2021- 2022
Florida Department of Education
Curriculum Framework 

Program Title:	Communication Leadership
Career Cluster:	Arts A/V Technology and Communication

		CCC	
CIP Number	0609090200	
Program Type	College Credit Certificate (CCC)	
Program Length	18 credits hours	
CTSO	SkillsUSA	
SOC Codes (all applicable) 	27-3099	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

This certificate program is part of the New Media Communication AS degree program (1609090200).  

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.).

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Arts, A/V Technology and Communication career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Arts, A/V Technology and Communication career cluster. 

The content of this program is designed to prepare students for initial employment in the field of new media communication or to provide supplemental training for those already employed in the field. This certificate provides students with the skills needed to create effective new media content.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate effective professional, interpersonal, and intercultural communication skills.
02.0	Demonstrate the fundamental skills of the writing process for varied mass and new media communication platforms.
03.0	Demonstrate appropriate technical, analytical, and evaluative skills for new media content creation, delivery, and social impact.  

2021- 2022
Florida Department of Education
Student Performance Standards

Program Title:	Communication Leadership
CIP Number:	0609090200
Program Length:	18 credit hours
SOC Code(s):		27-3099

This certificate program is part of the New Media Communication AS degree program (1609090200).  At the completion of this program, the student will be able to:
	
01.0	Demonstrate effective professional, interpersonal, and intercultural communication skills. The student will be able to:	
01.01	Demonstrate an understanding of varied communication theories.	
01.02	Demonstrate effective oral communication and presentation skills.	
01.03	Demonstrate the skills required to interactively and critically participate in new media environments and platforms.	
01.04	Prepare and verbally deliver factual material in a direct and logical manner.	
01.05	Demonstrate scholarly research skills.	
01.06	Demonstrate the effective use of visual aids, technical equipment, and projected images appropriate for new media.	
01.07	Demonstrate professional interviewing skills and general interpersonal communications.	
01.08	Produce a body of work that demonstrates proficiency in language, spelling, mechanics, and grammar.	
01.09	Increase listening skills and the retention of information.	
01.10	Demonstrate understanding of effective methods of organizational change and leadership.	
02.0	Demonstrate the fundamental skills of the writing process for varied mass and new media communication platforms. The student will be able to:	
02.01	Understand the nature of good writing and explain how writing for mass and/or new media communication differs from other formal writing forms.	
02.02	Demonstrate mastery of English grammar, syntax, and punctuation.	
02.03	Detail the elements of style that characterize the AP stylebook.	
02.04	Compose written media using established web-based technologies and software applications.	
02.05	Demonstrate understanding of visual media/images and the impact of these images on composition.	
02.06	Utilize spreadsheet software to organize and analyze data, perform calculations, and draft executive summaries for publication.	
02.07	Prepare well-written professional communications/articles and reports using publishing applications and software for new media.	
03.0	Demonstrate appropriate technical, analytical, and evaluative skills for new media content creation, delivery, and social impact. The student will be able to:	
03.01	Demonstrate understanding of media content at a literal level (e.g., capture others’ ideas published on varied media platforms).	
03.02	Demonstrate the ability to utilize new media, digital publishing, and digital imaging software.	
03.03	Demonstrate the ability to interpret and construct dynamic models (simulation) and navigate information across various modalities.	
03.04	Demonstrate understanding of the construction of media as a subjective and social process.	
03.05	Demonstrate understanding of co-creation and sharing relative to new media content creation.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

SkillsUSA is the intercurricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills. Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered. The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml