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PRESS RELEASE

March 21, 2003

Pam Bryant
Assistant Director of Communications
(850) 201-7130

Department of Education announces Fred Mattingly to head communications office

TALLAHASSEE – Florida Commissioner of Education Jim Horne announced today that Fred Mattingly will join the Department of Education as its Deputy Commissioner of Education for Communications. Mattingly will begin at the Department in April.

“Fred brings a wealth of experience in communications strategy and management to the Department of Education,” said Horne. “I am excited about this appointment, and I look forward to working with him on refashioning the way the Department communicates its message.”

A marketing and communications professional for over 25 years, Mattingly is currently a senior marketing executive at Walt Disney World. His expertise includes advertising, promotions, strategic alliances, strategic planning, brand management, business development and media relations.

Prior to joining Disney, Mattingly was Vice President of Marketing for the American Urban Radio Networks, and before that, Associate Director of Marketing Services for USA Today. His professional experience also includes creative services for Time Warner Inc., and a stint as a radio journalist for WCBS in New York.

Mattingly is a native of Brooklyn, New York, and a graduate of Hampton University, Hampton, Virginia. He attended The New School for Social Research in New York and The Promax at the Cambridge Executive Enrichment Program at Harvard Business School.

“All parents agree that there is virtually nothing more important than the education of their children,” said Mattingly. “There are many major changes taking place in our schools, and I look forward to the challenge and privilege of communicating them to the public.”

Mattingly’s team will include:

Francis Marine, who will serve as spokesperson for the department. A native of Miami, Marine is currently finishing up her law degree at The Catholic University of America in Washington, D.C. A former spokesperson for the Florida Department of Corrections, she later served as press secretary to U. S. Representative Kay Granger, R-Texas. The Department’s current spokesman, Bill Edmonds, has been promoted and will be transferring in April to the Department’s Division of Colleges & Universities.

Nicole (Nikki) Jerger has joined the communications team as the Director of External Affairs. Jerger brings outreach and communications experience to the Department. During the 2002 campaign, Jerger served as the Bush-Brogan Southwest Florida field representative, heading up the campaign’s efforts in nine counties. Prior to that she owned Jerger Communications Inc., a company based in the Tampa Bay area, specializing in public and governmental relations. Jerger is a graduate of the Southern Methodist University.

Diane McCain is a long-time advocate for school reform and joins the communications office as the Director of Planning. McCain has more than 21 years experience in administration and legislative affairs as a staff director with the Florida Senate, the Florida House of Representatives, and the U. S. Department of Justice. At the Department of Education, McCain has overseen the implementation of Florida’s three scholarship choice programs. McCain received her undergraduate degree from Florida State University.