2020 – 2021
Florida Department of Education
Curriculum Framework 

Program Title:	Marketing Management
Career Cluster:	Marketing, Sales & Service

AS	
CIP Number	1252140101	
Program Type	College Credit	
Standard Length	60 credit hours	
CTSO	Collegiate DECA, FBLA-PBL	
SOC Codes (all applicable) 	11-2021 – Marketing Managers	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and the relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster. 

The purpose of this program is to prepare students for employment in organizations and businesses (for-profit or not-for-profit) as marketing managers, advertising managers, and public relations managers, or to provide supplemental training for persons previously or current employed in these activities. 

The content includes the management of sales, merchandising, transportation, storage, promotion, operations, finance, personnel, market research, and components of marketing strategy.

Instruction is structured to meet the requirements for gainful employment and entrepreneurship at management levels.  This program may be offered as a generalized marketing management program or may be offered to provide management training in marketing occupations in industry areas such as:

•	Fashion Marketing (Apparel, Accessories, Home Furnishings)
•	Business and Personal Services Marketing
•	Finance and Credit Services Marketing
•	Floristry, Farm and Garden Supplies and Services Marketing
•	Food Marketing
•	Import/Export Marketing
•	Industrial and Institutional Marketing
•	Hardware, Building Materials, Equipment, and Office Products Marketing
•	Hospitality Marketing (Hotel/Motel, Recreation and Tourism, Restaurant)
•	Insurance Marketing
•	Transportation and Warehousing Services Marketing
•	Vehicle and Petroleum Marketing (Auto Sales, Service, Rental, Leasing, Parts)
•	Real Estate
•	Marketing Services (Advertising, Promotion, Public Relations, Research)
•	General Merchandise Marketing (Department Store, Variety Store, Discount Store)

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of 60 credit hours.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate the human relations skills necessary for success in marketing occupations.
02.0	Demonstrate the ability to communicate skillfully.
03.0	Utilize effective selling techniques and procedures for the marketing of products and services.
04.0	Plan sales promotion techniques and procedures for the marketing of products and services.
05.0	Demonstrate knowledge of merchandising activities.
06.0	Perform merchandising math operations specific to products and services marketing.
07.0	Demonstrate knowledge of basic economic principles.
08.0	Understand the importance of marketing operations.
09.0	Demonstrate knowledge and application of product and service technology.
10.0	Demonstrate employability skills.
11.0	Understand the roles of the manager and the entrepreneur.
12.0	Develop a business plan.
13.0	Obtain technical assistance.
14.0	Build a marketing plan and strategy.
15.0	Locate the business.
16.0	Finance a new business.
17.0	Identify and manage potential legal issues.
18.0	Comply with government regulations.
19.0	Manage the business.
20.0	Manage human resources.
21.0	Promote the business.
22.0	Manage sales.
23.0	Maintain business records.
24.0	Understand the importance of management information systems.
25.0	Manage finances.
26.0	Manage customer credit and collections.
27.0	Protect the business.
28.0	Demonstrate proficiency in the utilization of software appropriate to marketing.
29.0	Identify the uses of technology in marketing.
30.0	Develop a marketing-oriented website.
31.0	Identify and implement marketing support activities.
32.0	Manage an e-Commerce marketing campaign.
33.0	Demonstrate the human relations skills necessary for success in promotions.
34.0	Demonstrate knowledge of the principles of promotion.
35.0	Demonstrate knowledge of advertising.
36.0	Demonstrate knowledge of display design.
37.0	Demonstrate knowledge of public relations.
38.0	Demonstrate knowledge of personal selling.
39.0	Demonstrate knowledge of management functions.
40.0	Demonstrate an understanding of entrepreneurship.
41.0	Utilize digital tools, social networks, and a variety of media to create awareness and promote products and services to consumers and businesses.
42.0	Determine the global and multicultural aspects of marketing.
43.0	Demonstrate knowledge of business-to-business marketing.

2020 – 2021
Florida Department of Education
Student Performance Standards

Program Title:	Marketing Management
CIP Numbers:	1252140101
Program Length:	60 credit hours
SOC Code(s):	11-2021

Refer to Rule 6A-14.030 (4) F.A.C., for the minimum amount of general education coursework required in the Associate of Science (AS) degree.  At the completion of this program, the student will be able to:	
01.0	Demonstrate the human relations skills necessary for success in marketing occupations – the student will be able to:	
01.01	Exhibit a professional appearance through appropriate grooming and attire.	
01.02	Exhibit punctuality, initiative, courtesy, loyalty, and honesty.	
01.03	Use a personality inventory for personal improvement.	
01.04	Exhibit the ability to collaborate with others.	
01.05	Discuss the importance of human relations.	
01.06	Develop and demonstrate the unique human relations skills needed for successful entry and progress in the marketing occupation selected by the student as a career path.	
02.0	Demonstrate the ability to communicate skillfully – the student will be able to:	
02.01	Describe the importance of clear and concise writing.	
02.02	Demonstrate proficiency in the effective use of speech and vocabulary.	
02.03	Explain the importance of good listening skills.	
02.04	Discuss the role communication plays in marketing.	
02.05	Demonstrate the components of the communication process.	
02.06	Demonstrate effective written communication skills.	
02.07	Demonstrate oral communication skills.	
02.08	Plan and conduct a meeting using e-invitations, agenda, follow-up, action items and minutes.	
03.0	Utilize effective selling techniques and procedures for the marketing of products and services – the student will be able to:	
03.01	Explain and define personal and non-personal selling.	
03.02	Consider the ethical and legal aspects of personal selling.	
03.03	Conduct a case study analysis.	
03.04	Demonstrate the steps of a sale.	
03.05	Recognize consumer buying motives.	
03.06	Identify the types of consumer behavior.	
03.07	Identify various types of customer approaches (e.g., greeting, merchandise, service).	
03.08	Determine the proper time to approach a customer to open a sale.	
03.09	Identify techniques for handling different customer types (e.g., the casual looker, the loyal customer, the discount customer, the undecided customer).	
03.10	Develop a written feature-benefit analysis sheet for a product.	
03.11	Develop an effective sales presentation.	
03.12	Observe, evaluate, and critique a sales demonstration.	
04.0	Plan sales promotion techniques and procedures for the marketing of products and services – the student will be able to:	
04.01	List the purposes of advertising, displays, and public relations.	
04.02	Explain the importance of sales promotion.	
04.03	Identify various forms of advertising media.	
04.04	Demonstrate an understanding of design principles and elements.	
04.05	Identify the parts of an advertisement.	
04.06	Develop and explain the promotional mix.	
04.07	Identify the most appropriate display for a given type of merchandise.	
04.08	Prepare an ad layout.	
04.09	Evaluate the effectiveness of an ad.	
04.10	Apply design principles to analyze and/or create a display.	
04.11	Prepare a promotional plan.	
05.0	Demonstrate knowledge of merchandising activities – the student will be able to:	
05.01	Explain the role of buying/purchasing in merchandising.	
05.02	Describe the importance of inventory control.	
06.0	Perform merchandising math operations specific to products and services marketing – the student will be able to:	
06.01	Perform addition, subtraction, multiplication, and division.	
06.02	Complete problems using percentages, decimals, and fractions.	
06.03	Demonstrate correct procedures for handling basic types of customer sales transactions (e.g., cash, charge, discount, layaway, COD returns).	
06.04	Describe the importance and purpose of the POS (Point of Sale) computerized systems in the retail environment.	
06.05	Calculate turnover.	
06.06	Calculate stock-to-sales ratio.	
06.07	Calculate an inventory turnover ratio.	
06.08	Demonstrate knowledge of pricing policies.	
06.09	Calculate markup as a percentage of cost.	
06.10	Calculate markup as a percentage of retail.	
06.11	Calculate markdowns on merchandise.	
06.12	Calculate open-to-buy.	
06.13	Complete an invoice and a purchase order.	
06.14	Calculate discount rate, due date, and the amount of payment on an invoice.	
06.15	Calculate the amount of merchandise to be recorded utilizing model stocks.	
06.16	Calculate minimum stock, maximum stock, and reorder quantities on strong sellers.	
07.0	Demonstrate knowledge of basic economic principles – the student will be able to:	
07.01	Explain the role of marketing in a free enterprise system.	
07.02	List and compare the three major types of economic systems.	
07.03	Describe the channels of distribution.	
07.04	Understand logistics as a function of marketing.	
07.05	Identify and discuss economic resources.	
07.06	Discuss the role of the consumer in a free enterprise system.	
07.07	Define the concept of “supply and demand.”	
07.08	Identify and define the functions of marketing.	
07.09	Identify and define the four components of the utility marketing model (time, place, possession, and form).	
07.10	Identify and explain the elements of the marketing mix.	
07.11	Differentiate between the various categories of consumer goods.	
07.12	Name current trends that have developed in retailing.	
07.13	Conduct benchmarking and trend analysis of competitors. 	
07.14	List the major components of the Gross Domestic Product (GDP).	
08.0	Understand the importance of marketing operations – the student will be able to:	
08.01	Explain the importance of receiving, checking, and marking operations.	
08.02	Describe the importance of loss prevention.	
08.03	Demonstrate an understanding of credit policies and procedures.	
08.04	Demonstrate an understanding of the movement of goods in the distribution channel.	
09.0	Demonstrate knowledge and application of product and service technology – the student will be able to:	
09.01	Understand the importance of product and service technology.	
09.02	Utilize available sources to obtain product knowledge.	
09.03	Demonstrate product and service technology knowledge and applications for entry into the career path chosen by the student.	
10.0	Demonstrate employability skills – the student will be able to:	
10.01	Conduct a job search.	
10.02	Secure information about a job.	
10.03	Identify documents that may be required when applying for a job.	
10.04	Complete a job application form correctly.	
10.05	Demonstrate competence in job interview techniques.	
10.06	Identify or demonstrate appropriate responses to criticism from an employer, a supervisor, coworkers, and/or customers.	
10.07	Identify acceptable work habits.	
10.08	Demonstrate knowledge of how to make job changes appropriately.	
11.0	Understand the roles of the manager and the entrepreneur – the student will be able to:	
11.01	Consider the personal qualifications and abilities needed to manage a business.	
11.02	Evaluate personal potential for decision-making, problem solving, and creativity.	
11.03	Determine personal potential for management, planning, operations, personnel, and public relations.	
12.0	Develop a business plan – the student will be able to:	
12.01	Understand the importance of a business plan in guiding management decisions.	
12.02	Recognize the appropriate organization of a business plan.	
12.03	Identify and utilize the mechanics for developing a business plan.	
12.04	Describe the basics of entrepreneurship, envisioning a business, planning, start-up, on-going management, small business marketing, and growth strategies.	
12.05	Understand the idea formation phase of business start-up and the options for owning a business (acquisition, new firm start-up, franchises).	
12.06	Understand the basics of small business management, choosing a structure and distribution channels, and managing resources and employees. 	
12.07	Understand what is needed to grow a business, obtain ongoing funding, and how to harvest or reap the benefits of what has been created. 	
12.08	Create and present a business plan to a group of “investors.” 	
12.09	Explain how the Internet adds capability and range to a small business, understanding the tools and resources needed to compete effectively while maximizing web-related impact. 	
12.10	Understand how e-Commerce business models transform and level the playing field for small businesses; identify the tools, options and e-Commerce alternatives for a small business. 	
12.11	Describe how and why the Internet and e-Commerce can change the core value proposition for a business. 	
12.12	Describe how a firm’s costs and pricing can be affected by the use of e-Commerce and/or e-marketing, and the implications of these changes. 	
13.0	Obtain technical assistance – the student will be able to:	
13.01	Understand when there is a need to obtain assistance from an outside technical consultant.	
14.0	Build a marketing plan and strategy – the student will be able to:	
14.01	Demonstrate an understanding of the role of sales in a small business and the tools and options to maximize the impact of personal selling. 	
14.02	Understand the role of sales, the pervasive nature of selling activity in a small business, and the steps that comprise the sales process.	
14.03	Demonstrate the importance of maintaining and enhancing the customer relationship post-sale. 	
14.04	Develop and modify the marketing mix for a business.	
14.05	Use decision-making tools that aid in evaluating marketing activities.	
14.06	Evaluate operations to improve decision-making pertaining to marketing.	
14.07	Identify target markets.	
15.0	Locate the business – the student will be able to:	
15.01	Analyze customer transportation, access, parking, and other factors relative to alternative site locations.	
15.02	Complete a location feasibility study.	
15.03	Identify the importance of competition in a feasibility study.	
16.0	Finance a new business – the student will be able to:	
16.01	Describe the sources of information available to estimate the financing necessary to start a new business.	
16.02	Determine the financing necessary to start a business.	
16.03	Prepare a projected profit and loss statement and a projected cash flow statement for a new business.	
16.04	Research and discuss the important elements of loan application packages from multiple funding sources.	
16.05	Identify alternative sources of finances.	
17.0	Identify and manage potential legal issues – the student will be able to:	
17.01	Understand the legal concerns of marketing, and when to seek assistance.	
17.02	Identify the desirable and undesirable provisions in leasing vs. owning (optional).	
17.03	Identify the requirements of a sales contract.	
17.04	Identify the components of a contract.	
17.05	Determine personal needs for the protection of ideas and inventions.	
18.0	Comply with government regulations – the student will be able to:	
18.01	Appraise the effects of various regulations on business operations.	
18.02	Acquire the information necessary to comply with the various rules and regulations affecting the business.	
18.03	Develop policies for the business to comply with government rules and regulations.	
19.0	Manage the business – the student will be able to:	
19.01	Plan goals and objectives for a business.	
19.02	Develop an organizational structure for a business.	
19.03	Establish control practices and procedures for a business.	
19.04	Demonstrate an understanding of the management challenges that confront small businesses and ways to address those challenges. 	
19.05	Describe the various tools and options that support planning in a small business environment.	
19.06	Demonstrate an understanding of leadership as it applies to the small business firm, and how personnel/employee selection and management is critical to the success of a small business. 	
19.07	Demonstrate an understanding of the control function and the various tools managers have to expand control of the organization.	
19.08	Understand the unique aspects of small business management and how the standard “plan-organize-lead-control” process is affected by the small business environment.	
19.09	Explain the organizing function in a small business environment; focus on understanding core competencies and how to credibly address opportunities with minimal or limited resources.	
20.0	Manage human resources – the student will be able to:	
20.01	Write a job description for a position in the business.	
20.02	Develop a training program outline for employees.	
20.03	Develop a list of personnel policies for employees.	
20.04	Develop an employee evaluation system.	
20.05	Plan a corrective interview with an employee concerning a selected problem.	
20.06	Develop a performance improvement plan to delineate areas of concern and gaps in the performance of an employee.	
20.07	Develop a recruitment/selection and retention program for employees.	
21.0	Promote the business – the student will be able to:	
21.01	Create a promotional plan.	
21.02	Describe the techniques used to prepare advertising and promotion.	
21.03	Analyze competitive promotional activities.	
21.04	Evaluate promotional effectiveness.	
21.05	Evaluate and create strategic integrated marketing communication (IMC) for a brand. 	
21.06	Develop a unique selling proposition (USP) as a part of a strategy designed to increase brand equity in a given target market. 	
22.0	Manage sales – the student will be able to:	
22.01	Develop a sales plan for the business.	
22.02	Develop policies and procedures for serving customers.	
22.03	Develop a plan for motivating and evaluating salespeople.	
23.0	Maintain business records – the student will be able to:	
23.01	Determine who will manage business records; identify how these records will be maintained.	
23.02	Describe double-entry bookkeeping.	
23.03	Identify the types of accounting management reports and software that will be used in the business.	
23.04	Identify the types of software used to document sales, cash receipts, cash disbursements, accounts receivable, accounts payable, payroll, petty cash, inventory, budgets, and other items.	
23.05	Evaluate business records.	
24.0	Understand the importance of management information systems – the student will be able to:	
24.01	Identify relevant management information based on existing records for the needs of the business.	
25.0	Manage finances – the student will be able to:	
25.01	Explain the importance of cash flow management.	
25.02	Identify financial control procedures.	
25.03	Identify cash flow patterns.	
25.04	Analyze trouble spots in financial management.	
25.05	Describe how to prepare an owner’s equity financial statement.	
25.06	Describe how to compute various financial ratios.	
25.07	Analyze financial management ratios applicable to a small business.	
25.08	Identify the components of a break-even analysis.	
25.09	Compute and analyze break-even point problems.	
25.10	Review computer software for financial management.	
26.0	Manage customer credit and collections – the student will be able to:	
26.01	Understand the legal rights and recourse of credit grantors.	
26.02	Understand basic customer credit and collection procedures.	
26.03	Identify informational resources and systems that apply to credit and collection procedures.	
27.0	Protect the business – the student will be able to:	
27.01	Prepare policies for a business that will help minimize losses due to theft.	
27.02	Determine the types, amount, and cost of insurance needed by the business.	
27.03	Establish control measures to protect the assets of the company.	
28.0	Demonstrate proficiency in the utilization of software appropriate to marketing – the student will be able to:	
28.01	Demonstrate data entry procedures.	
28.02	Demonstrate merchandising math data entry procedures (e.g., stock turnover, mark-up, mark-down, open-to-buy, pricing invoice).	
28.03	Demonstrate marketing spreadsheet data entry and output procedures.	
28.04	Demonstrate decision-making skills pertaining to marketing spreadsheet data.	
29.0	Identify the uses of technology in marketing – the student will be able to:	
29.01	Explain the importance and application of the Internet and computer software for marketing purposes.  	
29.02	Utilize software to create a career/industry-related document.  	
29.03	Perform data entry procedures (e.g., payroll, inventory control).	
29.04	Utilize spreadsheet software to enhance decision-making skills. 	
29.05	Utilize integrated software programs to generate marketing reports and solve marketing problems.  	
29.06	Identify technology appropriate for marketing functions and practices.	
29.07	Select and use a variety of electronic media (e.g., the Internet, information services, desktop-publishing software programs) to create, revise, and verify information.  	
30.0	Develop a marketing-oriented website – the student will be able  to:	
30.01	Research and analyze software and hardware requirements.	
30.02	Develop and test-market a storyboard for the message.	
30.03	Design text and corresponding multimedia elements required by a storyboard.	
30.04	Create website content.	
30.05	Establish security measures (e.g., firewalls, backups, virus protection).	
30.06	Analyze e-Commerce solutions (e.g., shopping cart software, electronic malls, order entry systems, smart cards).	
31.0	Identify and implement marketing support activities – the student will be able to:	
31.01	Identify the role of websites in the marketing mix. 	
31.02	Develop a potential customer database.	
31.03	Identify products or services appropriate for push technology advertising.  	
31.04	Create a linking strategy, identify sites to include in the strategy, and determine associated costs.	
31.05	Identify the steps to establish e-Commerce (e.g., secure credit card services, implement security, create a database, set up shopping cart software).	
31.06	Identify processes to improve SEO (search engine optimization).	
31.07	Establish the means to identify the customer base and marketing profile.	
32.0	Manage an e-Commerce marketing campaign – the student will be able to:	
32.01	Determine methods for promoting a universal resource locator (URL).	
32.02	Determine appropriate search engines for listing a URL.	
32.03	Determine methods to register with a selected search engine. 	
32.04	Discuss strategies for improving visibility in search engines.	
32.05	Establish and manage links with other sites.	
32.06	Discuss viability of banner advertising.  	
32.07	Determine methods to generate hit analysis data.	
32.08	Calculate and analyze site effectiveness.	
32.09	Compose updates based on analysis results.	
32.10	Publicize e-Commerce marketing through traditional (non-Internet) means.	
32.11	Understand organic and non-organic searches and search engine optimization (SEO).	
32.12	Express the importance of establishing customer service guidelines.	
32.13	Discuss keywords versus key phrases and the benefits of each type.	
32.14	Understand the concept of meta tags and why they are important to the marketing of a website.	
32.15	Establish methods to incorporate target market keywords into meta tags.	
33.0	Demonstrate the human relations skills necessary for success in promotions – the student will be able to:	
33.01	Discuss the importance of such interpersonal skills as punctuality, initiative, courtesy, loyalty, and honesty.	
33.02	Discuss the importance of being able to work cooperatively with others.	
33.03	Discuss the role of networking in marketing.	
33.04	Explain the importance of good human relations skills.	
33.05	Outline the steps in effective problem-solving and decision-making.	
34.0	Demonstrate knowledge of the principles of promotion – the student will be able to:	
34.01	Define promotion. 	
34.02	State the purposes of promotion.	
34.03	Explain the importance of promotion in a free enterprise system.	
34.04	Explain the role of promotion in marketing.	
34.05	List and define the elements of the promotional mix.	
34.06	List factors that can affect the promotional mix.	
34.07	List the purposes of retail promotion.	
34.08	Discuss the limitations of retail promotion.	
35.0	Demonstrate knowledge of advertising – the student will be able to:	
35.01	Explain the role of advertising in the promotional mix.	
35.02	Describe how advertising creates demand.	
35.03	Discuss the importance of identifying the market.	
35.04	Recall the market classifications of advertising.	
35.05	Identify the parts of a written advertisement.	
35.06	Prepare a written ad layout.	
35.07	Identify various forms of advertising media.	
35.08	Evaluate and select the proper medium for the advertising message.	
36.0	Demonstrate knowledge of display design – the student will be able to:	
36.01	Identify and describe the elements of display design.	
36.02	Name and describe the principles of display design.	
36.03	List sources of display ideas.	
36.04	Explain the ways color affects customer buying decisions.	
36.05	Name the "appeals" that should be considered when selecting merchandise for display.	
36.06	List the objectives of display.	
36.07	List the steps involved in planning and setting up a display.	
36.08	Define: display requisition, display planning calendar, display planning budget, functional prop, and decorative prop.	
36.09	List the factors to consider when evaluating a completed display.	
36.10	Explain the difference between promotional displays and institutional displays.	
37.0	Demonstrate knowledge of public relations – the student will be able to:	
37.01	Define public relations.	
37.02	List the objective of public relations.	
37.03	Identify the groups that a public relations campaign is designed to reach.	
38.0	Demonstrate knowledge of personal selling – the student will be able to:	
38.01	State the importance of personal selling skills as a retail function.	
38.02	Define and state the essentials of a sales presentation.	
38.03	Identify the steps of the selling process.	
38.04	Explain the purpose of the pre-approach.	
38.05	List and explain the various approach categories.	
38.06	Explain how listening, questioning, and observation skills can help the salesperson determine wants and needs.	
38.07	Explain the importance of the demonstration.	
38.08	Analyze the major types of customer objections; identify the techniques to overcome each type of objection.	
38.09	Identify the natural process involved in closing a sale.	
38.10	Explain various techniques for closing a sale.	
38.11	Define and explain suggestive selling.	
39.0	Demonstrate knowledge of management functions – the student will be able to:	
39.01	Explain the importance of good human relations skills in managing personnel.	
39.02	Identify the qualities of a good leader.	
39.03	Understand the functions of management.	
39.04	Describe how the work of a manager differs from that of other employees.	
39.05	Identify the basic elements to be considered in organizing work.	
39.06	Describe the importance of assigning duties, delegating authority, and evaluating the completed work.	
40.0	Demonstrate an understanding of entrepreneurship – the student will be able to:	
40.01	Define entrepreneurship.	
40.02	Describe the importance of entrepreneurship to the American economy.	
40.03	List the advantages and disadvantages of business ownership.	
40.04	Identify the risks involved in business ownership.	
40.05	Identify the necessary personal characteristics of a successful entrepreneur.	
40.06	Identify the business skills needed to operate a small business efficiently and effectively.	
40.07	Utilize innovation to create and develop new products and services.	
41.0	Utilize digital tools, social networks, and a variety of media to create awareness and promote products and services to consumers and businesses – the student will be able to:	
41.01	Demonstrate knowledge of the pervasiveness of technology; analyze the technologies that can be used to reach prospects, covert them into customers, and sustain and grow those customer relationships.	
41.02	Demonstrate knowledge of how to plan and develop a marketing information system.	
41.03	Demonstrate knowledge of how to plan and develop digital promotional strategies and tactics.	
41.04	Demonstrate knowledge of marketing processes that leverage the Internet.	
41.05	Demonstrate knowledge of the website development process (e.g., the design, needs determination, purpose statement).	
41.06	Demonstrate knowledge of the importance of customer relationship management (CRM).	
41.07	Demonstrate the knowledge required to integrate digital marketing with face-to-face marketing.	
42.0	Determine the global and multicultural aspects of marketing – the student will be able to:	
42.01	Demonstrate an understanding of global cultures and the impact of culture on marketing strategies.	
42.02	Demonstrate knowledge of multicultural marketing.	
42.03	Analyze the impact of multicultural marketing.	
43.0	Demonstrate knowledge of business-to-business marketing – the student will be able to:	
43.01	Investigate the activities involved in selling goods and services to a business.	
43.02	Understand the process of selling goods and services to a business.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

Collegiate DECA and FBLA-PBL (Future Business Leaders of America-Phi Beta Lambda) are the intercurricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Certificate Programs

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.).  This AS degree program includes the following College Credit Certificates:

Electronic Commerce (0252020801) – 36 credit hours
Entrepreneurship (0252070100) – 12 credit hours
Digital Marketing Management (0252140112) – 12 credit hours
Marketing Operations (0252140111) – 30 credit hours

Standards for the above certificate programs are contained in separate curriculum frameworks.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to: 
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml