2020-2021
Florida Department of Education
Curriculum Framework 

Program Title:	Interactive Media Production Technology
Career Cluster:	Arts, A/V Technology and Communication

AS	
CIP Number	1610020101	
Program Type	College Credit	
Standard Length	65 credit hours	
CTSO	Skills USA	
SOC Codes (all applicable) 	27-1014 – Media Artist and Animators
27-2012 – Producers and Directors
27-3099 – Media and Communication Workers, All Other	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

The purpose of this program is to prepare students for employment as media, multimedia, and interactive media editors and producers.  In the program, students will combine skills in critical thinking, writing, photography, video, audio, social media, web creation/design and analytics to produce both traditional and multimedia interactive media productions.

The course includes the following:  basic and creative writing, reportage, digital still photography, still photography post-production, videography, video post-production, sound integration and mixing, drawing, design, typography, website creation and design, statistics and analytics.

This program focuses on broad, transferable skills and stresses understanding and demonstration of the following elements of the media production industry; audience analysis and estimation, media literacy, interpersonal and business communications, employability skills, portfolio development, community and multicultural sensitivity and environmental issues.

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Arts, A/V Technology and Communication career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Arts, A/V Technology and Communication career cluster. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of 65 credit hours.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Evaluate audience feedback and analytics of multi-media projects.
02.0	During the planning process for elements of multi-media projects, critically evaluate relevant information and assets for target audiences. 
03.0	Demonstrate competency in still photography and still photography post-production.
04.0	Demonstrate competency in videography, lighting for videography and video post-production.
05.0	Demonstrate competency in audio recording and audio post production.
06.0	Demonstrate competency in design and layout.
07.0	Demonstrate competency in web creation and delivery.
08.0	Demonstrate competency in writing and reportage.
09.0	Demonstrate professional interpersonal and business communication skills in a diverse environment.
10.0	Create finished multi-media project incorporating still photography, video, audio, web creation, design, analytics, writing and reportage.

2020-2021
Florida Department of Education
Student Performance Standards

Program Title:	Interactive Media Production Technology
CIP Number:	0610020101
Program Length:	65 credit hours
SOC Code(s):	27-1014; 27-2012; 27-3099

Refer to Rule 6A-14.030 (4), F.A.C., for the minimum amount of general education coursework required in the Associate of Science (AS) degree.  At the completion of this program, the student will be able to:	
01.0	Evaluate audience feedback and analytics of multi-media projects. The student will be able to: 	
01.01	Apply effective user-interface design across platforms.	
01.02	Critically analyze the historical dimensions of past and present communications and communication trends.	
01.03	Select the appropriate platforms for disseminating media to target audiences.	
01.04	Select, combine and utilize the appropriate media for various audiences.	
02.0	During the planning process for elements of multi-media projects, critically evaluate relevant information and assets for target audiences. The student will be able to: 	
02.01	Demonstrate the ability to compare and contrast traditional and current production techniques and emerging technologies in the changing media landscape	
02.02	Demonstrate competency in the selection of various media for multi/interactive media productions	
02.03	Analyze metrics for incorporation into the determination of multi/interactive media productions.	
02.04	Discuss ethical and legal issues as they relate to the media industry.	
03.0	Demonstrate competency in still photography and still photography post-production. The student will be able to: 	
03.01	Demonstrate proficient camera and light meter operation.	
03.02	Control image depth of field and critical focus by effectively using different focal length lenses.	
03.03	Demonstrate competency in navigating image-editing and workflow software.	
03.04	Capture raw and jpeg images, and process these images.	
03.05	Scan film and prints using scanners.	
03.06	Produce edited images for presentation.	
03.07	Produce digital photographs with appropriate contrast, density and tonality.	
03.08	Use composition, cropping and point-of-view to create effective image design.	
04.0	Demonstrate competency in videography, lighting for videography and video post-production. The student will be able to: 	
04.01	Create appropriate lighting for studio and locations.	
04.02	Operate a video camera in studio and in field.	
04.03	Capture studio and field footage.	
04.04	Operate control room equipment.	
04.05	Review and organize video and audio in preparation for editing.	
05.0	Demonstrate competency in audio recording and audio post production. The student will be able to: 	
05.01	Select and utilize essential equipment, including microphones, recorders, preamplifiers, and accessories in the capture of dialog and other audio in both field and studio settings.	
05.02	Demonstrate competency in gain-staging the analog output of a microphone to the point of digital conversion and capture.	
05.03	Demonstrate competency with the main functions of an industry-standard digital audio workstation, such as mixing multiple signals, importing and exporting audio, and editing audio clips.	
05.04	Demonstrate an understanding of room acoustics and the impact this has on audio recording within any given space.	
05.05	Demonstrate competency with amplitude and spectrum effects such as compression, equalization, noise reduction, expanders, and gates.	
05.06	Demonstrate competency with synchronization between various pieces of professional audio and video equipment.	
05.07	Demonstrate an understanding and application of modern standards for broadcast audio, such as the International Telecommunications Union’s BS.1770.	
06.0	Demonstrate competency in design and layout. The student will be able to: 	
06.01	Describe the individual art elements used in design.	
06.02	Demonstrate basic principles of design.	
06.03	Demonstrate a competency of design tools and materials.	
06.04	Define the various job categories that make up the design industry.	
06.05	Define basic terminology used in the design industry and its related fields.	
06.06	Define visual communication and related components.	
06.07	Demonstrate proper usage of design tools, equipment and materials.	
06.08	Demonstrate methods for conceptualizing and visualizing ideas.	
06.09	Demonstrate knowledge of composition and layout including aesthetic arrangement, placement and relationship of elements.	
06.10	Demonstrate the design process as used in the graphic design industry.	
06.11	Demonstrate knowledge of basic typography.	
06.12	Demonstrate knowledge of measurement systems used in the graphic design industry.	
07.0	Demonstrate competency in web creation and delivery. The student will be able to: 	
07.01	Create web home page and sites.	
07.02	Identify the terms, concepts, and components used in the internet and web environment.	
07.03	Create publications for the internet incorporating graphics.	
07.04	Utilize digital media computer software toward the creation of interactive web publishing.	
07.05	Create websites that incorporate hyper media/text elements.	
07.06	Demonstrate methods for conceptualizing and visualizing ideas.	
07.07	Design and create tables.	
07.08	Create hyperlinked images.	
07.09	Create framed documents.	
07.10	Produce flow chart to solve communication, navigation and technical challenges in the web environment	
07.11	Develop and produce single and multi-frame layouts from templates.	
07.12	Demonstrate skills in extending site functionality/interactivity.	
08.0	Demonstrate competency in writing and reportage. The student will be able to: 	
08.01	Recognize the difference between facts and opinions.	
08.02	Identify legal and ethical implications, as well as restrictions on the media, and apply them to writing assignments.	
08.03	Know and employ style, terms and jargon associated with media platforms.	
08.04	Arrange and conduct interviews and build sources in story development.	
09.0	Demonstrate professional interpersonal and business communication skills in a diverse environment. The student will be able to: 	
09.01	Prepare and verbally deliver factual material in a direct and logical manner.	
09.02	Demonstrate scholarly research skills.	
09.03	Demonstrate persuasive techniques.	
09.04	Demonstrate the effective use of visual aids, technical equipment and projected images.	
09.05	Demonstrate professional interviewing skills and general interpersonal skills in diverse populations.	
09.06	Demonstrate competency in language, spelling, mechanics and grammar.	
09.07	Demonstrate active listening skills for retention of information.	
10.0	Create finished multi-media project incorporating still photography, video, audio, web creation, design, analytics, writing and reportage. The student will be able to: 	
10.01	Demonstrate team skills in the production of multi-media projects.	
10.02	Model safe and efficient work practices. 	
10.03	Select and utilize visuals for multi/interactive media productions.	
10.04	Select and utilize audio resources for multi/interactive media productions.	
10.05	Combine audio and video sources for multi/interactive media productions.	
10.06	Utilize web elements to disseminate multi/interactive media productions.	
10.07	Track effectiveness and dissemination of interactive media productions with analytic data.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

SkillsUSA is the intercurricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml