2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Floral Design and Marketing 
Program Type:	Career Preparatory
Career Cluster:	Agriculture, Food and Natural Resources

PSAV	
Program Number	A120100	
CIP Number	0201060801	
Grade Level	30, 31	
Standard Length	600 hours	
Teacher Certification	AGRICULTUR 1 @2
RETAILING @7 7G
MKTG 1	
CTSO	Delta Epsilon Chi	
SOC Codes (all applicable) 	41-2031 - Retail Salespersons
27-1023 - Floral Designers
41-1011 - First-Line Supervisors of Retail Sales Workers	
Facility Code	223 http://www.fldoe.org/edfacil/sref.asp (State Requirements for Educational Facilities)	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Industry Certifications	http://www.fldoe.org/workforce/fcpea/default.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	
Basic Skills Level	Mathematics:	9
Language:	9
Reading:	9	

Purpose

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Agriculture, Food and Natural Resources career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the floral design sector of the Agriculture, Food and Natural Resources career cluster. 

The content includes but is not limited to planning and preparing floral designs, selling, buying, transporting, storing, advertising, displaying, and managing the floral goods and services industry. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of 4 courses and 3 occupational completion points.

This program is comprised of courses which have been assigned course numbers in the SCNS (Statewide Course Numbering System) in accordance with Section 1007.24 (1), F.S.  Career and Technical credit shall be awarded to the student on a transcript in accordance with Section 1001.44(3)(b), F.S.

The following table illustrates the post-secondary program structure:

OCP	Course Number	Course Title	Course Length	SOC Code	
A	ORH0042	Introduction to Floral Design	150 hours	27-1023	
	ORH0043	Floral Design	150 hours		
B	ORH0612	Floral Retail Sales & Service	150 hours	41-2031	
C	ORH0622	Floral Design & Management	150 hours	41-1011	

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Discuss the floral design and marketing industry.
02.0	Demonstrate the application of post-harvest care and handling of floral products.
03.0	Identify procedures for creating floral designs.
04.0	Identify mechanical components of floral design.
05.0	Demonstrate knowledge in non-floral and gift packaging.
06.0	Demonstrate effective communication skills.
07.0	Identify procedures and create fresh and permanent floral designs.
08.0	Apply techniques for post-harvest care and handling of floral products.
09.0	Create fresh and permanent floral designs
10.0	Demonstrate order processing skills.
11.0	Perform merchandising operations unique to floral marketing.
12.0	Apply sales techniques and procedures to the marketing of floral products.
13.0	Create designs for live plants. 
14.0	Identify factors for the promotion of floristry products and services.
15.0	Demonstrate knowledge of merchandising activities.
16.0	Apply sales promotion techniques and procedures to the marketing of floral products.
17.0	Create fresh and permanent special occasion floral pieces
18.0	Create fresh and/or permanent sympathy designs.
19.0	Create fresh and/or permanent wedding designs.
20.0	Demonstrate distribution skills involved in floral marketing.
21.0	Identify factors to consider when opening/managing a floral business.
22.0	Demonstrate an understanding of the functions of management. 
23.0	

2014 – 2015
Florida Department of Education
Student Performance Standards

Program Title:	Floral Design and Marketing
PSAV Number:	A120100

Course Number:  ORH0042 
Occupational Completion Point:  A 
Introduction to Floral Design – 150 Hours – SOC Code 27-1023	
01.0	Discuss the floral design and marketing industry – the student will be able to:	
01.01	Identify careers in the floral design and marketing industry.	
01.02	Describe trends in the floral design and marketing industry.	
01.03	Explain floral services.	
01.04	Discuss global floral sourcing. 	
02.0	Demonstrate the application of post-harvest care and handling of floral products – the student will be able to:	
02.01	Identify safety procedures.	
02.02	Identify varieties of flowers and plants utilized in floral arrangements.	
02.03	Perform specialized care and handling of flowers and plants utilized in floral arrangements.	
02.04	Store plants, flowers, and prepared floral arrangements according to established procedures.	
02.05	Demonstrate maintenance of fresh flowers and foliage.	
03.0	Identify procedures and creating floral designs – the student will be able to:	
03.01	Identify and practice safety procedures.	
03.02	Identify fundamentals of the elements of design.	
03.03	Identify principles of design.	
03.04	Apply fundamentals of creativity.	
03.05	Identify, use, and maintain hand tools and equipment.	
03.06	Select appropriate containers based on mechanics of design. 	
04.0	Identify mechanical components of floral design – the student will be able to:	
04.01	Demonstrate proper wiring techniques.	
04.02	Demonstrate appropriate use of floral oasis.	
04.03	Create different types of bows.	
04.04	Select containers for specific designs.	
04.05	Demonstrate proper use of a helium tank.	
05.0	Demonstrate knowledge in non-floral and gift packaging – the student will be able to:	
05.01	Create balloon arrangements.	
05.02	Identify mechanics of gift baskets.	
05.03	Construct presentation of non-floral and packaging items.	
05.04	Create a non-floral product.	
06.0	Identify procedures and create fresh and permanent floral designs – the student will be able to:	
06.01	Create geometric designs.	
06.02	Create horizontal and vertical designs.	
06.03	Create symmetrical and asymmetrical designs.	
06.04	Create personal flowers to wear.	
06.05	Apply principles of mass production skills.	
07.0	Demonstrate effective communication skills – the student will be able to:	
07.01	Discuss the role of communications in marketing.	
07.02	Demonstrate a proficiency in the effective use of speech and vocabulary.	
07.03	Demonstrate effective written communication skills.	
07.04	Demonstrate effective oral communication skills.	
07.05	Demonstrate effective listening skills.	
	
Course Number:  ORH0043
Occupational Completion Point:  A 
Floral Design- 150 Hours – SOC Code 27-1023	
08.0	Apply techniques for post-harvest care and handling of floral products – the student will be able to:	
08.01	Discuss operation of underwater floral cutting equipment.	
08.02	Discuss use of electric floral stem stripper.	
08.03	Apply knowledge in the use of floral preservatives and pre-hydrating solutions.	
08.04	Demonstrate knowledge and application of refrigeration, sanitation, and ethylene control.	
08.05	Identify grower-packaging quantities used for cut flowers and foliage.	
08.06	Apply knowledge of specialized techniques for conditioning post-harvest plant material.	
08.07	Discuss the benefits of chain of life.	
09.0	Create fresh and permanent floral designs – the student will be able to:	
09.01	Identify and create advanced geometric designs.	
09.02	Identify design styles.	
09.03	Apply knowledge of the color wheel.	
09.04	Apply use of color harmonies.	
09.05	Describe differences in period design.	
09.06	Create seasonal arrangements.	
10.0	Demonstrate order processing skills – the student will be able to:	
10.01	Tag floral orders.	
10.02	Package products.	
10.03	Price orders.	
11.0	Perform merchandising operations unique to floral marketing – the student will be able to:	
11.01	Demonstrate correct procedures for handling customer sales transactions.	
11.02	Explain pricing policies.	
11.03	Calculate mark-up of floral products.	
11.04	Describe opening and closing procedures for a floral operation.	
12.0	Apply sales techniques and procedures to the marketing of floral products – the student will be able to:	
12.01	Demonstrate steps of a sale utilizing floral products.	
12.02	Perform telephone sales.	
12.03	Distinguish between a local, incoming, and outgoing order.	
12.04	Demonstrate the process of using both telephone and computer wire service.	

Course Number:  ORH0612
Occupational Completion Point:  B
Floral Retail Sales & Service 150 Hours – SOC Code 41-2031	
13.0	Create designs for live plants – the student will be able to:	
13.01	Construct dish gardens	
13.02	Decorate blooming plants.	
14.0	Identify factors for the promotion of florist store products and services – the student will be able to:	
14.01	Identify the major classifications of retail flower operations.	
14.02	Describe product presentation and importance of window and store display.	
14.03	Identify primary goals of display.	
15.0	Demonstrate knowledge of merchandising activities – the student will be able to:	
15.01	Explain the role of buying and purchasing in a retailing situation.	
15.02	Follow accepted procedures for inventory control.	
15.03	Demonstrate stock-keeping procedures.	
15.04	Operate appropriate weighing and measuring devices for floral products and materials.	
16.0	Apply sales promotion techniques and procedures to the marketing of floral products – the student will be able to:	
16.01	Discuss the purposes of advertising, display, and public relations.	
16.02	Explain the importance of sales promotion.	
16.03	Identify various forms of advertising media including the Internet	
16.04	Plan and present a sales promotion for a product.	

Course Number:  ORH0622
Occupational Completion Point:  C
Floral Design and Management - 150 Hours – SOC Code 41-1011	
17.0	Create fresh and permanent special occasion floral pieces – the student will be able to:	
17.01	Create unique corsages and boutonnieres. 	
17.02	Create seasonal/holiday designs.	
17.03	Create special event pieces: conventions, parties, banquets, showers, and receptions.	
18.0	Create fresh and/or permanent sympathy designs – the student will be able to:	
18.01	Create a casket spray.	
18.02	Create funeral baskets.	
18.03	Create set pieces (using manufactured form).	
18.04	Create easel pieces.	
18.05	Create interior lid pieces.	
18.06	Create a non-traditional memorial design.	
18.07	Conduct a funeral consultation.	
19.0	Create  fresh and/or permanent wedding designs – the student will be able to:	
19.01	Create designs for church/synagogue weddings.	
19.02	Create designs for theme weddings.	
19.03	Create designs for wedding receptions.	
19.04	Design a bridal bouquet.	
19.05	Create designs for wedding party members.	
19.06	Conduct a wedding consultation.	
20.0	Demonstrate distribution skills involved in floral marketing – the student will be able to:	
20.01	Route and organize deliveries according to priority, location, and time. 	
20.02	Make confirmation phone calls.	
20.03	Maintain general floral shop upkeep.	
21.0	Identify factors to consider when opening/managing a floral business – the student will be able to:	
21.01	Identify primary functions of a retail flower shop.	
21.02	Explain the characteristics of store location options.	
21.03	Characterize the principle responsibilities of employees.	
21.04	Summarize the key management responsibilities required for a successful and profitable flower shop.	
22.0	Demonstrate an understanding of the functions of management – the student will be able to:	
22.01	Identify and describe steps in the planning process.	
22.02	Define Management by Objectives (MBO).	
22.03	Develop an organizational chart to illustrate line and staff relationships.	
22.04	Describe the responsibilities for selecting, training, and appraising employees.	
22.05	Define the principles of “chain of command” and “span of control.”	
22.06	Justify the importance of accountability.	
22.07	Name and define the functions of management (planning, organizing, staffing, directing, controlling).	
22.08	Explain how motivation, leadership, and communication influence people within an organization.	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Career and Technical Student Organization (CTSO)

Delta Epsilon Chi is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Basic Skills (if applicable)

In PSAV programs offered for 450 hours or more, in accordance with Rule 6A-10.040, F.A.C., the minimum basic skills grade levels required for postsecondary adult career and technical students to complete this program are:  Mathematics 9, Language 9, and Reading 9.  These grade level numbers correspond to a grade equivalent score obtained on a state designated basic skills examination.  

Adult students with disabilities, as defined in Section 1004.02(7), Florida Statutes, may be exempted from meeting the Basic Skills requirements (Rule 6A-10.040).  Students served in exceptional student education (except gifted) as defined in s. 1003.01(3)(a), F.S., may also be exempted from meeting the Basic Skills requirement.  Each school district and Florida College must adopt a policy addressing procedures for exempting eligible students with disabilities from the Basic Skills requirement as permitted in Section 1004.91(3), F.S.

Students who possess a college degree at the Associate of Applied Science level or higher; who have completed or are exempt from the college entry-level examination; or who have passed a state, national, or industry licensure exam are exempt from meeting the Basic Skills requirement (Rule 6A-10.040, F.A.C.)  Exemptions from state, national or industry licensure are limited to the certifications listed at http://www.fldoe.org/workforce/dwdframe/rtf/basicskills-License-exempt.rtf.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular Occupational Completion Point (OCP) or a Modified Occupational Completion Point (MOCP).  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete an OCP/MOCP.  The student should work on different competencies and new applications of competencies each year toward completion of the OCP/MOCP.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.

Articulation

This program has no statewide articulation agreement approved by the Florida State Board of Education.  However, this does not preclude the awarding of credits by any college through local agreements. 

For details on statewide articulation agreements which correlate to programs and industry certifications, refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp.