2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Fashion Marketing
Program Type:	Career Preparatory
Career Cluster:	Marketing, Sales & Service

PSAV	
Program Number	M801020	
CIP Number	0252190200	
Grade Level	30, 31	
Standard Length	450 hours	
Teacher Certification	RETAILING @7 7G
MKTG 1
MKTG MGMT @7 7G	
CTSO	Collegiate DECA 	
SOC Codes (all applicable) 	41-2031 – Retail Salespersons
41-1011 – First-Line Supervisors of Retail Sales Workers	
Facility Code	222  http://www.fldoe.org/edfacil/sref.asp (State Requirements for Educational Facilities)	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Industry Certifications	http://www.fldoe.org/workforce/fcpea/default.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	
Basic Skills Level	Mathematics:	9
Language:	9
Reading: 	              9	

Purpose

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster.  This program offers a broad foundation of knowledge and skills to prepare students for employment in network support services positions.  

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of two occupational completion points.

This program is comprised of courses which have been assigned course numbers in the SCNS (Statewide Course Numbering System) in accordance with Section 1007.24 (1), F.S.  Career and Technical credit shall be awarded to the student on a transcript in accordance with Section 1001.44(3)(b), F.S.

The following table illustrates the post-secondary program structure:

OCP	Course Number	Course Title	Length	SOC Code	
A	MKA0432	Salesperson, Retail	300 hours	41-2031	
B	MKA0433	Retail Manager	150 hours	41-1011	

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate employability skills.
02.0	Demonstrate human relations skills necessary for success in fashion occupations.
03.0	Demonstrate proficiency in applying communication and technology skills.
04.0	Demonstrate proficiency in applying math skills unique to fashion marketing
05.0	Identify economic principles
06.0	Identify marketing and business fundamentals
07.0	Identify effective selling techniques and procedures
08.0	Discuss the history of fashion
09.0	Discuss the use of design in fashion
10.0	Select a fashion marketing industry for career planning
11.0	Demonstrate applications of distribution to the fashion marketing industry
12.0	Demonstrate applications of financing to the selected fashion marketing industry
13.0	Demonstrate applications of product/service planning to the fashion marketing industry
14.0	Demonstrate applications of marketing information management to the fashion marketing industry
15.0	Demonstrate pricing applications for the fashion marketing industry
16.0	Demonstrate promotion applications for the fashion marketing industry
17.0	Demonstrate purchasing applications to the fashion marketing industry
18.0	Demonstrate applications of safety and risk-management to the fashion marketing industry
19.0	Demonstrate applications of selling to the fashion marketing industry
20.0	Identify the use of technology in fashion marketing
21.0	Discuss the fashion design segment
22.0	Identify characteristics of textiles and yarns used in fashion related industries
23.0	Discuss fabric design and construction
24.0	Discuss the steps involved in planning a fashion show
25.0	Apply economic principles to fashion.
26.0	Apply fashion product and service technology.
27.0	Demonstrate merchandising skills appropriate for fashion marketing.
28.0	Implement fashion marketing operational techniques.
29.0	Demonstrate proficiency in applying higher level mathematical skills unique to fashion marketing.
30.0	Apply promotional planning techniques and procedures to fashion marketing.
31.0	Apply entrepreneurial concepts to fashion marketing.
32.0	Apply marketing management principles to a fashion related business.
33.0	Analyze global fashion trends in fashion marketing.
34.0	Demonstrate applications of technology to fashion marketing.
35.0	Apply a career plan to fashion marketing.
36.0	

2014 – 2015
Florida Department of Education
Student Performance Standards

Program Title:	Fashion Marketing 
PSAV Number:	M801020 

Course Number:  MKA0432
Occupational Completion Point:  A
Salesperson, Retail (Fashion Essentials, Fashion Applications) – 300 Hours – 
SOC Code 41-2031	
01.0	Demonstrate employability skills--The student will be able to:	
01.01	Identify and utilize resources used in a job search (e.g., networking, newspaper, Internet).  	
01.02	Discuss importance of drug tests and criminal background checks in identifying possible employment options. 	
01.03	Identify steps in the job application process including arranging for references and proper documentation (e.g., green card). 	
01.04	Identify procedures and documents required when applying for a job (e.g., application, W-4, I-9). 	
01.05	Prepare a resume (electronic and written), letter of application, follow-up letter, acceptance/rejection letter, letter of resignation, and letter of recommendation. 	
01.06	Identify and demonstrate appropriate dress and grooming for employment. 	
01.07	Identify and demonstrate effective interviewing skills (e.g., behavioral). 	
01.08	Describe methods for handling illegal interview and application questions. 	
01.09	Discuss state and federal labor laws regulating the workplace (e.g., Child Labor Law, Sexual Harassment, EEOC, ADA, FMLA, OSHA). 	
01.10	Identify positive work attitudes and behaviors such as honesty, compassion, respect, responsibility, fairness, trustworthiness, and caring. 	
01.11	Identify ways to work cooperatively in a business situation with diverse populations and the physically challenged.	
01.12	Describe importance of producing quality work and meeting performance standards. 	
01.13	Identify personal and business ethics (e.g., preventing theft, pilfering, and unauthorized discounting). 	
01.14	Demonstrate orderly and systematic behavior by creating and maintaining a monthly planner. 	
01.15	Identify qualities typically required for promotion (e.g., productivity, dependability, responsibility). 	
01.16	Identify how to prepare for job separation and re-employment. 	
01.17	Create and maintain a portfolio of documents for job placement (e.g., resume, letters of recommendation, awards, evidence of participation in school/community/volunteer activities, employer evaluations). 	
01.18	Identify and practice stress management and relaxation techniques. 	
01.19	Discuss importance of practicing positive customer service skills. 	
02.0	Demonstrate human relations skills necessary for success in fashion occupations--The student will be able to:	
02.01	Demonstrate ability to work cooperatively with team members, supervisors, and customers from diverse cultural backgrounds.  	
02.02	Define and discuss issues involving gender equity, disability, and age 	
02.03	Demonstrate interpersonal skills (e.g., courtesy, loyalty, being a team player).  	
02.04	Identify and define friendliness, adaptability, empathy, and politeness as relates to business.  	
02.05	Explain concepts of integrity, credibility, reliability, and perseverance. 	
02.06	Demonstrate personality traits important to business (e.g., interest, enthusiasm, honesty, responsibility, flexibility).	
02.07	Maintain professional personal appearance and attitude.	
02.08	Demonstrate ability to use creative problem solving, decision-making, and critical thinking strategies.  	
02.09	Demonstrate self-management, initiative, and multi-tasking.	
02.10	Explain concepts of self-understanding, self-esteem, and self-image. 	
02.11	Demonstrate professional behavior and etiquette.  	
02.12	Demonstrate respect for the opinions, customs, and individual differences of others. 	
02.13	Set personal and career goals and develop a plan of action to achieve those goals. 	
02.14	Identify areas where personal and professional change and adjustment may be necessary. 	
02.15	Demonstrate ability to offer and accept feedback. 	
02.16	Identify and practice stress management and relaxation techniques.	
02.17	Maintain confidentiality of business matters.	
02.18	Support and follow company policies and procedures (e.g., attendance, tardiness, returns).	
02.19	Develop and demonstrate human relations skills needed for successful entry and progress in occupation selected by the student as a career objective. 	
03.0	Demonstrate proficiency in applying communication and technology skills--The student will be able to:	
03.01	Identify and apply effective workplace communication skills (e.g., verbal, nonverbal, written, electronic). 	
03.02	Describe effective staff communication and its uses (e.g., inter-personal, departmental, inter-departmental, company). 	
03.03	Demonstrate ability to read and comprehend written communications.	
03.04	Identify a variety of forms of written business communications utilized in the workplace. 	
03.05	Prepare a business letter, memorandum, fax, and e-mail. 	
03.06	Demonstrate ability to speak effectively to customers/clients, co-workers, supervisors, and vendors using appropriate grammar and terminology. 	
03.07	Discuss importance of developing networking skills to expand business contacts. 	
03.08	Prepare and deliver a business-related presentation. 	
03.09	Demonstrate active listening strategies that improve understanding and performance.  	
03.10	Describe positive customer relations. 	
03.11	Demonstrate conflict and dispute resolution techniques. 	
03.12	Identify means of nonverbal communication. 	
03.13	Demonstrate effective telephone and e-mail techniques and etiquette/netiquette in a business situation. 	
03.14	Discuss methods of resolving customer complaints. 	
03.15	Interpret business policies to customers/clients. 	
03.16	Discuss importance of providing clear directions, descriptions, and explanations. 	
03.17	Demonstrate ability to locate, understand, interpret information found in trade journals, manuals, graphs, schedules, charts, diagrams, and Internet resources. 	
03.18	Identify types of technology/equipment used in the workplace. 	
03.19	Define hypertext, URL, links, Internet Service Provider (ISP), Bulletin Board Service (BBS), electronic storefront, e-mail, newsgroups, flames. 	
04.0	Demonstrate proficiency in applying math skills unique to fashion marketing--The student will be able to:	
04.01	Perform addition, subtraction, multiplication, division, ratios, and percentage problems as related to industry. 	
04.02	Apply problem-solving techniques to sales related transactions including cash, checks, debit cards, credit cards, discounts, layaway, COD, returns, gift certificates, and automatic fee withdrawals.  	
04.03	Interpret quantitative information from tables, charts, and graphs as related to the workplace. 	
04.04	Demonstrate ability to make change correctly. 	
04.05	Calculate tax, gratuity, commission, and miscellaneous charges. 	
04.06	Demonstrate ability to collect, organize, and interpret data, and predict outcomes relative to opening and closing procedures for a sales terminal. 	
04.07	Collect and analyze sales information to determine stock turnover and stock-sales ratio. 	
04.08	Apply standard industry formula to determine markup and markdown on merchandise. 	
04.09	Apply mathematical concepts to completing purchase orders, invoices, packing slips, and shipping and handling charges. 	
04.10	Analyze standard industry formulas relative to discount date and due date to determine the amount of payment on an invoice. 	
04.11	Identify components of a break-even analysis. 	
04.12	Compute and analyze a break-even point.	
04.13	Operate 10-key keypad. 	
04.14	Read and interpret a lease agreement. 	
04.15	Read and interpret a contract for purchase of real estate. 	
04.16	Read and complete an application for a bank loan. 	
04.17	Calculate the areas of surface and complete an accurate estimate of the costs of materials for covering those surfaces, including applicable taxes. 	
04.18	Use ratios, proportions, and scales to calculate distance on a map and calculate the square footage of rooms in a building using a scaled plan. 	
05.0	Identify economic principles--The student will be able to:	
05.01	Explain concept of economics and economic activities. 	
05.02	Explain concept of economic goods and services. 	
05.03	Explain concept of economic resources. 	
05.04	Explain concept of utility (form, place, time, possession, information). 	
05.05	Explain concept of "supply and demand." 	
05.06	Explain concept of price. 	
05.07	Identify, compare, and contrast major types of economic systems. 	
05.08	Explain relationship between government and business. 	
05.09	Explain concept of private enterprise and business ownership. 	
05.10	Explain role of profit motive. 	
05.11	Explain concept of risk. 	
05.12	Explain concept of competition. 	
05.13	Explain concept of productivity. 	
05.14	Identify components of Gross National Product (GNP) and Gross Domestic Product (GDP). 	
05.15	Explain function of Federal Reserve Board. 	
06.0	Identify marketing and business fundamentals--The student will be able to:	
06.01	Define marketing and its role. 	
06.02	Explain purpose of marketing in the free enterprise system.  	
06.03	Identify and explain the four foundations of marketing. 	
06.04	Identify and explain differences between indirect and direct marketing. 	
06.05	Identify and explain the functions of and differences between marketing and merchandising. 	
06.06	Explain relationship of marketing to business and the economy (e.g., SWOT analysis--strength, weakness, opportunity, threat). 	
06.07	Explain importance and methods of conducting market research (e.g., sampling, surveys, focus groups, etc.). 	
06.08	Discuss major fields of business activity (extractive, subcontracting, manufacturing, wholesaling, retailing, services, cottage industries, urban street sales). 	
06.09	Identify, explain, compare, and contrast the different types of business ownership (sole-proprietorship, partnership, corporation, franchise, licensing). 	
06.10	Explain concept of marketing strategies. 	
06.11	Explain concept of market segmentation and demographics. 	
06.12	Explain importance and techniques of offering the right merchandising blend. 	
06.13	Explain nature of channels of distribution. 	
06.14	Explain elements that allow development of a marketing plan (e.g., research, advertising, public relations, direct and indirect marketing, promotions, merchandising, distribution, etc.). 	
06.15	Explain factors affecting pricing decisions. 	
06.16	Differentiate among the three basic categories of consumer goods (convenience, shopping, and specialty). 	
06.17	Discuss role e-commerce will play in the marketing of goods and services. 	
06.18	Explain network marketing (multilevel marketing) and how it differs from a pyramid scheme. 	
06.19	Discuss the role of federal regulatory agencies [e.g., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), Occupational Safety and Health Administration (OSHA)]. 	
07.0	Identify effective selling techniques and procedures--The student will be able to:	
07.01	Explain purpose, principles, and importance of selling. 	
07.02	Identify qualities of a professional sales associate. 	
07.03	Identify an effective sales presentation for a target market, including steps of a sale; consumer buying motives; approaches through greeting, merchandise, and service; proper time to approach a customer to open sale; feature-benefit analysis; building and closing the sale; and suggestion and substitution selling. 	
07.04	Handle different customer types, such as the casual looker, the decided customer, the undecided customer, and the difficult customer.	
07.05	Discuss importance of meeting specialized sales needs. 	
07.06	Demonstrate completing the sales transaction, including method of payment and counting back change; the proper way to fold, wrap, and bag merchandise after sale; and thanking the customer and inviting them to return.	
07.07	Discuss reasons for maintaining a client file. 	
08.0	Discuss the history of fashion--The student will be able to:	
08.01	Describe the theories of the origin of fashion. 	
08.02	Describe the influences of historical events on American and global fashion. 	
08.03	Explain economic, demographic, social, and political influences on fashion. 	
08.04	Explain how the trickle-down and trickle-up theories apply to the fashion industry. 	
08.05	Discuss the stages and length of the fashion cycle. 	
08.06	Discuss impact of technology on the fashion industry. 	
08.07	Identify the major fashion designers and their impact on the industry. 	
08.08	Differentiate between fashion trends and fads. 	
08.09	Discuss evolution of national and local fashion retailers. 	
08.10	Discuss the influence of electronic media on the fashion industry. 	
09.0	Discuss the use of design in fashion--The student will be able to:	
09.01	Identify and discuss the elements of design (e.g., color, shape, line, and texture). 	
09.02	Identify and discuss the principles of design (e.g., balance, proportion, emphasis, and rhythm). 	
09.03	Discuss the impact and dimensions of color in fashion. 	
09.04	Explain the principles of color psychology and symbolism. 	
09.05	Identify purpose/use of color wheel. 	
09.06	Identify a variety of color schemes (e.g., monochromatic, analogous, complimentary, triad). 	
09.07	Discuss the use of shape, line, and texture in fashion and visual merchandising. 	
09.08	Discuss the importance of balance in garment design. 	
09.09	Discuss the role of proportion, emphasis, rhythm, and harmony in garment design. 	
10.0	Select a fashion marketing industry for career planning--The student will be able to:	
10.01	Identify current employment opportunities in the fashion marketing field. 	
10.02	Identify sources of information for career planning including the Internet. 	
10.03	Conduct in-depth career research including requirements for entry and advancement, career ladders, and opportunities related to the fashion marketing field. 	
10.04	Explain duties, responsibilities, and needed skills and knowledge of a particular fashion marketing career. 	
10.05	Identify advantages and disadvantages of a particular fashion-marketing career. 	
10.06	Complete self-assessments and analysis of life-style goals and career aspirations. 	
10.07	Develop an individualized education and career plan related to a major fashion marketing field. 	
10.08	Write a job description for a selected fashion marketing occupation. 	
11.0	Demonstrate applications of distribution to the fashion marketing industry--The student will be able to:	
11.01	Explain the concepts and processes needed to move, store, locate, and/or transfer ownership of fashion goods and services. 	
11.02	Explain concepts of physical distribution and transportation systems related to the fashion industry. 	
11.03	Identify and analyze appropriate transportation services for the fashion industry. 	
11.04	Develop appropriate plans utilizing the channels of distribution for the fashion industry. 	
11.05	Demonstrate skills required for fashion materials and service management.	
11.06	Analyze information related to routing and tracking merchandise. 	
11.07	Explain the relationship between customer service and distribution. 	
12.0	Demonstrate applications of financing to the selected fashion marketing industry--The student will be able to:	
12.01	Explain financial concepts used in making fashion marketing decisions. 	
12.02	Explain concept of financial administration. 	
12.03	Explain difference between income (credit) and expense (debit). 	
12.04	Describe and prepare a cash-flow statement. 	
12.05	Identify various types of credit policies and procedures. 	
12.06	Explain purposes and importance of credit. 	
12.07	Identify the positive and negative impacts of using credit in fashion marketing situations. 	
12.08	Compare and contrast the use of different credit applications. 	
12.09	Discuss industry concepts of price, profit, competition, and productivity. 	
12.10	Calculate exchange rates. 	
13.0	Demonstrate applications of product/service planning to the fashion marketing industry--The student will be able to:	
13.01	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to fashion market opportunities. 	
13.02	Explain the steps involved in decision making (e.g., market research, assessment, planning, implementation design, and evaluation). 	
13.03	Explain importance of product and service technology as it relates to customer satisfaction. 	
13.04	Identify sources of fashion product knowledge. 	
13.05	Demonstrate awareness of impact of both current and emerging technology on life-roles, life-styles, careers, and fashion marketing occupations. 	
13.06	Explain product and service quality as applicable grades and industry standards. 	
13.07	Discuss product-liability risks. 	
13.08	Explain warranties and guarantees. 	
13.09	Develop a product/service plan for an area of fashion marketing.  	
13.10	Describe factors used by marketers to position products/business. 	
13.11	Identify stages of and discuss importance of product life cycle. 	
14.0	Demonstrate applications of marketing information management to the fashion marketing industry--The student will be able to:	
14.01	Explain concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to fashion market opportunities. 	
14.02	Explain process of marketing information management. 	
14.03	Explain nature and scope of fashion marketing operations. 	
14.04	Demonstrate knowledge of inventory control systems and shipping and receiving procedures.	
14.05	Identify procedures for gathering information using technology. 	
14.06	Utilize appropriate marketing information management forms. 	
15.0	Demonstrate pricing applications for the fashion marketing industry--The student will be able to:	
15.01	Explain concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers’ perceptions of value. 	
15.02	Explain pricing objectives, policies, and strategies. 	
15.03	Explain price marking techniques. 	
15.04	Explain procedures for changing prices. 	
15.05	Demonstrate decision-making skills required for determining pricing relative to the competition. 	
15.06	Demonstrate problem-solving skills required when considering profit and price. 	
16.0	Demonstrate promotion applications for the fashion marketing industry--The student will be able to:	
16.01	Explain the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome. 	
16.02	Identify types of promotion used in the fashion industry. 	
16.03	Discuss importance of advertising media and branding. 	
16.04	Explain purposes and elements of advertising and display as related to the fashion marketing industry. 	
16.05	Explain the impact on and uses of the Internet and Intranet in marketing fashion products and services. 	
16.06	Use advertising guidelines to design appropriate media sample ads, i.e., print, radio, television, Internet, and others. 	
16.07	Use design principles in preparing such merchandise/service displays as windows, endcaps, kiosks, and point-of-sale. 	
16.08	Create an example of a non-personal sales technique such as use of magnets, buttons, T-shirts, or point-of-sale signs. 	
16.09	Write a promotional message to appeal to a target market. 	
16.10	Develop a sales promotion plan for a fashion marketing organization. 	
16.11	Demonstrate public relations techniques as used in the fashion marketing industry. 	
16.12	Design a web site for the fashion marketing industry. 	
17.0	Demonstrate purchasing applications to the fashion marketing industry--The student will be able to:	
17.01	Explain relationship between stock turnover and purchasing. 	
17.02	Demonstrate proper purchasing procedures. 	
17.03	Explain types of purchasing situations. 	
17.04	Demonstrate the techniques used to obtain the best terms when negotiating a purchase. 	
17.05	Demonstrate use of forms required for purchasing. 	
17.06	Evaluate merchandise or services using industry standards or company assessments. 	
18.0	Demonstrate applications of safety and risk-management to the fashion marketing industry--The student will be able to:	
18.01	Explain how lack of knowledge and skill can cause accidents and health hazards in the workplace. 	
18.02	List reasons how anger, worry, drugs, alcohol, fatigue, and illness can cause accidents. 	
18.03	Describe actions that various agencies take to prevent accidents on the job. 	
18.04	Demonstrate understanding of environmental problems that impact health and safety. 	
18.05	Explain procedures for handling and reporting accidents. 	
18.06	Identify security procedures for the fashion marketing industry. 	
18.07	Identify techniques for preventing security problems, including correct procedures for recognizing and monitoring potential shoplifters. 	
18.08	Identify procedures used by industry to prevent internal loss and embezzlement. 	
19.0	Demonstrate applications of selling to the fashion marketing industry--The student will be able to:	
19.01	Explain concepts and actions needed to determine client needs and wants and develop a personalized communication that will influence purchase decisions and enhance future business opportunities. 	
19.02	Describe the appropriate relationship between buyer and seller. 	
19.03	Demonstrate sales knowledge of industry, company, products, and competition. 	
19.04	Analyze potential prospects and customer buying behavior.	
19.05	Analyze importance of communication and listening in creating a positive buying climate. 	
19.06	Identify sales techniques to aid customers/clients in making buying decisions. 	
19.07	Prepare a list of skills necessary to maintain sales accounts. 	
19.08	Create a sales presentation using presentation software. 	
19.09	Identify strategies to build and maintain a clientele. 	
20.0	Identify the use of technology in fashion marketing--The student will be able to:	
20.01	Explain importance and uses of computers and the Internet in fashion marketing. 	
20.02	Utilize word processing software to create a career/industry related document. 	
20.03	Perform data entry procedures (e.g., payroll, inventory control). 	
20.04	Perform merchandising math data entry procedures such as stock turnover, mark-up, mark-down, open-to-buy, pricing, invoicing, etc. 	
20.05	Demonstrate marketing spreadsheet data entry and output procedures. 	
20.06	Utilize spreadsheet software to enhance decision making skills. 	
20.07	Utilize integrated software programs to generate marketing reports and solve marketing problems. 	
20.08	Identify technology appropriate for marketing functions and practices related to a fashion marketing career field. 	
20.09	Select and use a variety of electronic media, such as the Internet, information services, and desktop-publishing software programs, to create, revise, retrieve, and verify information. 	
21.0	Discuss the fashion design segment--The student will be able to:	
21.01	Describe standard sizing of the fashion industry. 	
21.02	Identify clothing details that are most flattering to a variety of body proportions. 	
21.03	Identify clothing styles as they relate to line and design. 	
21.04	Discuss the importance of name recognition for fashion designers. 	
21.05	Explain the designing process for ready-to-wear designers. 	
21.06	Identify domestic fashion market centers. 	
21.07	Identify international fashion market centers. 	
22.0	Identify characteristics of textiles and yarns used in fashion related industries--The student will be able to:	
22.01	Identify types, uses, characteristics, advantages, and disadvantages of natural fibers. 	
22.02	Identify types, uses, characteristics, advantages, and disadvantages of manufactured fibers. 	
22.03	Identify types, uses, characteristics, advantages, and disadvantages of leather and fur. 	
22.04	Discuss innovations and trends in the fiber trade. 	
22.05	Discuss types and role of yarn blends and textures. 	
22.06	Describe fabric construction and finishes commonly used in the fashion industry. 	
23.0	Discuss fabric design and construction--The student will be able to:	
23.01	Identify and discuss the major forms of fabric design (e.g., structural, applied). 	
23.02	Identify types of weaving. 	
23.03	Identify types of knitting. 	
23.04	Identify other methods of fabric construction (e.g., nonwovens, quilted). 	
23.05	Discuss the impact of fabric finishing on fabrics. 	
23.06	Identify types of fabric finishing (e.g., bleaching, dyeing, printing). 	
23.07	Discuss differences between mechanical and chemical finishes. 	
23.08	Discuss differences between quality and performance standards. 	
23.09	Discuss impact of Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM) on fabric design and construction. 	
24.0	Discuss the steps involved in planning a fashion show--The student will be able to:	
24.01	Explain the purposes of fashion shows. 	
24.02	Identify the main types of fashion shows. 	
24.03	Identify the steps involved in planning a fashion show. 	
24.04	Explain the importance of coordinating merchandise and models. 	
24.05	Describe the coordination of the physical layout, music, choreography, and commentary of fashion shows. 	
24.06	Explain the details involved with promoting and presenting a fashion show. 	
24.07	Describe the follow-up and evaluation procedures for a fashion show. 	
	
Course Number:  MKA0433
Occupational Completion Point:  B
Retail Manager (Fashion Marketing Management) – 150 Hours – SOC Code 41-1011	
25.0	Apply economic principles to fashion--The student will be able to:	
25.01	Explain economic trends as they relate to fashion marketing. 	
25.02	Explain role of the profit motive in the marketing of fashion products. 	
25.03	Explain role of fashion marketing in the free enterprise system.  Describe channels of distribution for fashion marketing. 	
25.04	Apply economic concepts to fashion marketing including pricing, risk, productivity, competition, and cycles. 	
26.0	Apply fashion product and service technology--The student will be able to:	
26.01	Demonstrate appropriate techniques and terminology for selling apparel and accessories, house furnishings, and other fashion merchandise. 	
26.02	Demonstrate principles in the merchandising of fashion products. 	
26.03	Compare different types of fabric construction. 	
26.04	Compare natural and man-made materials utilized in fashion products including finishes and care techniques. 	
26.05	Assess designers who have had a major influence on fashion. 	
26.06	Compare past, present, and future styles of apparel and accessories. 	
26.07	Demonstrate the relationship between fabric characteristics and product use.	
26.08	Apply textile knowledge to a sales position.	
26.09	Analyze the unique fashion needs of infants and young children, older people, people with disabilities, pregnant women, and frequent travelers. 	
27.0	Demonstrate merchandising skills appropriate for fashion marketing--The student will be able to:	
27.01	Supervise basic stock keeping techniques, such as sorting by color, size, and/or classification; and cleaning merchandise fixtures.	
27.02	Supervise initiatives in maintaining stock, such as re-hanging merchandise, studying hang tags, and restocking merchandise.	
27.03	Demonstrate sales promotion technique of locating advertised merchandise on the selling floor. 	
27.04	Demonstrate techniques to perform a fashion merchandise inventory. 	
27.05	Organize the planning and presentation of fashion shows; include steps, purposes, and types of shows.	
27.06	Assist in the preparation of merchandise displays by demonstrating knowledge of design principles and elements, kinds of displays, patterns of arrangement, color principles, and appropriate displays for given types of merchandise. 	
27.07	Plan a promotional campaign for a fashion product or line to include types of media, promotional mix, and evaluation of effectiveness. 	
27.08	Demonstrate ability to follow a floor plan. 	
28.0	Implement fashion marketing operational techniques--The student will be able to:	
28.01	Implement accident prevention techniques in fashion marketing situations.  	
28.02	Demonstrate receiving and checking techniques. 	
28.03	Demonstrate techniques for preventing security problems, including correct procedures for recognizing and monitoring potential shoplifters. 	
28.04	Demonstrate procedures relative to employees' role in preventing internal loss. 	
28.05	Implement guidelines that address concerns and issues that relate to the operation of a fashion marketing business including safety practices.  	
28.06	Conduct an orientation for new employees. 	
29.0	Demonstrate proficiency in applying higher level mathematical skills unique to fashion marketing--The student will be able to:	
29.01	Collect and analyze sales information to determine stock turnover and stock-sales ratio for fashion and related lines. 	
29.02	Apply standard industry formula to determine markup and markdown for fashion merchandise. 	
29.03	Analyze standard industry formulas relative to discount date and due date to determine amount of payment due on an invoice. 	
29.04	Determine amount of merchandise to be reordered utilizing model stock by collecting, organizing, representing, and interpreting data and predicting outcomes. 	
29.05	Complete pricing problems involving fixed or variable pricing, odd-cent pricing, and loss leader pricing.	
29.06	Calculate sales productivity. 	
29.07	Calculate sales per hour. 	
29.08	Calculate average items and average dollars per transaction. 	
30.0	Apply promotional planning techniques and procedures to fashion marketing--The student will be able to:	
30.01	Analyze role of promotion in fashion marketing. 	
30.02	Develop a fashion promotion plan for a given product or situation. 	
30.03	Develop a promotional mix for a fashion related product. 	
30.04	Identify the market(s) for the promotion plan. 	
30.05	Prepare a promotional calendar of events. 	
30.06	Prepare a written advertisement layout. 	
30.07	Select and evaluate a variety of advertising media to carry the advertising message. 	
30.08	Apply steps involved in planning and setting up fashion displays. 	
30.09	Identify factors to consider when evaluating completed fashion displays.	
30.10	Differentiate between promotional displays and institutional displays. 	
30.11	Implement strategies to be used for public relations.	
30.12	Establish promotion plan sales quotas and incentives.	
30.13	Evaluate the overall fashion promotion plan. 	
31.0	Apply entrepreneurial concepts to fashion marketing--The student will be able to:	
31.01	Describe importance of entrepreneurship to the fashion industry. 	
31.02	Analyze advantages and disadvantages of self-employment. 	
31.03	Analyze risks involved in ownership of a fashion business. 	
31.04	Assess advantages and disadvantages of the primary forms of fashion business ownership. 	
31.05	Discuss future prospects for entrepreneurship and intrapreneurship in the fashion industry. 	
31.06	Identify education, aptitudes, attitudes, and skills recommended for fashion entrepreneurs and intrapreneurs. 	
31.07	Assess personal potential to become a fashion entrepreneur and/or intrapreneur. 	
31.08	Develop a plan to establish and open a fashion business. 	
32.0	Apply marketing management principles to a fashion related business--The student will be able to do:	
32.01	Explain fashion marketing management functions. 	
32.02	Explain how a fashion marketing manager manages people, ideas, time, money, and materials. 	
32.03	Explain why effective communication is critical to the fashion marketing manager. 	
32.04	Apply the steps in the fashion marketing management problem-solving process.	
32.05	Demonstrate strategies the fashion marketing manager can use to motivate employees.	
32.06	Evaluate how the marketing concept influences fashion marketing. 	
32.07	Develop a fashion marketing plan. 	
33.0	Analyze global fashion trends in fashion marketing--The student will be able to:	
33.01	Forecast global marketing trends in selected fashion industries. 	
33.02	Analyze impact of global marketing in the fashion industry. 	
33.03	Compare global markets and distributors for fashion products. 	
33.04	Analyze multicultural influences on global fashion marketing. 	
33.05	Evaluate sources of fashion import/export information. 	
33.06	Evaluate how a product/market evaluation can help identify attitudes and preferences among consumers of various cultures. 	
33.07	Research the role of the Internet in facilitating global fashion marketing. 	
34.0	Demonstrate applications of technology to fashion marketing--The student will be able to:	
34.01	Demonstrate mastery of computers and technology currently used in fashion marketing. 	
34.02	Discuss use of satellite transmissions in fashion marketing training. 	
34.03	Demonstrate use of the computer and information networks in fashion marketing. 	
35.0	Apply a career plan to fashion marketing--The student will be able to:	
35.01	Develop a plan for pursuing a specific career in fashion marketing, including training and educational requirements, needed skills and abilities, and steps for reaching career goal. 	
35.02	Demonstrate competencies required for career sustaining and mid-level management positions in the fashion marketing field. 	
35.03	Demonstrate specific technology applications related to the student's selected fashion marketing career plan. 	
35.04	Develop forms of documentation for inclusion in a fashion marketing career portfolio. 	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Career and Technical Student Organization (CTSO)

Collegiate DECA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Basic Skills (if applicable)

In PSAV programs offered for 450 hours or more, in accordance with Rule 6A-10.040, F.A.C., the minimum basic skills grade levels required for postsecondary adult career and technical students to complete this program are:  Mathematics 9, Language 9, and Reading 9.  These grade level numbers correspond to a grade equivalent score obtained on a state designated basic skills examination.  

Adult students with disabilities, as defined in Section 1004.02(7), Florida Statutes, may be exempted from meeting the Basic Skills requirements (Rule 6A-10.040).  Students served in exceptional student education (except gifted) as defined in s. 1003.01(3)(a), F.S., may also be exempted from meeting the Basic Skills requirement.  Each school district and Florida College must adopt a policy addressing procedures for exempting eligible students with disabilities from the Basic Skills requirement as permitted in Section 1004.91(3), F.S.

Students who possess a college degree at the Associate of Applied Science level or higher; who have completed or are exempt from the college entry-level examination; or who have passed a state, national, or industry licensure exam are exempt from meeting the Basic Skills requirement (Rule 6A-10.040, F.A.C.)  Exemptions from state, national or industry licensure are limited to the certifications listed at http://www.fldoe.org/workforce/dwdframe/rtf/basicskills-License-exempt.rtf.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular Occupational Completion Point (OCP) or a Modified Occupational Completion Point (MOCP).  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete an OCP/MOCP.  The student should work on different competencies and new applications of competencies each year toward completion of the OCP/MOCP.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.

Articulation

This program has no statewide articulation agreement approved by the Florida State Board of Education.  However, this does not preclude the awarding of credits by any college through local agreements. 

For details on statewide articulation agreements which correlate to programs and industry certifications, refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp.