2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	International Marketing
Program Type:	Career Preparatory
Career Cluster:	Marketing, Sales & Service

PSAV	
Program Number	M807030	
CIP Number	0252140101	
Grade Level	30, 31	
Standard Length	600 hours	
Teacher Certification	RETAILING @7 7G
WHOLESAL 7 G
MKTG 1
MKTG MGMT @7 7G	
CTSO	Collegiate DECA	
SOC Codes (all applicable) 	43-3021 – Billing and Posting Clerks
43-5011 – Cargo and Freight Agents
11-2022 – Sales Managers	
Facility Code	http://www.fldoe.org/edfacil/sref.asp (State Requirements for Educational Facilities)	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Industry Certifications	http://www.fldoe.org/workforce/fcpea/default.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	
Basic Skills Level	Mathematics:	9
Language:	9
  Reading: 	              9	

Purpose

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of three occupational completion points.

This program is comprised of courses which have been assigned course numbers in the SCNS (Statewide Course Numbering System) in accordance with Section 1007.24 (1), F.S.  Career and Technical credit shall be awarded to the student on a transcript in accordance with Section 1001.44(3)(b), F.S.

The following table illustrates the post-secondary program structure:

OCP	Course Number	Course Title	Length	SOC Code	
A	MKA0096	(Import/Export) Billing Clerk	300 hours	43-3021	
B	MKA0097	(Import/Export) Documentation Clerk	150 hours	43-5011	
C	MKA0098	(Import/Export) Sales Manager	150 hours	11-2022	

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate employability skills.
02.0	Demonstrate human relations skills necessary for success in marketing occupations.
03.0	Demonstrate proficiency in applying communication and technology skills.
04.0	Demonstrate proficiency in applying math skills unique to marketing.
05.0	Identify economic principles.
06.0	Identify marketing and business fundamentals.
07.0	Identify effective selling techniques and procedures.
08.0	Demonstrate an understanding of global marketing and transportation.
09.0	Define global trade.
10.0	Demonstrate an understanding of global economics.
11.0	Demonstrate an understanding of import and export basics.
12.0	Demonstrate an understanding of trade documentation.
13.0	Analyze global and economic issues.
14.0	Develop knowledge of government agencies administering trade regulations.
15.0	Demonstrate an understanding of global finance.
16.0	Demonstrate an understanding of laws and regulations relating to global marketing.
17.0	Discuss global marketing strategies.
18.0	Demonstrate an understanding of global advertising and promotion.
19.0	Demonstrate effective communication skills specific to global marketing.
20.0	Explain concept and importance of entrepreneurship.
21.0	List components of a business plan and understand how such a plan contributes to an import/export business success.
22.0	Prepare an introduction for a business plan for an import/export business.
23.0	Prepare an analysis of trading country.
24.0	Prepare a market segment analysis.
25.0	Prepare an analysis of potential location.
26.0	Prepare a description of proposed organization.
27.0	Prepare a description of proposed product/service.
28.0	Prepare a proposed pricing policy.
29.0	Prepare a marketing strategy.
30.0	Develop a financial plan for an import/export business.
31.0	Demonstrate uses of marketing related software.
32.0	Apply a career plan to international marketing.
01.0	

2014 – 2015
Florida Department of Education
Student Performance Standards

Program Title:	International Marketing 
PSAV Number:	M807030	

Course Number:  MKA0096
Occupational Completion Point:  A
(Import/Export) Billing Clerk – 300 Hours – SOC Code 43-3021	
01.0	Demonstrate employability skills--The student will be able to:	
01.01	Identify and utilize resources used in a job search (e.g., networking, newspaper, Internet).  	
01.02	Discuss importance of drug tests and criminal background checks in identifying possible employment options. 	
01.03	Identify steps in the job application process including arranging for references and proper documentation (e.g., green card).  	
01.04	Identify procedures and documents required when applying for a job (e.g., application, W-4, I-9).  	
01.05	Prepare a resume (electronic and written), letter of application, follow-up letter, acceptance/rejection letter, letter of resignation, and letter of recommendation	
01.06	Identify and demonstrate appropriate dress and grooming for employment.  	
01.07	Identify and demonstrate effective interviewing skills (e.g., behavioral).  	
01.08	Describe methods for handling illegal interview and application questions. 	
01.09	Discuss state and federal labor laws regulating the workplace (e.g., Child Labor Law, Sexual Harassment, EEOC, ADA, FMLA, OSHA). 	
01.10	Identify positive work attitudes and behaviors such as honesty, compassion, respect, responsibility, fairness, trustworthiness, and caring.  	
01.11	Identify ways to work cooperatively in a business situation with diverse populations and the physically challenged.	
01.12	Describe importance of producing quality work and meeting performance standards.	
01.13	Identify personal and business ethics (e.g., preventing theft, pilfering, and unauthorized discounting).  	
01.14	Demonstrate orderly and systematic behavior by creating and maintaining a monthly planner.  	
01.15	Identify qualities typically required for promotion (e.g., productivity, dependability, responsibility.	
01.16	Identify how to prepare for job separation and re-employment.  	
01.17	Create and maintain a portfolio of documents for job placement (e.g., resume, letters of recommendation, awards, evidence of participation in school/community/volunteer activities, employer evaluations).  	
01.18	Identify and practice stress management and relaxation techniques.  	
01.19	Discuss importance of practicing positive customer service skills.  	
02.0	Demonstrate human relations skills necessary for success in marketing occupations--The student will be able to:	
02.01	Demonstrate ability to work cooperatively with team members, supervisors, and customers from diverse cultural backgrounds.  	
02.02	Define and discuss issues involving gender equity, disability, and age 	
02.03	Demonstrate interpersonal skills (e.g., courtesy, loyalty, being a team player).  	
02.04	Identify and define friendliness, adaptability, empathy, and politeness as relates to business.  	
02.05	Explain concepts of integrity, credibility, reliability, and perseverance.  	
02.06	Demonstrate personality traits important to business (e.g., interest, enthusiasm, honesty, responsibility, flexibility).	
02.07	Maintain professional personal appearance and attitude.	
02.08	Demonstrate ability to use creative problem solving, decision-making, and critical thinking strategies.  	
02.09	Demonstrate self-management, initiative, and multi-tasking.	
02.10	Explain concepts of self-understanding, self-esteem, and self-image.  	
02.11	Demonstrate professional behavior and etiquette.  	
02.12	Demonstrate respect for the opinions, customs, and individual differences of others.  	
02.13	Set personal and career goals and develop a plan of action to achieve those goals.  	
02.14	Identify areas where personal and professional change and adjustment may be necessary.  	
02.15	Demonstrate ability to offer and accept feedback.  	
02.16	Identify and practice stress management and relaxation techniques.	
02.17	Maintain confidentiality of business matters.	
02.18	Support and follow company policies and procedures (e.g., attendance, tardiness, and returns).	
02.19	Develop and demonstrate human relations skills needed for successful entry and progress in occupation selected by the student as a career objective.  	
03.0	Demonstrate proficiency in applying communication and technology skills--The student will be able to:	
03.01	Identify and apply effective workplace communication skills (e.g., verbal, nonverbal, written, electronic).  	
03.02	Describe effective staff communication and its uses (e.g., inter-personal, departmental, inter-departmental, company). 	
03.03	Demonstrate ability to read and comprehend written communications.	
03.04	Identify a variety of forms of written business communications utilized in the workplace.  	
03.05	Prepare a business letter, memorandum, fax, and e-mail.  	
03.06	Demonstrate ability to speak effectively to customers/clients, co-workers, supervisors, and vendors using appropriate grammar and terminology.  	
03.07	Discuss importance of developing networking skills to expand business contacts.  	
03.08	Prepare and deliver a business-related presentation.  	
03.09	Demonstrate active listening strategies that improve understanding and performance.  	
03.10	Describe positive customer relations.  	
03.11	Demonstrate conflict and dispute resolution techniques.  	
03.12	Identify means of nonverbal communication.  	
03.13	Demonstrate effective telephone and e-mail techniques and etiquette/netiquette in a business situation.  	
03.14	Discuss methods of resolving customer complaints.  	
03.15	Interpret business policies to customers/clients.  	
03.16	Discuss importance of providing clear directions, descriptions, and explanations.  	
03.17	Demonstrate ability to locate, understand, and interpret information found in trade journals, manuals, graphs, schedules, charts, diagrams, and Internet resources.  	
03.18	Identify types of technology/equipment used in the workplace.  	
03.19	Define hypertext, URL, links, Internet Service Provider (ISP), bulletin board service (BBS), electronic storefront, e-mail, newsgroups, flames.  	
04.0	Demonstrate proficiency in applying math skills unique to marketing--The student will be able to:	
04.01	Perform addition, subtraction, multiplication, division, ratios, and percentage problems as related to industry.  	
04.02	Apply problem solving techniques to sales related transactions including cash, checks, debit cards, credit cards, discounts, layaway, COD, returns, gift certificates, and automatic fee withdrawals.  	
04.03	Interpret quantitative information from tables, charts, and graphs as related to the workplace.  	
04.04	Demonstrate ability to make change correctly.  	
04.05	Calculate tax, gratuity, commission, and miscellaneous charges.  	
04.06	Demonstrate ability to collect, organize, and interpret data, and predict outcomes relative to opening and closing procedures for a sales terminal.  	
04.07	Collect and analyze sales information to determine stock turnover and stock-sales ratio.  	
04.08	Apply standard industry formula to determine markup and markdown on merchandise.  	
04.09	Apply mathematical concepts to completing purchase orders, invoices, packing slips, and shipping and handling charges.  	
04.10	Analyze standard industry formulas relative to discount date and due date to determine the amount of payment on an invoice.  	
04.11	Identify components of a break-even analysis.  	
04.12	Compute and analyze a break-even point.	
04.13	Operate 10-key keypad.  	
04.14	Read and interpret a lease agreement.  	
04.15	Read and interpret a contract for purchase of real estate. 	
04.16	Read and complete an application for a bank loan. 	
04.17	Calculate the areas of surface and complete an accurate estimate of the costs of materials for covering those surfaces, including applicable taxes.  	
04.18	Use ratios, proportions, and scales to calculate distance on a map and calculate the square footage of rooms in a building using a scaled plan.  	
05.0	Identify economic principles--The student will be able to:	
05.01	Explain concept of economics and economic activities. 	
05.02	Explain concept of economic goods and services.  	
05.03	Explain concept of economic resources.  	
05.04	Explain concept of utility (form, place, time, possession, information).  	
05.05	Explain concept of "supply and demand."  	
05.06	Explain concept of price.  	
05.07	Identify, compare, and contrast major types of economic systems.  	
05.08	Explain relationship between government and business. 	
05.09	Explain concept of private enterprise and business ownership.  	
05.10	Explain role of profit motive.  	
05.11	Explain concept of risk.  	
05.12	Explain concept of competition.  	
05.13	Explain concept of productivity.  	
05.14	Identify components of Gross National Product (GNP) and Gross Domestic Product (GDP).  	
05.15	Explain function of the Federal Reserve Board.  	
06.0	Identify marketing and business fundamentals--The student will be able to:	
06.01	Define marketing and its role.  	
06.02	Explain purpose of marketing in the free enterprise system.  	
06.03	Identify and explain the four foundations of marketing. 	
06.04	Identify and explain differences between indirect and direct marketing.  	
06.05	Identify and explain the functions of and differences between marketing and merchandising.  	
06.06	Explain relationship of marketing to business and the economy (e.g., SWOT analysis--strength, weakness, opportunity, threat).  	
06.07	Explain importance and methods of conducting market research (e.g., sampling, surveys, focus groups, etc.).  	
06.08	Discuss major fields of business activity (extractive, subcontracting, manufacturing, wholesaling, retailing, services, cottage industries, urban street sales). 	
06.09	Identify, explain, compare, and contrast the different types of business ownership (sole-proprietorship, partnership, corporation, franchise, licensing). 	
06.10	Explain concept of marketing strategies.  	
06.11	Explain concept of market segmentation and demographics. 	
06.12	Explain importance and techniques of offering the right merchandising blend.  	
06.13	Explain nature of channels of distribution.  	
06.14	Explain elements that allow development of a marketing plan (e.g., research, advertising, public relations, direct and indirect marketing, promotions, merchandising, distribution, etc.).  	
06.15	Explain factors affecting pricing decisions.  	
06.16	Differentiate among the three basic categories of consumer goods (convenience, shopping, and specialty).  	
06.17	Discuss role e-commerce will play in the marketing of goods and services.  	
06.18	Explain network marketing (multilevel marketing) and how it differs from a pyramid scheme.  	
06.19	Discuss the role of federal regulatory agencies [e.g., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), Occupational Safety and Health Administration (OSHA)].  	
07.0	Identify effective selling techniques and procedures--The student will be able to:	
07.01	Explain purpose, principles, and importance of selling. 	
07.02	Identify qualities of a professional sales associate. 	
07.03	Identify an effective sales presentation for a target market, including steps of a sale; consumer buying motives; approaches through greeting, merchandise, and service; proper time to approach a customer to open sale; feature-benefit analysis; building and closing the sale; and suggestion and substitution selling.  	
07.04	Handle different customer types, such as the casual looker, the decided customer, the undecided customer, and the difficult customer.	
07.05	Discuss importance of meeting specialized sales needs. 	
07.06	Demonstrate completing the sales transaction, including method of payment and counting back change; the proper way to fold, wrap, and bag merchandise after sale; and thanking the customer and inviting them to return.	
07.07	Discuss reasons for maintaining a client file.  	
08.0	Demonstrate an understanding of global marketing and transportation--The student will be able to:	
08.01	Define the terms “international marketing” and “international trade.”	
08.02	Discuss the importance of global marketing to the individual consumer and his/her country of residence with emphasis on cultural differences.	
08.03	Identify the major global trade regions.	
08.04	Explain the purpose of global trade agreements.	
08.05	Discuss opportunities available in global business.	
08.06	Explain why a knowledge and understanding of geography, cultures, history, world market potential, and global economic, social, and political trends is critical for success in global marketing.	
08.07	Describe how cultural and technological characteristics can link or divide regions.	
08.08	Explain the importance of market research in determining cultural and economic development.	
08.09	Discuss licensing agreements and cartels.	
09.0	Define global trade--The student will be able to:	
09.01	Describe what takes place during the rise or fall of the exchange rate of the U.S. dollar.	
09.02	Outline the advantages and disadvantages of a protectionist policy.	
09.03	Identify possible solutions to the problem of meeting foreign competition.	
09.04	Distinguish between imports and exports.	
09.05	Discuss the financial interdependence of nations.	
09.06	Explain the advantages and disadvantages of global trade.	
09.07	Discuss the factors that have led to increased international interdependence and basic concepts associated with trade between nations.	
09.08	Define the major agreements governing the world:  General Agreement on Tariffs and Trade (GATT), North American Free Trade Agreement (NAFTA), European Union (EU), ASEAN Free Trade Area (AFTA), and Southern Cone Common Market (Mercosur). 	
09.09	Discuss the U.S. balance of trade.	
09.10	Discuss how government taxes, policies, and programs affect individuals, groups, businesses, and countries.	
09.11	Define trade, tariff, quota, voluntary export restraints, embargo, most favored nation status, foreign trade zones, dumping, kickbacks, International Monetary Fund (IMF).	
09.12	Discuss the role of the World Trade Organization (WTO).	
10.0	Demonstrate an understanding of global economics--The student will be able to:	
10.01	Describe role of global trade.	
10.02	Explain the economic terms of global trade.	
10.03	Discuss the economic systems of other countries.	
10.04	Identify potential barriers to international trade.	
10.05	Profile a nation's economy.	
10.06	Discuss events concerning issues relevant to global economics.	
11.0	Demonstrate an understanding of import and export basics--The student will be able to:	
11.01	Identify differences and similarities between domestic and international business.	
11.02	Explain reasons for exporting and importing.	
11.03	Describe the exporting process.	
11.04	Describe the importing process.	
11.05	Explain global data.	
11.06	Identify global business resources.	
11.07	Explain the need for overseas business travel.	
12.0	Demonstrate an understanding of trade documentation--The student will be able to:	
12.01	Identify documents necessary for exporting.	
12.02	Identify documents necessary for importing.	
12.03	Practice calculations using the metric system.	
12.04	Discuss the flow of documentation.	
12.05	Prepare trade documentation.	
12.06	Describe export and commercial licensing.	
12.07	Explain documentation needed for letters of credit.	
12.08	Prepare export packing list.	
12.09	Prepare a pro forma invoice/commercial invoice.	
12.10	Prepare a Shipper's Export Declaration.	
12.11	Prepare a Certificate of Origin.	
12.12	Prepare bill of lading.	
12.13	Prepare customs entry forms.	
12.14	Explain consular invoices.	
12.15	Finalize insurance documentation.	
12.16	Report a claim for damaged goods.	
13.0	Analyze global and economic issues--The student will be able to:	
13.01	Analyze characteristics of the global economy.	
13.02	Compare and contrast global business opportunities.	
13.03	Analyze scenarios to determine how trade barriers work.	
13.04	Analyze role of Internet in promoting international trade.	
14.0	Develop knowledge of government agencies administering trade regulations--The student will be able to:	
14.01	Explain role of Department of Treasury.	
14.02	Explain role of U.S. Customs Service.	
14.03	Explain role of Department of Commerce.	
14.04	Explain role of Bureau of Export Administration.	
14.05	Explain role of International Trade Administration.	
14.06	Explain role of Eximbank. 	
	
Course Number:  MKA0097
Occupational Completion Point:  B
(Import/Export) Documentation Clerk – 150 Hours -- SOC Code 43-5011	
15.0	Demonstrate an understanding of global finance--The student will be able to:	
15.01	Explain basic concepts of global finance.	
15.02	Identify foreign currency/exchange rates.	
15.03	Describe methods of global payment and finance.	
15.04	Discuss the importance of global finance to global trade.	
15.05	List types of financial institutions involved in global trade.	
15.06	Analyze the effects of fluctuating exchange rates.	
15.07	Profile a nation’s financial system.	
15.08	Analyze current events concerning issues relevant to global finance.	
15.09	Explain concepts of letter of credit and bills of exchange.	
15.10	Explain barter, compensation deals, counter purchase, and buy-back as types of countertrades. 	
15.11	Describe the major types of financial risk:  commercial, political, and foreign-exchange.	
15.12	Describe the major ways to minimize potential financial risk:  hedging, foreign-exchange options, and European Currency Unit (ECU).	
16.0	Demonstrate an understanding of laws and regulations relating to global marketing--The student will be able to:	
16.01	Explain laws regulating exports.	
16.02	Explain laws regulating imports.	
16.03	Explain intellectual property rights protection.	
16.04	Explain basic legal concepts of Uniform Commercial Code.	
16.05	Explain basic legal concepts of convention on the global sale of goods.	
17.0	Discuss global marketing strategies--The student will be able to:	
17.01	Describe importance of designing quality products to meet customer needs and advancing technology. 	
17.02	Explain importance of cost containment, customer satisfaction, and after-sale support.	
18.0	Demonstrate an understanding of global advertising and promotion--The student will be able to:	
18.01	Analyze advantages and disadvantages of centralized and decentralized advertising.	
18.02	Discuss importance of global market segmentation and promotion.	
18.03	Explain the barriers to effective communication presented by language.	
18.04	Discuss the impact of cultural diversity on global advertising.	
18.05	Explain importance of media availability, coverage, and effectiveness.	
19.0	Demonstrate effective communication skills specific to global marketing--The student will be able to:	
19.01	Explain how methods of communication differ throughout the world.	
19.02	Identify communication modes used to facilitate global trade.	
20.0	Explain concept and importance of entrepreneurship--The student will be able to:	
20.01	Define “entrepreneurship” and “entrepreneur.”	
20.02	Describe the differences between a product-based and service-based business.	
20.03	Discuss the role of the entrepreneur in the global community.	
20.04	Identify the opportunities and risks involved in ownership of an import/export business.	
20.05	Discuss role of the entrepreneur in promoting ethical business practices and relationships.	
20.06	List components of a business plan.	
20.07	Identify how a business plan contributes to the success of a business.	
20.08	Determine advantages and disadvantages of becoming an entrepreneur.	
20.09	Discuss entrepreneurship as a career choice.	
20.10	Evaluate entrepreneurial potential.	
	
Course Number:  MKA0098
Occupational Completion Point:  C
(Import/Export) Sales Manager – 150 Hours – SOC Code 11-2022	
21.0	List components of a business plan and understand how such a plan contributes to an import/export business success--The student will be able to:	
21.01	Describe components of a business plan (e.g., Executive Summary, Introduction, Analysis of Business Situation, Planned Operation, Planned Financing).	
21.02	Discuss importance of a business plan in developing a business idea and evaluating success.	
21.03	Select data/graphics, maps, and diagrams to be included in the business plan.	
21.04	Utilize current technology for research and communication in developing the business plan (Internet, World Wide Web).	
22.0	Prepare an introduction for a business plan for an import/export business--The student will be able to:	
22.01	Identify and describe type of import/export business.	
22.02	Analyze how current or changing economic situation has created an unfulfilled consumer demand for business.	
22.03	Create a business philosophy stating how business is to be run and attitude toward customers, employees, and competitors.	
22.04	Compose a description of product/service and advantages and benefits product/service will provide for customers.	
22.05	Predict why the business will be successful.	
23.0	Prepare an analysis of trading country--The student will be able to:	
23.01	Analyze trading country with respect to geographic, demographic, and economic data.	
23.02	Assess competition and effect of seasonal fluctuations.	
23.03	Analyze projected growth of trading country.	
24.0	Prepare a market segment analysis--The student will be able to:	
24.01	Analyze target market by geographics, demographics, lifestyle, and product benefits.	
24.02	Explain importance of market segmentation.	
24.03	Describe customer-buying behavior related to proposed business.	
24.04	Profile potential customers.	
25.0	Prepare an analysis of potential location--The student will be able to:	
25.01	Evaluate availability, cost, traffic patterns, accessibility, and proximity to competition and shipping facilities of appropriate business locations.	
25.02	Research cultural, income, career and technical, age, and mobility characteristics of inhabitants of potential locations.	
25.03	Describe market trends affecting potential locations.	
25.04	Determine advantages and disadvantages of different types of business locations.	
25.05	Determine steps involved in selecting a specific business site.	
26.0	Prepare a description of proposed organization--The student will be able to:	
26.01	Determine type of ownership best suited to business situation.	
26.02	Identify steps in starting to form business.	
26.03	Outline steps in hiring of employees.	
26.04	Prepare an organization chart.	
26.05	Compose job descriptions of identified positions.	
27.0	Prepare a description of proposed product/service--The student will be able to:	
27.01	Summarize details of product(s)/service(s) to be offered.	
27.02	Identify potential suppliers/manufacturers.	
27.03	Develop an inventory policy, if applicable.	
27.04	Identify supplies necessary for operation of the business.	
27.05	Compose and develop a customer profile.	
27.06	Evaluate importance of determining a product policy.	
28.0	Prepare a proposed pricing policy--The student will be able to:	
28.01	Identify costs and proposed markups.	
28.02	Explain relationship to competitors.	
28.03	Evaluate importance of determining a price line.	
28.04	Describe profit margin.	
28.05	Determine how to compute profit margin.	
28.06	Identify pricing incentive options.	
28.07	Describe pricing strategy choices.	
29.0	Prepare a marketing strategy--The student will be able to:	
29.01	Determine appropriate image.	
29.02	Select a promotional mix for the business.	
29.03	Establish promotional objectives for the business.	
29.04	Identify methods of promotion to be used by comparing and contrasting costs versus benefits. 	
29.05	Develop an advertising plan identifying types and costs of media to be used.	
29.06	Develop a promotional plan including sales promotion. 	
29.07	Develop ideas for obtaining publicity for the business.	
29.08	Write a press release.	
29.09	Plan a web site for the business.	
29.10	Discuss importance of the Internet in marketing products/ services globally.	
29.11	Identify the role of customer service.	
29.12	Discuss role of selling in an import/export business.	
30.0	Develop a financial plan for an import/export business--The student will be able to:	
30.01	Estimate dollar amount needed to open an import/export business.	
30.02	Compare available funding sources, identifying amount of personal financial commitment.	
30.03	Complete a loan application.	
30.04	Prepare plan to repay borrowed funds or provide return on investment to equity funds.	
30.05	Project monthly and annual business income for the first year of operation.	
30.06	Estimate monthly and annual cash flow for the first year of operation.	
30.07	Calculate sales volume required for profitability during first year of operation.	
30.08	Prepare a statement of opening assets, liabilities, and net worth (balance sheet).	
30.09	Prepare a cash flow projection for simulated import/export business.	
30.10	Prepare a five-year financial plan.	
30.11	Develop summary of key points for supporting financial requests.	
31.0	Demonstrate uses of marketing related software--The student will be able to:	
31.01	Perform data entry procedures.	
31.02	Perform merchandising math data entry procedures (e.g., stock turnover, markup, markdown, open-to-buy, pricing, invoicing).	
31.03	Perform marketing spreadsheet data entry and output procedures.	
31.04	Analyze a marketing spreadsheet in a decision-making situation.	
31.05	Design and prepare an advertising brochure.	
31.06	Discuss the importance of e-mail, fax, and an on-line service to an import/export business.	
32.0	Apply a career plan to international marketing--The student will be able to:	
32.01	Develop a plan for pursuing a specific career in international marketing, including training and educational requirements, needed skills and abilities, and steps for reaching career goal.	
32.02	Demonstrate competencies required for career sustaining and mid-level management positions in the international marketing field.	
32.03	Demonstrate specific technology applications related to the student's selected international marketing career plan.	
32.04	Develop forms of documentation for inclusion in a career portfolio for international marketing, i.e., International Marketing Event (see DECA Guide).	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Career and Technical Student Organization (CTSO)

Collegiate DECA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Basic Skills (if applicable)

In PSAV programs offered for 450 hours or more, in accordance with Rule 6A-10.040, F.A.C., the minimum basic skills grade levels required for postsecondary adult career and technical students to complete this program are:  Mathematics 9, Language 9, and Reading 9.  These grade level numbers correspond to a grade equivalent score obtained on a state designated basic skills examination.  

Adult students with disabilities, as defined in Section 1004.02(7), Florida Statutes, may be exempted from meeting the Basic Skills requirements (Rule 6A-10.040).  Students served in exceptional student education (except gifted) as defined in s. 1003.01(3)(a), F.S., may also be exempted from meeting the Basic Skills requirement.  Each school district and Florida College must adopt a policy addressing procedures for exempting eligible students with disabilities from the Basic Skills requirement as permitted in Section 1004.91(3), F.S.

Students who possess a college degree at the Associate of Applied Science level or higher; who have completed or are exempt from the college entry-level examination; or who have passed a state, national, or industry licensure exam are exempt from meeting the Basic Skills requirement (Rule 6A-10.040, F.A.C.)  Exemptions from state, national or industry licensure are limited to the certifications listed at http://www.fldoe.org/workforce/dwdframe/rtf/basicskills-License-exempt.rtf.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular Occupational Completion Point (OCP) or a Modified Occupational Completion Point (MOCP).  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete an OCP/MOCP.  The student should work on different competencies and new applications of competencies each year toward completion of the OCP/MOCP.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.

Articulation

This program has no statewide articulation agreement approved by the Florida State Board of Education.  However, this does not preclude the awarding of credits by any college through local agreements. 

For details on statewide articulation agreements which correlate to programs and industry certifications, refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp.