenges of developing and implementing a strategic plan for a small business.	
12.15	Discuss the function of a business model.	
12.16	Explain how entrepreneurship is a way of thinking or mindset independent of owning and operating a business.	
12.17	Explain and apply the various building blocks associated with the business model canvas.	
12.18	Discuss the failure rate in business and strategies to reduce its frequency.	
12.19	Describe the importance of feasibility planning.	
13.0	Demonstrate knowledge of basic marketing principles.  The student will be able to:	
13.01	Explain the role of marketing in the free enterprise system.	
13.02	Compare and contrast the three major types of economic systems.	
13.03	Describe the channels of distribution.	
13.04	Identify and discuss economic resources.	
13.05	Discuss the role of the consumer in the free enterprise system.	
13.06	Explain the concept of supply and demand.	
13.07	Identify and define the functions of marketing.	
13.08	Identify and define the four types of product utility.	
13.09	Identify and explain the elements in the marketing mix (price, product, promotion, and place).	
13.10	Differentiate between the basic categories of consumer goods (i.e. convenience goods, shopping goods, and specialty goods).	
13.11	Identify current trends that have developed in retailing and merchandising.	
13.12	Define the concept of opportunity cost.	
13.13	Identify challenges in marketing a new entrepreneurial venture.	
13.14	Differentiate between marketing and sales.	
13.15	Describe how the business model canvas helps identify marketing strategies for entrepreneurial ventures.	
13.16	Describe various methods for pricing a good or service.	
13.17	Explain the role of social media in entrepreneurial marketing.	
14.0	Demonstrate knowledge of small business management functions.  The student will be able to:	
14.01	Describe the principles of small business management including planning and ethics.	
14.02	Identify principles and systems of accounting in a small business.	
14.03	Identify and describe budgeting and break-even analysis processes.	
14.04	Explain the principles of financing and cash management in the small business.	
14.05	Describe the principles of inventory management.	
14.06	Conduct basic market research and develop a marketing plan for a small business.	
14.07	Identify and describe the components of cost accounting.	
14.08	Identify and describe fundamental legal issues and government regulations facing small business owners.	
14.09	Identify sources of assistance, including the SBA (Small Business Administration), regarding risk management, insurance, taxation, and business law.	
14.10	Describe the process of creating and managing a labor relations program in a small business.	
14.11	Explain the role of e-commerce.	
14.12	Compare and contrast the various forms of business ownership.	
14.13	Examine the advantages and disadvantages of B Corp (benefit corporations) versus non-profit organizations.	
15.0	Plan the promotional strategy of a small business. The student will be able to:	
15.01	Create a promotional plan.	
15.02	Describe promotion techniques.	
15.03	Analyze and describe competitive promotional activities.	
15.04	Analyze and evaluate promotional effectiveness.	
15.05	Develop effective promotional strategies within the marketing mix.	
15.06	Identify target markets.	
15.07	Discuss push/pull strategies.	
15.08	Describe direct marketing techniques.	
15.09	Describe the benefits and limitations of mass media.	
15.10	Describe the benefits and limitations of social media and digital marketing.	
15.11	Identify the key components of a business website for effective promotion.	
16.0	Utilize effective selling techniques and procedures.  The student will be able to:	
16.01	Describe product features and benefits.	
16.02	Identify the steps of the selling process.	
16.03	Discuss consumer-buying behavior.	
16.04	Differentiate between B2B (business to business) and B2C (business to consumer) relationships.	
16.05	Demonstrate an effective sales presentation.	
16.06	Evaluate and critique a sales demonstration.	
16.07	Explain how various technologies (e.g., [CRM] customer relationship management) are used to create and maintain a client database.	
16.08	Describe various types of prospecting tools.	
16.09	Develop a written features/benefits analysis sheet for a product.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

Phi Beta Lambda and Business Professionals of America (BPA) are the intercurricular career and technical student organizations providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml.