2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Advanced Floral Design and Management
Program Type:	Career Preparatory
Career Cluster:	Agriculture, Food and Natural Resources

PSAV	
Program Number	A120200	
CIP Number	0201060803	
Grade Level	30, 31	
Standard Length	600 hours	
Teacher Certification	AGRICULTUR 1 @2
RETAILING @7 7G
MKTG 1 	
CTSO	Delta Epsilon Chi 	
SOC Codes (all applicable) 	41-4012 - Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
27-1023 - Floral Designers
41-1011 - First-Line Supervisors of Retail Sales Workers	
Facility Code	223 http://www.fldoe.org/edfacil/sref.asp (State Requirements for Educational Facilities)	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Industry Certifications	http://www.fldoe.org/workforce/fcpea/default.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	
Basic Skills Level	Mathematics:	9
Language:	9
Reading:	9	

Purpose

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Agriculture, Food and Natural Resources career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the floral design sector of the Agriculture, Food and Natural Resources career cluster.  This program prepares students for a career in floral design.  

The content includes but is not limited to planning and preparing floral designs, selling, buying, transporting, storing, advertising, displaying, and managing the floral goods and services industry. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of three courses and three occupational completion points.

This program is comprised of courses which have been assigned course numbers in the SCNS (Statewide Course Numbering System) in accordance with Section 1007.24 (1), F.S.  Career and Technical credit shall be awarded to the student on a transcript in accordance with Section 1001.44(3)(b), F.S.

The following table illustrates the post-secondary program structure:

OCP	Course Number	Course Title	Length	SOC Code	
A	ORH0044	Advanced Floral Design	300 hours	27-1023	
B	ORH0614	Advanced Floral Sales	150 hours	41-4012	
C	ORH0624	Advanced Floral Shop Manager 	150 hours	41-1011	

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Discuss the floral design and marketing industry.
02.0	Demonstrate leadership and teamwork skills needed to accomplish team goals and objectives. 
03.0	Demonstrate distribution skills in floral marketing.
04.0	Perform merchandising operations unique to floral marketing.
05.0	Demonstrate proper care and handling of product and service technology.
06.0	Identify advanced components of floral design.
07.0	Identify botanical components of floral design.
08.0	Demonstrate maintenance of fresh flowers and foliage.
09.0	Create advanced fresh and permanent floral designs.
10.0	Create fresh and/or permanent sympathy designs.
11.0	 Create fresh and/or permanent wedding designs.
12.0	Identify factors for the promotion of floristry products and services.
13.0	Demonstrate knowledge of merchandising activities.
14.0	Apply sales techniques and procedures to the marketing of floral products.
15.0	Apply sales promotion techniques and procedures to the marketing of floral products.
16.0	Identify, classify, and demonstrate management activities.
17.0	Identify factors to consider when opening/managing a floral business.
18.0	Supervise and manage the operation, maintenance, and repair of equipment.
19.0	Select sources and methods of financing operations
20.0	Perform accounting activities.
21.0	Observe local, state, and federal rules and regulations.
22.0	Solve problems using critical thinking skills, creativity and innovation.
23.0	Explain the importance of employability skill and entrepreneurship skills.
24.0	

2014 – 2015
Florida Department of Education
Student Performance Standards

Program Title:	Advanced Floral Design and Management
PSAV Number:	A120200

Course Number:  ORH0044
Occupational Completion Point:  A 
Advanced Floral Design – 300 Hours – SOC Code 27-1023	
01.0	Discuss the floral design industry – the student will be able to:	
01.01	Identify professional organizations in the floral design industry.	
01.02	Describe trends in the floral design and marketing industry.	
01.03	Describe how professional organizations and certifications can benefit your business.	
01.04	Describe the benefits to having local, state, and national professional organizations.	
02.0	Demonstrate distribution skills involved in floral marketing – the student will be able to:	
02.01	Package products.	
02.02	Route and organize deliveries according to priority, location, time, and fuel consumption.	
02.03	Make confirmation phone calls.	
02.04	Apply techniques for correct loading of delivery trucks.	
02.05	Solve delivery problems, such as wrong address, damaged merchandise, and inability to deliver.	
02.06	Maintain general floral shop upkeep.	
03.0	Perform merchandising operations unique to floral marketing – the student will be able to:	
03.01	Demonstrate correct procedures for handling customer sales transactions.	
03.02	Explain pricing policies.	
03.03	Calculate mark-up of floral products.	
03.04	Describe opening and closing procedures for a floral operation.	
04.0	Demonstrate proper care and handling of product and service technology – the student will be able to:	
04.01	Perform specialized care and handling of flowers and plants utilized in floral arrangements.	
04.02	Store plants, flowers, and prepared floral arrangements according to established procedures.	
04.03	Identify water components and how the product will react.	
04.04	Describe the relationship between pH levels and commercial conditioning practices.	
04.05	Describe the effects of temperature, light, and humidity on various floral products.	
04.06	Discuss the origins of ethylene gas or carbon monoxide and there affect on the floral product.	
05.0	Identify advanced components of floral design – the student will be able to:	
05.01	Compare and contrast design styles and there characteristics.	
05.02	Compare and contrast elements of floral design.	
05.03	Compare and contrast principles of floral design.	
05.04	Compare and contrast design techniques and applications.	
06.0	Identify botanical components of floral design – the student will be able to:	
06.01	Identify common flowers used arrangements.	
06.02	Demonstrate appropriate use of botanical terminology.	
07.0	Demonstrate maintenance of fresh flowers and foliage – the student will be able to:	
07.01	Perform greening techniques.	
07.02	Prepare containers.	
07.03	Perform specialized care and handling of flowers and plants used in floral arrangements.  	
08.0	Create advanced fresh and permanent floral designs – the student will be able to:	
08.01	Create unique corsages.	
08.02	Create seasonal/holiday designs.	
08.03	Create pieces for religious events.	
08.04	Create special event pieces: conventions, parties, banquets, showers, and receptions.	
08.05	Create Asian influenced style designs.	
08.06	Discuss designs for recipients in special care facilities (maternity, pediatrics, mental health, burns, general hospital, extended care, etc.).	
08.07	Create period designs (southwest, colonial, country, European, etc.).	
09.0	Create fresh and/or permanent sympathy designs – the student will be able to:	
09.01	Create casket sprays.	
09.02	Create funeral baskets.	
09.03	Create set pieces.	
09.04	Create easel pieces.	
09.05	Create interior lid pieces.	
09.06	Create non-traditional memorial designs.	
09.07	Conduct a funeral consultation.	
10.0	Create  fresh and/or permanent wedding designs – the student will be able to:	
10.01	Create designs for church/synagogue weddings.	
10.02	Create designs for theme weddings.	
10.03	Create bridal bouquets.	
10.04	Create center pieces.	
10.05	Create bridal party bouquets and personal flowers for wear.	
10.06	Create floral garland.	
10.07	Conduct a wedding consultation.	
11.0	Demonstrate effective communication skills – the student will be able to:	
11.01	Discuss the role of communications in marketing.	
11.02	Demonstrate a proficiency in the effective use of speech and vocabulary.	
11.03	Demonstrate effective written communication skills.	
11.04	Demonstrate effective oral communication skills.	
11.05	Demonstrate effective listening skills.	
	
Course Number:  ORH0614
Occupational Completion Point:  B
Advanced Floral Sales – 150 Hours – SOC Code 41-4012	
12.0	Identify factors for the promotion of floristry products and services – the student will be able to:	
12.01	Identify the major classifications of retail flower operations.	
12.02	Apply knowledge of product presentation and importance of window and store display.	
12.03	Identify primary goals of display.	
12.04	Apply knowledge of display record keeping.	
13.0	Demonstrate knowledge of merchandising activities – the student will be able to:	
13.01	Explain the role of buying and purchasing in a retailing situation.	
13.02	Compare and contrast the difference between wholesale and retail products and pricing.	
13.03	Develop procedures for inventory control.	
13.04	Demonstrate stock-keeping procedures.	
13.05	Operate appropriate measuring devices for floral products and materials.	
13.06	Store received floral products according to the manufacturer's specifications.	
13.07	Describe inventory rotation.	
14.0	Apply sales techniques and procedures for the sale of floral products – the student will be able to:	
14.01	Demonstrate steps of a sale utilizing floral products.	
14.02	Perform telephone sales.	
14.03	Perform face to face sales.	
14.04	Compare telephone and computer wire services.	
14.05	Process orders using both telephone and computer wire services.	
14.06	Perform pricing techniques to give a customer quote.	
14.07	Deliver floral orders.	
14.08	Analyze marketing and pricing alternatives.	
14.09	Determine customer needs and wants.	
14.10	Demonstrate effective sales principles and techniques.	
14.11	Process customer complaints.	
15.0	Apply sales promotion techniques and procedures to the marketing of floral products – the student will be able to:	
15.01	Discuss the purposes of advertising, display, and public relations.	
15.02	Explain the importance of sales promotion.	
15.03	Identify various forms of advertising media including the Internet.	
15.04	Plan and present a sales promotion plan for a product.	
15.05	Use social media to conduct a marketing plan.	
	
Course Number:  ORH00624
Occupational Completion Point:  C 
Advanced Floral Shop Manager – 150 Hours – SOC Code 41-1011	
16.0	Identify, classify and demonstrate management activities – the student will be able to:	
16.01	Compare management styles.	
16.02	Identify the major functions of management.	
16.03	Demonstrate understanding of basic management concepts such as authority, responsibility, delegation, empowerment, and hiring and firing.	
16.04	Demonstrate knowledge of the relationship between authority and responsibility to task accomplishment.	
16.05	Select the most effective communication systems.	
16.06	Identify problems and make appropriate decisions.	
16.07	Demonstrate understanding of organizational culture and its impact on communication.	
16.08	Identify and discuss current management issues in business and other organizations.	
16.09	Describe activities associated with the management functions of planning, organizing, staffing, leading and controlling.	
16.10	Manage and supervise labor	
16.11	Develop labor supply plan.	
16.12	Hire and dismiss employees.	
16.13	Establish and record pay scale and benefits.	
16.14	Train workers using demonstration performance method.	
16.15	Develop employee work schedules	
16.16	Prepare payroll records. 	
16.17	Define the principles of “chain of command” and “span of control.”	
16.18	Justify the importance of accountability.	
16.19	Name and define the functions of management (planning, organizing, staffing, directing, controlling).	
16.20	Discuss the importance of a manager’s philosophy of management in creating a work environment.	
16.21	Analyze management techniques used by effective managers.	
16.22	Explain how motivation, leadership, and communication influence people within an organization.	
16.23	Create an employee handbook.	
16.24	Describe methods used in training and development.	
16.25	Develop and demonstrate the unique human relations skills needed for success in the business sector.	
16.26	Recognize different personality styles and how to interact effectively with them in the workplace.	
16.27	Differentiate between an acceptable and unacceptable code of ethical conduct in business.	
16.28	Discuss how values and attitudes influence behavior.	
16.29	Explain how understanding of self-concept and self-esteem impacts human relations skills.	
16.30	Identify or demonstrate appropriate responses to criticism from employer, supervisor, or other persons.	
17.0	Identify factors to consider when opening/managing a floral business – the student will be able to:	
17.01	Identify primary functions of a retail flower shop.	
17.02	Explain the characteristics of store location options.	
17.03	Characterize the principle responsibilities of employees.	
17.04	Summarize the key management responsibilities required for a successful and profitable flower shop.	
18.0	Supervise and manage the operation, maintenance and repair of equipment – the student will be able to:	
18.01	Develop budgets for changing the machinery and equipment program.	
18.02	Obtain machinery and equipment by purchase, rent, lease or trade.	
18.03	Develop plan for machinery and equipment maintenance program.	
19.0	Select sources and methods of financing operation – the student will be able to:	
19.01	Interpret a real estate legal description.	
19.02	Identify major elements in lease agreements.	
19.03	Identify major elements in contracts.	
19.04	Secure legal services.	
19.05	Analyze contracts, leases and other legal documents.	
20.0	Perform accounting activities – the student will be able to:	
20.01	Record and post transactions in a general journal.	
20.02	Prepare an income statement and payroll records.	
20.03	Prepare a balance sheet.	
20.04	Prepare a cash flow statement.	
20.05	Journalize and post-closing entries.	
20.06	Demonstrate knowledge of petty case records.	
20.07	Demonstrate knowledge of checking account records and bank reconciliation.	
20.08	Interpret financial statements.	
20.09	Demonstrate knowledge of the accounting cycle.	
20.10	Demonstrate knowledge of budget principles and interpret budgets.	
20.11	Demonstrate accounting operations on a computer.	
20.12	Calculate and record depreciation, net worth, and income.	
20.13	Complete a comparative trend analysis table.	
20.14	Complete a profit and loss statement.	
20.15	Calculate and record capital gains and losses, monthly/yearly receipts, operating expenses.	
20.16	Balance bank statement.	
20.17	Develop plan for bestowing the estate.	
20.18	Complete IRS income or loss schedule, Capital gains and losses schedule, Investment credit schedule, 1040 schedule.	
21.0	Observe local, state, and federal rules and regulations – the student will be able to:	
21.01	Identify current basic government agricultural programs.	
21.02	Maintain licensing, inspection, and government-record requirements.	
21.03	Maintain state and federal tax records.	
21.04	Identify the governmental and regulatory agencies related to agribusiness and explain their impact on agribusiness.	
21.05	Identify the sources of technical assistance available from private and government	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Career and Technical Student Organization (CTSO)

Delta Epsilon Chi (postsecondary) is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Basic Skills (if applicable)

In PSAV programs offered for 450 hours or more, in accordance with Rule 6A-10.040, F.A.C., the minimum basic skills grade levels required for postsecondary adult career and technical students to complete this program are:  Mathematics 9, Language 9, and Reading 9.  These grade level numbers correspond to a grade equivalent score obtained on a state designated basic skills examination.  

Adult students with disabilities, as defined in Section 1004.02(7), Florida Statutes, may be exempted from meeting the Basic Skills requirements (Rule 6A-10.040).  Students served in exceptional student education (except gifted) as defined in s. 1003.01(3)(a), F.S., may also be exempted from meeting the Basic Skills requirement.  Each school district and Florida College must adopt a policy addressing procedures for exempting eligible students with disabilities from the Basic Skills requirement as permitted in Section 1004.91(3), F.S.

Students who possess a college degree at the Associate of Applied Science level or higher; who have completed or are exempt from the college entry-level examination; or who have passed a state, national, or industry licensure exam are exempt from meeting the Basic Skills requirement (Rule 6A-10.040, F.A.C.)  Exemptions from state, national or industry licensure are limited to the certifications listed at http://www.fldoe.org/workforce/dwdframe/rtf/basicskills-License-exempt.rtf.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular Occupational Completion Point (OCP) or a Modified Occupational Completion Point (MOCP).  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete an OCP/MOCP.  The student should work on different competencies and new applications of competencies each year toward completion of the OCP/MOCP.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.

Articulation

This program has no statewide articulation agreement approved by the Florida State Board of Education.  However, this does not preclude the awarding of credits by any college through local agreements. 

For details on statewide articulation agreements which correlate to programs and industry certifications, refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp.