2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Commercial Art Technology
Program Type:	Career Preparatory
Career Cluster:	Arts, A/V Technology and Communication

PSAV	
Program Number	I480203	
CIP Number	0650040208	
Grade Level	30, 31	
Standard Length	1500 hours	
Teacher Certification	COMM ART @7  7G	
CTSO	SkillsUSA	
SOC Codes (all applicable) 	43-9031 Desktop Publishers
27-1029 Designers All Others
27-1024 Graphic Designers	
Facility Code	234 http://www.fldoe.org/edfacil/sref.asp (State Requirements for Educational Facilities)	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Industry Certifications	http://www.fldoe.org/workforce/fcpea/default.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	
Basic Skills Level	Mathematics:	9
Language:	9
Reading: 	9	

Purpose

The purpose of this program is to prepare students for employment as artists and related workers, illustrators, commercial designers.

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Arts, A/V Technology and Communication career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Arts, A/V Technology and Communication career cluster. 

The content includes but is not limited to basic art skills; lettering skills; preparation of layouts and illustrations; preparation of camera ready paste-up; and development of specialized skills.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of four occupational completion points.

This program is comprised of courses which have been assigned course numbers in the SCNS (Statewide Course Numbering System) in accordance with Section 1007.24 (1), F.S.  Career and Technical credit shall be awarded to the student on a transcript in accordance with Section 1001.44(3)(b), F.S.

The following table illustrates the post-secondary program structure:

OCP	Course Number	Course Title	Length	SOC Code	
A	GRA0036	Desktop Publishing Assistant	450 hours	43-9031	
B	GRA0037	Design Technician	450 hours	27-1029	
C	GRA0038	Illustrator	300 hours	27-1024	
D	GRA0039	Print Media Artist	300 hours	27-1024	

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate basic commercial art knowledge.
02.0	Demonstrate proficiency in graphic production.
03.0	Demonstrate proficiency in technical art skills.
04.0	Demonstrate proficiency in design skills.
05.0	Demonstrate proficiency in lettering skills.
06.0	Demonstrate an understanding of typography.
07.0	Demonstrate proficiency in layout and paste-up.
08.0	Demonstrate proficiency in illustration skills.
09.0	Demonstrate proficiency in applied design.
10.0	Demonstrate proficiency in graphic art computer skills.
11.0	Demonstrate proficiency in airbrush skills.
12.0	Demonstrate appropriate communication skills.
13.0	Demonstrate appropriate math skills.
14.0	Demonstrate appropriate understanding of basic science.
15.0	Demonstrate employability skills.
16.0	Demonstrate an understanding of entrepreneurship.

01.0	

2014 – 2015
Florida Department of Education
Student Performance Standards

Program Title:	Commercial Art Technology
PSAV Number:	I480203

Course Number:  GRA0036
Occupational Completion Point:  A
Desktop Publishing Assistant – 450 Hours – SOC Code 43-9031	
01.0	Demonstrate basic commercial art knowledge--The student will be able to:	
01.01	Take notes, listen and comply with instructions.	
01.02	Read instructions thoroughly.	
01.03	Request clarification of instructions (ask questions).	
01.04	Relay instructions to others orally and in writing.	
01.05	Define and explain commercial art terms.	
01.06	Document job tasks, costs and maintain records.	
01.07	Make project presentations.	
01.08	Interact with the employer, fellow employees and customers.	
02.0	Demonstrate proficiency in graphic production--The student will be able to:	
02.01	Define the differences in production processes and estimate relative costs.	
02.02	Recognize limitations for printing.	
02.03	Identify and select different printing surfaces.	
02.04	Identify and select appropriate printing inks.	
02.05	Identify and select finishing processes.	
02.06	Identify standard industry material sizes.	
02.07	Specify types of folds.	
10.0	Demonstrate proficiency in graphic art computer skills--The student will be able to:	
10.01	Demonstrate graphic art computer skills using appropriate graphic art programs and hardware.	
10.02	Use software and hardware to manipulate and adjust various drawings, pictures and graphic material by computer.	
10.03	Produce finished computer projects reflecting current computer graphic art technology.	
10.04	Operate various scanners and input devices for computer graphics.	
12.0	Demonstrate appropriate communication skills--The student will be able to:	
12.01	Write logical and understandable statements, or phrases, to accurately fill out forms/invoices commonly used in business and industry.	
12.02	Read and understand graphs, charts, diagrams, and tables commonly used in this industry/occupation area.	
12.03	Read and follow written and oral instructions.	
12.04	Answer and ask questions coherently and concisely.	
12.05	Read critically by recognizing assumptions and implications and by evaluating ideas.	
12.06	Demonstrate appropriate telephone/communication skills.	
13.0	Demonstrate appropriate math skills--The student will be able to:	
13.01	Solve problems for volume, weight, area, circumference and perimeter measurements for rectangles, squares, and cylinders.	
13.02	Measure tolerance(s) on horizontal and vertical surfaces using millimeters, centimeters, feet and inches.	
13.03	Add, subtract, multiply and divide using fractions, decimals, and whole numbers.	
13.04	Determine the correct purchase price, to include sales tax for a materials list containing a minimum of six items.	
13.05	Demonstrate an understanding of federal, state and local taxes and their computation.	
14.0	Demonstrate appropriate understanding of basic science--The student will be able to:	
14.01	Understand molecular action as a result of temperature extremes, chemical reaction, and moisture content.	
14.02	Draw conclusions or make inferences from data.	
14.03	Identify health-related problems, which may result from exposure to work related chemicals and hazardous materials, and know the proper precautions required for handling such materials.	
14.04	Understand pressure measurement in terms of PSI, inches of mercury, and KPA.	
15.0	Demonstrate employability skills--The student will be able to:	
15.01	Conduct a job search.	
15.02	Secure information about a job.	
15.03	Identify documents, which may be required when applying for a job.	
15.04	Complete a job application form correctly.	
15.05	Demonstrate competence in job interview techniques.	
15.06	Identify or demonstrate appropriate responses to criticism from employer, supervisor or other employees.	
15.07	Identify and adopt acceptable work habits.	
15.08	Demonstrate knowledge of how to make job changes appropriately.	
15.09	Demonstrate acceptable employee health habits.	
15.10	Demonstrate knowledge of the "right-to-know law". 	
	
Course Number:  GRA0037
Occupational Completion Point:  B
Design Technician – 450 Hours – SOC Code 27-1029 	
04.0	Demonstrate proficiency in design skills--The student will be able to:	
04.01	Explain proper use and care of tools.	
04.02	Apply principles and elements of design.	
04.03	Apply color theory (pigment versus light).	
04.04	Utilize tones, hues and values.	
04.05	Sketch designs using pencil and ink.	
04.06	Paint freehand or within sketched designs using mixed colors or apply colors to produce desired shades.	
04.07	Apply color for impact (color psychology).	
04.08	Differentiate between line halftone, duotone and four-color process.	
04.09	Demonstrate balance in design.	
04.10	Demonstrate designs with symmetry and asymmetry.	
04.11	Develop grids for layouts of magazine pages, ads, etc.	
04.12	Paint decorative freehand designs and objects.	
04.13	Use palette knife or brush to mix colors.	
04.14	Create designs by stripping.	
04.15	Demonstrate harmony and contrast of line and shape.	
04.16	Demonstrate harmony and contrast of color and tone.	
04.17	Demonstrate harmony and contrast of proportion.	
04.18	Demonstrate harmony and contrast of texture pattern.	
04.19	Demonstrate harmony and contrast of motion.	
04.20	Indicate style appropriate to desired impact.	
04.21	Make a collage.	
06.0	Demonstrate an understanding of typography--The student will be able to:	
06.01	Explain proper use, care and cleaning of equipment.	
06.02	Identify and select typography materials.	
06.03	Define typographic terms, including leading and kerning.	
06.04	Identify and select typographic methods.	
06.05	Demonstrate the ability to proofread and use proofreaders' marks.	
06.06	Explain picas, points and conversion to inches.	
06.07	Explain specification of type and copy fitting.	
06.08	Identify and select typographic styles.	
06.09	Define basic letter structures.	
06.10	Demonstrate mixing of families of type.	
07.0	Demonstrate proficiency in layout and paste-up--The student will be able to:	
07.01	Explain proper use and care of tools.	
07.02	Identify parts of a layout.	
07.03	Utilize Amberlith, Rubylith, screens, overlays and register marks.	
07.04	Make thumbnail sketch pencil layouts.	
07.05	Prepare comprehensives from pencil layouts.	
07.06	Prepare camera-ready mechanicals from comprehensives.	
07.07	Prepare specific forms of instruction on mechanicals for presentations and for a printer.	
07.08	Crop and scale artwork ardor photos for layouts.	
07.09	Demonstrate enlarging or reducing with a grid, proportion wheel and other methods.	
07.10	Make a color separation with overlays.	
07.11	Demonstrate various ruling techniques.	
07.12	Demonstrate the uses of different adhesives.	
07.13	Specify the use of halftones or special effects.	
07.14	Explain layout and color trends.	
09.0	Demonstrate proficiency in applied design--The student will be able to:	
09.01	Locate and identify resource materials and develop a morgue.	
09.02	Design logos.	
09.03	Design stationery layouts.	
09.04	Design a magazine/book cover or record jacket.	
09.05	Design an ad campaign that includes newspapers, magazines and billboards.	
09.06	Design a greeting card.	
09.07	Design a business card.	
09.08	Apply advertising psychology.	
09.09	Produce an industrial brochure.	
09.10	Design a consumer brochure.	
09.11	Construct a package design.	
09.12	Produce TV story boards.	
09.13	Develop a square and half-drop repeat design.	
09.14	Produce computer-assisted artwork.  (optional)	
10.0	Demonstrate proficiency in graphic art computer skills--The student will be able to:	
10.01	Demonstrate graphic art computer skills using appropriate graphic art programs and hardware.	
10.02	Use software and hardware to manipulate and adjust various drawings, pictures and graphic material by computer.	
10.03	Produce finished computer projects reflecting current computer graphic art technology.	
10.04	Operate various scanners and input devices for computer graphics.	

Course Number:  GRA0038
Occupational Completion Point:  C
Illustrator – 300 Hours – SOC Code 27-1024 	
03.0	Demonstrate proficiency in technical art skills--The student will be able to:	
03.01	Explain care and respect for all tools and equipment.	
03.02	Make computations for centering, spacing and scaling drawings.	
03.03	Draw on various types of drafting media.	
03.04	Interpret information from drawings, prints and sketches.	
03.05	Draw freehand sketches.	
03.06	Draw auxiliary views.	
03.07	Draw a one and two point perspective.	
03.08	Make corrections on a drawing.	
03.09	Draw in ink on a variety of surfaces.	
03.10	Develop a glossary of technical terms.	
03.11	Analyze an object to determine size and shape.	
03.12	Draw an oblique drawing.	
03.13	Draw an isometric drawing.	
03.14	Read and interpret technical charts, graphs and diagrams.	
03.15	Evaluate a drawing.	
03.16	Make an orthographic drawing using a Computer-Assisted Drafting (CAD) system as an individual or team member.	
03.17	Make a print on a plotter	
08.0	Demonstrate proficiency in illustration skills--The student will be able to:	
08.01	Explain proper use and care of tools.	
08.02	Demonstrate elementary anatomy drawing skills.	
08.03	Illustrate using ink, pencil, washes, markers, tempera, watercolor and paints.	
08.04	Demonstrate renderings of different textures using the above media.	
08.05	Make illustrations using various subjects.	
08.06	Make a montage illustration.	
08.07	Draw a cartoon.	
10.0	Demonstrate proficiency in graphic art computer skills--The student will be able to:	
10.01	Demonstrate graphic art computer skills using appropriate graphic art programs and hardware.	
10.02	Use software and hardware to manipulate and adjust various drawings, pictures and graphic material by computer.	
10.03	Produce finished computer projects reflecting current computer graphic art technology.	
10.04	Operate various scanners and input devices for computer graphics.	
11.0	Demonstrate proficiency in airbrush skills--The student will be able to:	
11.01	Explain proper use and care of tools.	
11.02	Identify airbrush parts.	
11.03	Perform airbrush exercises: dots, lines and graded shadings.	
11.04	Select appropriate surfaces and painting materials.	
11.05	Define the use of masking materials.	
11.06	Airbrush a painting using masks or brushes.	
11.07	Airbrush geometric shapes.	
11.08	Airbrush freehand painting.	
11.09	Airbrush an illustration of a product.	
11.10	Retouch photos.	
	
Course Number:  GRA0039
Occupational Completion Point:  D
Print Media Artist – 300 Hours – SOC Code 27-1024	
03.0	Demonstrate proficiency in technical art skills--The student will be able to:	
03.01	Explain care and respect for all tools and equipment.	
03.02	Make computations for centering, spacing and scaling drawings.	
03.03	Draw on various types of drafting media.	
03.04	Interpret information from drawings, prints and sketches.	
03.05	Draw freehand sketches.	
03.06	Draw auxiliary views.	
03.07	Draw a one and two point perspective.	
03.08	Make corrections on a drawing.	
03.09	Draw in ink on a variety of surfaces.	
03.10	Develop a glossary of technical terms.	
03.11	Analyze an object to determine size and shape.	
03.12	Draw an oblique drawing.	
03.13	Draw an isometric drawing.	
03.14	Read and interpret technical charts, graphs and diagrams.	
03.15	Evaluate a drawing.	
03.16	Make an orthographic drawing using a Computer-Assisted Drafting (CAD) system as an individual or team member.	
03.17	Make a print on a plotter	
05.0	Demonstrate proficiency in lettering skills--The student will be able to:	
05.01	Demonstrate use and care of tools, lettering pens, T-squares and triangles.	
05.02	Identify and select lettering styles.	
05.03	Perform and use pen, brush, pencil and Leroy lettering.	
05.04	Utilize guidelines, margins and spacing for layouts.	
05.05	Paint or draw precise lettering for reproduction.	
05.06	Utilize various types of prepared lettering processes.	
05.07	Produce a sign on poster board.	
05.08	Determine and select lettering styles for layout sketches.	
05.09	Illuminate a certificate.	
10.0	Demonstrate proficiency in graphic art computer skills--The student will be able to:	
10.01	Demonstrate graphic art computer skills using appropriate graphic art programs and hardware.	
10.02	Use software and hardware to manipulate and adjust various drawings, pictures and graphic material by computer.	
10.03	Produce finished computer projects reflecting current computer graphic art technology. 	
10.04	Operate various scanners and input devices for computer graphics	
16.0	Demonstrate an understanding of entrepreneurship--The student will be able to:	
16.01	Define entrepreneurship.	
16.02	Describe the importance of entrepreneurship to the American economy.	
16.03	List the advantages and disadvantages of business ownership.	
16.04	Identify the risks involved in ownership of a business.	
16.05	Identify the necessary personal characteristics of a successful entrepreneur.	
16.06	Identify the business skills needed to operate a small business efficiently and effectively.	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Career and Technical Student Organization (CTSO)

SkillsUSA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Basic Skills (if applicable)

In PSAV programs offered for 450 hours or more, in accordance with Rule 6A-10.040, F.A.C., the minimum basic skills grade levels required for postsecondary adult career and technical students to complete this program are:  Mathematics 9, Language 9, and Reading 9.  These grade level numbers correspond to a grade equivalent score obtained on a state designated basic skills examination.  

Adult students with disabilities, as defined in Section 1004.02(7), Florida Statutes, may be exempted from meeting the Basic Skills requirements (Rule 6A-10.040).  Students served in exceptional student education (except gifted) as defined in s. 1003.01(3)(a), F.S., may also be exempted from meeting the Basic Skills requirement.  Each school district and Florida College must adopt a policy addressing procedures for exempting eligible students with disabilities from the Basic Skills requirement as permitted in Section 1004.91(3), F.S.

Students who possess a college degree at the Associate of Applied Science level or higher; who have completed or are exempt from the college entry-level examination; or who have passed a state, national, or industry licensure exam are exempt from meeting the Basic Skills requirement (Rule 6A-10.040, F.A.C.)  Exemptions from state, national or industry licensure are limited to the certifications listed at http://www.fldoe.org/workforce/dwdframe/rtf/basicskills-License-exempt.rtf.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular Occupational Completion Point (OCP) or a Modified Occupational Completion Point (MOCP).  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete an OCP/MOCP.  The student should work on different competencies and new applications of competencies each year toward completion of the OCP/MOCP.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.

Articulation

This program has no statewide articulation agreement approved by the Florida State Board of Education.  However, this does not preclude the awarding of credits by any college through local agreements. 

For details on statewide articulation agreements which correlate to programs and industry certifications, refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp.