2020 – 2021
Florida Department of Education
Curriculum Framework 

Program Title:	Real Estate Specialist
Career Cluster:	Business Management and Administration

CCC	
CIP Number	0552020113	
Program Type	College Credit Certificate (CCC)	
Program Length	12 credit hours	
CTSO	Phi Beta Lambda, BPA	
SOC Codes 	11-9141 – Property, Real Estate, and Community Association Managers	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

This certificate program is part of the Business Administration AS degree program (1552020102).   

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.).

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Business Management and Administration career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Business Management and Administration career cluster. 

The content includes but is not limited to instruction to individuals in the areas of planning, organizing, directing and controlling of a business, with emphasis on selected theories of management and decision making and the knowledge and understanding necessary for managing people and functions.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Prepare and use financial information about business organizations to support decision making.
02.0	Manage business information using appropriate software.
03.0	Demonstrate effective business communication skills.
04.0	Demonstrate employability skills.
05.0	Prepare or develop strategic or organizational skills.
06.0	Identify, classify, and demonstrate management activities.
07.0	Examine effective selling techniques and procedures.
08.0	Recognize the importance of creativity, innovation, and new product development.
09.0	Summarize marketing mix design and marketing strategy development.
10.0	Demonstrate knowledge of real estate principles

2020 – 2021
Florida Department of Education
Student Performance Standards

Program Title:	Real Estate Specialist
CIP Number:		0552020113
Program Length:	12 credit hours
SOC Code(s):		11-9141

This certificate program is part of the Business Administration AS degree program (1552020102).  At the completion of this program, the student will be able to:	
01.0	Prepare and use financial information about business organizations to support decision making. The student will be able to:	
01.01	Demonstrate knowledge of the accounting cycle (including chart of accounts, use of t accounts, journalizing business transactions, preparation of trial balance, adjusting entries, closing entries, and financial statement preparation (i.e., income statement, statement of retained earnings, cash flow statement, and balance sheet).	
01.02	Demonstrate proficiency in cash control procedures (including bank deposits, electronic fund transfers, all credit and debit transactions, bank reconciliations, petty cash, and journal entries related to all relating banking activities).	
02.0	Manage business information using appropriate software. The student will be able to:	
02.01	Identify and use the appropriate software in a business environment.	
02.02	Demonstrate proficiency in the use of word processing, spreadsheet, and other office software commonly used in business.	
03.0	Demonstrate effective business communication skills. The student will be able to:	
03.01	Select and employ appropriate communication concepts and strategies to enhance oral and written communication in the workplace.  Give, follow and interpret oral and written communications.	
03.02	Use interpersonal communication skills to facilitate effective interactions to work collaboratively.	
03.03	Develop the ability to withstand conflict and resolve it when dealing with difficult people.	
03.04	Discuss the need to use appropriate tone and professional demeanor in business communications, including e-mails, correspondence, conference calls, and conversation.  Demonstrate effective listening skills.	
03.05	Compose business correspondence and related documents and demonstrate correct spelling, grammar, punctuation and word choice.	
04.0	Demonstrate employability skills. The student will be able to:	
04.01	Identify sources of employment opportunities.	
04.02	Describe the job search process.	
04.03	Complete a résumé and a cover letter.	
04.04	Complete an electronic job application form correctly.	
04.05	Prepare a résumé for electronic distribution.	
04.06	Demonstrate effective job interview techniques and identify different types of interviews.	
04.07	Identify and demonstrate appropriate responses to feedback from supervisors.	
04.08	Identify and demonstrate acceptable work habits.	
04.09	Describe the importance of an employee’s ability to be flexible in the workplace.	
05.0	Prepare or develop strategic or organizational skills. The student will be able to:	
05.01	Define effective leadership and identify key leadership behaviors.	
05.02	Define organization vision and mission.	
05.03	Compare different styles of managing conflict.	
06.0	Identify, classify, and demonstrate management activities. The student will be able to:	
06.01	Describe the components of management, including: human resources, operations, strategic, marketing, financial, information technology and their impact on an organization’s ability to achieve their goals.	
06.02	Identify how an organization’s management policy is formulated in large and small organizations.  Describe how an organization’s mission and vision affect the formation of policy.	
06.03	Describe management’s primary function in a for-profit organization as the satisfaction of its shareholders in the achievement of a profit.  Identify the goals of non-profit and public administration organizations in supporting the goals and mission of those organizations.  Describe how an organization’s policy impacts management’s decisions.	
07.0	Examine effective selling techniques and procedures. The student will be able to:	
07.01	Utilize essential knowledge and means for acquiring customer, competitor and product/service information.	
07.02	Demonstrate selling techniques and procedures for improving customer satisfaction.	
07.03	Review selling techniques and procedures for establishing customer relationships.	
07.04	Utilize ethical guidelines in the selling process.	
07.05	Prepare an effective sales presentation.	
08.0	Recognize the importance of creativity, innovation, and new product development. The student will be able to:	
08.01	Examine how research and development lead to new products and services.	
08.02	Review how businesses implement and expand product lines. 	
08.03	Recognize how technology affects consumer and business markets.	
09.0	Summarize marketing mix design and marketing strategy development. The student will be able to:	
09.01	Evaluate each component of the marketing mix for purposes of creating customer value.	
09.02	Recognize how the external environment affects the marketing mix.	
09.03	Examine the buying decisions of consumers and business markets.	
09.04	Explain the major components of the marketing plan.	
10.0	Demonstrate knowledge of real estate principles. The student will be able to:	
10.01	Describe a real estate market under the price system.	
10.02	Explain the major submarkets of real estate.	
10.03	Explain the principles of highest and best use of land.	
10.04	List and explain at least three factors that influence demand in the real estate market.	
10.05	Describe sales associate, broker associate and broker.  	
10.06	Describe how real estate market indicators assist in interpreting the current trends and conditions of the local market.	
10.07	Demonstrate understanding of real estate deeds, taxes and legal descriptions.	
10.08	Demonstrate understanding of local zoning and planning. 	
10.09	Demonstrate understanding of real estate investment analysis. 	
10.10	Understand different types of loans and financial resources.	
10.11	Demonstrate understanding of how land and real estate are appraised.	
10.12	Demonstrate understanding of different types of insurance.	
10.13	Demonstrate understanding of legal issues in real estate.	
10.14	Demonstrate understanding of importance of self-marketing.	
10.15	Describe composition and member qualifications of FL Real Estate Commission.	
10.16	Distinguish between general and special agent terms.  	
10.17	Identify broker requirements.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

Phi Beta Lambda and Business Professionals of America (BPA) are the intercurricular career and technical student organizations providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml.