2014 – 2015
Florida Department of Education
Curriculum Framework 

Course Title:	Fundamentals of Marketing Occupations
Course Type:	Orientation/Exploratory
Career Cluster:	Marketing Sales and Service

Secondary – Middle School	
Course Number	9380300	
CIP Number	149380300M 	
Grade Level	6-8 	
Standard Length	Semester	
Teacher Certification	BUS ED 1 
MKTG 1
MKTG MGMT @7 7G	
CTSO	DECA	
Facility Code	210 http://www.fldoe.org/edfacil/sref.asp (State Requirements for Educational Facilities)	

Purpose 

The purpose of this course is to assist students in making informed decisions regarding their future academic and occupational goals and to provide information regarding careers in the Marketing Sales and Service career cluster.  The content includes but is not limited to Marketing Sales and Service.  Instruction and learning activities are provided in a laboratory setting using hands-on experiences with the equipment, materials and technology appropriate to the course content and in accordance with current practices.  

Instruction and learning activities are provided in a laboratory setting using hands-on experiences with the equipment, materials and technology appropriate to the course content and in accordance with current practices.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Standards

After successfully completing this course, the student will be able to perform the following:

01.0	Demonstrate an understanding of the E-Marketing career pathway 
02.0	Demonstrate an understanding of the Professional Sales and Marketing career pathway 
03.0	Demonstrate an understanding of the Management and Entrepreneurship career pathway 
04.0	Demonstrate an understanding of the Distribution and Logistics career pathway
05.0	Demonstrate an understanding of the Marketing Information Management and Research career pathway 
06.0	Demonstrate an understanding of the Marketing Communications and Promotion career pathway 
07.0	Demonstrate an understanding of the Buying and Merchandising career pathway 
08.0	Apply leadership and communication skills.
09.0	Identify components of network systems.
10.0	Describe and use communication features of information technology.

2014 – 2015
Florida Department of Education
Student Performance Standards

Course Title: 	Fundamentals of Marketing Occupations
Course Number: 	9380300
Course Length:	Semester

Course Description:

Beginning with a broad overview of the Marketing Sales and Service career cluster, students are introduced to the terminology, careers, history, required skills, and technologies associated with each pathway in the Marketing Sales and Service career cluster. Additionally, they will be provided with opportunities to acquire and demonstrate beginning leadership skills as well as opportunities for hands-on activities.

CTE Standards and Benchmarks	
01.0	Demonstrate an understanding of the E-Marketing career pathway–The student will be able to:	
01.01	Define and use proper terminology associated with the E-Marketing career pathway. 	
01.02	Describe some of the careers available in the E-Marketing career pathway. 	
01.03	Identify common characteristics of the careers in the E-Marketing career pathway. 	
01.04	Research the history of the E-Marketing career pathway and describe how the associated careers have evolved and impacted society. 	
01.05	Identify skills required to successfully enter any career in the E-Marketing career pathway. 	
01.06	Describe technologies associated in careers within the E-Marketing career pathway. 	
02.0	Demonstrate an understanding of the Professional Sales and Marketing career pathway–The student will be able to:	
02.01	Define and use proper terminology associated with the Professional Sales and Marketing career pathway. 	
02.02	Describe some of the careers available in the Professional Sales and Marketing career pathway. 	
02.03	Identify common characteristics of the careers in the Professional Sales and Marketing career pathway. 	
02.04	Research the history of the Professional Sales and Marketing career pathway and describe how the associated careers have evolved and impacted society. 	
02.05	Identify skills required to successfully enter any career in the Professional Sales and Marketing career pathway. 	
02.06	Describe technologies associated in careers within the Professional Sales and Marketing career pathway. 	
03.0	Demonstrate an understanding of the Management and Entrepreneurship career pathway–The student will be able to:	
03.01	Define and use proper terminology associated with the Management and Entrepreneurship career pathway. 	
03.02	Describe some of the careers available in the Management and Entrepreneurship career pathway. 	
03.03	Identify common characteristics of the careers in the Management and Entrepreneurship career pathway. 	
03.04	Research the history of the Management and Entrepreneurship career pathway and describe how the associated careers have evolved and impacted society. 	
03.05	Identify skills required to successfully enter any career in the Management and Entrepreneurship career pathway. 	
03.06	Describe technologies associated in careers within the Management and Entrepreneurship career pathway. 	
04.0	Demonstrate an understanding of the Distribution and Logistics career pathway–The student will be able to:	
04.01	Define and use proper terminology associated with the Distribution and Logistics career pathway. 	
04.02	Describe some of the careers available in the Distribution and Logistics career pathway. 	
04.03	Identify common characteristics of the careers in the Distribution and Logistics career pathway. 	
04.04	Research the history of the Distribution and Logistics career pathway and describe how the associated careers have evolved and impacted society. 	
04.05	Identify skills required to successfully enter any career in the Distribution and Logistics career pathway. 	
04.06	Describe technologies associated in careers within the Distribution and Logistics career pathway. 	
05.0	Demonstrate an understanding of the Marketing Information Management and Research career pathway–The student will be able to:	
05.01	Define and use proper terminology associated with the Marketing Information Management and Research career pathway. 	
05.02	Describe some of the careers available in the Marketing Information Management and Research career pathway. 	
05.03	Identify common characteristics of the careers in the Marketing Information Management and Research career pathway. 	
05.04	Research the history of the Marketing Information Management and Research career pathway and describe how the associated careers have evolved and impacted society. 	
05.05	Identify skills required to successfully enter any career in the Marketing Information Management and Research career pathway. 	
05.06	Describe technologies associated in careers within the Marketing Information Management and Research career pathway. 	
06.0	Demonstrate an understanding of the Marketing Communications and Promotion career pathway–The student will be able to:	
06.01	Define and use proper terminology associated with the Marketing Communications and Promotion career pathway. 	
06.02	Describe some of the careers available in the Marketing Communications and Promotion career pathway. 	
06.03	Identify common characteristics of the careers in the Marketing Communications and Promotion career pathway. 	
06.04	Research the history of the Marketing Communications and Promotion career pathway and describe how the associated careers have evolved and impacted society. 	
06.05	Identify skills required to successfully enter any career in the Marketing Communications and Promotion career pathway. 	
06.06	Describe technologies associated in careers within the Marketing Communications and Promotion career pathway. 	
07.0	Demonstrate an understanding of the Buying and Merchandising career pathway–The student will be able to:	
07.01	Define and use proper terminology associated with the Buying and Merchandising career pathway. 	
07.02	Describe some of the careers available in the Buying and Merchandising career pathway. 	
07.03	Identify common characteristics of the careers in the Buying and Merchandising career pathway. 	
07.04	Research the history of the Buying and Merchandising career pathway and describe how the associated careers have evolved and impacted society. 	
07.05	Identify skills required to successfully enter any career in the Buying and Merchandising career pathway. 	
07.06	Describe technologies associated in careers within the Buying and Merchandising career pathway. 	
08.0	Apply leadership and communication skills–The student will be able to:	
08.01	Discuss the establishment and history of the DECA organization. 	
08.02	Identify the characteristics and responsibilities of organizational leaders. 	
08.03	Demonstrate parliamentary procedure skills during a meeting.	
08.04	Participate on a committee which has an assigned task and report to the class. 	
08.05	Demonstrate effective communication skills through delivery of a speech, a slide presentation, or conducting a demonstration. 	
08.06	Use a computer to assist in the completion of project related to Marketing Sales and Service Career Cluster.	
09.0	Identify components of network systems–The student will be able to:	
09.01	Identify structure to access internet, including hardware and software components.	
09.02	Identify and configure user customization features in web browsers, including preferences, caching, and cookies.	
09.03	Recognize essential database concepts.	
09.04	Define and use additional networking and internet services.	
10.0	Describe and use communication features of information technology–The student will be able to	
10.01	Define important internet communications protocols and their roles in delivering basic Internet services.	
10.02	Identify basic principles of the Domain Name System (DNS).	
10.03	Identify security issues related to Internet clients.	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Career and Technical Student Organization (CTSO)

DECCA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Special Notes

The length of this course is one semester.  It may be offered for two semesters when appropriate. When offered for one semester, it is recommended that it be at the exploratory level and more in-depth when offered for two semesters.