2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Electronic Business Enterprise
Program Type:	Career Preparatory
Career Cluster:	Business, Management, and Administration

PSAV	
Program Number	B070100	
CIP Number	0552060109	
Grade Level	30, 31	
Standard Length	600 hours	
Teacher Certification	BUS ED 1 @2
BUS DP @ 7
ELECT DP @7 %G	
CTSO	Phi Beta Lambda
BPA	
SOC Codes (all applicable) 	15-1151 – Computer User Support Specialists
43-4051 – Customer Service Representatives
11-1021 – General and Operations Managers
15-1134 – Web Developers	
Facility Code	212 http://www.fldoe.org/edfacil/sref.asp (State Requirements for Educational Facilities)	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Industry Certifications	http://www.fldoe.org/workforce/fcpea/default.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	
Basic Skills Level	Mathematics:	9
Language:	9
Reading: 	9	

Purpose

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Business, Management, and Administration career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Business, Management, and Administration career cluster. 

The content includes but is not limited to planning and development, retail and Internet marketing, ethics, laws and regulations, web design, entrepreneurship, and systems and design of e-commerce enterprises.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of four occupational completion points.

This program is comprised of courses which have been assigned course numbers in the SCNS (Statewide Course Numbering System) in accordance with Section 1007.24 (1), F.S.  Career and Technical credit shall be awarded to the student on a transcript in accordance with Section 1001.44(3)(b), F.S.

The following table illustrates the postsecondary program structure:

OCP	Course Number	Course Title	Length	SOC Code	
A	OTA0040	Information Technology Assistant	150 hours	15-1151	
B	MNA0830	E-Commerce Customer Service Representative	150 hours	43-4051	
C	MNA0831	E-Commerce Entrepreneur	150 hours	11-1021	
D	MNA0832	E-Commerce Web Assistant	150 hours	15-1134	

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate knowledge, skill, and application of information systems to accomplish job objectives and enhance workplace performance. 
02.0	Demonstrate comprehension and communication skills
03.0	Use technology to enhance the effectiveness of communication skills. 
04.0	Demonstrate proficiency using computer networks, internet and online databases to facilitate collaborative or individual learning and communication.  
05.0	Use database and spreadsheet applications. 
06.0	Incorporate appropriate leadership and supervision techniques, customer service strategies, and standards of personal ethics to accomplish job objectives and enhance workplace performance.
07.0	Investigate management functions and organizational structures as they relate to today’s workplace and employer/employee roles.  
08.0	Apply mathematical operations and processes as well as financial planning strategies to commonly occurring situations in the workplace to accomplish job objectives and enhance workplace performance. 
09.0	Incorporate knowledge gained from individual assessment and job/career exploration to design an individual career plan that reflects the transition from school to work, lifelong learning, and personal and professional goals. 
10.0	Demonstrate personal and interpersonal skills appropriate for the workplace. 
11.0	Perform e-mail activities.  
12.0	Demonstrate proficiency using slide presentation software.
13.0	Demonstrate proficiency using HTML commands.
14.0	Demonstrate proficiency in page design applicable to the WWW.
15.0	Investigate emerging technologies.
16.0	Demonstrate proficiency using common software applications.
17.0	Demonstrate knowledge of different operating systems.
18.0	Demonstrate language arts knowledge and skills.
19.0	Demonstrate mathematics knowledge and skills.
20.0	Use oral and written communication skills in creating, expressing and interpreting information and ideas.
21.0	Demonstrate knowledge of the Internet to enhance workplace performance. 
22.0	Demonstrate knowledge of e-commerce principles.  
23.0	Develop an awareness of career opportunities and options in e-commerce and the criteria for entering those fields.  
24.0	Perform e-mail activities.  
25.0	Identify the challenges and issues associated with e-commerce business models. . 
26.0	Develop an online marketing plan.  
27.0	Demonstrate an awareness of the issues involved in a global/international e-commerce environment.  
28.0	Research the plan and design of an e-commerce web page.  
29.0	Create an e-commerce web site.  
30.0	Apply skills that will enhance the presentation, value and profitability of the web site.  
31.0	Apply mathematical operations and processes as well as financial planning strategies to commonly occurring situations in the workplace to accomplish job objectives and enhance workplace performance.  
32.0	Create an e-commerce web site. 
33.0	Develop and implement a business plan for an e-commerce site. 
34.0	Perform human resources management activities to build interpersonal skills with individuals and teams. 
35.0	Explain the importance of employability skill and entrepreneurship skills.
36.0	Describe the importance of professional ethics and legal responsibilities.
37.0	Demonstrate personal money-management concepts, procedures, and strategies.
38.0	Use information technology tools.
39.0	Evaluate market expansion to the Internet and the effect of global access on e-commerce. 
40.0	Demonstrate knowledge of basic market research tools. 
41.0	Demonstrate knowledge of data collection methods. 
42.0	Demonstrate knowledge of advertising principles. 
43.0	Demonstrate proficiency in web site promotion of an e-commerce site. 
44.0	Define the building blocks of a secure system. 
45.0	Demonstrate knowledge, skill, management and application of an Internet advertising campaign. 
46.0	Analyze financial data relevant to e-commerce decision making. 
47.0	Identify principles of pricing. 
48.0	Identify principles of selling.  
49.0	Analyze electronic payment mechanisms. 
50.0	Analyze taxation issues relevant to e-commerce. 
51.0	Describe mobile commerce. 
52.0	Demonstrate an understanding of global concepts relevant to customer relationship management.  
53.0	Explain the role of quality, warranties and guarantees, and e-commerce usability in customer satisfaction. 
54.0	Develop communication skills for an international audience.  
55.0	Analyze the building blocks of a secure system.  
56.0	Demonstrate an awareness of the issues and trends involved in an e-commerce environment.  
57.0	Analyze effectiveness and proficiency of web site. 
58.0	Demonstrate knowledge of e-commerce legal issues.  
59.0	Demonstrate knowledge of disaster protection methods. 
60.0	Analyze methods of web hosting.  
61.0	Analyze and demonstrate the application of e-commerce software packages.  
62.0	Demonstrate knowledge of network components. 
63.0	Maintain an e-portfolio for job application purposes.
64.0	Demonstrate leadership and teamwork skills needed to accomplish team goals and objectives.
65.0	Solve problems using critical thinking skills, creativity and innovation.
66.0	Demonstrate the importance of health, safety, and environmental management systems in organizations and their importance to organizational performance and regulatory compliance.
67.0	Describe the roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment.
68.0	

2014 – 2015
Florida Department of Education
Student Performance Standards

Program Title:	Electronic Business Enterprise
PSAV Number:	B070100

Course Number:  OTA0040 
Occupational Completion Point:  A 
Information Technology Assistant – 150 Hours – SOC Code 15-1151	
01.0	Demonstrate knowledge, skill, and application of information systems to accomplish job objectives and enhance workplace performance – the student will be able to:	
01.01	Develop keyboarding skills to enter and manipulate text and data.	
01.02	Describe and use current computer technology and software to perform personal and business related tasks in the workplace by establishing digital calendars, meetings, appointments, and create and manipulate e-mail contacts.	
01.03	Identify and describe types of file systems and classify common file extensions based on software application programs used in the workplace environment.	
01.04	Use reference materials such as on-line help, tutorials, and manuals available for application software.	
01.05	Demonstrate basic computer file management skills and file naming conventions to accurately organize files into hierarchies by labeling file folders for easy accessibility.	
01.06	Discuss the process of troubleshooting problems with computer hardware peripherals, including input and output devices in the workplace environment.	
01.07	Describe ethical issues and problems associated with computers and information systems, including federal laws against anti-piracy with computers and PC software security protection.	
01.08	Apply ergonomic principles and view devices applicable to computer workstation and the workplace environment.	
02.0	Demonstrate comprehension and communication skills – the student will be able to:	
02.01	Read and comprehend technical and non-technical reading assignments related to course content, including, books, magazines and electronic sources.	
02.02	Write clear and well-organized research papers using MLA or APA documentation formats, integrating software applications for documentation setup.  Demonstrate knowledge of ethical behavior regarding plagiarism and copyright violations.	
02.03	Prepare and deliver a report using appropriate presentation software. 	
02.04	Select a team leader to facilitate large group discussions with team members.	
02.05	Take notes, organize, summarize, and paraphrase main ideas and details using various note taking systems and reading strategies.	
02.06	Apply the writing process to the creation of appropriate documents following designated business formats.	
02.07	Interpret data on line graphs, pie charts, diagrams, and tables commonly used in spreadsheet software applications that incorporate industry data.	
02.08	Demonstrate an awareness of project management concepts and tools (e.g., timelines, deadlines, resource allocation, time management, delegation of tasks, collaboration, etc.).	
03.0	Use technology to enhance the effectiveness of communication skills – the student will be able to:	
03.01	Select and use word processing software and accompanying features to enhance written business communications.	
03.02	Share and maintain documents by applying different views and protection to a document and manage document versions.  Share and save a document and apply a template.	
03.03	Format content to a document by applying font, paragraph attributes, indent and tab settings to text and paragraphs.  Apply spacing settings to text and paragraphs.  Navigate and search through a document, create and manipulate tables.	
03.04	Apply page layout and reusable content by editing and manipulating page setup settings and applying themes.  Construct content by using the building blocks tools.  Create and manipulate page backgrounds, headers and footers.	
03.05	Use image design theory and software to create illustrations, shapes, and graphics and include a selection in a document.  Insert and format pictures, shapes, and clipart.  Apply and manipulate text boxes.	
03.06	Proofread documents by validating content through the use of spell and grammar check.  Configure autocorrect settings, insert and modify comments in a document.	
03.07	Apply references and hyperlinks, create end and footnotes, and create a table of contents in a document.	
03.08	Perform various mail merge options.	
04.0	Demonstrate proficiency using computer networks, internet and online databases to facilitate collaborative or individual learning and communication – the student will be able to:	
04.01	Demonstrate how to connect to the Internet and use appropriate Internet protocol.  Identify and describe web terminology, addresses and how browsers work.	
04.02	Demonstrate proficiency using basic features of GUI browsers, including: bookmarks, basic configurations, e-mail configurations, and address books.  Describe appropriate browser security configurations. 	
04.03	Describe information technology terminology, including Internet, intranet, ethics, copyright laws, and regulatory control.  	
04.04	Demonstrate proficiency using search engines and search tools.	
04.05	Use various web tools, including: downloading files, transfer of files, telnet, PDF, plug-ins, and data compression.  Identify Boolean search strategies. 	
04.06	Use computer networks, including on-line databases and resources to facilitate collaborative or individual learning and communication.	
04.07	Describe how business transactions and academic applications are supported by interactive web applications, including sharing photos and video clips, messaging, chatting and collaborating.	
04.08	Describe appropriate use of social networking sites and applications, blogs and collaborative tools for file sharing and using listservers.	
05.0	Use database and spreadsheet applications – the student will be able to:	
05.01	Manage the worksheet environment by navigating through and printing a worksheet.  Personalize the environment by manipulating the ribbon tabs, group settings, importing data, manipulating properties, files and folders.	
05.02	Create cell data, apply auto fill and hyperlinks.	
05.03	Format cells and worksheets by applying cell formats, merging and splitting cells, create row and column titles, hide and unhide column titles, rows and columns.  Manipulate page set up options.  Create and apply cell styles.	
05.04	Manage worksheets and workbooks by creating and formatting worksheets and manipulating views. 	
05.05	Apply formulas and functions by creating formulas, enforcing precedence and cell formula references.  Apply conditional formula logic, name and cell ranges.	
05.06	Demonstrate data visually by creating and modifying charts and images. 	
05.07	Share worksheet data through email, changing file type and different versions.  Manage comments.	
05.08	Analyze and organize data through filters, sorting and applying conditional formatting.	
06.0	Incorporate appropriate leadership and supervision techniques, customer service strategies, and standards of personal ethics to accomplish job objectives and enhance workplace performance – the student will be able to:	
06.01	Demonstrate awareness of the following workplace essentials:  Quality customer service; business ethics; confidentiality of information; copyright violations; accepted workplace rules, regulations, policies, procedures, processes, and workplace safety, and appropriate attire and grooming.	
07.0	Investigate management functions and organizational structures as they relate to today’s workplace and employer/employee roles – the student will be able to:	
07.01	Explore, design, implement, and evaluate organizational structures and cultures for managing project teams.	
07.02	Explore and demonstrate an awareness of current trends in business and the employee’s role in maintaining productive business environments in today’s global workplace.	
08.0	Apply mathematical operations and processes as well as financial planning strategies to commonly occurring situations in the workplace to accomplish job objectives and enhance workplace performance – the student will be able to:	
08.01	Analyze, interpret, compile, and demonstrate the ability to present and communicate data in understandable and measurable terms using common statistical procedures using charts and graphs.	
08.02	Use common standards of measurement including the metric system in solving work-related or business problems (e.g., length, weight, currency, time).	
08.03	Select and use the correct mathematical processes and tools to solve complex problem situations that are typical of business settings and use formulas and spreadsheets when appropriate.	
09.0	Incorporate knowledge gained from individual assessment and job/career exploration to design an individual career plan that reflects the transition from school to work, lifelong learning, and personal and professional goals – the student will be able to:	
09.01	Analyze personal skills and aptitudes in comparison with various business related job and career options.	
09.02	Use career resources to develop an information base that reflects local and global business related occupations and opportunities for continuing education and workplace experience.	
09.03	Demonstrate job-seeking skills required for entry-level employment, including resume, cover letter, thank you letter, online/hard copy application, mock interview, and follow-up call.	
09.04	Design and initiate a plan to facilitate growth and skill development related to anticipated job requirements and career expectations.	
09.05	Refine and implement a plan to facilitate personal growth and skill development related to anticipated job requirements and career expectations.	
09.06	Demonstrate an awareness of specific job requirements and career paths (e.g., requirements, characteristics needed) in business environments.	
09.07	Demonstrate an awareness of the potential impact of local and global trends on career plans and life goals.	
09.08	Describe the importance of building community and mentor relationships in a variety of professional and workplace situations. 	
10.0	Demonstrate personal and interpersonal skills appropriate for the workplace – the student will be able to:	
10.01	Demonstrate ways of accepting constructive criticism on team projects within the workplace.	
10.02	Apply appropriate strategies to manage and resolve conflicts in work situations.	
10.03	Demonstrate human relations, personal and interpersonal skills appropriate for the workplace, including: responsibility, dependability, punctuality, integrity, positive attitude, initiative, respect for self and others, and professional dress.	
11.0	Perform e-mail activities – the student will be able to: 	
11.01	Describe and perform e-mail capabilities and functions.  Create and send messages, manage signature and automated messages.  Save, send, schedule, and manage junk mail, e-mail and spam.  Configure message sensitivity, security and delivery options.	
11.02	Use the Internet to perform e-mail activities, including:  attaching external files, saving e-mail attachments, viewing mailbox details, establishing appointments, creating contact groups, and sending a meeting to a contact group to communicate in the workplace.	
11.03	Manage tasks and organize information.	
12.0	Demonstrate proficiency using slide presentation software – the student will be able to:	
12.01	Manage and configure the presentation software environment, including: adjusting views, manipulating window, configuring toolbar and file options.	
12.02	Create slide presentations utilizing various project development elements, including: adding and removing slides, slide layouts, format slide design, insert or format placeholders.	
12.03	Locate, create and incorporate graphical and multimedia elements, including: shapes, graphics, images, bullets, hyperlinks, video, and audio into a slide presentation appropriate for the project. 	
12.04	Explore and apply design and color theory to create dynamic and appealing visuals.  	
12.05	Explore various design tools and applications. 	
12.06	Create and manipulate graphical and multimedia elements to improve or develop new contacts appropriate for the project, including: creation of images, color selections, tone, hue and contrast.	
12.07	Demonstrate various business-related elements that can be created, embedded and manipulated in a slide presentation, including: charts, graphs, tables, spreadsheets, flowcharts, and organizational charts.	
12.08	Apply slide transitions and create custom animations to slide presentations appropriate for the target audience.	
12.09	Demonstrate different delivery methods for slide presentations, including: packaging for CD delivery, video projection – on mouse click, rehearsed timings, printing options - outlines, handouts, slides and notes.	
13.0	Demonstrate proficiency using HTML commands – the student will be able to:	
13.01	Identify elements of a Web page.	
13.02	Describe individual Web page layouts and content (e.g., writing for the Web, Web structure).	
13.03	Define basic HTML terminology.	
13.04	Analyze HTML source code developed by others.	
13.05	Create Web pages using basic HTML tags (e.g., links, lists, character styles, text alignment, tables).	
13.06	Use storyboarding techniques for subsequent Web pages (e.g., linear, hierarchical).	
13.07	Edit and test HTML documents for accuracy and validity.	
13.08	Use basic functions of WYSIWYG editors.	
13.09	Use basic functions of HTML, DHTML, and XML editors and converters.	
13.10	Enhance web pages through the addition of images and graphics including animation.	
14.0	Demonstrate proficiency in page design applicable to the WWW – the student will be able to:	
14.01	Develop an awareness of acceptable Web page design, including index pages in relation to the rest of the Web site.	
14.02	Describe and apply color theory as it applies to Web page design (e.g., background and text color).	
14.03	Access and digitize graphics through various resources (e.g., scanner, digital cameras, on-line graphics, clipart, CD-ROMs).	
14.04	Use image design software to create and edit images.	
14.05	Demonstrate proficiency in publishing to the Internet.	
14.06	Demonstrate proficiency in adding downloadable forms to web pages.	
14.07	Explain the need for web-based applications.	
15.0	Develop an awareness of emerging technologies – the student will be able to:	
15.01	Compare and contrast various methods of evaluation for emerging technologies.	
15.02	Demonstrate knowledge of the process of planning upgrades and changeovers.	
15.03	Compare and contrast emerging technologies and describe how they impact business in the global marketplace (e.g., wireless, wireless web, cell phones, portables/handhelds, smart appliances, home networks, peer-to-peer, etc.).	
16.0	Demonstrate proficiency using common software applications – the student will be able to:	
16.01	Compare and contrast the appropriate use of various software applications (e.g., word processing, desktop publishing, graphics design, web browser, e-mail, presentation, database, scheduling, financial management, Java applet, music, etc.).	
16.02	Demonstrate proficiency in the use of various software applications (e.g., word processing, desktop publishing, graphics design, web browser, e-mail, presentation, database, scheduling, financial management, Java applet, music, etc.).	
17.0	Demonstrate knowledge of different operating systems – the student will be able to:	
17.01	Identify operating system file naming conventions.	
17.02	Demonstrate proficiency with file management and structure (e.g., folder creation, file creation, backup, copy, delete, open, save).	
17.03	Demonstrate a working knowledge of standard file formats.	
17.04	Explain the history and purpose of various operating systems (e.g., DOS, Windows, Mac, and Unix/Linux).	
	
Course Number:  MNA0830 
Occupational Completion Point:  B 
E-Commerce Customer Service Representative – 150 Hours – SOC Code 43-4051	
18.0	Demonstrate language arts knowledge and skills – the student will be able to:	
18.01	Locate, comprehend and evaluate key elements of oral and written information.	
18.02	Draft, revise, and edit written documents using correct grammar, punctuation and vocabulary.	
18.03	Present information formally and informally for specific purposes and audiences.	
19.0	Demonstrate mathematics knowledge and skills – the student will be able to:	
19.01	Demonstrate knowledge of arithmetic operations.	
19.02	Analyze and apply data and measurements to solve problems and interpret documents.	
19.03	Construct charts/tables/graphs using functions and data.	
20.0	Use oral and written communication skills in creating, expressing and interpreting information and ideas – the student will be able to:	
20.01	Select and employ appropriate communication concepts and strategies to enhance oral and written communication in the workplace.	
20.02	Locate, organize and reference written information from various sources.	
20.03	Design, develop and deliver formal and informal presentations using appropriate media to engage and inform diverse audiences.	
20.04	Interpret verbal and nonverbal cues/behaviors that enhance communication.	
20.05	Apply active listening skills to obtain and clarify information.	
20.06	Develop and interpret tables and charts to support written and oral communications.	
20.07	Exhibit public relations skills that aid in achieving customer satisfaction.	
21.0	Demonstrate knowledge of the internet to enhance workplace performance – the student will be able to:	
21.01	Explain the history of the Internet and development of e-commerce.	
21.02	Discuss the social, economic, and political impact of the Internet on society.	
21.03	Explain the relationship between the Internet and the World Wide Web.	
21.04	Identify accepted Internet etiquette (i.e., netiquette).	
21.05	Identify and describe Web terminology.	
21.06	Identify the differences between the Internet, Intranet and WWW.	
21.07	Describe and demonstrate the use of the different methods by which information may be accessed on the Internet/Intranet (browser, FTP, gopher, telnet, server).	
21.08	Explain the main elements of Web Browsers (example: status bar, refresher button, toolbar tabs, scroll bars, location field, title bar, bookmarks).	
21.09	Copy information from the Internet/Intranet, save, and print using a Web browser.	
21.10	Identify and use search engines to locate information.	
21.11	Define Web robot/bot/spider and identify its advantages.	
21.12	Explain the difference between a search engine and a web directory.	
22.0	Demonstrate knowledge of e-commerce principles – the student will be able to:	
22.01	Define Electronic Commerce (e-commerce).	
22.02	Explain domain name and why it is important to e-commerce sites.	
22.03	Identify and describe the difference between ‘brick-and-mortar’ and ‘click-and-mortar’ businesses.	
22.04	Describe business-to-business e-commerce.	
22.05	Describe business-to-consumer e-commerce.	
22.06	Define the scope of business-to-consumer e-commerce.	
22.07	Identify the components of a successful business-to-consumer e-commerce site.	
22.08	Identify and discuss issues associated with business-to-consumer e-commerce.	
22.09	Describe the difference between e-tailing and wholesaling.	
22.10	Explain how e-commerce is similar to and/or different from traditional commerce.	
22.11	Identify types of businesses most likely to succeed online.	
23.0	Develop an awareness of career opportunities and options in e-commerce and the criteria for entering those fields – the student will be able to:	
23.01	Identify entry-level positions in e-commerce.	
23.02	Identify education, skills, and training requirements for possible career pathways in e-commerce.	
23.03	Identify present and future employment opportunities.	
23.04	Compare salary ranges and benefit packages.	
23.05	Design a personal career ladder in e-commerce with a time-line for career advancement.	
23.06	Identify professional organizations in the area of e-commerce.	
23.07	Define the role of a webmaster.	
23.08	Identify job titles and describe the job functions of a web development team.	
24.0	Perform e-mail activities – the student will be able to:	
24.01	Describe e-mail capabilities and functions.	
24.02	Explain how to setup an e-mail address.	
24.03	Explain the rules for using e-mail on the Internet.	
24.04	Describe the issues involved in sending and receiving documents as e-mail attachments.	
24.05	Use the Internet to perform e-mail activities.	
24.06	Utilize all applicable e-mail options and functions (forward, reply, attach, address book).	
24.07	Organize and manage e-mail messages.	
24.08	Explain some abbreviations, acronyms and emoticons used in e-mail.	
24.09	Explain the purpose of an e-mail signature and how to create one.	
25.0	Identify the challenges and issues associated with e-commerce business models – the student will be able to:	
25.01	Explain the scope of e-commerce and how it relates to business operations.	
25.02	Explain how the self-serve economy impacts e-commerce.	
25.03	Discuss the global impact of e-commerce.	
25.04	Identify ways e-commerce sites can develop and enhance customer relationships to encourage repeat business and brand loyalty.	
25.05	Explain why the main purpose of any e-commerce site is to transform surfers into customers.	
25.06	Using a variety of problem solving strategies, charts, diagrams, etc. to identify the range of costs associated with developing an e-commerce site. 	
25.07	Identify security issues involved in developing a site (firewalls, sniffer programs, hacking, viruses, encryption, SSL, TSL, digital certificates).	
25.08	Explain why web site design is critical to the success of an e-commerce venture.	
25.09	Discuss advantages/disadvantages of using an e-commerce developer or an in-house web team to design and maintain a site.	
25.10	Define SET and compare it to SSL using Venn diagrams.	
25.11	Explain how PGP works.	
25.12	Define Structured Query Language (SQL).	
25.13	Explain how SQL enables users on the Internet.	
25.14	Define electronic payment.	
25.15	Discuss customer security and privacy issues when providing financial information on the Internet.	
25.16	Explain different payment methods available for online purchase (credit card, e-check, e-cash, smart card, electronic wallets, virtual credit cards).	
25.17	Explain the Electronic Funds Transfer Act and its application to online payments.	
26.0	Develop an online marketing plan – the student will be able to:	
26.01	Identify trends in e-marketing using a variety of problem solving strategies.	
26.02	Define marketing-related terms.	
26.03	Describe the effect of e-mail and spamming on marketing in e-commerce sites.	
26.04	Identify legal, ethical and privacy issues in online marketing.	
26.05	Explain target marketing and niche marketing in relation to e-commerce.	
26.06	Describe customer profiling and related issues.	
26.07	Identify the various types of advertising options in e-commerce (links, banner ads, affiliate programs, pop-up windows, viral marketing, newsgroup postings).	
26.08	Describe electronic marketing techniques.	
26.09	Identify types of and describe the use of databases in e-commerce sites. Symbolically represent and solve multi-step and real world applications.	
26.10	Explain how electronic catalogs work Internet sales.	
26.11	Explain database-driven system and describe its advantages over a static catalog.	
26.12	Analyze e-commerce solutions including shopping carts, electronic malls, order entry systems, full cost display and smart cards. Decide whether a solution is reasonable and whether a given statement is always, sometimes or never true.	
26.13	Identify, define and discuss shipping options for an e-commerce web site.	
27.0	Demonstrate an awareness of the issues involved in a global/international e-commerce environment – the student will be able to:	
27.01	Define and discuss the advantages of global/international e-commerce.	
27.02	Describe the implications of trade barriers on global e-commerce.	
27.03	Describe the effect of currency exchange rates on international e-commerce, using functions and equations for specified variables.	
27.04	Identify cultural attitudes and practices in the USA that could inhibit successful business operations in another country.	
27.05	Describe changes in American business practices required for success in the global marketplace.	
27.06	Identify and discuss import, export, and international tax laws and their affect on e-commerce trade.	
27.07	Analyze multi-cultural influences on global e-commerce.	
28.0	Research the plan and design of an e-commerce web page – the student will be able to:	
28.01	Research web site design principles and explain how each contributes towards an effective web site.	
28.02	Compare and contrast positive and negative features of different web sites, using Venn diagrams, unions and intersections.	
28.03	Identify elements of a web page.	
28.04	Plan the goals, structure and design of the web site.	
28.05	Determine business goals for the e-commerce site.	
28.06	Determine product assortment, incentive, pricing, payment and shipping options.	
28.07	Develop a storyboard for the web site.	
28.08	Explain the importance of loading time as an element of web site design.	
28.09	Define HTML, DHTML, XML, VRML, WEB PAGE DESIGN SOFTWARE and how each can be effectively used in creating an e-commerce web site.	
28.10	79.10 Explain the role of browsers in reading files on the World Wide Web (text only, frames, no frames, hypertext).	
28.11	Identify how different browsers affect the look of a web page.	
28.12	Explain various scripting languages (JavaScript, Visual Basic).	
28.13	Visit a web site and indicate ASP scripts.	
28.14	Visit web sites with site maps and critique the organization, simplicity, clarity, and impact on the surfer.	
28.15	Visit web sites and critique the contents organization, interest, related links, and whether or not it was entertaining to the surfer.	
28.16	Visit web sites and critique the FAQ page/s for clarity and organization.	
28.17	Explain the economic impact of having surfers and customers use FAQ’s.	
28.18	Explain how bandwidths affect data transmission and on-screen image.	
28.19	Discuss software availability in web site design.	
28.20	Identify, describe and explain the use of a variety of design tools including navigation bars, hyperlinks and navigation aids.	
28.21	Explain how the proper use and placement of each element is critical to the site’s impact to attract surfers and potential customers.	
28.22	Explain how content presentation determines if surfers become customers.	
28.23	Discuss reasons why surfers visit web sites and may become eventual customers.	
28.24	Evaluate online catalog implementation methodologies.	
29.0	Create an e-commerce web site – the student will be able to:	
29.01	Create a business for an e-commerce site.	
29.02	Create a web page.	
29.03	Create and apply a custom theme and a solid color background.	
29.04	Create a logo.	
29.05	Add clip art, graphics, images and/or photos and text.	
29.06	Add animation to text and objects using DHTML.	
29.07	Utilize navigation aids and plug-ins. 	
29.08	Add graphic buttons.	
29.09	Add form elements.	
29.10	Add graphics as a form button.	
29.11	Link buttons and forms.	
29.12	Embed audio and video files.	
29.13	Add a host counter to display the number of times the web page has been visited.	
29.14	Organize information using frames.	
29.15	Launch the web browser and view the page created.	
29.16	Test the website for effectiveness (loading time, graphics, link integrity).	
30.0	Apply skills that will enhance the presentation, value and profitability of the web site – the student will be able to:	
30.01	Develop site personality (create useful site content).	
30.02	Discuss the advantages and disadvantages of outsourcing vs. an in-house team to create and manage the e-commerce site.	
30.03	Determine customer service options (e.g., e-mail, phone, fax).	
30.04	Determine the terms and conditions of sale, including warranties, after-sales service, and privacy assurances.	
30.05	Explain client-side application.	
30.06	Explain the purpose of forms in e-commerce web sites.	
30.07	Design forms for e-commerce web sites using different procedures for constructing forms (HTML tags, Software programs).	
30.08	Use JavaScript to validate data in form fields.	
30.09	Use programming tools to make web site more powerful and interactive.	
30.10	Explain the difference between dynamic and static web programming.	
30.11	Use programming language to support multi-tasking and exception handling.	
30.12	Create a site map and explain its importance.	
30.13	Create a Frequently Asked Questions page.	
	
Course Number:  MNA0831 
Occupational Completion Point:  C 
E-Commerce Entrepreneur – 150 Hours – SOC Code 11-1021	
31.0	Apply mathematical operations and processes as well as financial planning strategies to commonly occurring situations in the workplace to accomplish job objectives and enhance workplace performance – the student will be able to:	
31.01	Monitor expense accounts by using a variety of problem – solving strategies, including drawing diagrams, charts and tables.	
31.02	Prepare and interpret balance sheets, income statements, cash-flow statements, change-in-equity statements, forecasts, break-even analyses and budgets.  Decide whether a solution is reasonable, true and solve equations.  Symbolically represent and solve multi-step and real world applications. 	
31.03	Document the impact of financial analysis on the strategic planning process.  Graph and chart information, using equations to solve problems.	
31.04	Revise short-term and long-term strategic plans based on financial analyses.	
32.0	Create an e-commerce website – the student will be able to:	
32.01	Edit web pages.	
32.02	Use appropriate file names for the Internet.	
32.03	Explain optimization of files for load time.	
32.04	Differentiate between pixels and KB as it relates to graphic size.	
32.05	Explain the purpose of Common Gateway Interface (CGI) script and Active Server Pages (ASP) in e-commerce web sites.	
32.06	Demonstrate the use of Java Applets in an e-commerce site.	
32.07	Define Java Script and explain its role in e-commerce sites.	
32.08	Demonstrate the use of data-processing tools to perform specific tasks with information that customers enter into a web site. 	
32.09	Explain the use of Common Gateway Interface script in processing data on web sites.	
32.10	Explain the use of Active Server Pages (ASP) in processing data in web sites. 	
32.11	Define ActiveX and indicate its advantages/disadvantages.	
32.12	Locate a host site that offers free web space.	
32.13	Upload web pages to the Internet.	
33.0	Develop and implement a business plan for an e-commerce site – the student will be able to:	
33.01	Identify types of businesses most likely to succeed online.	
33.02	Identify the range of costs associated with developing an e-commerce site.	
33.03	Identify the risks/rewards associated with online business.	
33.04	Identify legal and political environments that affect e-commerce.	
33.05	Describe the process of obtaining a business license for an e-commerce site.	
33.06	Distinguish between trademark and copyright.	
33.07	Identify federal legislation protecting competition.	
33.08	Explain the concepts and benefits of e-business systems.	
33.09	Describe and explain the use of e-business systems to achieve the goals of Enterprise Resource Planning (ERP).	
33.10	Define the purpose of and describe the major components included in a business plan.	
33.11	Develop a basic business plan.  Solve and graph inequalities, justify steps, determine range and domain and other appropriate multi-step applications. 	
33.12	Evaluate the plan using milestones and benchmarks.	
33.13	Develop overall marketing objectives.	
33.14	Evaluate online catalog implementation methodologies.	
33.15	Coordinate and plan an evaluation of promotional activities.	
34.0	Perform human resources management activities to build interpersonal skills with individuals and teams – the student will be able to:	
34.01	Compare personal interests and skills with those needed by an entrepreneur.	
34.02	Determine motives for becoming an entrepreneur.	
34.03	Examine characteristics of online entrepreneurs.	
34.04	Explain ethical and legal issues faced by e-commerce professionals.	
34.05	Explain the social implications of decisions made and actions taken as an e-commerce professional.	
34.06	Identify the major functions and activities of management.	
34.07	Explain the role of authority, accountability, and responsibility in task management.	
34.08	Describe current and emerging e-commerce management trends.	
34.09	Analyze the interdependence of empathetic listening, synergy, and consensus building.	
34.10	Promote teamwork, leadership, empowerment, and strategies for fostering creativity.	
34.11	Define the roles within the group in the decision-making process.	
35.0	Explain the importance of employability skill and entrepreneurship skills – the student will be able to:	
35.01	Identify and demonstrate positive work behaviors needed to be employable.	
35.02	Develop personal career plan that includes goals, objectives, and strategies.	
35.03	Examine licensing, certification, and industry credentialing requirements.	
35.04	Maintain a career portfolio to document knowledge, skills, and experience.	
35.05	Evaluate and compare employment opportunities that match career goals.	
35.06	Identify and exhibit traits for retaining employment.	
35.07	Identify opportunities and research requirements for career advancement.	
35.08	Research the benefit of ongoing professional development.	
35.09	Examine and describe entrepreneurship opportunities as a career planning option.	
36.0	Describe the importance of professional ethics and legal responsibilities – the student be able to:	
36.01	Evaluate and justify decisions based on ethical reasoning.	
36.02	Evaluate alternative responses to workplace situations based on personal, professional, ethical, legal responsibilities, and employer policies.	
36.03	Identify and explain personal and long-term consequences of unethical or illegal behaviors in the workplace.	
36.04	Interpret and explain written organizational policies and procedures.	
37.0	Demonstrate personal money-management concepts, procedures, and strategies – the student will be able to:	
37.01	Identify and describe the services and legal responsibilities of financial institutions.	
37.02	Describe the effect of money management on personal and career goals.	
37.03	Develop a personal budget and financial goals.	
37.04	Complete financial instruments for making deposits and withdrawals.	
37.05	Maintain financial records.	
37.06	Read and reconcile financial statements.	
37.07	Research, compare and contrast investment opportunities. 	
38.0	Use information technology tools – the student will be able to:	
38.01	Use personal information management (PIM) applications to increase workplace efficiency.	
38.02	Employ technological tools to expedite workflow, including word processing, databases, reports, spreadsheets, multimedia presentations, electronic calendar, contacts, e-mail, and internet applications.	
38.03	Employ computer operations applications to access, create, manage, integrate, and store information.	
38.04	Employ collaborative/groupware applications to facilitate group work.	
39.0	Evaluate market expansion to the internet and the effect of global access on e-commerce – the student will be able to:	
39.01	Evaluate the impact of multiple time zones, languages, currencies, social, and cultural issues on e-commerce.	
39.02	Analyze the concept of personalization in e-commerce.	
39.03	Identify e-commerce site components that influence branding (logo, graphic style, online customer service, product information, site navigation, testing, core values).	
39.04	Integrate logos, slogans, URL, etc., throughout offline and online publications and advertising.	
39.05	Identify products, which are most likely to succeed in an e-commerce venture.	
39.06	Compare and contrast traditional product development with online product development.	
39.07	Explain the need for differing development cycles for online products.	
39.08	Describe rapid release marketing introduction strategies.	
39.09	Explain the Gutenberg Diagonal and its international implications.	
40.0	Demonstrate knowledge of basic market research tools – the student will be able to:	
40.01	Identify the steps of market research.	
40.02	Describe market research as both a formal and informal process.	
40.03	Identify common market research activities and the type of information each provides.	
40.04	Explain the role of ethics in marketing research.	
40.05	Explain internal/external research and the advantages/disadvantages of each.	
40.06	Explain factors limiting market research (objectives, level of commitment, resources available).	
40.07	Develop a sampling plan (who, how many, how chosen).	
40.08	Establish means to identify customer base and marketing profile.	
41.0	Demonstrate knowledge of data collection methods – the student will be able to:	
41.01	Explain the differences in data generated from surveys and questionnaires collected over the telephone, by mail, online, and in person.	
41.02	Explain the purpose and types of observational research and focus groups.	
41.03	Determine priorities for and potential sources of information that should be gathered.	
41.04	Explain target audience/user group as a key information source.	
41.05	Conduct interviews with selected human information sources.	
41.06	Gather information from selected print and electronic sources.	
41.07	Determine the accuracy and completeness of the information gathered.	
41.08	Define Electronic Data Interchange (EDI).	
41.09	Identify the benefits and essential elements of EDI.	
41.10	Define EDI transaction sets and data elements.	
41.11	Describe the different standards governing EDI transactions.	
41.12	Define data mining.	
41.13	Identify basic tools and techniques of data mining.	
41.14	Explain the use of data mining in Customer Relationship Management (CRM).	
41.15	Identify ethical issues of data mining.	
42.0	Demonstrate knowledge of advertising principles – the student will be able to:	
42.01	Publicize e-commerce site through non-Internet means such as mail, press release, broadcast media, print media, and specialty advertising.	
42.02	Prepare a display advertisement for an e-commerce product or service.	
42.03	Create offline ads for an e-commerce product or service.	
42.04	Create online ads for an e-commerce product or service.	
42.05	Write a news release to promote an e-commerce business.	
42.06	Analyze the nature of direct advertising strategies (direct mail, e-mail, automated callers, faxes, catalogs).	
42.07	Identify factors affecting the cost of e-mail advertising.	
42.08	Identify factors affecting the cost of newspaper ads, magazine ads, radio ads, television ads, direct mail advertising, outdoor ads, and Internet advertising.	
42.09	Differentiate between publicity and public relations.	
42.10	Describe the impact of the Internet on publicity.	
42.11	Identify niche advertising.	
42.12	Discuss the role of online communities.	
42.13	Examine the use, sources, and costs of databases in advertising.	
42.14	Identify the difference between business-to-business and business-to-consumer advertising.	
43.0	Demonstrate proficiency in web site promotion of an e-commerce site – the student will be able to:	
43.01	Research site development methodology.	
43.02	Demonstrate site registration with search engines, shopping bots, and Web directories.	
43.03	Identify processes to improve visibility in search engines (meta tags, titling, keyword repetition, content management, site design, and link popularity).	
43.04	Evaluate legal effects of registration (spamming, duplication).	
43.05	Establish and manage links with other sites.	
43.06	Determine methods to generate hit analysis data.	
43.07	Determine whether to offer response incentives.	
43.08	Determine what type of response incentives to offer.	
43.09	Use design elements and principles to facilitate use and buying decision.	
43.10	Provide company information and update frequently.	
44.0	Define the building blocks of a secure system – the student will be able to:	
44.01	Define terms associated with system security (user authentication, data origin authentication, confidentiality, data integrity, non-repudiation, peer authentication, message digests).	
44.02	Describe security and privacy issues in e-business systems.	
44.03	Explain the difference between security and privacy.	
44.04	Explain how Internet and Intranet sites become vulnerable to attack.	
44.05	Identify security issues associated with business-to-consumer e-commerce.	
44.06	Describe Intrusion Detection System, misuse intrusion, and anomaly intrusion.	
44.07	Explain transaction security.	
44.08	Explain security-related agencies and software.	
44.09	Explain how privacy affects personalization.	
44.10	Identify security and payment processing issues involved in developing a site (SSL, Digital Certificates, SET Protocol, Cyber Cash).	
45.0	Demonstrate knowledge, skill, management and application of an internet advertising campaign – the student will be able to:	
45.01	Analyze the types, advantages, and disadvantages of Internet advertising (interacting personally and wireless network).	
45.02	Evaluate locations for ad placement (search engines, directories, specialty websites, sponsorship websites).	
45.03	Identify factors affecting the cost of e-mail advertising and banner ads (click-through pricing, bartering, Internet Advertising Bureau rate cards, audience demographics).	
45.04	Identify standard sizes for Internet ads.	
45.05	Identify file formats for graphic ads.	
45.06	Define goal of Internet ads (banners, buttons).	
45.07	Create Internet ads using layers to create simple animation, a tagline, and design features to gain attention.	
45.08	Create design that encourages customer order.	
45.09	Place Internet ads, evaluate results, and cost effectiveness.	
45.10	Compare potential effectiveness with other Internet strategies.	
46.0	Analyze financial data relevant to e-commerce decision making – the student will be able to:	
46.01	Explain the critical nature of banking relationships.	
46.02	Explain the purpose and importance of obtaining business financing.	
46.03	Describe sources of financing for businesses.	
46.04	Describe electronic financial services.	
46.05	Use the Internet to locate sources of financing for businesses.	
46.06	Examine the costs of owning/running a server.	
46.07	Examine the costs of using an Internet Service Provider (ISP).	
46.08	Examine costs related to e-commerce (site design, maintenance, and support).	
46.09	Explain costs of interfacing with existing databases, order systems, and accounting systems.	
46.10	Explain profitability in e-commerce sites.	
46.11	Explain the financial implications of outsourcing vs. internal development.	
47.0	Identify principles of pricing – the student will be able to:	
47.01	Perform set operations using Venn diagrams to explore relationships and patterns.	
47.02	Explain the nature and scope of the pricing function, the role of business ethics and the use of technology in pricing.	
47.03	Identify the basic considerations consumers and businesses weigh in accepting a price.	
47.04	Explain how supply, demand, and price are related.	
47.05	Research and analyze competitors’ prices.	
47.06	Evaluate psychological and discount pricing techniques.	
47.07	Describe geographic and promotional pricing techniques.	
47.08	Calculate product cost, break-even point, and elasticity of demand.	
47.09	Evaluate difficulties in applying traditional pricing strategies to e-commerce.	
47.10	Evaluate characteristics, goals, advantages and disadvantages of cost-based pricing, demand-based, competition-based, product mix, product change, segmented (customer segmented, location, time), and the impact of e-commerce on pricing strategies.	
47.11	Evaluate the relationship between shipping costs and prices in online sales.	
47.12	Evaluate the impact of pricing errors in e-commerce.	
47.13	Explain real-time pricing in the online environment.	
48.0	Identify principles of selling – the student will be able to:	
48.01	Explain the purpose, importance and business ethics of selling.	
48.02	Describe the nature of selling regulations.	
48.03	Describe the use of technology in the selling function.	
48.04	Identify the benefits of site/online sales.	
48.05	Explain the role of customer service as a component of selling relationships.	
48.06	Identify key factors in building a clientele.	
48.07	Identify incentives for sales staff.	
48.08	Identify types of sales promotion (coupons, premiums, sweepstakes) and it can be used in e-commerce.	
48.09	Determine when sales promotion activities are the best promotional tool.	
48.10	Generate a sales promotion plan for an e-commerce site.	
48.11	Calculate the costs of sales promotion activities.	
48.12	Identify return on investment of sales promotion activities.	
48.13	Create an electronic sales presentation with an integrated Internet link.	
48.14	Evaluate effectiveness of integration.	
48.15	Use on-line strategies for follow-up.	
48.16	Examine automated follow-up.	
48.17	Prepare and evaluate sales reports.	
49.0	Analyze electronic payment mechanisms – the student will be able to:	
49.01	Identify e-cash terminology.	
49.02	Describe stored-value cards, online checks and electronic wallets.	
49.03	Define realtime processing.	
49.04	Explain the purpose of auto e-mail.	
49.05	Describe risks and costs involved with credit card use online.	
49.06	Identify the advantages/disadvantages of electronic/digital cash.	
49.07	Evaluate the impact of multiple currencies on e-commerce.	
49.08	Describe electronic funds transfer at point of sale (EFT/POS).	
49.09	Describe direct data entry transmissions and financial electronic data interchanges (F-EDI).	
49.10	Describe the characteristics of successful payment systems.	
49.11	Identify future trends in and risks associated with electronic payment systems.	
49.12	Differentiate between the payment systems applicable for business-to-consumer, business-to-business, and consumer-to-consumer transactions.	
49.13	Describe a transaction-processing service.	
49.14	Explain Internet Transaction Brokers (ITBs).	
49.15	Explain the Electronic Funds Transfer Act and its application to online payments.	
49.16	Describe a turnkey system.	
49.17	Define Merchant Account Provider (MAP).	
49.18	Identify costs associated with a merchant service and/or third-party verifier agreement.	
49.19	Locate an online application for a merchant account.	
49.20	Define related terms (Card Not Present (CNP), Mail Order/Telephone Order (MOTO), real time and digital certificate).	
49.21	Explain verification activities.	
50.0	Analyze taxation issues relevant to e-commerce – the student will be able to:	
50.01	Define permanent establishment.	
50.02	Explain permanent establishment issues in e-commerce.	
50.03	Identify the issues of digital downloads.	
50.04	Describe international issues.	
50.05	Identify global taxation solutions.	
50.06	Explain Value Added Tax.	
50.07	Explain the Internet Tax Freedom Act (ITFA).	
50.08	Determine payment options that comply with legal regulations regarding sales taxes.	
51.0	Describe mobile commerce – the student will be able to:	
51.01	Define mobile-commerce.	
51.02	Define related terms (personal digital assistant, micro browser, Wireless Application Protocol/WAP).	
51.03	Identify m-commerce payment methods.	
51.04	Identify the challenges associated with M-Commerce.	
51.05	Compare WML with HTML.	
51.06	Identify attributes of mobile communications and how each will affect mobile commerce.	
52.0	Demonstrate an understanding of global concepts relevant to customer relationship management (CRM) – the student will be able to:	
52.01	Identify ways an e-commerce site can be used to develop and enhance customer relationships to encourage repeat business and brand loyalty.	
53.0	Explain the role of quality, warranties and guarantees, and e-commerce usability in customer satisfaction – the student will be able to:	
53.01	Identify ways of keeping in touch with customers after the sale.	
53.02	Explain the correlation between customer retention and acquisition costs.	
53.03	Explain the use of CRM software in business-to-consumer and business-to-business operations.	
53.04	Describe the influence of culture on consumer behavior.	
53.05	Determine training needs for traditional sales staff for use on an e-commerce site.	
53.06	Provide customer training for use of on-line buying.	
53.07	Facilitate a customer service policy.	
53.08	Explain the purpose of a call center for an online business.	
53.09	Explain click-through rates and the role of visit duration on click decision.	
53.10	Explain why and how consumer decision-making is influenced online.	
53.11	Explain and evaluate the impact of online customer support.	
53.12	Explain the 80/20 rule of customer support.	
53.13	Use online methods to receive and respond to customers’ questions (e-mail, mailbots, auto responder).	
53.14	Enable consumer to choose communication vehicle (call home, work, cell, fax, e-mail).	
53.15	Create Frequently Asked Questions (FAQs).	
53.16	Use file libraries and archives.	
53.17	Project a professional image (appearance, voice, grammar, word usage, enunciation, nonverbal communication).	
53.18	Interact with customers and colleagues in a professional manner (prompt, friendly, courteous, respectful, helpful, knowledgeable, clear).	
53.19	Explain how the Communications Decency Act applies to e-commerce issues.	
53.20	Evaluate how online forums can promote customer relations.	
53.21	Conduct conferences and surveys.	
53.22	Use sales promotion (free samples, contests).	
53.23	Provide links to complementary sites.	
53.24	Discuss the benefits of an extranet.	
53.25	Describe how Value Added Networks (VANs) operate.	
53.26	Explain VAN-based EDI and Internet EDI.	
54.0	Develop communication skills for an international audience -- the student will be able to:	
54.01	Identify the customs of the recipient that impact communication.	
54.02	Find answers to questions related to international communications using available human, print, and electronic sources.	
54.03	Prepare documents in correct style for international communications.	
54.04	Use appropriate message and delivery in oral communications.	
	
Course Number:  MNA0832 
Occupational Completion Point:  D 
E-Commerce Web Assistant – 150 Hours – SOC Code 15-1134	
55.0	Analyze the building blocks of a secure system – the student will be able to:	
55.01	Define system and network security.	
55.02	Describe the different types of Internet security.	
55.03	Explain and identify anti-virus programs.	
55.04	Explain the difference between security and privacy.	
55.05	List the principal protocols used in Internet security.	
55.06	Explain Intrusion Detection System.	
55.07	Define security-related terms.	
55.08	Explain how a user identification and password provide security one-commerce sites.	
55.09	Explain encryption, decryption, private key encryption and public key encryption.	
55.10	Explain the difference between the two types of key encryptions.	
55.11	Identify and explain data transmission technology and how it is used in web pages (SSL, TLS, SET).	
55.12	Describe a SET enabled browser and a SET enabled server.	
55.13	Explain the use of digital signatures and certificates.	
55.14	Describe the certificate life cycle.	
55.15	Develop a privacy policy that considers what information is being collected with and without the user’s (IP address, personal data, demographics); why the data is needed (customization, administration, communication); when is it collected (forms, cookies, other locations); who will use the information (suppliers, sell or lease to others, third parties); where will the information be housed (on-site, sent to data base); how can the data be removed or modified.	
55.16	Describe procedures for maintaining the confidentiality of client information.	
55.17	Explain why information is a competitive resource.	
55.18	Explain the importance of data warehouses.	
55.19	Discuss application security measures.	
55.20	Describe the various messaging security techniques.	
55.21	Define a Virtual Private Network and explain its features, its components, and how it is deployed.	
56.0	Demonstrate an awareness of the issues and trends involved in an e-commerce environment – the student will be able to:	
56.01	Discuss issues and trends impacting the economy and the success of e-commerce web sites.	
56.02	Discuss reasons for slow productivity despite advancing technology.	
56.03	Discuss the advantages/disadvantages of removing bugs from software already installed in information systems.	
56.04	Discuss solutions to ease the shortage of technology workers.	
56.05	Discuss factors faced by e-commerce companies when seeking funding.	
56.06	Research current trends and issues impacting e-commerce nationally and globally.	
56.07	Explain how the Communications Decency Act applies to e-commerce issues.	
56.08	Research and discuss privacy issues faced by employees and consumers in today’s electronic society.	
56.09	Identify developing ethical and legal issues in e-commerce.	
56.10	Explain the social, ethical, and legal implications of decisions made and actions taken as an e-commerce professional.	
56.11	Discuss the advantages/disadvantages of affiliate programs.	
57.0	Analyze effectiveness and proficiency of web site – the student will be able to:	
57.01	Explain why the website design is critical to the success of an e-commerce venture.  Use a variety of problem solving strategies, draw diagrams and charts. Decide if a solution is reasonable and if a statement is true. Symbolically represent applications and solve and graph variables and solutions.	
57.02	Define System Development Life Cycle (SDLC).	
57.03	Explain the five major phases of a SDLC (Planning, Analysis, Design, Implementation, and Support).	
57.04	Research and discuss activities performed during the planning, analysis, design, implementation, and support phase.	
57.05	Discuss the necessity to correct major errors during the System Development Life Cycle (SDLC) of an e-commerce site.	
57.06	Explain potential costs involved in correcting problems not caught during the SDLC.	
57.07	Explain the use of web statistics in planning, management, marketing and developing/revising promotional strategy.	
57.08	Determine site profitability over time.	
57.09	Assess the impact of site on costs.	
57.10	Determine if the site increases quality of customer service, builds brand and improves business image.	
57.11	Explain advantage decision support systems (e.g., airlines use it to sum up flight history, aircraft wear, reduce traffic congestion).	
57.12	Create an evaluation plan to measure the effectiveness of the Web site (page counters, logs, search engines, asking visitors how they found the site).	
57.13	Determine methods to generate hit analysis data.	
57.14	Evaluate sources of raw data for statistical web site analysis (HTTP server logs, web server hardware and operating system logs, network monitor logs, user registration databases, and third-party web site analysis services).	
57.15	Calculate and analyze site effectiveness based on statistical hits and clickstream data.	
57.16	Compose a report of relevant data that includes charts or graphs and presents conclusions.	
57.17	Implement financial analysis techniques in decision making. 	
57.18	Implement non-financial analysis techniques in decision making.	
58.0	Demonstrate knowledge of e-commerce legal issues – the student will be able to:	
58.01	Explain the legal use of digital signatures for electronic contracting.	
58.02	Discuss laws pertaining to security and privacy of data collected.	
58.03	Explain consumer protection law.	
58.04	Explain court jurisdictional issues related to e-commerce.	
58.05	Identify the liability for invasion of privacy.	
58.06	Describe confidentiality issues and their liability implications.	
58.07	Explain legal and ethical issues related to consumer privacy.	
58.08	Identify federal legislation protecting competition.	
58.09	Identify major federal food and drug legislation affecting marketing strategies.	
59.0	Demonstrate knowledge of disaster protection methods – the student will be able to:	
59.01	Identify the purpose of a server accelerator card.	
59.02	Define noise, spike, brownout, and blackout.	
59.03	Research ways to protect hardware from system failure.	
59.04	Explain UPS and the importance of having one.	
59.05	Discuss types of backups to prevent data loss.	
60.0	Analyze methods of web hosting – the student will be able to:	
60.01	Compare the advantages/disadvantages and costs of self-hosting vs. web hosting.	
60.02	Compare the advantages/disadvantages of using web development and design services.	
60.03	Identify the qualities of server providers (uptime, technical support, connection time).	
60.04	Identify and describe hardware necessary for web site hosting.	
60.05	Design a sample business system architecture for a self-hosting web site.	
60.06	Examine the requirements of Web, Commerce, Transaction and Database servers used in e-commerce.	
60.07	Examine costs related to e-commerce (site design, maintenance and support).  Solve real world problems, use charts and graphs, perform set operations, and use Venn diagrams.	
60.08	Plan how to establish a domain name.	
60.09	Upload files to the server.	
60.10	Explain server capacity to support site options and user traffic.	
60.11	Explain the process to e-commerce-enable a website.	
60.12	Collect/analyze usage statistics.	
60.13	Select hosting company based on set criteria.	
60.14	Test site with different browsers.	
60.15	Register site with various search engines/portals.	
60.16	Revise design to reflect user feedback.	
61.0	Analyze and demonstrate the application of e-commerce software packages – the student will be able to:	
61.01	Analyze project management software.	
61.02	Evaluate software packages for Internet ads management.	
61.03	Explain the use of CRM software in business-to-consumer and business-to business-operations.	
61.04	Identify the key functions of systems software.	
61.05	Explain and identify widely used software applications (browsers, word processing, database management, spreadsheet development, CRM applications, web content development).	
61.06	Identify new and emerging classes of software.	
61.07	Identify software used in e-commerce.	
61.08	Identify storefront software packages.	
61.09	Identify selection criteria used for software purchases.	
61.10	Identify differences between implementing an e-commerce site with an off-the-shelf software package vs. freeware CGI solutions.	
61.11	Outline and explain business application tools and processes that can be used as part of a company's e-commerce solution.	
61.12	Define site template.	
61.13	Identify types of editor software used as a source of templates (HTML, Word Processor, WYSIWYG).	
61.14	Identify advantages/disadvantages of using templates.	
61.15	Identify online services that provide templates.	
61.16	Identify storefront hosting services.	
61.17	Differentiate between site templates and store templates.	
61.18	Create an example site using a site template.	
61.19	Create an example site using a store template.	
62.0	Demonstrate knowledge of network components – the student will be able to:	
62.01	Identify the four components of a network operating system (server platform, network services software, network redirection software, communications software).	
62.02	Define fat client and thin client.	
62.03	Interpret basic networking terminology.	
62.04	Identify the different types of Wide-Area Network (WAN) connections.	
62.05	Describe point-to-point (PPP) interconnection.	
62.06	Identify basic telecommunications services (satellite, circuit switching, packet switching, wireless).	
62.07	Differentiate between local exchange carriers and interexchange carriers.	
62.08	Define local access and transport areas.	
62.09	Identify packet carriers and their services.	
62.10	Identify the role of telecommunications tariffs.	
62.11	Explain the role of the router in connecting to the Internet.	
62.12	Explain the role of a Channel Service Unit/Data Service Unit.	
62.13	Identify basic telecommunication bandwidths.	
62.14	Describe the basics of ISDN, X.400, and DSL technologies.	
63.0	Maintain an e-portfolio for job application purposes – the student will be able to:	
63.01	Plan, design, and create e-commerce websites that include a theme, backgrounds, content, categories and product, text, graphics, graphic buttons, graphics as a form button, hyperlinks, form elements, company and contact information, navigation bars, navigation aids, a company logo, audio and video files, a host counter, frames.	
63.02	Prepare and submit a résumé to use for online job applications.	
63.03	Prepare and submit a letter of application online.	
64.0	Demonstrate leadership and teamwork skills needed to accomplish team goals and objectives – the student will be able to:	
64.01	Employ leadership skills to accomplish organizational goals and objectives.	
64.02	Establish and maintain effective working relationships with others in order to accomplish objectives and tasks.	
64.03	Conduct and participate in meetings to accomplish work tasks.	
64.04	Employ mentoring skills to inspire and teach others.	
65.0	Solve problems using critical thinking skills, creativity and innovation – the student will be able to:	
65.01	Employ critical thinking skills independently and in teams to solve problems and make decisions	
65.02	Employ critical thinking and interpersonal skills to resolve conflicts.	
65.03	Identify and document workplace performance goals and monitor progress toward those goals.	
65.04	Conduct technical research to gather information necessary for decision-making.	
66.0	Demonstrate the importance of health, safety, and environmental management systems in organizations and their importance to organizational performance and regulatory compliance – the student will be able to:	
66.01	Describe personal and jobsite safety rules and regulations that maintain safe and healthy work environments.	
66.02	Explain emergency procedures to follow in response to workplace accidents.	
66.03	Create a disaster and/or emergency response plan.	
67.0	Describe the roles within teams, work units, departments, organizations, inter-organizational systems, and the larger environment – the student will be able to:	
67.01	Describe the nature and types of business organizations.	
67.02	Explain the effect of key organizational systems on performance and quality.	
67.03	List and describe quality control systems and/or practices common to the workplace.	
67.04	Explain the impact of the global economy on business organizations.	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Implementation: 

This program is intended for implementation as an academy and as such, it is strongly suggested that a total interdisciplinary approach be implemented. It is through a balanced and integrated curriculum that students attain the attitudes, skills, and knowledge needed to compete successfully in today's work force.  It is also strongly suggested that program teachers have common planning periods to achieve curriculum integration.

The use of cooperative learning groups through program courses is recommended.  By learning and practicing group process skills, students will be prepared to work "together" in real work situations.

Emphasis in the program should be given to the development of abilities and/or awareness necessary to function in a high technological society.  Students in the program are encouraged to enroll in the Emerging Technology in Business course to become effective users of evolving technology.

Situations may occur in which non-International Business program students may be scheduled in International Business program classes.  Therefore, consideration should be given to incorporate the teaching of global business concepts to all students in the class.  Understanding global business concepts will be beneficial to the growth and development of all students.

Career and Technical Student Organization (CTSO)

Phi Beta Lambda and Business Professionals of America (BPA) are the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Basic Skills (if applicable)

In PSAV programs offered for 450 hours or more, in accordance with Rule 6A-10.040, F.A.C., the minimum basic skills grade levels required for postsecondary adult career and technical students to complete this program are:  Mathematics 9.0, Language 9.0, and Reading 9.0.  These grade level numbers correspond to a grade equivalent score obtained on a state designated basic skills examination.  

Adult students with disabilities, as defined in Section 1004.02(7), Florida Statutes, may be exempted from meeting the Basic Skills requirements (Rule 6A-10.040).  Students served in exceptional student education (except gifted) as defined in s. 1003.01(3)(a), F.S., may also be exempted from meeting the Basic Skills requirement.  Each school district and Florida College must adopt a policy addressing procedures for exempting eligible students with disabilities from the Basic Skills requirement as permitted in Section 1004.91(3), F.S.

Students who possess a college degree at the Associate of Applied Science level or higher; who have completed or are exempt from the college entry-level examination; or who have passed a state, national, or industry licensure exam are exempt from meeting the Basic Skills requirement (Rule 6A-10.040, F.A.C.)  Exemptions from state, national or industry licensure are limited to the certifications listed at http://www.fldoe.org/workforce/dwdframe/rtf/basicskills-License-exempt.rtf.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular Occupational Completion Point (OCP) or a Modified Occupational Completion Point (MOCP).  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete an OCP/MOCP.  The student should work on different competencies and new applications of competencies each year toward completion of the OCP/MOCP.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.

Articulation

This program (B070100) has a statewide articulation agreement approved by the Florida State Board of Education:

Office Administration AS (1552020400) – 6 credit hours

Additional credit for the following course work with evidence for each additional course in the PSAV program which are offered in the articulated program at the community college awarding the credit: 1 credit PowerPoint; 1 credit Windows Operating System; and 1 credit workplace readiness/professional development.

For details on articulation agreements which correlate to programs and industry certifications refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp.