2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Commercial Art Technology 1
Program Type:	Career Preparatory
Career Cluster:	Art, A/V Technology and Communication

PSAV	
Program Number	K600100	
CIP Number	0650040214	
Grade Level	30, 31	
Standard Length	900 hours	
Teacher Certification	COMM ART @7  7G	
CTSO	SkillsUSA	
SOC Codes (all applicable) 	27-1029 – Designers, All Other
43-9031 – Desktop Publishers	
Facility Code	203 http://www.fldoe.org/edfacil/sref.asp (State Requirements for Educational Facilities)	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm 	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Industry Certifications	http://www.fldoe.org/workforce/fcpea/default.asp	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	
Basic Skills Level	Mathematics:	9
Language:	9
Reading: 	9	

Purpose

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Art, A/V Technology and Communication career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Art, A/V Technology and Communication career cluster. 

The purpose of this program is to prepare students for employment as artists and related workers, illustrators, commercial designers (SOC 27-1024).

The course content will include the following: basic art skills; lettering skills; preparation of layouts and illustrations; preparation of camera ready paste-up; and development of specialized skills.

The course content should also include training in communication, leadership, human relations and employability skills; and safe, efficient work practices.

This program focuses on broad, transferable skills and stresses understanding and demonstration of the following elements of the Commercial Art industry; planning, management, finance, technical and product skills, underlying principles of technology, labor issues, community issues and health, safety, and environmental issues.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of two occupational completion points.

This program is comprised of courses which have been assigned course numbers in the SCNS (Statewide Course Numbering System) in accordance with Section 1007.24 (1), F.S.  Career and Technical credit shall be awarded to the student on a transcript in accordance with Section 1001.44(3)(b), F.S.

The following table illustrates the post-secondary program structure:

OCP	Course Number	Course Title	Length	SOC Code	
A	GRA0036	Desktop Publishing Assistant	450 hours	43-9031	
B	GRA0037	Design Technician	450 hours	27-1029	

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate basic commercial art knowledge.
02.0	Demonstrate proficiency in graphic production.
03.0	Demonstrate proficiency in graphic art computer skills.
04.0	Demonstrate proficiency in design skills.
05.0	Demonstrate an understanding of typography.
06.0	Demonstrate proficiency in layout and paste-up.
07.0	Demonstrate proficiency in applied design.
08.0	Demonstrate proficiency in graphic art computer skills.

2014 – 2015
Florida Department of Education
Student Performance Standards

Program Title:	Commercial Art Technology 1
PSAV Number:	K600100

Course Number:  GRA0036
Occupational Completion Point:  A - CORE
Desktop Publishing Assistant – 450 Hours – SOC Code 43-9031	
01.0	Demonstrate basic commercial art knowledge--The student will be able to:	
01.01	Take notes, listen and comply with instructions.	
01.02	Read instructions thoroughly.	
01.03	Request clarification of instructions (ask questions).	
01.04	Relay instructions to others orally and in writing.	
01.05	Define and explain commercial art terms.	
01.06	Document job tasks, costs and maintain records.	
01.07	Make project presentations.	
01.08	Interact with the employer, fellow employees and customers.	
02.0	Demonstrate proficiency in graphic production--The student will be able to:	
02.01	Define the differences in production processes and estimate relative costs.	
02.02	Recognize limitations for printing.	
02.03	Identify and select different printing surfaces.	
02.04	Identify and select appropriate printing inks.	
02.05	Identify and select finishing processes.	
02.06	Identify standard industry material sizes.	
02.07	Specify types of folds.	
03.0	Demonstrate proficiency in graphic art computer skills--The student will be able to:	
03.01	Demonstrate graphic art computer skills using appropriate graphic art programs and hardware.	
03.02	Use software and hardware to manipulate and adjust various drawings, pictures and graphic material by computer.	
03.03	Produce finished computer projects reflecting current computer graphic art technology.	
03.04	Operate various scanners and input devices for computer graphics.	
	
Course Number:  GRA0037
Occupational Completion Point:  B
Design Technician – 450 Hours – SOC Code 27-1029	
04.0	Demonstrate proficiency in design skills--The student will be able to:	
04.01	Explain proper use and care of tools.	
04.02	Apply principles and elements of design.	
04.03	Apply color theory (pigment versus light).	
04.04	Utilize tones, hues and values.	
04.05	Sketch designs using pencil and ink.	
04.06	Paint freehand or within sketched designs using mixed colors or apply colors to produce desired shades.	
04.07	Apply color for impact (color psychology).	
04.08	Differentiate between line halftone, duotone and four-color process.	
04.09	Demonstrate balance in design.	
04.10	Demonstrate designs with symmetry and asymmetry.	
04.11	Develop grids for layouts of magazine pages, ads, etc.	
04.12	Paint decorative freehand designs and objects.	
04.13	Use palette knife or brush to mix colors.	
04.14	Create designs by stripping.	
04.15	Demonstrate harmony and contrast of line and shape.	
04.16	Demonstrate harmony and contrast of color and tone.	
04.17	Demonstrate harmony and contrast of proportion.	
04.18	Demonstrate harmony and contrast of texture pattern.	
04.19	Demonstrate harmony and contrast of motion.	
04.20	Indicate style appropriate to desired impact.	
04.21	Make a collage.	
05.0	Demonstrate an understanding of typography--The student will be able to:	
05.01	Explain proper use, care and cleaning of equipment.	
05.02	Identify and select typography materials.	
05.03	Define typographic terms, including leading and kerning.	
05.04	Identify and select typographic methods.	
05.05	Demonstrate the ability to proofread and use proofreaders' marks.	
05.06	Explain picas, points and conversion to inches.	
05.07	Explain specification of type and copy fitting.	
05.08	Identify and select typographic styles.	
05.09	Define basic letter structures.	
05.10	Demonstrate mixing of families of type.	
06.0	Demonstrate proficiency in layout and paste-up--The student will be able to:	
06.01	Explain proper use and care of tools.	
06.02	Identify parts of a layout.	
06.03	Utilize amberlith, rubylith, screens, overlays and register marks.	
06.04	Make thumbnail sketch pencil layouts.	
06.05	Prepare comprehensives from pencil layouts.	
06.06	Prepare camera-ready mechanicals from comprehensives.	
06.07	Prepare specific forms of instruction on mechanicals for presentations and for a printer.	
06.08	Crop and scale artwork ardor photos for layouts.	
06.09	Demonstrate enlarging or reducing with a grid, proportion wheel and other methods.	
06.10	Make a color separation with overlays.	
06.11	Demonstrate various ruling techniques.	
06.12	Demonstrate the uses of different adhesives.	
06.13	Specify the use of halftones or special effects.	
06.14	Explain layout and color trends.	
07.0	Demonstrate proficiency in applied design--The student will be able to:	
07.01	Locate and identify resource materials and develop a morgue.	
07.02	Design logos.	
07.03	Design stationery layouts.	
07.04	Design a magazine/book cover or record jacket.	
07.05	Design an ad campaign that includes newspapers, magazines and billboards.	
07.06	Design a greeting card.	
07.07	Design a business card.	
07.08	Apply advertising psychology.	
07.09	Produce an industrial brochure.	
07.10	Design a consumer brochure.	
07.11	Construct a package design.	
07.12	Produce TV story boards.	
07.13	Develop a square and half-drop repeat design.	
07.14	Produce computer-assisted artwork.  (Optional)	
08.0	Demonstrate proficiency in graphic art computer skills--The student will be able to:	
08.01	Demonstrate graphic art computer skills using appropriate graphic art programs and hardware.	
08.02	Use software and hardware to manipulate and adjust various drawings, pictures and graphic material by computer.	
08.03	Produce finished computer projects reflecting current computer graphic art technology.	
08.04	Operate various scanners and input devices for computer graphics.	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Career and Technical Student Organization (CTSO)

SkillsUSA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Basic Skills (if applicable)

In PSAV programs offered for 450 hours or more, in accordance with Rule 6A-10.040, F.A.C., the minimum basic skills grade levels required for postsecondary adult career and technical students to complete this program are:  Mathematics 9, Language 9, and Reading 9.  These grade level numbers correspond to a grade equivalent score obtained on a state designated basic skills examination.  

Adult students with disabilities, as defined in Section 1004.02(7), Florida Statutes, may be exempted from meeting the Basic Skills requirements (Rule 6A-10.040).  Students served in exceptional student education (except gifted) as defined in s. 1003.01(3)(a), F.S., may also be exempted from meeting the Basic Skills requirement.  Each school district and Florida College must adopt a policy addressing procedures for exempting eligible students with disabilities from the Basic Skills requirement as permitted in Section 1004.91(3), F.S.

Students who possess a college degree at the Associate of Applied Science level or higher; who have completed or are exempt from the college entry-level examination; or who have passed a state, national, or industry licensure exam are exempt from meeting the Basic Skills requirement (Rule 6A-10.040, F.A.C.)  Exemptions from state, national or industry licensure are limited to the certifications listed at http://www.fldoe.org/workforce/dwdframe/rtf/basicskills-License-exempt.rtf.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular Occupational Completion Point (OCP) or a Modified Occupational Completion Point (MOCP).  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete an OCP/MOCP.  The student should work on different competencies and new applications of competencies each year toward completion of the OCP/MOCP.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.

Articulation

This program has no statewide articulation agreement approved by the Florida State Board of Education.  However, this does not preclude the awarding of credits by any college through local agreements. 

For details on statewide articulation agreements which correlate to programs and industry certifications, refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp.