2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Floral Design and Marketing
Program Type:	Career Preparatory
Career Cluster:	Agriculture, Food and Natural Resources

NOTE: This program has been daggered for deletion with 2011-2012 being the last cohort of students permitted to enroll in the program.  After 2011-2012, no new students may be enrolled in this program.  Students already enrolled in the program may, at the District’s discretion, continue taking courses in the program until completion.

PSAV	
Program Number	M805030	
CIP Number	0201060800	
Grade Level	30, 31	
Standard Length	900 hours	
Teacher Certification	RETAILING @7 7G
MKTG 1
DIST ED @7
TEACH CDE @7
MKTG MGMT 7@7G	
CTSO	Delta Epsilon Chi	
SOC Codes (all applicable) 	53-3031 - Driver/Sales Workers
41-2031 - Retail Salespersons  
43-5111 - Weighers, Measurers, Checkers, and Samplers, Recordkeeping 
27-1023 - Floral Designers
41-1011 - First-Line Supervisors of Retail Sales Workers	
Facility Code	223 http://www.fldoe.org/edfacil/sref.asp (State Requirements for Educational Facilities)	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Industry Certifications	http://www.fldoe.org/workforce/fcpea/default.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	
Basic Skills Level	Mathematics:	9
Language:	9
Reading:	9	

Purpose

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Agriculture, Food and Natural Resources career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the floral design sector of the Agriculture, Food and Natural Resources career cluster. 

The content includes but is not limited to planning and preparing floral designs, selling, buying, transporting, storing, advertising, displaying, and managing the floral goods and services industry. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of six courses and six occupational completion points.

This program is comprised of courses which have been assigned course numbers in the SCNS (Statewide Course Numbering System) in accordance with Section 1007.24 (1), F.S.  Career and Technical credit shall be awarded to the student on a transcript in accordance with Section 1001.44(3)(b), F.S.

The following table illustrates the post-secondary program structure:

OCP	Course Number	Course Title	Course Length	SOC Code	
A	ORH0060	Delivery Person (Floral)	150 hours	53-3031	
B	ORH0061	Retail Sales (Floral)	150 hours	41-2031	
C	ORH0062	Weighers, Measurers, Checkers, Samplers and Recordkeeping	150 hours	43-5111	
D	ORH0063	Floral Design (Assistant)	150 hours	27-1023	
E	ORH0064	Floral Designer	150 hours	27-1023	
F	ORH0065	Retail Manager (Floral)	150 hours	41-1011	

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Discuss the floral design and marketing industry.
02.0	Demonstrate leadership and teamwork skills needed to accomplish team goals and objectives. 
03.0	Demonstrate effective communication skills.
04.0	Demonstrate knowledge and application of product and service technology.
05.0	Demonstrate distribution skills involved in floral marketing.
06.0	Perform merchandising operations unique to floral marketing.
07.0	Apply sales techniques and procedures to the marketing of floral products.
08.0	Identify factors for the promotion of floristry products and services.
09.0	Demonstrate knowledge of merchandising activities.
10.0	Demonstrate knowledge and application of post-harvest physiological technology.
11.0	Identify procedures and create fresh and silk floral designs.
12.0	Create symmetrical and asymmetrical fresh and silk floral design.
13.0	Create fresh and/or permanent sympathy designs.
14.0	Create fresh and/or permanent wedding designs.
15.0	Apply sales promotion techniques and procedures to the marketing of floral products.
16.0	Demonstrate an understanding of the functions of management. 
17.0	Demonstrate personal money-management concepts, procedures, and strategies.
18.0	Identify factors to consider when opening/managing a floral business.
19.0	Describe the importance of professional ethics and legal responsibilities.
20.0	

2014 – 2015
Florida Department of Education
Student Performance Standards

Program Title:	Floral Design and Marketing 
PSAV Number:	M805030

Course Number:  ORH0060
Occupational Completion Point:  A
Delivery Person (Floral) – 150 Hours – SOC Code 53-3031 	
01.0	Discuss the floral design and marketing industry – the student will be able to:	
01.01	Identify careers in the floral design and marketing industry.	
01.02	Describe trends in the floral design and marketing industry.	
01.03	Explain floral services.	
02.0	Demonstrate effective communication skills – the student will be able to:	
02.01	Discuss the role of communications in marketing.	
02.02	Demonstrate a proficiency in the effective use of speech and vocabulary.	
02.03	Demonstrate effective written communication skills.	
02.04	Demonstrate effective oral communication skills.	
02.05	Demonstrate effective listening skills.	
03.0	Demonstrate knowledge and application of product and service technology – the student will be able to:	
03.01	Identify varieties of flowers and plants utilized in floral arrangements.	
03.02	Perform specialized care and handling of flowers and plants utilized in floral arrangements.	
03.03	Store plants, flowers, and prepared floral arrangements according to established procedures.	
03.04	Perform “greening,” prepare containers, and maintenance of fresh flowers.	
04.0	Demonstrate distribution skills involved in floral marketing – the student will be able to:	
04.01	Tag floral orders.	
04.02	Package products.	
04.03	Route and organize deliveries according to priority, location, time, and fuel consumption.	
04.04	Make confirmation phone calls.	
04.05	Apply techniques for correct loading of delivery trucks.	
04.06	Solve delivery problems, such as wrong address, damaged merchandise, and inability to deliver.	
04.07	Maintain general floral shop upkeep.	
	
Course Number:  ORH0061
Occupational Completion Point:  B
Retail Salesperson (Floral) – 150 Hours – SOC Code 41-2031 	
05.0	Demonstrate knowledge and application of product and service technology – the student will be able to:	
05.01	Identify types of floral arrangements.	
05.02	Utilize available resources to obtain product knowledge.	
06.0	Perform merchandising operations unique to floral marketing – the student will be able to:	
06.01	Demonstrate correct procedures for handling customer sales transactions.	
06.02	Explain pricing policies.	
06.03	Calculate mark-up of floral products.	
06.04	Describe opening and closing procedures for a floral operation.	
07.0	Apply sales techniques and procedures to the marketing of floral products – the student will be able to:	
07.01	Demonstrate steps of a sale utilizing floral products.	
07.02	Perform telephone sales.	
07.03	Process orders using both telephone and computer wire services.	

Course Number:  ORH0062
Occupational Completion Point:  C
Weighers, Measurers, Checkers, Samplers and Recordkeeping (Floral) – 150 Hours – SOC Code 43-5111	
08.0	Identify factors for the promotion of floristry products and services – the student will be able to:	
08.01	Identify the major classifications of retail flower operations.	
08.02	Describe product presentation and importance of window and store display.	
08.03	Identify primary goals of display.	
08.04	Identify types and functions of business records maintained.	
08.05	Develop a floor plan for a flower shop.	
09.0	Demonstrate knowledge of merchandising activities – the student will be able to:	
09.01	Explain the role of buying and purchasing in a retailing situation.	
09.02	Follow accepted procedures for inventory control.	
09.03	Demonstrate stock-keeping procedures.	
09.04	Operate appropriate weighing and measuring devices for floral products and materials.	
	
Course Number:  ORH0063
Occupational Completion Point:  D
Floral Design (Assistant) – 150 Hours – SOC Code 27-1023 	
10.0	Demonstrate knowledge and application of post-harvest physiological technology – the student will be able to:	
10.01	Demonstrate operation of underwater floral cutting equipment.	
10.02	Demonstrate use of electric floral stem stripper.	
10.03	Apply knowledge in the use of floral preservatives and pre-hydrating solutions.	
10.04	Demonstrate knowledge and application of refrigeration, sanitation, and ethylene control.	
10.05	Identify grower-packaging quantities used for cut flowers and foliage.	
10.06	Apply knowledge of specialized techniques for conditioning post-harvest plant material.	
11.0	Identify procedures and create fresh and silk floral designs – the student will be able to:	
11.01	Identify fundamentals of color and texture.	
11.02	Identify mechanics, principles, and styles of design.	
11.03	Apply fundamentals of creativity.	
11.04	Maintain portfolios.	
11.05	Identify and practice safety procedures.	
11.06	Identify, use, and maintain hand tools and equipment.	
11.07	Select appropriate containers.	
11.08	Create circular designs.	
11.09	Create triangular designs.	
11.10	Apply horizontal and vertical design principles as appropriate.	
11.11	Apply symmetrical and asymmetrical design principles as appropriate.	
11.12	Create body flowers (boutonnieres, corsages, hairpieces, etc.) appropriate to designer’s locale.	
11.13	Construct dish gardens.	
11.14	Decorate blooming plants.	
11.15	Construct balloon bouquets.	
11.16	Apply principles of mass production skills where and when appropriate.	

Course Number:  ORH0064
Occupational Completion Point:  E
Floral Designer – 150 Hours – SOC Code 27-1023 	
12.0	Create symmetrical and asymmetrical fresh and silk floral designs – the student will be able to:	
12.01	Create orchid corsages.	
12.02	Create a nosegay and corsages.	
12.03	Create seasonal/holiday designs.	
12.04	Create pieces for religious events.	
12.05	Create special event pieces: conventions, parties, banquets, showers, and receptions.	
12.06	Create oriental style designs.	
12.07	Create silk arrangements working with the limited use of acrylics/polymers.	
12.08	Create designs for recipients in special care facilities (maternity, pediatrics, mental health, burns, general hospital, extended care, etc.).	
12.09	Create period designs (southwest, colonial, country, European, etc.).	
13.0	Create fresh and/or permanent sympathy designs – the student will be able to:	
13.01	Create family pieces.	
13.02	Create funeral baskets.	
13.03	Create set pieces.	
13.04	Create easel pieces.	
13.05	Create interior lid pieces.	
14.0	Create  fresh and/or permanent wedding designs – the student will be able to:	
14.01	Create designs for church/synagogue weddings.	
14.02	Create designs for special weddings.	
14.03	Create designs for wedding receptions.	
14.04	Create designs for wedding party members.	
	
Course Number:  ORH0065
Occupational Completion Point:  F
Retail Manager (Floral) – 150 Hours – SOC Code 41-1011 	
15.0	Apply sales promotion techniques and procedures to the marketing of floral products – the student will be able to:	
15.01	Discuss the purposes of advertising, display, and public relations.	
15.02	Explain the importance of sales promotion.	
15.03	Identify various forms of advertising media including the Internet.	
15.04	Conduct wedding consultations.	
15.05	Conduct funeral consultations.	
15.06	Conduct life events consultations.	
15.07	Plan and conduct a sales promotion plan for a product.	
16.0	Demonstrate an understanding of the functions of management – the student will be able to:	
16.01	Identify and describe steps in the planning process.	
16.02	Define Management by Objectives (MBO).	
16.03	Develop an organizational chart to illustrate line and staff relationships.	
16.04	Identify how to plan personnel needs and how to find employees for specific positions.	
16.05	Describe the responsibilities for selecting, training, and appraising employees.	
16.06	Identify steps for avoiding difficulties resulting from delegation.	
16.07	Define the principles of “chain of command” and “span of control.”	
16.08	Justify the importance of accountability.	
16.09	Name and define the functions of management (planning, organizing, staffing, directing, controlling).	
16.10	Discuss the importance of a manager’s philosophy of management in creating a work environment.	
16.11	Analyze management techniques used by effective managers.	
16.12	Explain how motivation, leadership, and communication influence people within an organization.	
16.13	Describe methods used in training and development.	
17.0	Identify factors to consider when opening/managing a floral business – the student will be able to:	
17.01	Identify primary functions of a retail flower shop.	
17.02	Explain the characteristics of store location options.	
17.03	Characterize the principle responsibilities of employees.	
17.04	Summarize the key management responsibilities required for a successful and profitable flower shop.	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Career and Technical Student Organization (CTSO)

DECA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Basic Skills (if applicable)

In PSAV programs offered for 450 hours or more, in accordance with Rule 6A-10.040, F.A.C., the minimum basic skills grade levels required for postsecondary adult career and technical students to complete this program are:  Mathematics 9, Language 9, and Reading 9.  These grade level numbers correspond to a grade equivalent score obtained on a state designated basic skills examination.  

Adult students with disabilities, as defined in Section 1004.02(7), Florida Statutes, may be exempted from meeting the Basic Skills requirements (Rule 6A-10.040).  Students served in exceptional student education (except gifted) as defined in s. 1003.01(3)(a), F.S., may also be exempted from meeting the Basic Skills requirement.  Each school district and Florida College must adopt a policy addressing procedures for exempting eligible students with disabilities from the Basic Skills requirement as permitted in Section 1004.91(3), F.S.

Students who possess a college degree at the Associate of Applied Science level or higher; who have completed or are exempt from the college entry-level examination; or who have passed a state, national, or industry licensure exam are exempt from meeting the Basic Skills requirement (Rule 6A-10.040, F.A.C.)  Exemptions from state, national or industry licensure are limited to the certifications listed at http://www.fldoe.org/workforce/dwdframe/rtf/basicskills-License-exempt.rtf.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular Occupational Completion Point (OCP) or a Modified Occupational Completion Point (MOCP).  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete an OCP/MOCP.  The student should work on different competencies and new applications of competencies each year toward completion of the OCP/MOCP.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.

Articulation

This program has no statewide articulation agreement approved by the Florida State Board of Education.  However, this does not preclude the awarding of credits by any college through local agreements. 

For details on statewide articulation agreements which correlate to programs and industry certifications, refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp.