2017 – 2018
Florida Department of Education
Curriculum Framework 

Program Title:	E-Business Ventures Technical Certificate
Career Cluster:	Information Technology

CCC	
CIP Number	0552120105	
Program Type	College Credit Certificate (CCC)	
Program Length	24 credit hours	
CTSO	Phi Beta Lambda, BPA 	
SOC Codes (all applicable) 	15-1199 – Computer Occupations, All Other	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

This certificate program is part of the e-Business Technology AS degree program (1552120107).  

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.).

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Information Technology career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Information Technology career cluster. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Understand issues related to e-Business.
02.0	Compare and contrast e-Business with traditional business.
03.0	Identify, classify, and demonstrate management activities for e-Business.
04.0	Identify legal and ethical issues for e-Business.

2017 – 2018
Florida Department of Education
Student Performance Standards

Program Title:	E-Business Ventures Technical Certificate
CIP Number:		0552120105
Program Length:	24 credit hours
SOC Code(s):		15-1199

This certificate program is part of the E-Business Technology AS degree program (1552120107).  At the completion of this program, the student will be able to:	
01.0	Understand issues related to e-Business.  ̶  The student will be able to:	
01.01	Explain the difference between intranet and internet and the role of each in e-Business.	
01.02	Explain the history, purpose and use of the World Wide Web and how it has enabled e-Business.	
01.03	Describe the rise of various e-Business models such as information and content models, broadcast/content aggregations models, interactive models, and content provider models.	
01.04	Explain security issues related to electronic payment.	
01.05	Explain issues of advertising, marketing and solicitation activities affecting e-Business.	
02.0	Compare and contrast e-Business with traditional business.  ̶  The student will be able to:	
02.01	Describe the evolution of e-Business, how it changed the marketplace, and the benefits to society.	
02.02	Define e-Business and its categories.	
02.03	Describe how business operations have changed due to e-Business.	
02.04	Explain the basic business models of electronic marketing.	
02.05	Identify critical success factors for electronic marketing.	
02.06	Explain the impact of the Internet on customers and markets for businesses.	
02.07	Describe consumer buying behavior and organizational buying behavior.	
02.08	Explain how service industries conduct business electronically.	
02.09	Describe several innovative applications in the service sector.	
02.10	Explain how business-to-business commerce is conducted.	
02.11	Describe the application and key technologies for business- to-business e-commerce models.	
02.12	Describe the relationship between the Internet, intranet and extranet.	
02.13	Describe the typical electronic payment system.	
02.14	Identify the various payment options in e-commerce.	
02.15	Explain the strategic planning issues for e-Business.	
02.16	Identify the critical success factors of an e-Business project/venture.	
02.17	Discuss contractual issues and copyright infringement on the Web.	
02.18	Explain the global economics and its impact e-Business.	
02.19	Describe the major components and impact of Web-based economics.	
03.0	Identify, classify and demonstrate management activities for e-Business.  ̶  The student will be able to:	
03.01	Define the role of the entrepreneur in business-in the United States and across the world.	
03.02	Describe the entrepreneurial profile.	
03.03	Discuss the role of the internet in helping small business expand their market opportunities both in the United States and abroad.	
03.04	Explain the importance of strategic management to business.	
03.05	Describe the components of a marketing plan and explain the benefits of preparing one.	
03.06	Describe how to prepare financial statements & use them to manage the business.	
03.07	Describe effective pricing strategies.	
03.08	Discuss the links among pricing, image, and competition.	
03.09	Explain what seed capital is and why it is so important to the entrepreneurial process.	
03.10	Explain the difference in the three types of capital that small businesses require: Fixed, Working and Growth.	
03.11	Explain the stages in the location decision.	
03.12	Describe the location criteria and outline the basic location options for retail and service business.	
03.13	Explain purchasing, quality control, vender analysis and managing inventory while using technology to gain a competitive edge.	
03.14	Explain the challenges involved in the entrepreneur's role as leader and what it takes to be a successful leader.	
03.15	Learn management succession and risk management strategies in family business together with ethics and social responsibility.	
03.16	Describe, explain and discuss business's responsibility to employees, customers, investors and the community.	
03.17	Describe management's historical role in business operations.	
03.18	Compare and contrast different management philosophies.	
03.19	Compare and contrast the employees' personal needs with those of the organization.	
03.20	Describe methods managers can use to deal with management politics.	
03.21	Describe the nature of management's legal environment for traditional and electronic environments.	
03.22	Describe the planning process of managers.	
03.23	Discuss the characteristics and functions of an organization chart.	
03.24	Describe the act and benefits of delegation.	
03.25	Summarize the components of job descriptions and specifications.	
03.26	Define and describe the activities involved in making a job analysis.	
03.27	Discuss potential problems in evaluating employees and methods to avoid problems.	
03.28	Discuss strategies managers may use to build and sustain high morale and motivation.	
03.29	Describe methods of direct and indirect compensation.	
03.30	Describe various employee relations practices.	
03.31	Summarize strategies to improve personal and organizational communication.	
03.32	Discuss the role of information systems in the control system.	
03.33	Discuss the steps in the basic decision making process.	
03.34	Describe several factors that influence decision-making.	
03.35	Distinguish among management functions.	
03.36	Demonstrate knowledge of the relationship between authority and responsibility to task accomplishment.	
03.37	Select the most effective communication systems.	
03.38	Identify problems and make an appropriate decision.	
04.0	Identify legal and ethical issues for e-Business.  ̶  The student will be able to:	
04.01	Describe the procedure to obtaining protection under each intellectual property law.	
04.02	Describe and recognize material that is defamatory.	
04.03	Explain the right of publicity and the right of privacy.	
04.04	Explain copyright assignment and the Visual Artists Rights Act.	
04.05	Discuss licensing text, photos, films, television clips, characters, and games, Domain name registration, cybersquatting and anti-cybersquatting regulations.	
04.06	Describe the importance in choosing a strong trademark.	
04.07	Understand basic laws that apply to e-commerce.	
04.08	Explain how Article Two of the UCC that applies to the sale of goods involved in e-Business.	
04.09	Discuss current US laws that regulate e-Business, such as the Uniform Computer Information Transactions Act, clickwraps, sales tax, and advertising.	
04.10	Explain the meaning of linking, framing and caching.	
04.11	Discuss the permission required for linking, revenue-sharing agreements, and liability issues pertaining to linking.	
04.12	Discuss e-mail litigation, including anti-spam laws.	
04.13	Describe licensing music for use.	
04.14	Discuss copyright issues important to ISPs.	
04.15	Explain other liability issues for ISPs, such as, defamation, privacy, trademark and patent.	
04.16	Discuss when to use trademark protection and trade secret protection for their property.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

Phi Beta Lambda and Business Professionals of America (BPA) are the intercurricular career and technical student organizations providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml