2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Floral Design and Marketing 
Program Type:	Career Preparatory
Career Cluster:	Agriculture, Food and Natural Resources

Secondary – Career Preparatory	
Program Number	8012100	
CIP Number	0201060801	
Grade Level	9-12, 30, 31	
Standard Length	4 credits	
Teacher Certification	AGRICULTUR 1 @2
Retailing@7 7G
MKTG 1 	
CTSO	FFA	
SOC Codes (all applicable) 	41-2031 - Retail Salespersons
27-1023 - Floral Designers
41-1011 - First-Line Supervisors of Retail Sales Workers	
Facility Code	223 http://www.fldoe.org/edfacil/sref.asp (State Requirements for Educational Facilities)	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Industry Certifications	http://www.fldoe.org/workforce/fcpea/default.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	

Purpose 

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Agriculture, Food and Natural Resources career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Agriculture, Food and Natural Resources career cluster. 

The content includes but is not limited to planning and preparing floral designs, selling, buying, transporting, storing, advertising, displaying, and managing the floral goods and services industry. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of three occupational completion points.  Planned and Supervised Agricultural Experiences (SAE) must be provided through one or more of the following:  (1) directed laboratory experience, (2) student project, (3) placement for experience, or (4) cooperative education.

The following table illustrates the secondary program structure:

OCP	Course Number	Course Title	Length	SOC Code	Level	
A	8012110	Introductory Floral Design	1 credit	27-1023	2	
	8012120	Floral Design 2	1 credit		2	
B	8012130	Floral Design and Marketing Services 3	1 credit	41-2031	2	
C	8012140	Floral Design and Management 4	1 credit	41-1011	2	

Academic Alignment Table

Some or all of the courses in this program have been academically aligned to the Florida Standards for Mathematics and the Next Generation Sunshine State Standards (NGSSS) for Science.  The table below contains the results of the alignment efforts by both academic core and Career and Technical Education (CTE) professional educators.  Data shown in the table includes the number of academic standards in the CTE course and the percentage of alignment to the CTE course.

Courses	Algebra 1	Algebra 2	Geometry	Anatomy/ Physiology Honors	Astronomy     Solar/Galactic Honors	Biology 1	Chemistry 1	Earth-Space Science	Genetics	Marine Science 1 Honors	Physical Science	Physics 1	
Introductory Floral Design	^^	^^	^^	1/53
2%	11/52
21%	11/56
20%	14/55
25%	13/58
22%	5/35
14%	16/42
38%	13/56
23%	11/53
21%	
Floral Design 2	^^	^^	^^	2/53
4%	2/52
4%	8/56
14%	5/55
9%	6/58
10%	2/35
6%	11/42
26%	6/56
11%	3/53
6%	
Floral Design and Marketing Services 3	^^	^^	^^	1/53
2%	12/52
23%	6/56
11%	13/55
24%	12/58
21%	3/35
9%	12/42
29%	12/56
21%	12/53
22%	
Floral Design and Management 4	^^	^^	^^	1/53
2%	9/52
17%	4/56
7%	12/55
21%	8/58
14%	2/35
6%	8/42
19%	9/56
16%	9/53
17%	
^^	Alignment pending full implementation of the    				**   Alignment pending review    
	Florida Standards for Mathematics.				#   Alignment attempted, but no correlation to academic course

Florida Standards for Technical Subjects 

Florida Standards (FS) for English Language Arts and Literacy in History/Social Studies, Science, and Technical Subjects are the critical reading and writing literacy standards designed for grade 6 and above. These standards are predicated on teachers of history/social studies, science, and technical subjects using their content area expertise to help students meet the particular challenges of reading, writing, speaking, listening, and language in their respective fields. It is important to note that the 6-12 literacy standards in history/social studies, science, and technical subjects are not meant to replace content standards in those areas but rather to supplement them.

This curriculum framework incorporates the grades 9-10 reading and writing literacy standards in the first two courses of this CTE program and grade 11-12 reading and writing literacy standards in the third and fourth courses of this CTE program. The standards for Mathematical Practices describe varieties of expertise that educators at all levels should seek to develop in their students. These practices rest on important “processes and proficiencies” with longstanding importance in mathematics education.  This curriculum framework incorporates the appropriate mathematical practices in the first four courses of this CTE program.  

Florida Standards for Mathematics & Language Arts (FS-M/LA)

Some or all of the courses in this program have been aligned to the Florida Standards for Mathematics and Language Arts used in core academic classes. Data shown in the framework table (column ‘FS-M/LA’) contains the results of these alignment efforts.

Next Generation Sunshine State Standards (NGSSS) - Science 

Some or all of the courses in this program have been aligned to the Next Generation Sunshine State Standards (NGSSS) for Science. These standards are listed next to the content standards.

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in Floral Design and Marketing.
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in Floral Design and Marketing 
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in Floral Design and Marketing 
04.0	Discuss the floral design and marketing industry.
05.0	Demonstrate the application of post-harvest care and handling of floral products.
06.0	Identify procedures for creating floral designs.
07.0	Identify mechanical components of floral design.
08.0	Demonstrate knowledge in non-floral and gift packaging.
09.0	Identify procedures to create fresh and permanent floral designs
10.0	Demonstrate effective communication skills.
11.0	Apply techniques for post-harvest care and handling of floral products.
12.0	Create fresh and permanent floral designs 
13.0	Demonstrate order processing skills.
14.0	Perform merchandising operations unique to floral marketing.
15.0	Apply sales techniques and procedures to the marketing of floral products.
16.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in Floral Design and Marketing. 
17.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in Floral Design and Marketing. 
18.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in Floral Design and Marketing. 
19.0	Create designs for live plants.
20.0	Identify factors for the promotion of florist store products and services
21.0	Demonstrate knowledge of merchandising activities
22.0	Apply sales promotion techniques and procedures to the marketing of floral products.
23.0	Create fresh and permanent special occasion floral pieces
24.0	Create fresh and/or permanent sympathy designs.
25.0	Create fresh and/or permanent wedding designs.
26.0	Demonstrate distribution skills involved in floral marketing.
27.0	Identify factors to consider when opening/managing a floral business.
28.0	Demonstrate an understanding of the functions of management. 

2014 – 2015
Florida Department of Education
Student Performance Standards

Course Title: 	Introduction to Floral Design 1 
Course Number: 	8012110
Course Credit:	1

Course Description:

This course is designed to develop the fundamental competencies necessary for employment in the floral design industry.  Topics include:  introduction to the floral industry, safety regulations, mechanical components of design, history of design, and basic floral design techniques.

Florida Standards	Correlation to CTE Program Standard #	
01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in Floral Design and Marketing		
01.01	Key Ideas and Details		
01.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to the precise details of explanations or descriptions.
LAFS.910.RST.1.1		
01.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.910.RST.1.2		
01.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.910.RST.1.3		
01.02	Craft and Structure		
01.02.1	Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 9–10 texts and topics.
LAFS.910.RST.2.4		
01.02.2	Analyze the structure of the relationships among concepts in a text, including relationships among key terms (e.g., force, friction, reaction force, energy).
LAFS.910.RST.2.5		
01.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, defining the question the author seeks to address.
LAFS.910.RST.2.6		
01.03	Integration of Knowledge and Ideas		
01.03.1	Translate quantitative or technical information expressed in words in a text into visual form (e.g., a table or chart) and translate information expressed visually or mathematically (e.g., in an equation) into words.
LAFS.910.RST.3.7		
01.03.2	Assess the extent to which the reasoning and evidence in a text support the author’s claim or a recommendation for solving a scientific or technical problem.
LAFS.910.RST.3.8		
01.03.3	Compare and contrast findings presented in a text to those from other sources (including their own experiments), noting when the findings support or contradict previous explanations or accounts.
LAFS.910.RST.3.9		
01.04	Range of Reading and Level of Text Complexity		
01.04.1	By the end of grade 9, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 9–10 text complexity band proficiently, with scaffolding as needed at the high end of the range.
01.04.2	By the end of grade 10, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 9–10 text complexity band independently and proficiently.
LAFS.910.RST.4.10		
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in Floral Design and Marketing		
02.01	Text Types and Purposes		
02.01.1	Write arguments focused on discipline-specific content.
LAFS.910.WHST.1.1		
02.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.910.WHST.1.2		
02.01.3	Write precise enough descriptions of the step-by-step procedures they use in their investigations or technical work that others can replicate them and (possibly) reach the same results.
LAFS.910.WHST.1.3		
02.02	Production and Distribution of Writing		
02.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.910.WHST.2.4		
02.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.910.WHST.2.5		
02.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology’s capacity to link to other information and to display information flexibly and dynamically.
LAFS.910.WHST.2.6		
02.03	Research to Build and Present Knowledge		
02.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.910.WHST.3.7		
02.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and following a standard format for citation.
LAFS.910.WHST.3.8		
02.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.910.WHST.3.9		
02.04	Range of Writing		
02.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.910.WHST.4.10		
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in Floral Design and Marketing		
03.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
03.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
03.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
03.04	Model with mathematics.
MAFS.K12.MP.4.1		
03.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
03.06	Attend to precision.
MAFS.K12.MP.6.1		
03.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
03.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note: This course is pending alignment in the following categories: FS-M/LA 

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
04.0	Discuss the floral design and marketing industry – the student will be able to:			
04.01	Identify careers in the floral design and marketing industry.			
04.02	Describe trends in the floral design and marketing industry.		SC.912.N.1.4, 6	
04.03	Explain floral services.			
04.04	Discuss global floral sourcing. 		SC.912.L.17.11, 13, 19, 20
SC.912.L.15.13
	
05.0	Demonstrate the application of post-harvest care and handling of floral products – the student will be able to:			
05.01	Identify safety procedures.			
05.02	Identify varieties of flowers and plants utilized in floral arrangements.			
05.03	Perform specialized care and handling of flowers and plants utilized in floral arrangements.		SC.912.E.5.4 
	
05.04	Store plants, flowers, and prepared floral arrangements according to established procedures.		SC.912.L.17.17
SC.912.E.5.4 
SC.912.E.7.4	
05.05	Demonstrate maintenance of fresh flowers and foliage.		SC.912.E.7.4
	
06.0	Identify procedures and creating floral designs – the student will be able to:			
06.01	Identify and practice safety procedures.			
06.02	Identify fundamentals of the elements of design.			
06.03	Identify principles of design.			
06.04	Apply fundamentals of creativity.			
06.05	Identify, use, and maintain hand tools and equipment.			
06.06	Select appropriate containers based on mechanics of design. 			
07.0	Identify mechanical components of floral design – the student will be able to:			
07.01	Demonstrate proper wiring techniques.			
07.02	Demonstrate appropriate use of floral oasis.			
07.03	Create different types of bows.			
07.04	Select containers for specific designs.			
07.05	Demonstrate proper use of a helium tank.			
08.0	 Demonstrate knowledge in non-floral and gift packaging – the student will be able to:			
08.01	Create balloon arrangements.			
08.02	Identify mechanics of gift baskets.			
08.03	Construct presentation of non-floral and packaging items.			
08.04	Create a non-floral product.			
09.0	Identify procedures to create fresh and permanent floral designs – the student will be able to:			
09.01	Create geometric designs.			
09.02	Create horizontal and vertical designs.			
09.03	Create symmetrical and asymmetrical designs.			
09.04	Create personal flowers to wear.			
09.05	Apply principles of mass production skills.			
10.0	Demonstrate effective communication skills – the student will be able to:			
10.01	Discuss the role of communications in marketing.			
10.02	Demonstrate a proficiency in the effective use of speech and vocabulary.			
10.03	Demonstrate effective written communication skills.			
10.04	Demonstrate effective oral communication skills.			
10.05	Demonstrate effective listening skills.			

2014 – 2015
Florida Department of Education
Student Performance Standards

Course Title: 	Floral Design 2
Course Number: 	8012120
Course Credit:	1

Course Description:

This course prepares the student in the skills of merchandising math, pricing, and selling.  In addition the course includes skills for ordering fresh and silk flowers, maintaining stock, receiving and processing wholesale and retail sales orders, pricing stock, and utilizing appropriate sales techniques and customer relations.  

Florida Standards	Correlation to CTE Program Standard #	
01.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in Floral Design and Marketing.		
01.01	Key Ideas and Details		
01.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to important distinctions the author makes and to any gaps or inconsistencies in the account.
LAFS.1112.RST.1.1		
01.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.1112.RST.1.2		
01.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.1112.RST.1.3		
01.02	Craft and Structure		
01.02.1	Determine the meaning of symbols key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 11–12 texts and topics.
LAFS.1112.RST.2.4		
01.02.2	Analyze how the text structures information or ideas into categories or hierarchies, demonstrating understanding of the information or ideas.
LAFS.1112.RST.2.5		
01.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, identifying important issues that remain unresolved.
LAFS.1112.RST.2.6		
01.03	Integration of Knowledge and Ideas		
01.03.1	Integrate and evaluate multiple sources of information presented in diverse formats and media (e.g. quantitative data, video, multimedia) in order to address a question or solve a problem.
LAFS.1112.RST.3.7		
01.03.2	Evaluate the hypotheses, data, analysis, and conclusions in a science or technical text, verifying the data when possible and corroborating or challenging conclusions with other sources of information.
LAFS.1112.RST.3.8		
01.03.3	Synthesize information from a range of sources (e.g., texts, experiments, simulations) into a coherent understanding of a process, phenomenon, or concept, resolving conflicting information when possible.
LAFS.1112.RST.3.9		
01.04	Range of Reading and Level of Text Complexity		
01.04.1	By the end of grade 11, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 11–CCR text complexity band proficiently, with scaffolding as needed at the high end of the range.
01.04.2	By the end of grade 12, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 11–CCR text complexity band independently and proficiently.
LAFS.1112.RST.4.10		
02.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in Floral Design and Marketing		
02.01	Text Types and Purposes		
02.01.1	Write arguments focused on discipline-specific content.
LAFS.1112.WHST.1.1		
02.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.1112.WHST.1.2		
02.01.3	Write precise enough descriptions of the step-by-step procedures they use in their investigations or technical work that others can replicate them and (possibly) reach the same results.
LAFS.1112.WHST.1.3		
02.02	Production and Distribution of Writing		
02.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.1112.WHST.2.4		
02.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.1112.WHST.2.5		
02.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments or information.
LAFS.1112.WHST.2.6		
02.03	Research to Build and Present Knowledge		
02.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.1112.WHST.3.7		
02.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the specific task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation.
LAFS.1112.WHST.3.8		
02.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.1112.WHST.3.9		
02.04	Range of Writing		
02.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.1112.WHST.4.10		
03.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in Floral Design and Marketing		
03.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
03.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
03.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
03.04	Model with mathematics.
MAFS.K12.MP.4.1		
03.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
03.06	Attend to precision.
MAFS.K12.MP.6.1		
03.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
03.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note: This course is pending alignment in the following categories: FS-M/LA 

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
11.0	Apply techniques for post-harvest care and handling of floral products – the student will be able to:			
11.01	Discuss operation of underwater floral cutting equipment.		SC.912.E.7.1, 4	
11.02	Discuss use of electric floral stem stripper.		SC.912.L.14.2, 3, 6	
11.03	Apply knowledge in the use of floral preservatives and pre-hydrating solutions.		SC.912.L.14.2
SC.912.L.17.4, 11, 17	
11.04	Demonstrate knowledge and application of refrigeration, sanitation, and ethylene control.		SC.912.L.14.6
SC.912.L.17.11	
11.05	Identify grower-packaging quantities used for cut flowers and foliage.			
11.06	Apply knowledge of specialized techniques for conditioning post-harvest plant material.		SC.912.L.14.2, 3, 6
SC.912.E.7.1, 4
SC.912.L.17.11, 16, 11	
11.07	Discuss the benefits of chain of life.		SC.912.E.7.1	
12.0	Create fresh and permanent floral designs – the student will be able to:			
12.01	Identify and create advanced geometric designs.			
12.02	Identify design styles.			
12.03	Apply knowledge of the color wheel.			
12.04	Apply use of color harmonies.			
12.05	Describe differences in period design.			
12.06	Create seasonal arrangements.			
13.0	Demonstrate order processing skills – the student will be able to:			
13.01	Tag floral orders.			
13.02	Package products.			
13.03	Price orders.			
14.0	Perform merchandising operations unique to floral marketing – the student will be able to:			
14.01	Demonstrate correct procedures for handling customer sales transactions.			
14.02	Explain pricing policies.			
14.03	Calculate mark-up of floral products.			
14.04	Describe opening and closing procedures for a floral operation.			
15.0	Apply sales techniques and procedures to the marketing of floral products – the student will be able to:			
15.01	Demonstrate steps of a sale utilizing floral products.		SC.912.L.17.1
SC.912.N.1.5	
15.02	Perform telephone sales.		SC.912.L.17.1
SC.912.N.1.5	
15.03	Distinguish between a local, incoming, and outgoing order.		SC.912.L.17.1
SC.912.N.1.5	
15.04	Demonstrate the process of using both telephone and computer wire service.		SC.912.L.17.1
SC.912.N.1.5	

2014 – 2015
Florida Department of Education
Student Performance Standards

Course Title: 	Floral Design and Marketing Services 3 
Course Number: 	8012130
Course Credit:	1

Course Description:

This course prepares the student to market floral designs.  Content includes construction and use of display items, sales promotions, and inventory control.  Content will also help build team building skills, and build critical thinking skills.

Florida Standards	Correlation to CTE Program Standard #	
16.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in Floral Design and Marketing		
16.01	Key Ideas and Details		
16.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to important distinctions the author makes and to any gaps or inconsistencies in the account.
LAFS.1112.RST.1.1		
16.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.1112.RST.1.2		
16.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.1112.RST.1.3		
16.02	Craft and Structure		
16.02.1	Determine the meaning of symbols key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 11–12 texts and topics.
LAFS.1112.RST.2.4		
16.02.2	Analyze how the text structures information or ideas into categories or hierarchies, demonstrating understanding of the information or ideas.
LAFS.1112.RST.2.5		
16.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, identifying important issues that remain unresolved.
LAFS.1112.RST.2.6		
16.03	Integration of Knowledge and Ideas		
16.03.1	Integrate and evaluate multiple sources of information presented in diverse formats and media (e.g. quantitative data, video, multimedia) in order to address a question or solve a problem.
LAFS.1112.RST.3.7		
16.03.2	Evaluate the hypotheses, data, analysis, and conclusions in a science or technical text, verifying the data when possible and corroborating or challenging conclusions with other sources of information.
LAFS.1112.RST.3.8		
16.03.3	Synthesize information from a range of sources (e.g., texts, experiments, simulations) into a coherent understanding of a process, phenomenon, or concept, resolving conflicting information when possible.
LAFS.1112.RST.3.9		
16.04	Range of Reading and Level of Text Complexity		
16.04.1	By the end of grade 11, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 11–CCR text complexity band proficiently, with scaffolding as needed at the high end of the range.
16.04.2	By the end of grade 12, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 11–CCR text complexity band independently and proficiently.
LAFS.1112.RST.4.10		
17.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in Floral Design and Marketing		
17.01	Text Types and Purposes		
17.01.1	Write arguments focused on discipline-specific content.
LAFS.1112.WHST.1.1		
17.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.1112.WHST.1.2		
17.01.3	Write precise enough descriptions of the step-by-step procedures they use in their investigations or technical work that others can replicate them and (possibly) reach the same results.
LAFS.1112.WHST.1.3		
17.02	Production and Distribution of Writing		
17.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.1112.WHST.2.4		
17.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.1112.WHST.2.5		
17.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments or information.
LAFS.1112.WHST.2.6		
17.03	Research to Build and Present Knowledge		
17.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.1112.WHST.3.7		
17.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the specific task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation.
LAFS.1112.WHST.3.8		
17.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.1112.WHST.3.9		
17.04	Range of Writing		
17.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.1112.WHST.4.10		
18.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in Floral Design and Marketing		
18.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
18.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
18.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
18.04	Model with mathematics.
MAFS.K12.MP.4.1		
18.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
18.06	Attend to precision.
MAFS.K12.MP.6.1		
18.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
18.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note: This course is pending alignment in the following categories: FS-M/LA 

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
19.0	Create designs for live plants – the student will be able to:			
19.01	Construct dish gardens			
19.02	Decorate blooming plants.			
20.0	Identify factors for the promotion of florist store products and services – the student will be able to:			
20.01	Identify the major classifications of retail flower operations.			
20.02	Describe product presentation and importance of window and store display.			
20.03	Identify primary goals of display.			
21.0	Demonstrate knowledge of merchandising activities – the student will be able to:			
21.01	Explain the role of buying and purchasing in a retailing situation.			
21.02	Follow accepted procedures for inventory control.			
21.03	Demonstrate stock-keeping procedures.			
21.04	Operate appropriate weighing and measuring devices for floral products and materials.			
22.0	Apply sales promotion techniques and procedures to the marketing of floral products – the student will be able to:			
22.01	Discuss the purposes of advertising, display, and public relations.			
22.02	Explain the importance of sales promotion.			
22.03	Identify various forms of advertising media including the Internet			
22.04	Plan and present a sales promotion for a product.			

2014 – 2015
Florida Department of Education
Student Performance Standards

Course Title: 	Floral Design and Management 4
Course Number: 	8012140
Course Credit:	1

Course Description:

This course prepares the student with basic skills in specialty designs, weddings, funerals, and special events.  The course allows the students opportunities to use creative concepts to create floral designs and personal pieces, beginning management and business skills are also part of the course.

Florida Standards	Correlation to CTE Program Standard #	
16.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in Floral Design and Marketing		
16.01	Key Ideas and Details		
16.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to important distinctions the author makes and to any gaps or inconsistencies in the account.
LAFS.1112.RST.1.1		
16.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.1112.RST.1.2		
16.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.1112.RST.1.3		
16.02	Craft and Structure		
16.02.1	Determine the meaning of symbols key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 11–12 texts and topics.
LAFS.1112.RST.2.4		
16.02.2	Analyze how the text structures information or ideas into categories or hierarchies, demonstrating understanding of the information or ideas.
LAFS.1112.RST.2.5		
16.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, identifying important issues that remain unresolved.
LAFS.1112.RST.2.6		
16.03	Integration of Knowledge and Ideas		
16.03.1	Integrate and evaluate multiple sources of information presented in diverse formats and media (e.g. quantitative data, video, multimedia) in order to address a question or solve a problem.
LAFS.1112.RST.3.7		
16.03.2	Evaluate the hypotheses, data, analysis, and conclusions in a science or technical text, verifying the data when possible and corroborating or challenging conclusions with other sources of information.
LAFS.1112.RST.3.8		
16.03.3	Synthesize information from a range of sources (e.g., texts, experiments, simulations) into a coherent understanding of a process, phenomenon, or concept, resolving conflicting information when possible.
LAFS.1112.RST.3.9		
16.04	Range of Reading and Level of Text Complexity		
16.04.1	By the end of grade 11, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 11–CCR text complexity band proficiently, with scaffolding as needed at the high end of the range.
16.04.2	By the end of grade 12, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 11–CCR text complexity band independently and proficiently.
LAFS.1112.RST.4.10		
17.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in Floral Design and Marketing		
17.01	Text Types and Purposes		
17.01.1	Write arguments focused on discipline-specific content.
LAFS.1112.WHST.1.1		
17.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.1112.WHST.1.2		
17.01.3	Write precise enough descriptions of the step-by-step procedures they use in their investigations or technical work that others can replicate them and (possibly) reach the same results.
LAFS.1112.WHST.1.3		
17.02	Production and Distribution of Writing		
17.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.1112.WHST.2.4		
17.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.1112.WHST.2.5		
17.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments or information.
LAFS.1112.WHST.2.6		
17.03	Research to Build and Present Knowledge		
17.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.1112.WHST.3.7		
17.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the specific task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation.
LAFS.1112.WHST.3.8		
17.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.1112.WHST.3.9		
17.04	Range of Writing		
17.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.1112.WHST.4.10		
18.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in Floral Design and Marketing		
18.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
18.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
18.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
18.04	Model with mathematics.
MAFS.K12.MP.4.1		
18.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
18.06	Attend to precision.
MAFS.K12.MP.6.1		
18.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
18.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note: This course is pending alignment in the following categories: FS-M/LA 

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
23.0	Create fresh and permanent special occasion floral pieces – the student will be able to:			
23.01	Create unique corsages & boutonnieres. 			
23.02	Create seasonal/holiday designs.			
23.03	Create special event pieces: conventions, parties, banquets, showers, and receptions.			
24.0	Create fresh and/or permanent sympathy designs – the student will be able to:			
24.01	Create a casket spray.			
24.02	Create funeral baskets.			
24.03	Create set pieces (using manufactured form).			
24.04	Create easel pieces.			
24.05	Create interior lid pieces.			
24.06	Create a non-traditional memorial design.			
24.07	Conduct a funeral consultation.			
25.0	Create  fresh and/or permanent wedding designs – the student will be able to:			
25.01	Create designs for church/synagogue weddings.			
25.02	Create designs for theme weddings.			
25.03	Create designs for wedding receptions.			
25.04	Design a bridal bouquet.			
25.05	Create designs for wedding party members.			
25.06	Conduct a wedding consultation.			
26.0	Demonstrate distribution skills involved in floral marketing – the student will be able to:			
26.01	Route and organize deliveries according to priority, location, and time. 			
26.02	Make confirmation phone calls.			
26.03	Maintain general floral shop upkeep.			
27.0	Identify factors to consider when opening/managing a floral business – the student will be able to:			
27.01	Identify primary functions of a retail flower shop.			
27.02	Explain the characteristics of store location options.			
27.03	Characterize the principle responsibilities of employees.			
27.04	Summarize the key management responsibilities required for a successful and profitable flower shop.			
28.0	Demonstrate an understanding of the functions of management – the student will be able to:			
28.01	Identify and describe steps in the planning process.		SC.912.N.1.4	
28.02	Define Management by Objectives (MBO).			
28.03	Develop an organizational chart to illustrate line and staff relationships.		SC.912.N.1.5	
28.04	Describe the responsibilities for selecting, training, and appraising employees.		SC.912.N.1.4	
28.05	Define the principles of “chain of command” and “span of control.”			
28.06	Justify the importance of accountability.			
28.07	Name and define the functions of management (planning, organizing, staffing, directing, controlling).			
28.08	Explain how motivation, leadership, and communication influence people within an organization.		SC.912.N.1.5	

Additional Information

Laboratory Activities

Laboratory investigations, including the use of scientific research, measurement, and laboratory technologies are an integral part of this course.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students.

Special Notes

The occupational standards and benchmarks outlined in this secondary program correlate to the standards and benchmarks of the postsecondary program with the same Classification of Instructional Programs (CIP) number.

Career and Technical Student Organization (CTSO)

FFA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular Occupational Completion Point (OCP) or a Modified Occupational Completion Point (MOCP).  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete an OCP/MOCP.  The student should work on different competencies and new applications of competencies each year toward completion of the OCP/MOCP.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.

Articulation

For details on articulation agreements which correlate to programs and industry certifications refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp.

Bright Futures/Gold Seal Scholarship

Course substitutions as defined in the Comprehensive Course Table for this program area may be used to qualify a student for Florida’s Gold Seal Vocational Scholarship, providing all other eligibility requirements are met.  Eligibility requirements are available online at https://www.osfaffelp.org/bfiehs/fnbpcm02_CCTMain.aspx. 

Fine Arts/Practical Arts Credit

Many courses in CTE programs meet the Fine Arts/Practical Arts credit for high school graduation (http://www.fldoe.org/articulation/CCD/files/pacourses1213.pdf).  A listing of approved CTE courses is published each year as a supplemental resource to the Course Code Directory (http://www.fldoe.org/articulation/CCD/default.asp).