Summary Document
Next Generation Occupational Standards for CTE

Career Cluster: Marketing Sales and Service 
Chair: Debra Campbell – President Forward Thinking Initiatives
Co-Chair: Cedrick Roberts – Indian River State College
Status Reports
Date 	Comments	
8/19/2011	A meeting of the Marketing Sales and Services Program Committee took place at the KIGHT Center IRSC hosted by Cedrick Gibson.  Teams for program Committees for Marketing Sales and Services reviewed at that time frameworks.  Frameworks that were not reviewed or not completed that day were to be reviewed and changes and suggestions were to be sent to John Marshall within 30 days.  The work plan for the Curriculum Frameworks for 2012-13 was completed at that meeting.  The committees consisted of the Co-chair of the Marketing committee, representatives of business and industry,  and representatives of secondary, postsecondary,  and community college.	
1/13/2011	Conference call to review the status of the updated curriculum frameworks for the 2011-2012 marketing working committee updates.  Discussed status of frameworks planned for review.  Tabled for review for 2012-13 were Marketing, Merchandising, & Parts Operations, Customer Service Representative, Industrial Distribution and Management, and Entrepreneurship.  Fashion Marketing which was planned for review for 2013 was moved up and revised for 2012.  Marketing Essentials was added to the introductory course as an option for Sports Marketing and Fashion Marketing. Plans for the development of a List serve and resources i.e. lesson plans for the Marketing Website in DOE were recommended for this year.  further development of stakeholders in marketing will continue for 2011.  New this year is Non Profit Marketing.
individuals added to the working committee.  nominated is Elisa N. DeGregorio, Director, Foundation & Leadership Programs, Tampa Bay Partnership.
	
9/16/2010	Meeting at Indian River State College to discuss/review/revise curriculum frameworks from the approved 3 year plan.
People representing the Marketing curriculum frameworks to be reviews met in small groups and by conference phone to review the frameworks.
Task groups met to discuss the status of the frameworks in the plan.  
•	The committees consisted of the Chair and Co-chair of the Marketing committee, representatives of business and industry, secondary and postsecondary, community college 	
4/7/2010 	•	Discussion about the request by Loretta Costin and the Next Generation Steering Committee to review each Working Group and to determine:
1.	The Stakeholders on the Working Committee.  The original intent of the working group was that there should be representation of the following:
a.	Representatives from Business and Industry  --  We currently HAVE
b.	Professional/Trade Associations We are actively seeking people who will represent us here.  Ie. Florida Retail Federation
c.	Regional Workforce Boards NEED
d.	Local Economic Development Organizations -- NEED
e.	The Secondary Sector – this area continues to grow
f.	Postsecondary Sector -- HAVE
g.	Community College Sector -- HAVE
2.	Identify the needs of the Committee for an additional year 2012-2013
3.	Determine a strategy for the updating of the entire Marketing Career Cluster Curriculum Frameworks 
4.	Identify a timeline as to when these frameworks will be reviewed. 
•	Regarding NON – PROFIT ORGANIZATIONS - Debra Campbell is working with some people to develop a curriculum for a possible Non Profit Marketing tract.   John Marshall is researching where the most concentrations are of non profit groups for potential employment may take place. 
•	Below is a listing of all of the programs.  We need to come up with a strategy on how these will be updated over the next three years.  This will be a part of the steering committee report out in early May.
•	Essential skills have been added to all 2010 frameworks and will be included in subsequent updates and additional new programs. 	
12/17/2009	The goal of the working committee and the Marketing Sales and Services Career Cluster Programs will be to increase enrollment and workforce trends in Entrepreneurship type programs.  
•	The working group was to investigate programs including Social Entrepreneurship/Non Profits etc.  
•	We determined that a course in Non Profit Marketing be considered for the coming year as an additional avenue in the Marketing Cluster. A secondary course is being designed.
•	The Business Ownership Framework has been updated to include the Next Generation Sunshine Standards for math.  
•	All other frameworks in the Marketing Career Cluster group will be updated next year to include the new standards.  
	
12/17/2009	Consensus of Marketing people at 2009 FACTE Conference
•	There is no need for a NON – PROFIT ORGANIZATIONS - However after further discussion  there is interest in larger districts in the state where there are more NON – PROFIT ORGANIZATIONS and this program may be beneficial.  Debra Campbell is looking for some people who would be willing to develop a curriculum for a possible Non Profit Marketing tract.   
Entrepreneurship (The Former Academy of Entrepreneurship) program and programs that link to Entrepreneurship will be reviewed in line with economy and changing conditions.
DELETION of Insurance Marketing 8836100 / M810010 from the Marketing Cluster programs due to low enrollment.
There are no current program listings for Insurance Marketing at this time.  This program will be daggered and posted to the Course Code directory for one year.  
Academy of Fashion Marketing 8806000/M801020
•	This item will be tabled until it can be determined the specific need for cross walking Fashion Merchandising to any National Marketing Standards.  
Since the recent revision to the PSAV Programs the following SECONDARY programs will not be reviewed for length, completion rates, enrollment, and acceleration of student progress.  These will be brought up for review for 2011-12  
Customer Service Representative
•	Review and Recommend Changes – 
•	Current program has only 4 courses.
Marketing, Merchandising, and Parts Operations
•	Review and Recommend Changes – 
•	Current program contains 12 courses.  
•	Recommend –splitting at the secondary level.
The flowing Curriculum Frameworks have been reviewed and changes have been recommended.
•	Marketing Sales and Service Cluster 
•	Sport, Recreation, and Entertainment Marketing
•	Fashion Marketing
•	Practical Entrepreneurship Skills
•	Marketing, Merchandising, and Parts Operations
•	Customer Service Representative

•	The program has been Split into two programs Marketing, Merchandising, & Parts Operations 1 and Marketing, Merchandising, & Parts Operations 2
Customer Service Representative - PSAV program currently being split for length to enhance completion rates for Perkins, & industry review committee.
•	The program Customer Service Representative 1, and Customer Service Representative 2 have been split to enhance completion rates for Perkins, & industry review committee.
Middle school courses being reviewed by State Supervisor for Perkins compliance.
Middle School Courses
Exploration of Marketing Occupations 8800210 
Orientation to Marketing Occupations 8800110
Practical Entrepreneurship Skills 8800310
•	Upon extensive review It has been determined that certain courses 
Exploration of Marketing Occupations 8800210 
Orientation to Marketing Occupations 8800110
Practical Entrepreneurship Skills 8800310
Will NO Longer be Supported with Perkins funds  
Sub Committee Formed-The topic brought up regarding the certification requirements for Marketing DCT.  It was discussed by the group and there appear to be several districts i.e. Volusia, and Broward that put together local training programs to certify their teachers.  The work group has formed a sub committee to study this issue and make recommendation to delete the requirement for endorsement for this framework.