2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	International Marketing
Program Type:	Career Preparatory
Career Cluster:	Marketing, Sales & Service

Secondary – Career Preparatory	
Program Number	8839100	
CIP Number	0252140101	
Grade Level	9-12, 30, 31	
Standard Length	4 credits	
Teacher Certification	RETAILING @7 7G
WHOLESAL 7G
MKTG 1
MKTG MGMT @7 7G
TC COOP ED @7	
CTSO	DECA	
SOC Codes (all applicable) 	43-3021 – Billing and Posting Clerks
43-5011 – Cargo and Freight Agents
11-2022 – Sales Managers	
Facility Code	http://www.fldoe.org/edfacil/sref.asp (State Requirements for Educational Facilities)	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Industry Certifications	http://www.fldoe.org/workforce/fcpea/default.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	

Purpose 

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales & Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales & Service career cluster. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of three occupational completion points.

The following table illustrates the secondary program structure:

OCP	Course Number	Course Title	Length	SOC Code	Level	
A	8827110
8839110	Marketing Essentials
International Marketing 1	1 credit
1 credit	43-3021	2
2	
B	8839120	International Marketing 2	1 credit	43-5011	2	
C	8839130	International Marketing 3	1 credit	11-2022	3	

Academic Alignment Table

Some or all of the courses in this program have been academically aligned to the Florida Standards for Mathematics and the Next Generation Sunshine State Standards (NGSSS) for Science.  The table below contains the results of the alignment efforts by both academic core and Career and Technical Education (CTE) professional educators.  Data shown in the table includes the number of academic standards in the CTE course and the percentage of alignment to the CTE course.

Courses	Algebra 1	Algebra 2	Geometry	Anatomy/ Physiology Honors	Astronomy     Solar/Galactic Honors	Biology 1	Chemistry 1	Earth-Space Science	Genetics	Marine Science 1 Honors	Physical Science	Physics 1	
Marketing Essentials	^^	^^	^^	#	#	#	#	#	#	#	#	#	
International Marketing 1	^^	^^	^^	**	**	**	**	**	**	**	**	**	
International Marketing 2	^^	^^	^^	**	**	**	**	**	**	**	**	**	
International Marketing 3	^^	^^	^^	**	**	**	**	**	**	**	**	**	
^^	Alignment pending full implementation of the    				**   Alignment pending review    
	Florida Standards for Mathematics.				#   Alignment attempted, but no correlation to academic course

Florida Standards for Technical Subjects 

Florida Standards(FS) for English Language Arts and Literacy in History/Social Studies, Science, and Technical Subjects are the critical reading and writing literacy standards designed for grade 6 and above.  These standards are predicated on teachers of history/social studies, science, and technical subjects using their content area expertise to help students meet the particular challenges of reading, writing, speaking, listening, and language in their respective fields.  It is important to note that the 6-12 literacy standards in history/social studies, science, and technical subjects are not meant to replace content standards in those areas but rather to supplement them.

This curriculum framework incorporates the grades 9-10 reading and writing literacy standards in the first two courses of this CTE program and grade 11-12 reading and writing literacy standards in the third and fourth courses of this CTE program.  The standards for Mathematical Practices describe varieties of expertise that educators at all levels should seek to develop in their students.  These practices rest on important “processes and proficiencies” with longstanding importance in mathematics education.  This curriculum framework incorporates the appropriate mathematical practices in the first four courses of this CTE program.  

Florida Standards for Mathematics & Language Arts (FS-M/LA)

Some or all of the courses in this program have been aligned to the Florida Standards for Mathematics and Language Arts used in core academic classes.  Data shown in the framework table (column ‘FS-M/LA’) contains the results of these alignment efforts.

Next Generation Sunshine State Standards (NGSSS) - Science 

Some or all of the courses in this program have been aligned to the Next Generation Sunshine State Standards (NGSSS) for Science. These standards are listed next to the content standards.

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in International Marketing. 
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in International Marketing.
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in International Marketing.
04.0	Demonstrate employability skills.
05.0	Demonstrate human relations skills necessary for success in marketing occupations.
06.0	Demonstrate proficiency in applying communication and technology skills.
07.0	Use oral and written communication skills in creating, expressing and interpreting information and ideas. 
08.0	Demonstrate proficiency in applying math skills unique to marketing.
09.0	Identify economic principles.
10.0	Identify marketing and business fundamentals.
11.0	Identify effective selling techniques and procedures.
13.0	Demonstrate an understanding of global marketing and transportation.
14.0	Define global trade.
15.0	Demonstrate an understanding of global economics.
16.0	Demonstrate an understanding of import and export basics.
17.0	Demonstrate an understanding of trade documentation.
18.0	Analyze global and economic issues.
19.0	Develop knowledge of government agencies administering trade regulations.
20.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in International Marketing.
21.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in International Marketing.
22.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in International Marketing.
23.0	Demonstrate an understanding of global finance.
24.0	Demonstrate an understanding of laws and regulations relating to global marketing.
25.0	Discuss global marketing strategies.
26.0	Demonstrate an understanding of global advertising and promotion.
27.0	Demonstrate effective communication skills specific to global marketing.
28.0	Explain concept and importance of entrepreneurship.
29.0	List components of a business plan and understand how such a plan contributes to an import/export business success.
30.0	Prepare an introduction for a business plan for an import/export business.
31.0	Prepare an analysis of trading country.
32.0	Prepare a market segment analysis.
33.0	Prepare an analysis of potential location.
34.0	Prepare a description of proposed organization.
35.0	Prepare a description of proposed product/service.
36.0	Prepare a proposed pricing policy.
37.0	Prepare a marketing strategy.
38.0	Develop a financial plan for an import/export business.
39.0	Demonstrate uses of marketing related software.
40.0	Apply a career plan to international marketing.

2014 – 2015
Florida Department of Education
Student Performance Standards

Course Title: 	Marketing Essentials
Course Number: 	8827110
Course Credit:	1
	
Course Description:

The purpose of this course is to develop the competencies essential to marketing.  These competencies include human relations, employability, communication, math, and economic skills.  The fundamentals of marketing and selling are also included.  There is not an occupational completion point after the completion of this course.

Florida Standards	Correlation to CTE Program Standard #	
01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in International Marketing.		
01.01	Key Ideas and Details		
01.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to the precise details of explanations or descriptions.
LAFS.910.RST.1.1		
01.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.910.RST.1.2		
01.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.910.RST.1.3		
01.02	Craft and Structure		
01.02.1	Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 9–10 texts and topics.
LAFS.910.RST.2.4		
01.02.2	Analyze the structure of the relationships among concepts in a text, including relationships among key terms (e.g., force, friction, reaction force, energy).
LAFS.910.RST.2.5		
01.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, defining the question the author seeks to address.
LAFS.910.RST.2.6		
01.03	Integration of Knowledge and Ideas		
01.03.1	Translate quantitative or technical information expressed in words in a text into visual form (e.g., a table or chart) and translate information expressed visually or mathematically (e.g., in an equation) into words.
LAFS.910.RST.3.7		
01.03.2	Assess the extent to which the reasoning and evidence in a text support the author’s claim or a recommendation for solving a scientific or technical problem.
LAFS.910.RST.3.8		
01.03.3	Compare and contrast findings presented in a text to those from other sources (including their own experiments), noting when the findings support or contradict previous explanations or accounts.
LAFS.910.RST.3.9		
01.04	Range of Reading and Level of Text Complexity		
01.04.1	By the end of grade 9, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 9–10 text complexity band proficiently, with scaffolding as needed at the high end of the range.
01.04.2	By the end of grade 10, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 9–10 text complexity band independently and proficiently.
LAFS.910.RST.4.10		
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in International Marketing.		
02.01	Text Types and Purposes		
02.01.1	Write arguments focused on discipline-specific content.
LAFS.910.WHST.1.1		
02.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.910.WHST.1.2		
02.01.3	Write precise enough descriptions of the step-by-step procedures they use in their investigations or technical work that others can replicate them and (possibly) reach the same results.
LAFS.910.WHST.1.3		
02.02	Production and Distribution of Writing		
02.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.910.WHST.2.4		
02.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.910.WHST.2.5		
02.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology’s capacity to link to other information and to display information flexibly and dynamically.
LAFS.910.WHST.2.6		
02.03	Research to Build and Present Knowledge		
02.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.910.WHST.3.7		
02.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and following a standard format for citation.
LAFS.910.WHST.3.8		
02.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.910.WHST.3.9		
02.04	Range of Writing		
02.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.910.WHST.4.10		
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in International Marketing.		
03.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
03.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
03.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
03.04	Model with mathematics.
MAFS.K12.MP.4.1		
03.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
03.06	Attend to precision.
MAFS.K12.MP.6.1		
03.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
03.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA and NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
04.0	Demonstrate employability skills--The student will be able to:			
04.01	Identify and utilize resources used in a job search (e.g., networking, newspaper, Internet).  			
04.02	Discuss importance of drug tests and criminal background checks in identifying possible employment options. 			
04.03	Identify steps in the job application process including arranging for references and proper documentation (e.g., green card).  			
04.04	Identify procedures and documents required when applying for a job (e.g., application, W-4, I-9).  			
04.05	Prepare a resume (electronic and written), letter of application, follow-up letter, acceptance/rejection letter, letter of resignation, and letter of recommendation			
04.06	Identify and demonstrate appropriate dress and grooming for employment.  			
04.07	Identify and demonstrate effective interviewing skills (e.g., behavioral).  			
04.08	Describe methods for handling illegal interview and application questions. 			
04.09	Discuss state and federal labor laws regulating the workplace (e.g., Child Labor Law, sexual harassment, EEOC, ADA, FMLA, OSHA). 			
04.10	Identify positive work attitudes and behaviors such as honesty, compassion, respect, responsibility, fairness, trustworthiness, and caring.  			
04.11	Identify ways to work cooperatively in a business situation with diverse populations and the physically challenged.			
04.12	Describe importance of producing quality work and meeting performance standards.			
04.13	Identify personal and business ethics (e.g., preventing theft, pilfering, and unauthorized discounting).  			
04.14	Demonstrate orderly and systematic behavior by creating and maintaining a monthly planner.  			
04.15	Identify qualities typically required for promotion (e.g., productivity, dependability, responsibility			
04.16	Identify how to prepare for job separation and re-employment.  			
04.17	Create and maintain a portfolio of documents for job placement (e.g., resume, letters of recommendation, awards, evidence of participation in school/community/volunteer activities, employer evaluations).  			
04.18	Identify and practice stress management and relaxation techniques.  			
04.19	Discuss importance of practicing positive customer service skills.  			
05.0	Demonstrate human relations skills necessary for success in marketing occupations--The student will be able to:			
05.01	Demonstrate ability to work cooperatively with team members, supervisors, and customers from diverse cultural backgrounds.  			
05.02	Define and discuss issues involving gender equity, disability, and age 			
05.03	Demonstrate interpersonal skills (e.g., courtesy, loyalty, being a team player).  			
05.04	Identify and define friendliness, adaptability, empathy, and politeness as relates to business.  			
05.05	Explain concepts of integrity, credibility, reliability, and perseverance.  			
05.06	Demonstrate personality traits important to business (e.g., interest, enthusiasm, honesty, responsibility, flexibility).			
05.07	Maintain professional personal appearance and attitude.			
05.08	Demonstrate ability to use creative problem solving, decision-making, and critical thinking strategies.  			
05.09	Demonstrate self-management, initiative, and multi-tasking.			
05.10	Explain concepts of self-understanding, self-esteem, and self-image.  			
05.11	Demonstrate professional behavior and etiquette.  			
05.12	Demonstrate respect for the opinions, customs, and individual differences of others.  			
05.13	Set personal and career goals and develop a plan of action to achieve those goals.  			
05.14	Identify areas where personal and professional change and adjustment may be necessary.  			
05.15	Demonstrate ability to offer and accept feedback.  			
05.16	Identify and practice stress management and relaxation techniques.			
05.17	Maintain confidentiality of business matters.			
05.18	Support and follow company policies and procedures (e.g., attendance, tardiness, returns).			
05.19	Develop and demonstrate human relations skills needed for successful entry and progress in occupation selected by the student as a career objective.  			
06.0	Demonstrate proficiency in applying communication and technology skills--The student will be able to:			
06.01	Identify and apply effective workplace communication skills (e.g., verbal, nonverbal, written, electronic).  			
06.02	Describe effective staff communication and its uses (e.g., inter-personal, departmental, inter-departmental, company). 			
06.03	Demonstrate ability to read and comprehend written communications.			
06.04	Identify a variety of forms of written business communications utilized in the workplace.  			
06.05	Prepare a business letter, memorandum, fax, and e-mail.  			
06.06	Demonstrate ability to speak effectively to customers/clients, co-workers, supervisors, and vendors using appropriate grammar and terminology.  			
06.07	Discuss importance of developing networking skills to expand business contacts.  			
06.08	Prepare and deliver a business-related presentation.  			
06.09	Demonstrate active listening strategies that improve understanding and performance.  			
06.10	Describe positive customer relations.  			
06.11	Demonstrate conflict and dispute resolution techniques.  			
06.12	Identify means of nonverbal communication.  			
06.13	Demonstrate effective telephone and e-mail techniques and etiquette/netiquette in a business situation.  			
06.14	Discuss methods of resolving customer complaints.  			
06.15	Interpret business policies to customers/clients.  			
06.16	Discuss importance of providing clear directions, descriptions, and explanations.  			
06.17	Demonstrate ability to locate, understand, and interpret information found in trade journals, manuals, graphs, schedules, charts, diagrams, and Internet resources.  			
06.18	Identify types of technology/equipment used in the workplace.  			
06.19	Define hypertext, URL, links, Internet Service Provider (ISP), Bulletin Board Service (BBS), electronic storefront, e-mail, newsgroups, flames.  			
07.0	Demonstrate proficiency in applying math skills unique to marketing--The student will be able to:			
07.01	Perform addition, subtraction, multiplication, division, ratios, and percentage problems as related to industry.  			
07.02	Apply problem solving techniques to sales related transactions including cash, checks, debit cards, credit cards, discounts, layaway, COD, returns, gift certificates, and automatic fee withdrawals.  			
07.03	Interpret quantitative information from tables, charts, and graphs as related to the workplace.  			
07.04	Demonstrate ability to make change correctly.  			
07.05	Calculate tax, gratuity, commission, and miscellaneous charges.  			
07.06	Demonstrate ability to collect, organize, and interpret data, and predict outcomes relative to opening and closing procedures for a sales terminal.  			
07.07	Collect and analyze sales information to determine stock turnover and stock-sales ratio.  			
07.08	Apply standard industry formula to determine markup and markdown on merchandise.  			
07.09	Apply mathematical concepts to completing purchase orders, invoices, packing slips, and shipping and handling charges.  			
07.10	Analyze standard industry formulas relative to discount date and due date to determine the amount of payment on an invoice.  			
07.11	Identify components of a break-even analysis.  			
07.12	Compute and analyze a break-even point.			
07.13	Operate 10-key keypad.  			
07.14	Read and interpret a lease agreement.  			
07.15	Read and interpret a contract for purchase of real estate. 			
07.16	Read and complete an application for a bank loan. 			
07.17	Calculate the areas of surface and complete an accurate estimate of the costs of materials for covering those surfaces, including applicable taxes.  			
07.18	Use ratios, proportions, and scales to calculate distance on a map and calculate the square footage of rooms in a building using a scaled plan.  			
08.0	Identify economic principles--The student will be able to:			
08.01	Explain concept of economics and economic activities. 			
08.02	Explain concept of economic goods and services.  			
08.03	Explain concept of economic resources.  			
08.04	Explain concept of utility (form, place, time, possession, information).  			
08.05	Explain concept of "supply and demand."  			
08.06	Explain concept of price.  			
08.07	Identify, compare, and contrast major types of economic systems.  			
08.08	Explain relationship between government and business. 			
08.09	Explain concept of private enterprise and business ownership.  			
08.10	Explain role of profit motive.  			
08.11	Explain concept of risk.  			
08.12	Explain concept of competition.  			
08.13	Explain concept of productivity.  			
08.14	Identify components of Gross National Product (GNP) and Gross Domestic Product (GDP).  			
08.15	Explain function of the Federal Reserve Board.  			
09.0	Identify marketing and business fundamentals--The student will be able to:			
09.01	Define marketing and its role.  			
09.02	Explain purpose of marketing in the free enterprise system.  			
09.03	Identify and explain the four foundations of marketing. 			
09.04	Identify and explain differences between indirect and direct marketing.  			
09.05	Identify and explain the functions of and differences between marketing and merchandising.  			
09.06	Explain relationship of marketing to business and the economy (e.g., SWOT analysis--strength, weakness, opportunity, threat).  			
09.07	Explain importance and methods of conducting market research (e.g., sampling, surveys, focus groups, etc.).  			
09.08	Discuss major fields of business activity (extractive, subcontracting, manufacturing, wholesaling, retailing, services, cottage industries, urban street sales). 			
09.09	Identify, explain, compare, and contrast the different types of business ownership (sole-proprietorship, partnership, corporation, franchise, licensing). 			
09.10	Explain concept of marketing strategies.  			
09.11	Explain concept of market segmentation and demographics. 			
09.12	Explain importance and techniques of offering the right merchandising blend.  			
09.13	Explain nature of channels of distribution.  			
09.14	Explain elements that allow development of a marketing plan (e.g., research, advertising, public relations, direct and indirect marketing, promotions, merchandising, distribution, etc.).  			
09.15	Explain factors affecting pricing decisions.  			
09.16	Differentiate among the three basic categories of consumer goods (convenience, shopping, and specialty).  			
09.17	Discuss role e-commerce will play in the marketing of goods and services.  			
09.18	Explain network marketing (multilevel marketing) and how it differs from a pyramid scheme.  			
09.19	Discuss the role of federal regulatory agencies [e.g., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), Occupational Safety and Health Administration (OSHA)].  			
10.0	Identify effective selling techniques and procedures--The student will be able to:			
10.01	Explain purpose, principles, and importance of selling. 			
10.02	Identify qualities of a professional sales associate. 			
10.03	Identify an effective sales presentation for a target market, including steps of a sale; consumer buying motives; approaches through greeting, merchandise, and service; proper time to approach a customer to open sale; feature-benefit analysis; building and closing the sale; and suggestion and substitution selling.  			
10.04	Handle different customer types, such as the casual looker, the decided customer, the undecided customer, and the difficult customer.			
10.05	Discuss importance of meeting specialized sales needs. 			
10.06	Demonstrate completing the sales transaction, including method of payment and counting back change; the proper way to fold, wrap, and bag merchandise after sale; and thanking the customer and inviting them to return.			
10.07	Discuss reasons for maintaining a client file.  			

2014 – 2015
Florida Department of Education
Student Performance Standards
Course Title: 	International Marketing 1
Course Number: 	8839110
Course Credit:	1

Course Description:

Florida Standards	Correlation to CTE Program Standard #	
01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in International Marketing.		
01.01	Key Ideas and Details		
01.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to the precise details of explanations or descriptions.
LAFS.910.RST.1.1		
01.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.910.RST.1.2		
01.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.910.RST.1.3		
01.02	Craft and Structure		
01.02.1	Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 9–10 texts and topics.
LAFS.910.RST.2.4		
01.02.2	Analyze the structure of the relationships among concepts in a text, including relationships among key terms (e.g., force, friction, reaction force, energy).
LAFS.910.RST.2.5		
01.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, defining the question the author seeks to address.
LAFS.910.RST.2.6		
01.03	Integration of Knowledge and Ideas		
01.03.1	Translate quantitative or technical information expressed in words in a text into visual form (e.g., a table or chart) and translate information expressed visually or mathematically (e.g., in an equation) into words.
LAFS.910.RST.3.7		
01.03.2	Assess the extent to which the reasoning and evidence in a text support the author’s claim or a recommendation for solving a scientific or technical problem.
LAFS.910.RST.3.8		
01.03.3	Compare and contrast findings presented in a text to those from other sources (including their own experiments), noting when the findings support or contradict previous explanations or accounts.
LAFS.910.RST.3.9		
01.04	Range of Reading and Level of Text Complexity		
01.04.1	By the end of grade 9, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 9–10 text complexity band proficiently, with scaffolding as needed at the high end of the range.
01.04.2	By the end of grade 10, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 9–10 text complexity band independently and proficiently.
LAFS.910.RST.4.10		
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in International Marketing.		
02.01	Text Types and Purposes		
02.01.1	Write arguments focused on discipline-specific content.
LAFS.910.WHST.1.1		
02.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.910.WHST.1.2		
02.01.3	Write precise enough descriptions of the step-by-step procedures they use in their investigations or technical work that others can replicate them and (possibly) reach the same results.
LAFS.910.WHST.1.3		
02.02	Production and Distribution of Writing		
02.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.910.WHST.2.4		
02.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.910.WHST.2.5		
02.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology’s capacity to link to other information and to display information flexibly and dynamically.
LAFS.910.WHST.2.6		
02.03	Research to Build and Present Knowledge		
02.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.910.WHST.3.7		
02.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and following a standard format for citation.
LAFS.910.WHST.3.8		
02.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.910.WHST.3.9		
02.04	Range of Writing		
02.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.910.WHST.4.10		
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in International Marketing.		
03.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
03.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
03.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
03.04	Model with mathematics.
MAFS.K12.MP.4.1		
03.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
03.06	Attend to precision.
MAFS.K12.MP.6.1		
03.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
03.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA and NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
10.0	Demonstrate an understanding of global marketing and transportation--The student will be able to:			
10.01	Define the terms “international marketing” and “international trade.”			
10.02	Discuss the importance of global marketing to the individual consumer and his/her country of residence with emphasis on cultural differences.			
10.03	Identify the major global trade regions.			
10.04	Explain the purpose of global trade agreements.			
10.05	Discuss opportunities available in global business.			
10.06	Explain why a knowledge and understanding of geography, cultures, history, world market potential, and global economic, social, and political trends is critical for success in global marketing.			
10.07	Describe how cultural and technological characteristics can link or divide regions.			
10.08	Explain the importance of market research in determining cultural and economic development.			
10.09	Discuss licensing agreements and cartels.			
11.0	Define global trade--The student will be able to:			
11.01	Describe what takes place during the rise or fall of the exchange rate of the U.S. dollar.			
11.02	Outline the advantages and disadvantages of a protectionist policy.			
11.03	Identify possible solutions to the problem of meeting foreign competition.			
11.04	Distinguish between imports and exports.			
11.05	Discuss the financial interdependence of nations.			
11.06	Explain the advantages and disadvantages of global trade.			
11.07	Discuss the factors that have led to increased international interdependence and basic concepts associated with trade between nations.			
11.08	Define the major agreements governing the world:  General Agreement on Tariffs and Trade (GATT), North American Free Trade Agreement (NAFTA), European Union (EU), ASEAN Free Trade Area (AFTA), and Southern Cone Common Market (Mercosur). 			
11.09	Discuss the U.S. balance of trade.			
11.10	Discuss how government taxes, policies, and programs affect individuals, groups, businesses, and countries.			
11.11	Define trade, tariff, quota, voluntary export restraints, embargo, most favored nation status, foreign trade zones, dumping, kickbacks, International Monetary Fund (IMF).			
11.12	Discuss the role of the World Trade Organization (WTO).			
12.0	Demonstrate an understanding of global economics--The student will be able to:			
12.01	Describe role of global trade.			
12.02	Explain the economic terms of global trade.			
12.03	Discuss the economic systems of other countries.			
12.04	Identify potential barriers to international trade.			
12.05	Profile a nation's economy.			
12.06	Discuss events concerning issues relevant to global economics.			
13.0	Demonstrate an understanding of import and export basics--The student will be able to:			
13.01	Identify differences and similarities between domestic and international business.			
13.02	Explain reasons for exporting and importing.			
13.03	Describe the exporting process.			
13.04	Describe the importing process.			
13.05	Explain global data.			
13.06	Identify global business resources.			
13.07	Explain the need for overseas business travel.			
14.0	Demonstrate an understanding of trade documentation--The student will be able to:			
14.01	Identify documents necessary for exporting.			
14.02	Identify documents necessary for importing.			
14.03	Practice calculations using the metric system.			
14.04	Discuss the flow of documentation.			
14.05	Prepare trade documentation.			
14.06	Describe export and commercial licensing.			
14.07	Explain documentation needed for letters of credit.			
14.08	Prepare export packing list.			
14.09	Prepare a pro forma invoice/commercial invoice.			
14.10	Prepare a Shipper's Export Declaration.			
14.11	Prepare a Certificate of Origin.			
14.12	Prepare bill of lading.			
14.13	Prepare customs entry forms.			
14.14	Explain consular invoices.			
14.15	Finalize insurance documentation.			
14.16	Report a claim for damaged goods.			
15.0	Analyze global and economic issues--The student will be able to:			
15.01	Analyze characteristics of the global economy.			
15.02	Compare and contrast global business opportunities.			
15.03	Analyze scenarios to determine how trade barriers work.			
15.04	Analyze role of Internet in promoting international trade.			
16.0	Develop knowledge of government agencies administering trade regulations--The student will be able to:			
16.01	Explain role of Department of Treasury.			
16.02	Explain role of U.S. Customs Service.			
16.03	Explain role of Department of Commerce.			
16.04	Explain role of Bureau of Export Administration.			
16.05	Explain role of International Trade Administration.			
16.06	Explain role of Eximbank.			

2014 – 2015
Florida Department of Education
Student Performance Standards

Course Title: 	International Marketing 2 
Course Number: 	8839120
Course Credit:	1

Course Description:

The purpose of this course is to develop competencies regarding international marketing, transportation, finance, laws and regulations, and communications.  

Florida Standards	Correlation to CTE Program Standard #	
17.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in International Marketing.		
17.01	Key Ideas and Details		
•	Cite specific textual evidence to support analysis of science and technical texts, attending to important distinctions the author makes and to any gaps or inconsistencies in the account.
LAFS.1112.RST.1.1		
•	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.1112.RST.1.2		
•	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.1112.RST.1.3		
17.02	Craft and Structure		
•	Determine the meaning of symbols key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 11–12 texts and topics.
LAFS.1112.RST.2.4		
•	Analyze how the text structures information or ideas into categories or hierarchies, demonstrating understanding of the information or ideas.
LAFS.1112.RST.2.5		
•	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, identifying important issues that remain unresolved.
LAFS.1112.RST.2.6		
17.03	Integration of Knowledge and Ideas		
•	Integrate and evaluate multiple sources of information presented in diverse formats and media (e.g. quantitative data, video, multimedia) in order to address a question or solve a problem.
LAFS.1112.RST.3.7		
•	Evaluate the hypotheses, data, analysis, and conclusions in a science or technical text, verifying the data when possible and corroborating or challenging conclusions with other sources of information.
LAFS.1112.RST.3.8		
•	Synthesize information from a range of sources (e.g., texts, experiments, simulations) into a coherent understanding of a process, phenomenon, or concept, resolving conflicting information when possible.
LAFS.1112.RST.3.9		
17.04	Range of Reading and Level of Text Complexity		
•	By the end of grade 11, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 11–CCR text complexity band proficiently, with scaffolding as needed at the high end of the range.
•	By the end of grade 12, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 11–CCR text complexity band independently and proficiently.
LAFS.1112.RST.4.10		
18.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in International Marketing.		
18.01	Text Types and Purposes		
•	Write arguments focused on discipline-specific content.
LAFS.1112.WHST.1.1		
•	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.1112.WHST.1.2		
•	Write precise enough descriptions of the step-by-step procedures they use in their investigations or technical work that others can replicate them and (possibly) reach the same results.
LAFS.1112.WHST.1.3		
18.02	Production and Distribution of Writing		
•	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.1112.WHST.2.4		
•	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.1112.WHST.2.5		
•	Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments or information.
LAFS.1112.WHST.2.6		
18.03	Research to Build and Present Knowledge		
•	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.1112.WHST.3.7		
•	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the specific task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation.
LAFS.1112.WHST.3.8		
•	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.1112.WHST.3.9		
18.04	Range of Writing		
•	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.1112.WHST.4.10		
19.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in International Marketing.		
19.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
19.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
19.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
19.04	Model with mathematics.
MAFS.K12.MP.4.1		
19.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
19.06	Attend to precision.
MAFS.K12.MP.6.1		
19.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
19.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA and NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
20.0	Demonstrate an understanding of global finance--The student will be able to:			
20.01	Explain basic concepts of global finance.			
20.02	Identify foreign currency/exchange rates.			
20.03	Describe methods of global payment and finance.			
20.04	Discuss the importance of global finance to global trade.			
20.05	List types of financial institutions involved in global trade.			
20.06	Analyze the effects of fluctuating exchange rates.			
20.07	Profile a nation’s financial system.			
20.08	Analyze current events concerning issues relevant to global finance.			
20.09	Explain concepts of letter of credit and bills of exchange.			
20.10	Explain barter, compensation deals, counter purchase, and buy-back as types of countertrades. 			
20.11	Describe the major types of financial risk:  commercial, political, and foreign-exchange.			
20.12	Describe the major ways to minimize potential financial risk:  hedging, foreign-exchange options, and European Currency Unit (ECU).			
21.0	Demonstrate an understanding of laws and regulations relating to global marketing--The student will be able to:			
21.01	Explain laws regulating exports.			
21.02	Explain laws regulating imports.			
21.03	Explain intellectual property rights protection.			
21.04	Explain basic legal concepts of Uniform Commercial Code.			
21.05	Explain basic legal concepts of convention on the global sale of goods.			
22.0	Discuss global marketing strategies--The student will be able to:			
22.01	Describe importance of designing quality products to meet customer needs and advancing technology. 			
22.02	Explain importance of cost containment, customer satisfaction, and after-sale support.			
23.0	Demonstrate an understanding of global advertising and promotion--The student will be able to:			
23.01	Analyze advantages and disadvantages of centralized and decentralized advertising.			
23.02	Discuss importance of global market segmentation and promotion.			
23.03	Explain the barriers to effective communication presented by language.			
23.04	Discuss the impact of cultural diversity on global advertising.			
23.05	Explain importance of media availability, coverage, and effectiveness.			
24.0	Demonstrate effective communication skills specific to global marketing--The student will be able to:			
24.01	Explain how methods of communication differ throughout the world.			
24.02	Identify communication modes used to facilitate global trade.			
25.0	Explain concept and importance of entrepreneurship--The student will be able to:			
25.01	Define “entrepreneurship” and “entrepreneur.”			
25.02	Describe the differences between a product-based and service-based business.			
25.03	Discuss the role of the entrepreneur in the global community.			
25.04	Identify the opportunities and risks involved in ownership of an import/export business.			
25.05	Discuss role of the entrepreneur in promoting ethical business practices and relationships.			
25.06	List components of a business plan.			
25.07	Identify how a business plan contributes to the success of a business.			
25.08	Determine advantages and disadvantages of becoming an entrepreneur.			
25.09	Discuss entrepreneurship as a career choice.			
25.10	Evaluate entrepreneurial potential.			
26.0	Demonstrate an understanding of global finance--The student will be able to:			
26.01	Explain basic concepts of global finance.			
26.02	Identify foreign currency/exchange rates.			
26.03	Describe methods of global payment and finance.			
26.04	Discuss the importance of global finance to global trade.			
26.05	List types of financial institutions involved in global trade.			
26.06	Analyze the effects of fluctuating exchange rates.			
26.07	Profile a nation’s financial system.			
26.08	Analyze current events concerning issues relevant to global finance.			
26.09	Explain concepts of letter of credit and bills of exchange.			
26.10	Explain barter, compensation deals, counter purchase, and buy-back as types of countertrades. 			
26.11	Describe the major types of financial risk:  commercial, political, and foreign-exchange.			
26.12	Describe the major ways to minimize potential financial risk:  hedging, foreign-exchange options, and European Currency Unit (ECU).			
27.0	Demonstrate an understanding of laws and regulations relating to global marketing--The student will be able to:			
27.01	Explain laws regulating exports.			
27.02	Explain laws regulating imports.			
27.03	Explain intellectual property rights protection.			
27.04	Explain basic legal concepts of Uniform Commercial Code.			
27.05	Explain basic legal concepts of convention on the global sale of goods.			
28.0	Discuss global marketing strategies--The student will be able to:			
28.01	Describe importance of designing quality products to meet customer needs and advancing technology. 			
28.02	Explain importance of cost containment, customer satisfaction, and after-sale support.			
29.0	Demonstrate an understanding of global advertising and promotion--The student will be able to:			
29.01	Analyze advantages and disadvantages of centralized and decentralized advertising.			
29.02	Discuss importance of global market segmentation and promotion.			
29.03	Explain the barriers to effective communication presented by language.			
29.04	Discuss the impact of cultural diversity on global advertising.			
29.05	Explain importance of media availability, coverage, and effectiveness.			
30.0	Demonstrate effective communication skills specific to global marketing--The student will be able to:			
30.01	Explain how methods of communication differ throughout the world.			
30.02	Identify communication modes used to facilitate global trade.			
31.0	Explain concept and importance of entrepreneurship--The student will be able to:			
31.01	Define “entrepreneurship” and “entrepreneur.”			
31.02	Describe the differences between a product-based and service-based business.			
31.03	Discuss the role of the entrepreneur in the global community.			
31.04	Identify the opportunities and risks involved in ownership of an import/export business.			
31.05	Discuss role of the entrepreneur in promoting ethical business practices and relationships.			
31.06	List components of a business plan.			
31.07	Identify how a business plan contributes to the success of a business.			
31.08	Determine advantages and disadvantages of becoming an entrepreneur.			
31.09	Discuss entrepreneurship as a career choice.			
31.10	Evaluate entrepreneurial potential.			

2014 – 2015
Florida Department of Education
Student Performance Standards

Course Title:	International Marketing 3
Course Number: 	8839130 
Course Credit:	1

Course Description:

This course provides instruction for career sustaining level employment in the industry.  The content includes applied skills related to international marketing functions including employment skills required for success in international marketing and career planning.  Entrepreneurship as related to an international market is also included in this course.

Florida Standards	Correlation to CTE Program Standard #	
17.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in International Marketing.		
17.01	Key Ideas and Details		
17.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to important distinctions the author makes and to any gaps or inconsistencies in the account.
LAFS.1112.RST.1.1		
17.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.1112.RST.1.2		
17.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.1112.RST.1.3		
17.02	Craft and Structure		
17.02.1	Determine the meaning of symbols key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 11–12 texts and topics.
LAFS.1112.RST.2.4		
17.02.2	Analyze how the text structures information or ideas into categories or hierarchies, demonstrating understanding of the information or ideas.
LAFS.1112.RST.2.5		
17.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, identifying important issues that remain unresolved.
LAFS.1112.RST.2.6		
17.03	Integration of Knowledge and Ideas		
17.03.1	Integrate and evaluate multiple sources of information presented in diverse formats and media (e.g. quantitative data, video, multimedia) in order to address a question or solve a problem.
LAFS.1112.RST.3.7		
17.03.2	Evaluate the hypotheses, data, analysis, and conclusions in a science or technical text, verifying the data when possible and corroborating or challenging conclusions with other sources of information.
LAFS.1112.RST.3.8		
17.03.3	Synthesize information from a range of sources (e.g., texts, experiments, simulations) into a coherent understanding of a process, phenomenon, or concept, resolving conflicting information when possible.
LAFS.1112.RST.3.9		
17.04	Range of Reading and Level of Text Complexity		
17.04.1	By the end of grade 11, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 11–CCR text complexity band proficiently, with scaffolding as needed at the high end of the range.
17.04.2	By the end of grade 12, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 11–CCR text complexity band independently and proficiently.
LAFS.1112.RST.4.10		
18.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in International Marketing.		
18.01	Text Types and Purposes		
18.01.1	Write arguments focused on discipline-specific content.
LAFS.1112.WHST.1.1		
18.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.1112.WHST.1.2		
18.01.3	Write precise enough descriptions of the step-by-step procedures they use in their investigations or technical work that others can replicate them and (possibly) reach the same results.
LAFS.1112.WHST.1.3		
18.02	Production and Distribution of Writing		
18.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.1112.WHST.2.4		
18.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.1112.WHST.2.5		
18.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments or information.
LAFS.1112.WHST.2.6		
18.03	Research to Build and Present Knowledge		
18.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.1112.WHST.3.7		
18.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the specific task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation.
LAFS.1112.WHST.3.8		
18.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.1112.WHST.3.9		
18.04	Range of Writing		
18.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.1112.WHST.4.10		
19.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in International Marketing.		
19.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
19.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
19.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
19.04	Model with mathematics.
MAFS.K12.MP.4.1		
19.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
19.06	Attend to precision.
MAFS.K12.MP.6.1		
19.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
19.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA and NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
32.0	List components of a business plan and understand how such a plan contributes to an import/export business success--The student will be able to:			
32.01	Describe components of a business plan (e.g., Executive Summary, Introduction, Analysis of Business Situation, Planned Operation, and Planned Financing).			
32.02	Discuss importance of a business plan in developing a business idea and evaluating success.			
32.03	Select data/graphics, maps, and diagrams to be included in the business plan.			
32.04	Utilize current technology for research and communication in developing the business plan (Internet, World Wide Web).			
33.0	Prepare an introduction for a business plan for an import/export business--The student will be able to:			
33.01	Identify and describe type of import/export business.			
33.02	Analyze how current or changing economic situation has created an unfulfilled consumer demand for business.			
33.03	Create a business philosophy stating how business is to be run and attitude toward customers, employees, and competitors.			
33.04	Compose a description of product/service and advantages and benefits product/service will provide for customers.			
33.05	Predict why the business will be successful.			
34.0	Prepare an analysis of trading country--The student will be able to:			
34.01	Analyze trading country with respect to geographic, demographic, and economic data.			
34.02	Assess competition and effect of seasonal fluctuations.			
34.03	Analyze projected growth of trading country.			
35.0	Prepare a market segment analysis--The student will be able to:			
35.01	Analyze target market by geographic, demographics, lifestyle, and product benefits.			
35.02	Explain importance of market segmentation.			
35.03	Describe customer-buying behavior related to proposed business.			
35.04	Profile potential customers.			
36.0	Prepare an analysis of potential location--The student will be able to:			
36.01	Evaluate availability, cost, traffic patterns, accessibility, and proximity to competition and shipping facilities of appropriate business locations.			
36.02	Research cultural, income, career and technical, age, and mobility characteristics of inhabitants of potential locations.			
36.03	Describe market trends affecting potential locations.			
36.04	Determine advantages and disadvantages of different types of business locations.			
36.05	Determine steps involved in selecting a specific business site.			
37.0	Prepare a description of proposed organization--The student will be able to:			
37.01	Determine type of ownership best suited to business situation.			
37.02	Identify steps in starting to form business.			
37.03	Outline steps in hiring of employees.			
37.04	Prepare an organization chart.			
37.05	Compose job descriptions of identified positions.			
38.0	Prepare a description of proposed product/service--The student will be able to:			
38.01	Summarize details of product(s)/service(s) to be offered.			
38.02	Identify potential suppliers/manufacturers.			
38.03	Develop an inventory policy, if applicable.			
38.04	Identify supplies necessary for operation of the business.			
38.05	Compose and develop a customer profile.			
38.06	Evaluate importance of determining a product policy.			
39.0	Prepare a proposed pricing policy--The student will be able to:			
39.01	Identify costs and proposed markups.			
39.02	Explain relationship to competitors.			
39.03	Evaluate importance of determining a price line.			
39.04	Describe profit margin.			
39.05	Determine how to compute profit margin.			
39.06	Identify pricing incentive options.			
39.07	Describe pricing strategy choices.			
40.0	Prepare a marketing strategy--The student will be able to:			
40.01	Determine appropriate image.			
40.02	Select a promotional mix for the business.			
40.03	Establish promotional objectives for the business.			
40.04	Identify methods of promotion to be used by comparing and contrasting costs versus benefits. 			
40.05	Develop an advertising plan identifying types and costs of media to be used.			
40.06	Develop a promotional plan including sales promotion. 			
40.07	Develop ideas for obtaining publicity for the business.			
40.08	Write a press release.			
40.09	Plan a website for the business.			
40.10	Discuss importance of the Internet in marketing products/services globally.			
40.11	Identify the role of customer service.			
40.12	Discuss role of selling in an import/export business.			
41.0	Develop a financial plan for an import/export business--The student will be able to:			
41.01	Estimate dollar amount needed to open a business.			
41.02	Compare available funding sources, identifying amount of personal financial commitment.			
41.03	Complete a loan application.			
41.04	Prepare plan to repay borrowed funds or provide return on investment to equity funds.			
41.05	Project monthly and annual business income for the first year of operation.			
41.06	Estimate monthly and annual cash flow for the first year of operation.			
41.07	Calculate sales volume required for profitability during first year of operation.			
41.08	Prepare a statement of opening assets, liabilities, and net worth (balance sheet).			
41.09	Prepare a cash flow projection for import/export simulated business.			
41.10	Prepare a five-year financial plan.			
41.11	Develop summary of key points for supporting financial requests.			
42.0	Demonstrate uses of marketing related software--The student will be able to:			
42.01	Perform data entry procedures.			
42.02	Perform merchandising math data entry procedures (e.g., stock turnover, markup, markdown, open to buy, pricing, invoicing).			
42.03	Perform marketing spreadsheet data entry and output procedures.			
42.04	Analyze a marketing spreadsheet in a decision-making situation.			
42.05	Design and prepare an advertising brochure.			
42.06	Discuss the importance of e-mail, fax, and an on-line service to a small business.			
43.0	Apply a career plan to international marketing--The student will be able to:			
43.01	Develop a plan for pursuing a specific career in international marketing, including training and educational requirements, needed skills and abilities, and steps for reaching career goal.			
43.02	Demonstrate competencies required for career sustaining and mid-level management positions in the international marketing field.			
43.03	Demonstrate specific technology applications related to the student's selected international marketing career plan.			
43.04	Develop forms of documentation for inclusion in a career portfolio for international marketing, i.e., International Marketing Event (see DECA Guide).			

Additional Information

Laboratory Activities

Laboratory investigations, including the use of scientific research, measurement, and laboratory technologies are an integral part of this course.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students.

Special Notes

The occupational standards and benchmarks outlined in this secondary program correlate to the standards and benchmarks of the postsecondary program with the same Classification of Instructional Programs (CIP) number.

Career and Technical Student Organization (CTSO)

DECA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular Occupational Completion Point (OCP) or a Modified Occupational Completion Point (MOCP).  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete an OCP/MOCP.  The student should work on different competencies and new applications of competencies each year toward completion of the OCP/MOCP.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.

Articulation

For details on articulation agreements which correlate to programs and industry certifications refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp.

Bright Futures/Gold Seal Scholarship

Course substitutions as defined in the Comprehensive Course Table for this program area may be used to qualify a student for Florida’s Gold Seal Vocational Scholarship, providing all other eligibility requirements are met.  Eligibility requirements are available online at https://www.osfaffelp.org/bfiehs/fnbpcm02_CCTMain.aspx. 

Fine Arts/Practical Arts Credit

Many courses in CTE programs meet the Fine Arts/Practical Arts credit for high school graduation (http://www.fldoe.org/articulation/CCD/files/pacourses1314.pdf).  A listing of approved CTE courses is published each year as a supplemental resource to the Course Code Directory (http://www.fldoe.org/articulation/CCD/default.asp).