2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Sport, Recreation and Entertainment Marketing 
Program Type:	Career Preparatory
Career Cluster:	Marketing, Sales & Service

Secondary – Career Preparatory	
Program Number	8827400	
CIP Number	0252191005	
Grade Level	9-12	
Standard Length	4 credits	
Teacher Certification	MKTG 1
RETAILING @7 7G
MKTG MGMT @7 7G
ADVR PROM 7 G	
CTSO	DECA	
SOC Codes (all applicable) 	27-2099 – Entertainers and Performers, Sports and Related Workers, all Other
11-2021 – Marketing Mangers	
Facility Code	222 http://www.fldoe.org/edfacil/sref.asp (State Requirements for Educational Facilities)	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Industry Certifications	http://www.fldoe.org/workforce/fcpea/default.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	

Purpose 

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster. 

The purpose of this program is to prepare students for employment or advanced training in the sport, recreation, and entertainment marketing and sales industry.  The content includes, but is not limited to, employability skills; selling techniques; public relations and publicity; event planning and execution; and licensing, sponsorship, and endorsements.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

NOTE:  8827440 Sport, Recreation, and Entertainment Internship is eligible for Gold Seal, 8800410 Marketing Cooperative Education -OJT is NOT. 

This program is a planned sequence of instruction consisting of two occupational completion points.

The following table illustrates the secondary program structure:

OCP	Course Number	Course Title	Length	SOC Code	Level	

A	8827110
or
8827410	Marketing Essentials
or
Sport, Recreation, and Entertainment Essentials	1 credit	27-2099	2	
	8827120
or
8827420	Marketing Applications
or
Sport, Recreation, and Entertainment Applications	1 credit		2	
B	8827430	Sport, Recreation, and Entertainment Marketing Management	1 credit	11-2021
	3	
	8827440

or
8800410	Sport, Recreation, and Entertainment Internship
or
Marketing Cooperative Education - OJT 	1 credit		2	

Academic Alignment Table

Some or all of the courses in this program have been academically aligned to the Florida Standards for Mathematics and the Next Generation Sunshine State Standards (NGSSS) for Science.  The table below contains the results of the alignment efforts by both academic core and Career and Technical Education (CTE) professional educators.  Data shown in the table includes the number of academic standards in the CTE course and the percentage of alignment to the CTE course.

Courses	Algebra 1	Algebra 2	Geometry	Anatomy/ Physiology Honors	Astronomy     Solar/Galactic Honors	Biology 1	Chemistry 1	Earth-Space Science	Genetics	Marine Science 1 Honors	Physical Science	Physics 1	
Marketing Essentials	^^	^^	^^	#	#	#	#	#	#	#	#	#	
Marketing Applications	^^	^^	^^	#	#	#	#	#	#	#	#	#	
Sport, Recreation, and Entertainment Essentials	^^	^^	^^	#	#	#	#	#	#	#	#	#	
Sport, Recreation, and Entertainment Applications	^^	^^	^^	#	#	#	#	#	#	#	#	#	
Sport, Recreation, and Entertainment Marketing Management	^^	^^	^^	#	#	#	#	#	#	#	#	#	
Sport, Recreation, and Entertainment Internship 	^^	^^	^^	#	#	#	#	#	#	#	#	#	
^^	Alignment pending full implementation of the    					**   Alignment pending review    
	Florida Standards for Mathematics.				#   Alignment attempted, but no correlation to academic course

Florida Standards for Technical Subjects 

Florida Standards (FS) for English Language Arts and Literacy in History/Social Studies, Science, and Technical Subjects are the critical reading and writing literacy standards designed for grade 6 and above.  These standards are predicated on teachers of history/social studies, science, and technical subjects using their content area expertise to help students meet the particular challenges of reading, writing, speaking, listening, and language in their respective fields.  It is important to note that the 6-12 literacy standards in history/social studies, science, and technical subjects are not meant to replace content standards in those areas but rather to supplement them.

This curriculum framework incorporates the grades 9-10 reading and writing literacy standards in the first two courses of this CTE program and grade 11-12 reading and writing literacy standards in the third and fourth courses of this CTE program.  The standards for Mathematical Practices describe varieties of expertise that educators at all levels should seek to develop in their students.  These practices rest on important “processes and proficiencies” with longstanding importance in mathematics education.  This curriculum framework incorporates the appropriate mathematical practices in the first four courses of this CTE program.  

Florida Standards for Mathematics & Language Arts (FS-M/LA)

Some or all of the courses in this program have been aligned to the Florida Standards for Mathematics and Language Arts used in core academic classes.  Data shown in the framework table (column ‘FS-M/LA’) contains the results of these alignment efforts.

Next Generation Sunshine State Standards (NGSSS) - Science 

Some or all of the courses in this program have been aligned to the Next Generation Sunshine State Standards (NGSSS) for Science. These standards are listed next to the content standards.

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

Marketing Essentials
01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing. 
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.
04.0	Demonstrate human relations skills necessary for success in marketing occupations.
05.0	Demonstrate proficiency in applying communication and technology skills.
06.0	Demonstrate proficiency in applying math skills unique to marketing.
07.0	Identify economic principles.
08.0	Identify marketing and business fundamentals.
09.0	Identify effective selling techniques and procedures.

Sport, Recreation, and Entertainment Essentials
01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing. 
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.
10.0	Demonstrate human relations skills necessary for success in sport, recreation, and entertainment marketing occupations.
11.0	Demonstrate proficiency in applying communication and technology skills.
12.0	Demonstrate proficiency in applying math skills unique to sport, recreation, and entertainment marketing.
13.0	Identify economic principles.
14.0	Identify marketing and business fundamentals.
15.0	Identify effective selling techniques and procedures.
16.0	Discuss the history of sport, recreation, and entertainment marketing.
17.0	Discuss sport, recreation, and entertainment marketing as an industry.

Marketing Applications
01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing. 
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.
18.0	Select a marketing industry for career planning.
19.0	Demonstrate applications of distribution to the selected marketing industry.
20.0	Demonstrate applications of financing to the selected marketing industry.
21.0	Demonstrate applications of product/service planning to the selected marketing industry.
22.0	Demonstrate applications of marketing-information management to the selected marketing industry.
23.0	Demonstrate pricing applications for the selected marketing industry.
24.0	Demonstrate promotion applications for the selected marketing industry.
25.0	Demonstrate purchasing applications to the selected marketing industry.
26.0	Demonstrate applications of safety and risk management to the selected marketing industry. 
27.0	Demonstrate applications of selling to the selected marketing industry.
28.0	Demonstrate an understanding of entrepreneurship.
29.0	Identify the uses of technology in marketing.

Sport, Recreation, and Entertainment Applications
01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing. 
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.
30.0	Select a sport, recreation, and entertainment marketing industry for career planning.
31.0	Demonstrate applications of distribution to the sport, recreation, and entertainment marketing industry.
32.0	Demonstrate applications of financing to the selected sport, recreation, and entertainment marketing industry.
33.0	Demonstrate applications of product/service planning to the sport, recreation, and entertainment marketing industry.
34.0	Demonstrate applications of marketing-information management to the sport, recreation, and entertainment marketing industry.
35.0	Demonstrate pricing applications for the sport, recreation, and entertainment marketing industry.
36.0	Demonstrate promotion applications for the sport, recreation, and entertainment marketing industry.
37.0	Demonstrate purchasing applications to the sport, recreation, and entertainment marketing industry.
38.0	Demonstrate applications of safety and risk-management to the sport, recreation, and entertainment marketing industry.
39.0	Demonstrate applications of selling to the sport, recreation, and entertainment marketing industry.
40.0	Identify the use of computers in sport, recreation, and entertainment marketing.
41.0	Explain and discuss licensing, sponsorships, and endorsements in sport, recreation, and entertainment marketing.
42.0	Demonstrate an understanding of the impact of the media on sport, recreation, and entertainment marketing.
43.0	Discuss the importance of public relations and publicity to sport, recreation, and entertainment marketing.

Sport, Recreation, and Entertainment Marketing Management
44.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.
45.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.
46.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.
47.0	Apply economic principles to sport, recreation, and entertainment marketing.
48.0	Explain the business structure of the sport, recreation, and entertainment marketing industry.
49.0	Describe legal and ethical aspects of sport, recreation, and entertainment marketing industry.
50.0	Explain methods of dealing with agents, personal managers, and labor unions.
51.0	Apply market research to determine viability of proposed sport, recreation, and entertainment project or event.
52.0	Design, plan, execute, and evaluate an event.
53.0	Develop a career plan for a sport, recreation, and entertainment marketing career.

Sport, Recreation, and Entertainment Marketing Internship

44.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.
45.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.
46.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.
54.0	Perform critical job skills
55.0	Display professional work habits. 
56.0	Demonstrate ethical behavior. 

2014 – 2015
Florida Department of Education
Student Performance Standards

Course Title:		Marketing Essentials
Course Number	8827110 
Course Credit:	1

Course Description: Marketing Essentials blends theory and practice to facilitate immediate implementation and impact. Students will learn to develop a strategic marketing with sales and customer plans. A review of the marketing environment is used to help develop the segmentation, targeting and market positioning strategy for implementation along with the marketing mix (product, price, place and promotion). The goal is the identification and delivery of organizational competitive advantage and customer satisfaction – key to long-term revenue growth, profitability and success.

Florida Standards	Correlation to CTE Program Standard #	
01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.		
01.01	Key Ideas and Details		
01.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to the precise details of explanations or descriptions.
LAFS.910.RST.1.1		
01.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.910.RST.1.2		
01.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.910.RST.1.3		
01.02	Craft and Structure		
01.02.1	Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 9–10 texts and topics.
LAFS.910.RST.2.4		
01.02.2	Analyze the structure of the relationships among concepts in a text, including relationships among key terms (e.g., force, friction, reaction force, energy).
LAFS.910.RST.2.5		
01.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, defining the question the author seeks to address.
LAFS.910.RST.2.6		
01.03	Integration of Knowledge and Ideas		
01.03.1	Translate quantitative or technical information expressed in words in a text into visual form (e.g., a table or chart) and translate information expressed visually or mathematically (e.g., in an equation) into words.
LAFS.910.RST.3.7		
01.03.2	Assess the extent to which the reasoning and evidence in a text support the author’s claim or a recommendation for solving a scientific or technical problem.
LAFS.910.RST.3.8		
01.03.3	Compare and contrast findings presented in a text to those from other sources (including their own experiments), noting when the findings support or contradict previous explanations or accounts.
LAFS.910.RST.3.9		
01.04	Range of Reading and Level of Text Complexity		
01.04.1	By the end of grade 9, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 9–10 text complexity band proficiently, with scaffolding as needed at the high end of the range.
01.04.2	By the end of grade 10, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 9–10 text complexity band independently and proficiently.
LAFS.910.RST.4.10		
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing .		
02.01	Text Types and Purposes		
02.01.1	Write arguments focused on discipline-specific content.
LAFS.910.WHST.1.1		
02.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.910.WHST.1.2		
02.01.3	Write precise enough descriptions of the step-by-step procedures they use in their investigations or technical work that others can replicate them and (possibly) reach the same results.
LAFS.910.WHST.1.3		
02.02	Production and Distribution of Writing		
02.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.910.WHST.2.4		
02.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.910.WHST.2.5		
02.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology’s capacity to link to other information and to display information flexibly and dynamically.
LAFS.910.WHST.2.6		
02.03	Research to Build and Present Knowledge		
02.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.910.WHST.3.7		
02.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and following a standard format for citation.
LAFS.910.WHST.3.8		
02.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.910.WHST.3.9		
02.04	Range of Writing		
02.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.910.WHST.4.10		
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing .		
03.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
03.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
03.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
03.04	Model with mathematics.
MAFS.K12.MP.4.1		
03.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
03.06	Attend to precision.
MAFS.K12.MP.6.1		
03.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
03.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA 

CTE Standards and Benchmarks	FS-M/LA	
04.0	Demonstrate human relations skills necessary for success in marketing occupations--The student will be able to:		
04.01	Demonstrate ability to work cooperatively with team members, supervisors, and customers from diverse cultural backgrounds.  		
04.02	Define and discuss issues involving gender equity, disability, and age.  		
04.03	Demonstrate interpersonal skills (e.g., courtesy, loyalty, being a team player).  		
04.04	Identify and define friendliness, adaptability, empathy, and politeness as relates to business.  		
04.05	Explain concepts of integrity, credibility, reliability, and perseverance. 		
04.06	Demonstrate personality traits important to business (e.g., interest, enthusiasm, honesty, responsibility, flexibility).		
04.07	Maintain professional personal appearance and attitude.		
04.08	Demonstrate ability to use creative problem solving, decision-making, and critical thinking strategies.  		
04.09	Demonstrate self-management, initiative, and multi-tasking.		
04.10	Explain concepts of self-understanding, self-esteem, and self-image.  		
04.11	Demonstrate professional behavior and etiquette.  		
04.12	Demonstrate respect for the opinions, customs, and individual differences of others.  		
04.13	Set personal and career goals and develop a plan of action to achieve those goals.  		
04.14	Identify areas where personal and professional change and adjustment may be necessary.  		
04.15	Demonstrate ability to offer and accept feedback.  		
04.16	Identify and practice stress management and relaxation techniques.		
04.17	Maintain confidentiality of business matters.		
04.18	Support and follow company policies and procedures (e.g. attendance, tardiness, returns).		
04.19	Develop and demonstrate human relations skills needed for successful entry and progress in occupation selected by the student as a career objective. 		
05.0	Demonstrate proficiency in applying communication and technology skills--The student will be able to:		
05.01	Identify and apply effective workplace communication skills (e.g., verbal, nonverbal, written, electronic). 		
05.02	Describe effective staff communication and its uses (e.g., inter-personal, departmental, inter-departmental, company). 		
05.03	Demonstrate ability to read and comprehend written communications.		
05.04	Identify a variety of forms of written business communications utilized in the workplace.  		
05.05	Prepare a business letter, memorandum, fax, and e-mail.		
05.06	Demonstrate ability to speak effectively to customers/clients, co-workers, supervisors, and vendors using appropriate grammar and terminology.  		
05.07	Discuss importance of developing networking skills to expand business contacts.  		
05.08	Prepare and deliver a business-related presentation.  		
05.09	Demonstrate active listening strategies that improve understanding and performance.  		
05.10	Describe positive customer relations.  		
05.11	Demonstrate conflict and dispute resolution techniques.  		
05.12	Identify means of nonverbal communication.  		
05.13	Demonstrate effective telephone and e-mail techniques and etiquette/netiquette in a business situation.  		
05.14	Discuss methods of resolving customer complaints.  		
05.15	Interpret business policies to customers/clients.  		
05.16	Discuss importance of providing clear directions, descriptions, and explanations.  		
05.17	Demonstrate ability to locate, understand, and interpret information found in trade journals, manuals, graphs, schedules, charts, diagrams, and internet resources.  		
05.18	Identify types of technology/equipment used in the workplace. 		
05.19	Define hypertext, URL, links, Internet Service Provider (ISP), Bulletin Board Service (BBS), electronic storefront, e-mail, newsgroups, and flames.  		
06.0	Demonstrate proficiency in applying math skills unique to marketing--The student will be able to:		
06.01	Perform addition, subtraction, multiplication, division, ratios, and percentage problems as related to industry.  		
06.02	Apply problem solving techniques to sales related transactions including cash, checks, debit cards, credit cards, discounts, layaway, COD, returns, gift certificates, and automatic fee withdrawals.  		
06.03	Interpret quantitative information from tables, charts, and graphs as related to the workplace.  		
06.04	Demonstrate ability to make change correctly. 		
06.05	Calculate tax, gratuity, commission, and miscellaneous charges.  		
06.06	Demonstrate ability to collect, organize, and interpret data, and predict outcomes relative to opening and closing procedures for a sales terminal. 		
06.07	Collect and analyze sales information to determine stock turnover and stock-sales ratio.  		
06.08	Apply standard industry formula to determine markup and markdown on merchandise.  		
06.09	Apply mathematical concepts to completing purchase orders, invoices, packing slips, and shipping and handling charges.  		
06.10	Analyze standard industry formulas relative to discount date and due date to determine the amount of payment on an invoice.  		
06.11	Identify components of a break-even analysis		
06.12	Compute and analyze a break-even point.		
07.0	Identify economic principles--The student will be able to:		
07.01	Explain concept of economics and economic activities. 		
07.02	Explain concept of economic goods and services.  		
07.03	Explain concept of economic resources.  		
07.04	Explain concept of utility (form, place, time, possession, information).  		
07.05	Explain concept of "supply and demand."  		
07.06	Explain concept of price.		
07.07	Identify, compare, and contrast major types of economic systems.  		
07.08	Explain relationship between government and business.		
07.09	Explain concept of private enterprise and business ownership.  		
07.10	Explain role of profit motive.  		
07.11	Explain concept of risk.  		
07.12	Explain concept of competition.		
07.13	Explain concept of productivity.  		
07.14	Identify components of Gross National Product (GNP) and Gross Domestic Product (GDP).  		
07.15	Explain function of the Federal Reserve Board.  		
08.0	Identify marketing and business fundamentals--The student will be able to:		
08.01	Define marketing and its role.  		
08.02	Explain purpose of marketing in the free enterprise system.  		
08.03	Identify and explain the four foundations of marketing. 		
08.04	Identify and explain differences between indirect and direct marketing.  		
08.05	Identify and explain the functions of and differences between marketing and merchandising.  		
08.06	Explain relationship of marketing to business and the economy (e.g., SWOT analysis--strength, weakness, opportunity, threat).		
08.07	Explain importance and methods of conducting market research (e.g., sampling, surveys, focus groups, etc		
08.08	Discuss major fields of business activity (extractive, subcontracting, manufacturing, wholesaling, retailing, services, cottage industries, urban street sales). 		
08.09	Identify, explain, compare, and contrast the different types of business ownership (sole-proprietorship, partnership, corporation, franchise, licensing).  		
08.10	Explain concept of marketing strategies.  		
08.11	Explain concept of market segmentation and demographics. 		
08.12	Explain importance and techniques of offering the right merchandising blend.  		
08.13	Explain nature of channels of distribution.  		
08.14	Explain elements that allow development of a marketing plan (e.g., research, advertising, public relations, direct and indirect marketing, promotions, merchandising, distribution, etc.).  		
08.15	Explain factors affecting pricing decisions.  		
08.16	Differentiate among the three basic categories of consumer goods (convenience, shopping, and specialty).  		
08.17	Discuss role e-commerce and social networking will play in the marketing of goods and services.  		
08.18	Explain network marketing (multilevel marketing) and how it differs from a pyramid scheme.  		
08.19	Discuss the role of federal regulatory agencies [e.g., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), Occupational Safety and Health Administration (OSHA)].  		
09.0	Identify effective selling techniques and procedures--The student will be able to:		
09.01	Explain purpose, principles, and importance of selling.		
09.02	Identify qualities of a professional sales associate. 		
09.03	Identify an effective sales presentation for a target market, including steps of a sale; consumer buying motives; approaches through greeting, merchandise, and service; proper time to approach a customer to open sale; feature-benefit analysis; building and closing the sale; and suggestion and substitution selling		
09.04	Handle different customer types, such as the casual looker, the decided customer, the undecided customer, and the difficult customer.		
09.05	Discuss importance of meeting specialized sales needs. 		
09.06	Demonstrate completing the sales transaction, including method of payment and counting back change; the proper way to fold, wrap, and bag merchandise after sale; and thanking the customer and inviting them to return.		
09.07	Discuss reasons for maintaining a client file.  		

2014 – 2015
Florida Department of Education
Student Performance Standards

Course Title: 	Sport, Recreation, and Entertainment Essentials
Course Number: 	8827410
Course Credit:	1

Course Description:

The purpose of this course is to develop the competencies essential to sport, recreation, and entertainment marketing.  These competencies include employability, human relations, communication, math, and economic skills.  The fundamentals of sport, recreation, and entertainment marketing and selling are also included.  There is not an occupational completion point after the completion of this course.

Florida Standards	Correlation to CTE Program Standard #	
01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing .		
01.01	Key Ideas and Details		
01.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to the precise details of explanations or descriptions.
LAFS.910.RST.1.1		
01.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.910.RST.1.2		
01.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.910.RST.1.3		
01.02	Craft and Structure		
01.02.1	Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 9–10 texts and topics.
LAFS.910.RST.2.4		
01.02.2	Analyze the structure of the relationships among concepts in a text, including relationships among key terms (e.g., force, friction, reaction force, energy).
LAFS.910.RST.2.5		
01.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, defining the question the author seeks to address.
LAFS.910.RST.2.6		
01.03	Integration of Knowledge and Ideas		
01.03.1	Translate quantitative or technical information expressed in words in a text into visual form (e.g., a table or chart) and translate information expressed visually or mathematically (e.g., in an equation) into words.
LAFS.910.RST.3.7		
01.03.2	Assess the extent to which the reasoning and evidence in a text support the author’s claim or a recommendation for solving a scientific or technical problem.
LAFS.910.RST.3.8		
01.03.3	Compare and contrast findings presented in a text to those from other sources (including their own experiments), noting when the findings support or contradict previous explanations or accounts.
LAFS.910.RST.3.9		
01.04	Range of Reading and Level of Text Complexity		
01.04.1	By the end of grade 9, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 9–10 text complexity band proficiently, with scaffolding as needed at the high end of the range.
01.04.2	By the end of grade 10, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 9–10 text complexity band independently and proficiently.
LAFS.910.RST.4.10		
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing .		
02.01	Text Types and Purposes		
02.01.1	Write arguments focused on discipline-specific content.
LAFS.910.WHST.1.1		
02.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.910.WHST.1.2		
02.01.3	Write precise enough descriptions of the step-by-step procedures they use in their investigations or technical work that others can replicate them and (possibly) reach the same results.
LAFS.910.WHST.1.3		
02.02	Production and Distribution of Writing		
02.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.910.WHST.2.4		
02.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.910.WHST.2.5		
02.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology’s capacity to link to other information and to display information flexibly and dynamically.
LAFS.910.WHST.2.6		
02.03	Research to Build and Present Knowledge		
02.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.910.WHST.3.7		
02.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and following a standard format for citation.
LAFS.910.WHST.3.8		
02.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.910.WHST.3.9		
02.04	Range of Writing		
02.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.910.WHST.4.10		
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing .		
03.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
03.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
03.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
03.04	Model with mathematics.
MAFS.K12.MP.4.1		
03.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
03.06	Attend to precision.
MAFS.K12.MP.6.1		
03.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
03.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA 

CTE Standards and Benchmarks	FS-M/LA	
10.0	Demonstrate human relations skills necessary for success in sport, recreation, and entertainment marketing occupations--The student will be able to:		
10.01	Demonstrate ability to work cooperatively with team members, supervisors, and customers from diverse cultural backgrounds. 		
10.02	Define and discuss issues involving gender equity, disability, and age. 		
10.03	Demonstrate interpersonal skills (e.g., courtesy, loyalty, being a team player). 		
10.04	Identify and define friendliness, adaptability, empathy, and politeness as relates to business. 		
10.05	Explain concepts of integrity, credibility, reliability, and perseverance. 		
10.06	Demonstrate personality traits important to business (e.g., interest, enthusiasm, honesty, responsibility, flexibility).		
10.07	Maintain professional personal appearance and attitude.		
10.08	Demonstrate ability to use creative problem solving, decision-making, and critical thinking strategies. 		
10.09	Demonstrate self-management, initiative, and multi-tasking.		
10.10	Explain concepts of self-understanding, self-esteem, and self-image. 		
10.11	Demonstrate professional behavior and etiquette. 		
10.12	Demonstrate respect for the opinions, customs, and individual differences of others. 		
10.13	Set personal and career goals and develop a plan of action to achieve those goals. 		
10.14	Identify areas where personal and professional change and adjustment may be necessary. 		
10.15	Demonstrate ability to offer and accept feedback. 		
10.16	Identify and practice stress management and relaxation techniques.		
10.17	Maintain confidentiality of business matters.		
10.18	Support and follow company policies and procedures (e.g., attendance, tardiness, and returns).		
10.19	Develop and demonstrate human relations skills needed for successful entry and progress in occupation selected by the student as a career objective. 		
11.0	Demonstrate proficiency in applying communication and technology skills--The student will be able to:		
11.01	Identify and apply effective workplace communication skills (e.g., verbal, nonverbal, written, electronic). 		
11.02	Describe effective staff communication and its uses (e.g., inter-personal, departmental, inter-departmental, company). 		
11.03	Demonstrate ability to read and comprehend written communications.		
11.04	Identify a variety of forms of written business communications utilized in the workplace. 		
11.05	Prepare a business letter, memorandum, fax, and e-mail. 		
11.06	Demonstrate ability to speak effectively to customers/clients, co-workers, supervisors, and vendors using appropriate grammar and terminology. 		
11.07	Maintain professional personal appearance and attitude.		
11.08	Discuss importance of developing networking skills to expand business contacts. 		
11.09	Prepare and deliver a business-related presentation. 		
11.10	Demonstrate active listening strategies that improve understanding and performance. 		
11.11	Describe positive customer relations. 		
11.12	Demonstrate conflict and dispute resolution techniques. 		
11.13	Identify means of nonverbal communication. 		
11.14	Demonstrate effective telephone and e-mail techniques and etiquette/netiquette in a business situation. 		
11.15	Discuss methods of resolving customer complaints. 		
11.16	Interpret business policies to customers/clients. 		
11.17	Discuss importance of providing clear directions, descriptions, and explanations. 		
11.18	Demonstrate ability to locate, understand, interpret information found in trade journals, manuals, graphs, schedules, charts, diagrams, and Internet resources. 		
11.19	Identify types of technology/equipment used in the workplace. 		
11.20	Define hypertext, URL, links, Internet Service Provider (ISP), Bulletin Board Service (BBS), electronic storefront, e-mail, newsgroups, flames. 		
12.0	Demonstrate proficiency in applying math skills unique to sport, recreation, and entertainment marketing--The student will be able to:		
12.01	Perform addition, subtraction, multiplication, division, ratios, and percentage problems as related to industry. 		
12.02	Apply problem solving techniques to sales related transactions including cash, checks, debit cards, credit cards, discounts, layaway, COD, returns, gift certificates, and automatic fee withdrawals. 		
12.03	Interpret quantitative information from tables, charts, and graphs as related to the workplace. 		
12.04	Demonstrate ability to make change correctly. 		
12.05	Calculate tax, gratuity, commission, and miscellaneous charges. 		
12.06	Demonstrate ability to collect, organize, and interpret data, and predict outcomes relative to opening and closing procedures for a sales terminal. 		
12.07	Collect and analyze sales information to determine stock turnover and stock-sales ratio. 		
12.08	Apply standard industry formula to determine markup and markdown on merchandise. 		
12.09	Apply mathematical concepts to completing purchase orders, invoices, packing slips, and shipping and handling charges. 		
12.10	Analyze standard industry formulas relative to discount date and due date to determine the amount of payment on an invoice. 		
12.11	Identify components of a break-even analysis. 		
12.12	Compute and analyze a break-even point.		
12.13	Operate 10-key keypad. 		
12.14	Read and interpret a lease agreement. 		
12.15	Read and interpret a contract for purchase of real estate. 		
12.16	Read and complete an application for a bank loan. 		
12.17	Calculate the areas of surface and complete an accurate estimate of the costs of materials for covering those surfaces, including applicable taxes.  		
12.18	Use ratios, proportions, and scales to calculate distance on a map and calculate the square footage of rooms in a building using a scaled plan.  		
13.0	Identify economic principles--The student will be able to:		
13.01	Explain concept of economics and economic activities. 		
13.02	Explain concept of economic goods and services.  		
13.03	Explain concept of economic resources.  		
13.04	Explain concept of economics and economic activities. 		
13.05	Explain concept of utility (form, place, time, possession, information).  		
13.06	Explain concept of "supply and demand."  		
13.07	Explain concept of price.  		
13.08	Identify, compare, and contrast major types of economic systems.  		
13.09	Explain relationship between government and business. 		
13.10	Explain concept of private enterprise and business ownership.  		
13.11	Explain role of profit motive.  		
13.12	Explain concept of risk.  		
13.13	Explain concept of competition.  		
13.14	Explain concept of productivity.  		
13.15	Identify components of Gross National Product (GNP) and Gross Domestic Product (GDP).  		
13.16	Explain function of the Federal Reserve Board.  		
14.0	Identify marketing and business fundamentals--The student will be able to:		
14.01	Define marketing and its role.  		
14.02	Explain purpose of marketing in the free enterprise system.  		
14.03	Identify and explain the four foundations of marketing. 		
14.04	Identify and explain differences between indirect and direct marketing.  		
14.05	Identify and explain the functions of and differences between marketing and merchandising.  		
14.06	Explain relationship of marketing to business and the economy (e.g., SWOT analysis--strength, weakness, opportunity, threat).  		
14.07	Explain importance and methods of conducting market research (e.g., sampling, surveys, focus groups, etc.).  		
14.08	Discuss major fields of business activity (extractive, subcontracting, manufacturing, wholesaling, retailing, services, cottage industries, urban street sales). 		
14.09	Identify, explain, compare, and contrast the different types of business ownership (sole-proprietorship, partnership, corporation, franchise, licensing).  		
14.10	Explain concept of marketing strategies.  		
14.11	Explain concept of market segmentation and demographics. 		
14.12	Explain importance and techniques of offering the right merchandising blend.  		
14.13	Explain nature of channels of distribution.  		
14.14	Explain elements that allow development of a marketing plan (e.g., research, advertising, public relations, direct and indirect marketing, promotions, merchandising, distribution, etc.).  		
14.15	Explain factors affecting pricing decisions.  		
14.16	Differentiate among the three basic categories of consumer goods (convenience, shopping, and specialty).  		
14.17	Discuss role e-commerce will play in the marketing of goods and services.  		
14.18	Explain network marketing (multilevel marketing) and how it differs from a pyramid scheme.  		
14.19	Discuss the role of federal regulatory agencies [e.g., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), Occupational Safety and Health Administration (OSHA)].  		
15.0	Identify effective selling techniques and procedures--The student will be able to:		
15.01	Explain purpose, principles, and importance of selling. 		
15.02	Identify qualities of a professional sales associate. 		
15.03	Identify an effective sales presentation for a target market, including steps of a sale; consumer buying motives; approaches through greeting, merchandise, and service; proper time to approach a customer to open sale; feature-benefit analysis; building and closing the sale; and suggestion and substitution selling.  		
15.04	Handle different customer types, such as the casual looker, the decided customer, the undecided customer, and the difficult customer.		
15.05	Discuss importance of meeting specialized sales needs. 		
15.06	Demonstrate completing the sales transaction, including method of payment and counting back change; the proper way to fold, wrap, and bag merchandise after sale; and thanking the customer and inviting them to return.		
15.07	Discuss reasons for maintaining a client file.  		
16.0	Discuss the history of sport, recreation, and entertainment marketing--The student will be able to:		
16.01	Describe the theories of the origin of sport, recreation, and entertainment.  		
16.02	Describe the influences of historical events on American and global sports, recreation, and entertainment.  		
16.03	Explain economic, demographic, social, and political influences on sports, recreation, and entertainment.  		
16.04	Explain how the trickle-down and trickle-up theories apply to the sport, recreation, and entertainment industry.  		
16.05	Discuss the stages and length of the sport, recreation, and entertainment cycle.  		
16.06	Discuss impact of technology on the sport, recreation, and entertainment industry.  		
16.07	Discuss the influence of electronic media on the sport, recreation, and entertainment industry.  		
16.08	Discuss the growth and trends in sport, recreation, and entertainment marketing.  		
17.0	Discuss sport, recreation, and entertainment marketing as an industry--The student will be able to:		
17.01	Define sport, recreation, and entertainment marketing.  		
17.02	Identify relationship between:
•	Fans/Audience
•	Team/Players/Event/Property
•	Corporate partners/Sponsors of a sport, recreation, and/or entertainment event.  		
17.03	Discuss the role of marketing as it applies to sports, recreation, and entertainment.  		
17.04	Describe products, events, promotions, facilities, and services that enhance the sport, recreation, and entertainment industry.  		
17.05	Recognize how climate and geographic location affect the marketplace in the sport, recreation, and entertainment industry.		
17.06	Express an awareness of how minorities and cultural mores and values impact the sport, recreation, and entertainment marketplace.  		
17.07	Relate how perception of the consumer plays an important role in the sport, recreation, and entertainment marketplace.  		
17.08	Explain the four motives of the sport, recreation, and entertainment consumer (i.e., achievement, affiliation, health and fitness, fun and entertainment).  		
17.09	Research, prepare, and present an overview of career opportunities within the sport, recreation, and entertainment industry.		

2014 – 2015
Florida Department of Education
Student Performance Standards

Course Title:		Marketing Applications
Course Number	8827120
Course Credit:	1

Florida Standards	Correlation to CTE Program Standard #	
01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.		
01.01	Key Ideas and Details		
01.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to the precise details of explanations or descriptions.
LAFS.910.RST.1.1		
01.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.910.RST.1.2		
01.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.910.RST.1.3		
01.02	Craft and Structure		
01.02.1	Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 9–10 texts and topics.
LAFS.910.RST.2.4		
01.02.2	Analyze the structure of the relationships among concepts in a text, including relationships among key terms (e.g., force, friction, reaction force, energy).
LAFS.910.RST.2.5		
01.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, defining the question the author seeks to address.
LAFS.910.RST.2.6		
01.03	Integration of Knowledge and Ideas		
01.03.1	Translate quantitative or technical information expressed in words in a text into visual form (e.g., a table or chart) and translate information expressed visually or mathematically (e.g., in an equation) into words.
LAFS.910.RST.3.7		
01.03.2	Assess the extent to which the reasoning and evidence in a text support the author’s claim or a recommendation for solving a scientific or technical problem.
LAFS.910.RST.3.8		
01.03.3	Compare and contrast findings presented in a text to those from other sources (including their own experiments), noting when the findings support or contradict previous explanations or accounts.
LAFS.910.RST.3.9		
01.04	Range of Reading and Level of Text Complexity		
01.04.1	By the end of grade 9, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 9–10 text complexity band proficiently, with scaffolding as needed at the high end of the range.
01.04.2	By the end of grade 10, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 9–10 text complexity band independently and proficiently.
LAFS.910.RST.4.10		
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing .		
02.01	Text Types and Purposes		
02.01.1	Write arguments focused on discipline-specific content.
LAFS.910.WHST.1.1		
02.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.910.WHST.1.2		
02.01.3	Write precise enough descriptions of the step-by-step procedures they use in their investigations or technical work that others can replicate them and (possibly) reach the same results.
LAFS.910.WHST.1.3		
02.02	Production and Distribution of Writing		
02.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.910.WHST.2.4		
02.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.910.WHST.2.5		
02.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology’s capacity to link to other information and to display information flexibly and dynamically.
LAFS.910.WHST.2.6		
02.03	Research to Build and Present Knowledge		
02.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.910.WHST.3.7		
02.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and following a standard format for citation.
LAFS.910.WHST.3.8		
02.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.910.WHST.3.9		
02.04	Range of Writing		
02.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.910.WHST.4.10		
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing .		
03.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
03.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
03.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
03.04	Model with mathematics.
MAFS.K12.MP.4.1		
03.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
03.06	Attend to precision.
MAFS.K12.MP.6.1		
03.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
03.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA 

CTE Standards and Benchmarks	FS-M/LA	
18.0	Select a marketing industry for career planning--The student will be able to:		
18.01	Identify current employment opportunities in marketing related fields.  		
18.02	Identify sources of information for career planning including the Internet.  		
18.03	Conduct in-depth career research including requirements for entry and advancement, career ladders, and opportunities related to the career field.  		
18.04	Explain duties, responsibilities, and needed skills and knowledge of a particular career.  		
18.05	Identify advantages and disadvantages of a particular career		
18.06	Complete self-assessments and analysis of life-style goals and career aspirations.  		
18.07	Develop an individualized education and career plan related to a major marketing field.  		
18.08	Write a job description for a selected marketing occupation.		
19.0	Demonstrate applications of distribution to the selected marketing industry--The student will be able to:		
19.01	Explain the concepts and processes needed to move, store, locate, and/or transfer ownership of goods and services. 		
19.02	Explain concepts of physical distribution and transportation systems related to the industry.  		
19.03	Identify and analyze appropriate transportation services for the industry. 		
19.04	Develop appropriate plans utilizing the channels of distribution for the selected marketing industry. 		
19.05	Demonstrate skills required for materials and service management.		
19.06	Analyze information related to routing and tracking merchandise		
19.07	Explain the relationship between customer service and distribution.  		
20.0	Demonstrate applications of financing to the selected marketing industry--The student will be able to:		
20.01	Explain financial concepts used in making business decisions.  		
20.02	Explain concept of financial administration.  		
20.03	Explain difference between income (credit) and expense (debit).		
20.04	Describe and prepare a cash-flow statement.  		
20.05	Identify various types of credit policies and procedures.		
20.06	Explain purposes and importance of credit.  		
20.07	Identify the positive and negative impacts of using credit in marketing situations.  		
20.08	Compare and contrast the use of different credit applications.  		
20.09	Analyze industry concepts of price, profit, competition, and productivity.  		
20.10	Calculate exchange rates.  		
21.0	Demonstrate applications of product/service planning to the selected marketing industry--The student will be able to:		
21.01	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.  		
21.02	Explain the steps involved in decision-making (e.g., assessment, planning, implementation design, and evaluation).  		
21.03	Explain importance of product and service technology as it relates to customer satisfaction.  		
21.04	Identify sources of product knowledge.  		
21.05	Demonstrate awareness of impact of both current and emerging technology on life-roles, life-styles, careers, and marketing occupations. 		
21.06	Explain product and service quality as applicable to grades and industry standards.  		
21.07	Discuss product-liability risks.		
21.08	Explain warranties and guarantees.   		
21.09	Develop a product/service plan for a marketing area.		
21.10	Describe factors used by marketers to position products/business. 		
21.11	Identify stages of and discuss impact of product life cycle.  		
22.0	Demonstrate applications of marketing-information management to the selected marketing industry--The student will be able to:		
22.01	Explain concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.  		
22.02	Explain process of marketing-information management.		
22.03	Explain nature and scope of marketing operations. 		
22.04	Demonstrate knowledge of inventory control systems and shipping and receiving procedures.		
22.05	Identify procedures for gathering information using technology.  		
22.06	Utilize appropriate marketing-information management forms.  		
23.0	Demonstrate pricing applications for the selected marketing industry--The student will be able to:		
23.01	Explain concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers’ perceptions of value.  		
23.02	Explain pricing objectives, policies, and strategies. 		
23.03	Explain price-marking techniques.  		
23.04	Explain procedures for changing prices.  		
23.05	Demonstrate decision-making skills required for determining pricing relative to the competition.  		
23.06	Demonstrate problem-solving skills required when considering profit and price.  		
24.0	Demonstrate promotion applications for the selected marketing industry--The student will be able to:		
24.01	Explain the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome.  		
24.02	Identify types of promotion used in the industry.		
24.03	Discuss importance of advertising media.  		
24.04	Explain purposes and elements of advertising and display as related to the industry.  		
24.05	Explain the impact on and uses of the internet and intranet in marketing products and services.  		
24.06	Use advertising guidelines to design appropriate media sample ads, i.e., print, radio, television, internet, and others.  		
24.07	Use design principles in preparing such merchandise/service displays as windows, endcaps, kiosks, and point of sale.  		
24.08	Create an example of a non-personal sales technique such as use of magnets, buttons, T-shirts, or point-of-sale signs.  		
24.09	Write a promotional message to appeal to a target market. 		
24.10	Develop a sales promotion plan for a marketing organization		
24.11	Demonstrate public relations techniques as used in the marketing industry.		
24.12	Design a web site to promote a product/service.  		
25.0	Demonstrate purchasing applications to the selected marketing industry--The student will be able to:		
25.01	Explain relationship between stock turnover and purchasing. 		
25.02	Demonstrate proper purchasing procedures.		
25.03	Explain types of purchasing situations.		
25.04	Demonstrate techniques used to obtain the best terms when negotiating a purchase.  		
25.05	Demonstrate use of forms required for purchasing		
25.06	Evaluate merchandise or services using industry standards or company assessments.  		
26.0	Demonstrate applications of safety and risk management to the selected marketing industry--The student will be able to:		
26.01	Explain how lack of knowledge and skill can cause accidents and health hazards in the workplace.  		
26.02	List reasons how anger, worry, drugs, alcohol, fatigue, and illness can cause accidents.  		
26.03	Describe actions that various agencies take to prevent accidents on the job.  		
26.04	Demonstrate an understanding of environmental problems that impact health and safety.  		
26.05	Explain procedures for handling and reporting accidents. 		
26.06	Identify security procedures for the marketing industry.		
26.07	Identify techniques for preventing security problems, including correct procedures for recognizing and monitoring potential shoplifters.  		
26.08	Identify procedures used by industry to prevent internal theft and embezzlement.  		
27.0	Demonstrate applications of selling to the selected marketing industry--The student will be able to:		
27.01	Explain concepts and actions needed to determine client needs and wants and develop a personalized communication that will influence purchase decisions and enhance future business opportunities. 		
27.02	Describe the appropriate relationship between buyer and seller.  		
27.03	Demonstrate sales knowledge of industry, company, products, and competition.  		
27.04	Analyze potential prospects and customer buying behavior.		
27.05	Analyze importance of communication and listening in creating a positive buying climate.  		
27.06	Identify sales techniques to aid customers/clients in making buying decisions.  		
27.07	Prepare a list of skills necessary to maintain sales accounts.		
27.08	Create a sales presentation using presentation software.		
27.09	Identify strategies to build and maintain a clientele. 		
28.0	Demonstrate an understanding of entrepreneurship--The student will be able to:		
28.01	Define "entrepreneurship."  		
28.02	Discuss role of the entrepreneur in the domestic and global economy. 		
28.03	Discuss entrepreneurship as a career choice (e.g., characteristics, aptitudes, and skills necessary to be a successful entrepreneur).  		
28.04	Identify economic principles of entrepreneurship.		
28.05	Discuss the four parts of a business (production, finance, marketing, customer service).  		
28.06	Analyze current entrepreneurial trends in the marketplace. 		
28.07	Discuss importance of ethics in business.  		
28.08	Identify strategies and methods for generating a business idea. 		
28.09	Outline steps in planning a new business.  		
28.10	Identify types and sources of government regulations and taxation that may affect a business.  		
29.0	Identify the use of technology in marketing--The student will be able to:		
29.01	Explain importance and uses of computers and the internet in marketing.  		
29.02	Utilize word processing software to create a career/industry related document.  		
29.03	Perform data entry procedures, i.e., payroll, inventory control, etc		
29.04	Perform merchandising math data entry procedures such as-stock turnover, mark-up, mark-down, open-to-buy, pricing, invoicing, etc.  		
29.05	Demonstrate marketing spreadsheet data entry and output procedures.  		
29.06	Utilize spreadsheet software to enhance decision-making skills. 		
29.07	Utilize integrated software programs to generate marketing reports and solve marketing problems.  		
29.08	Identify technology appropriate for marketing functions and practices related to a selected marketing career field. 		
29.09	Select and use a variety of electronic media, such as the Internet, information services, and desktop-publishing software programs, to create, revise, and verify information.  		

						2014-2015
Florida Department of Education
Student Performance Standards

Course Title: 	Sport, Recreation, and Entertainment Applications
Course Number: 	8827420 
Course Credit:	1

Course Description:

This course is designed to provide students with an in-depth study of sport, recreation, and entertainment marketing in a free enterprise society and provide the knowledge, skills, and attitudes required for employment in a wide variety of sport, recreation, and entertainment marketing occupations.

Florida Standards	Correlation to CTE Program Standard #	
01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing .		
01.01	Key Ideas and Details		
01.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to the precise details of explanations or descriptions.
LAFS.910.RST.1.1		
01.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.910.RST.1.2		
01.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.910.RST.1.3		
01.02	Craft and Structure		
01.02.1	Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 9–10 texts and topics.
LAFS.910.RST.2.4		
01.02.2	Analyze the structure of the relationships among concepts in a text, including relationships among key terms (e.g., force, friction, reaction force, energy).
LAFS.910.RST.2.5		
01.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, defining the question the author seeks to address.
LAFS.910.RST.2.6		
01.03	Integration of Knowledge and Ideas		
01.03.1	Translate quantitative or technical information expressed in words in a text into visual form (e.g., a table or chart) and translate information expressed visually or mathematically (e.g., in an equation) into words.
LAFS.910.RST.3.7		
01.03.2	Assess the extent to which the reasoning and evidence in a text support the author’s claim or a recommendation for solving a scientific or technical problem.
LAFS.910.RST.3.8		
01.03.3	Compare and contrast findings presented in a text to those from other sources (including their own experiments), noting when the findings support or contradict previous explanations or accounts.
LAFS.910.RST.3.9		
01.04	Range of Reading and Level of Text Complexity		
01.04.1	By the end of grade 9, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 9–10 text complexity band proficiently, with scaffolding as needed at the high end of the range.
01.04.2	By the end of grade 10, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 9–10 text complexity band independently and proficiently.
LAFS.910.RST.4.10		
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing .		
02.01	Text Types and Purposes		
02.01.1	Write arguments focused on discipline-specific content.
LAFS.910.WHST.1.1		
02.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.910.WHST.1.2		
02.01.3	Write precise enough descriptions of the step-by-step procedures they use in their investigations or technical work that others can replicate them and (possibly) reach the same results.
LAFS.910.WHST.1.3		
02.02	Production and Distribution of Writing		
02.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.910.WHST.2.4		
02.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.910.WHST.2.5		
02.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology’s capacity to link to other information and to display information flexibly and dynamically.
LAFS.910.WHST.2.6		
02.03	Research to Build and Present Knowledge		
02.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.910.WHST.3.7		
02.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and following a standard format for citation.
LAFS.910.WHST.3.8		
02.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.910.WHST.3.9		
02.04	Range of Writing		
02.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.910.WHST.4.10		
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing .		
03.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
03.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
03.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
03.04	Model with mathematics.
MAFS.K12.MP.4.1		
03.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
03.06	Attend to precision.
MAFS.K12.MP.6.1		
03.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
03.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA 

CTE Standards and Benchmarks	FS-M/LA	
30.0	Select a sport, recreation, and entertainment marketing industry for career planning--The student will be able to:		
30.01	Identify current employment opportunities in the sport, recreation, and entertainment marketing field.  		
30.02	Identify sources of information for career planning including the Internet.  		
30.03	Conduct in-depth career research including requirements for entry and advancement, career ladders, and opportunities related to the sport, recreation, and entertainment marketing field.  		
30.04	Explain duties and responsibilities, needed skills, and knowledge for a particular sport, recreation, and entertainment marketing career.  		
30.05	Identify advantages and disadvantages of a particular sport, recreation, and entertainment marketing career.  		
30.06	Complete self-assessments and analysis of life-style goals and career aspirations.  		
30.07	Develop an individualized education and career plan related to a major sport, recreation, and entertainment marketing field.  		
30.08	Write a job description for a selected sport, recreation, and entertainment marketing occupation.  		
31.0	Demonstrate applications of distribution to the sport, recreation, and entertainment marketing industry--The student will be able to:		
31.01	Explain the concepts and processes needed to move, store, locate, and/or transfer ownership of sport, recreation, and entertainment goods and services.  		
31.02	Explain concepts of physical distribution and transportation systems related to the sport, recreation, and entertainment industry.  		
31.03	Identify and analyze appropriate transportation services for the sport, recreation, and entertainment industry.  		
31.04	Develop appropriate plans utilizing the channels of distribution for the sport, recreation, and entertainment industry (e.g., tickets, merchandise, programs).  		
31.05	Demonstrate skills required for sport, recreation, and entertainment materials and service management.		
31.06	Analyze information related to routing and tracking sport, recreation, and entertainment merchandise.  		
31.07	Explain relationship between sport, recreation, and entertainment customer service and distribution.  		
32.0	Demonstrate applications of financing to the selected sport, recreation, and entertainment marketing industry--The student will be able to:		
32.01	Explain financial concepts used in making sport, recreation, and entertainment marketing decisions.  		
32.02	Explain concept of financial administration. 		
32.03	Explain difference between income (credit) and expense (debit).  		
32.04	Describe and prepare a cash-flow statement.  		
32.05	Identify various types of credit policies and procedures.  		
32.06	Explain purposes and importance of credit.  		
32.07	Identify the positive and negative impacts of using credit in sport, recreation, and entertainment marketing situations.  		
32.08	Compare and contrast the use of different credit applications.  		
32.09	Discuss industry concepts of price, profit, competition, and productivity.  		
32.10	Identify and explain the components of a budget for a sport, recreation, and entertainment program.  		
33.0	Demonstrate applications of product/service planning to the sport, recreation, and entertainment marketing industry--The student will be able to:		
33.01	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to sport, recreation, and entertainment marketing opportunities.  		
33.02	Explain the steps involved in decision-making (e.g., market research, assessment, planning, implementation design, and evaluation).  		
33.03	Explain importance of customer satisfaction to the sport, recreation, and entertainment industry.  		
33.04	Explain importance of product and service technology as it relates to customer satisfaction.  		
33.05	Identify sources of sport, recreation, and entertainment product knowledge.  		
33.06	Demonstrate awareness of impact of both current and emerging technology on life-roles, life-styles, careers, and sport, recreation, and entertainment marketing occupations.  		
33.07	Explain product and service quality as applicable grades and industry standards.  		
33.08	Discuss product-liability risks.  		
33.09	Explain warranties and guarantees.  		
33.10	Develop a product/service plan for an area of sport, recreation, and entertainment marketing. 		
33.11	Describe factors used by marketers to position products/business.  		
33.12	Identify stages of and discuss impact of product life cycle.  		
33.13	Explain importance of concessions on sport, recreation, and entertainment industry.  		
34.0	Demonstrate applications of marketing-information management to the sport, recreation, and entertainment marketing industry--The student will be able to:		
34.01	Explain process of marketing-information management.  		
34.02	Explain nature and scope of sport, recreation, and entertainment marketing operations.  		
34.03	Demonstrate knowledge of inventory control systems and shipping and receiving procedures.		
34.04	Identify procedures for gathering information using technology.  		
34.05	Utilize appropriate marketing information management forms.  		
35.0	Demonstrate pricing applications for the sport, recreation, and entertainment marketing industry--The student will be able to:		
35.01	Explain concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers’ perceptions of value.  		
35.02	Explain pricing objectives, policies, and strategies. 		
35.03	Explain price-marking techniques.  		
35.04	Explain procedures for changing prices.  		
35.05	Demonstrate decision-making skills required for determining pricing relative to the competition.  		
35.06	Demonstrate problem-solving skills required when considering profit and price. 		
36.0	Demonstrate promotion applications for the sport, recreation, and entertainment marketing industry--The student will be able to:		
36.01	Explain the concepts and strategies needed to communicate information about products, services, signage, virtual advertising, images, and/or ideas to achieve a desired outcome.  		
36.02	Identify types of promotion used in the sport, recreation, and entertainment industry.  		
36.03	Discuss importance of advertising media and branding.   		
36.04	Explain purposes and elements of advertising and display as related to the sport, recreation, and entertainment marketing industry.  		
36.05	Explain how trademarks/logos are used to create awareness/branding of an organization in the sport, recreation, and entertainment industry.  		
36.06	Explain the impact on and uses of the internet and intranet in marketing sport, recreation, and entertainment products and services.  		
36.07	Use advertising guidelines to design appropriate media sample ads, i.e., print, radio, television, internet, and others.  		
36.08	Use design principles in preparing such merchandise/service displays as windows, endcaps, kiosks, and point-of-sale.  		
36.09	Create an example of a non-personal sales technique such as use of magnets, buttons, T-shirts, or point-of-sale signs.  		
36.10	Write a promotional message to appeal to a target market.  		
36.11	Develop a sales promotion plan for a sport, recreation, and entertainment marketing organization.  		
36.12	Demonstrate public relations techniques as used in the sport, recreation, and entertainment marketing industry.  		
36.13	Design a website for the sport, recreation, and entertainment marketing program.  		
37.0	Demonstrate purchasing applications to the sport, recreation, and entertainment --The student will be able to:		
37.01	Explain relationship between stock turnover and purchasing.  		
37.02	Demonstrate proper purchasing procedures.  		
37.03	Explain types of purchasing.  		
37.04	Demonstrate the techniques used to obtain the best terms when negotiating a purchase.  		
37.05	Demonstrate use of forms required for purchasing.  		
37.06	Evaluate merchandise or services using industry standards or company assessments.  		
38.0	Demonstrate applications of safety and risk-management to the sport, recreation, and entertainment marketing industry--The student will be able to:		
38.01	Explain how lack of knowledge and skill can cause accidents and health hazards in the workplace.  		
38.02	List reasons how anger, worry, drugs, alcohol, fatigue, and illness can cause accidents.  		
38.03	Describe actions that various agencies take to prevent accidents on the job.  		
38.04	Demonstrate understanding of environmental problems that impact health and safety.  		
38.05	Explain procedures for handling and reporting accidents.  		
38.06	Identify components of an effective security plan for a sport, recreation, and entertainment program.  		
39.0	Demonstrate applications of selling to the sport, recreation, and entertainment marketing industry--The student will be able to:		
39.01	Analyze demographics and identify target market.		
39.02	Explain concepts and actions needed to determine client needs and wants and develop a personalized communication that will influence purchase decisions and enhance future business opportunities.  		
39.03	Describe the appropriate relationship between buyer and seller.  		
39.04	Demonstrate sales knowledge of industry, company, products, and competition.  		
39.05	Analyze potential prospects and customer buying behavior.  		
39.06	Analyze importance of communication and listening in creating a positive buying climate.  		
39.07	Identify sales techniques to aid customers/clients in making buying decisions.  		
39.08	Prepare a list of skills necessary to maintain sales accounts including group sales.  		
39.09	Describe types of sales quotas and reasons for their use. 		
39.10	Create a sales presentation using presentation software.  		
39.11	Identify strategies to build and maintain a clientele.  		
40.0	Identify the use of computers in sport, recreation, and entertainment marketing--The student will be able to:		
40.01	Explain importance and uses of computers and the Internet in sport, recreation, and entertainment marketing.  		
40.02	Utilize word processing software to create a career/industry related document.  		
40.03	Perform data entry procedures (e.g., payroll, inventory control).  		
40.04	Perform merchandising math data entry procedures such as stock turnover, mark-up, mark-down, open-to-buy, pricing, invoicing, etc.  		
40.05	Demonstrate marketing spreadsheet data entry and output procedures.  		
40.06	Utilize spreadsheet software to enhance decision-making skills.  		
40.07	Utilize integrated software programs to generate marketing reports and solve marketing problems.  		
40.08	Identify technology appropriate for marketing functions and practices related to a sport, recreation, and entertainment program.  		
41.0	Explain and discuss licensing, sponsorships, and endorsements in sport, recreation, and entertainment marketing--The student will be able to:		
41.01	Explain the licensing industry and process.  		
41.02	Define and describe copyright and trademark laws.  		
41.03	Differentiate between licensing, sponsorship, and endorsements.  		
41.04	Explain how the sport, recreation, and entertainment industry utilizes trademarks/logos in licensing, sponsorships, and endorsements.  		
41.05	Compare and contrast internal and external licensing in sport, recreation, and entertainment organizations.  		
41.06	Define exclusivity as a part of licensing.  		
41.07	Describe sponsorship criteria.  		
41.08	Research methods of obtaining event sponsorships or private support.		
41.09	Evaluate use of sport as a venue for promotional licensing.  		
41.10	Explain impact of entertainment figures and endorsements on sport, recreation, and/or entertainment marketing.  		
41.11	Research the effect of endorsements on sport, recreation, and/or entertainment sales.		
41.12	Explain importance of on-site merchandising to the sport, recreation, and entertainment industry.  		
41.13	Discuss the impact ambush marketing has on the sponsorship and licensing aspect of the sport, recreation, and entertainment industry.  		
42.0	Demonstrate an understanding of the impact of the media on sport, recreation, and entertainment marketing--The student will be able to:		
42.01	Research the impact of the media on sport, recreation, and entertainment marketing.		
42.02	Identify the different media that have increased the popularity of sport, recreation, and entertainment venues.  		
42.03	Research the conflict between the media’s ownership of sport businesses and the reporting of the news.		
42.04	Explain the concepts of rights and fees the media pays to sport, recreation, and entertainment businesses.  		
42.05	Investigate the pirating issues as relates to the media and the sport, recreation, and entertainment industry.		
43.0	Discuss the importance of public relations and publicity to sport, recreation, and entertainment marketing--The student will be able to:		
43.01	Define and explain the differences between public relations and publicity.  		
43.02	Compare and contrast internal and external public relations. 		
43.03	Construct letters to the media concerning a sport, recreation, and/or entertainment event.		
43.04	Develop a media/press release and public service announcement for a sport, recreation, and/or entertainment event.		
43.05	Create a database of potential contacts for a sport, recreation, and/or entertainment event.		
43.06	Illustrate how a company builds goodwill, a business image, and public awareness through involvement with a sport, recreation, and/or entertainment event.		
43.07	Explain the role of public relations and publicity in creating an advantage through association and exclusivity.  		

2013 – 2014
Florida Department of Education
Student Performance Standards

Course Title: 	Sport, Recreation, and Entertainment Marketing Management
Course Number: 	8827430
Course Credit:	1

Course Description:

This course provides instruction for career sustaining level employment in the sport, recreation, and entertainment industry.  The content includes applied skills related to the sport, recreation, and entertainment marketing functions and industries including employment skills required for success in sport, recreation, and entertainment and career planning as related to the sport, recreation, and entertainment industry.

Florida Standards	Correlation to CTE Program Standard #	
44.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.		
44.01	Key Ideas and Details		
•	Cite specific textual evidence to support analysis of science and technical texts, attending to important distinctions the author makes and to any gaps or inconsistencies in the account.
LAFS.1112.RST.1.1		
•	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.1112.RST.1.2		
•	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.1112.RST.1.3		
44.02	Craft and Structure		
•	Determine the meaning of symbols key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 11–12 texts and topics.
LAFS.1112.RST.2.4		
•	Analyze how the text structures information or ideas into categories or hierarchies, demonstrating understanding of the information or ideas.
LAFS.1112.RST.2.5		
•	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, identifying important issues that remain unresolved.
LAFS.1112.RST.2.6		
44.03	Integration of Knowledge and Ideas		
•	Integrate and evaluate multiple sources of information presented in diverse formats and media (e.g. quantitative data, video, multimedia) in order to address a question or solve a problem.
LAFS.1112.RST.3.7		
•	Evaluate the hypotheses, data, analysis, and conclusions in a science or technical text, verifying the data when possible and corroborating or challenging conclusions with other sources of information.
LAFS.1112.RST.3.8		
•	Synthesize information from a range of sources (e.g., texts, experiments, simulations) into a coherent understanding of a process, phenomenon, or concept, resolving conflicting information when possible.
LAFS.1112.RST.3.9		
44.04	Range of Reading and Level of Text Complexity		
•	By the end of grade 11, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 11–CCR text complexity band proficiently, with scaffolding as needed at the high end of the range.
•	By the end of grade 12, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 11–CCR text complexity band independently and proficiently.
LAFS.1112.RST.4.10		
45.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing .		
45.01	Text Types and Purposes		
•	Write arguments focused on discipline-specific content.
LAFS.1112.WHST.1.1		
•	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.1112.WHST.1.2		
•	Write precise enough descriptions of the step-by-step procedures they use in their investigations or technical work that others can replicate them and (possibly) reach the same results.
LAFS.1112.WHST.1.3		
45.02	Production and Distribution of Writing		
•	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.1112.WHST.2.4		
•	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.1112.WHST.2.5		
•	Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments or information.
LAFS.1112.WHST.2.6		
45.03	Research to Build and Present Knowledge		
•	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.1112.WHST.3.7		
•	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the specific task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation.
LAFS.1112.WHST.3.8		
•	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.1112.WHST.3.9		
45.04	Range of Writing		
•	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.1112.WHST.4.10		
46.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing .		
46.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
46.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
46.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
46.04	Model with mathematics.
MAFS.K12.MP.4.1		
46.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
46.06	Attend to precision.
MAFS.K12.MP.6.1		
46.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
46.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA 

CTE Standards and Benchmarks	FS-M/LA	
47.0	Apply economic principles to sport, recreation, and entertainment marketing--The student will be able to:		
47.01	Examine role of the profit motive in the marketing of sports, recreation, and entertainment.  		
47.02	Explain role of sport, recreation, and entertainment marketing in the free enterprise system.  		
47.03	Apply economic concepts to sport, recreation, and entertainment marketing including pricing, distribution, risk, productivity, competition, and cycles.  		
47.04	Analyze relationship between economics and the sport, recreation, and entertainment industry.  		
47.05	Describe the economic growth of the sport, recreation, and Entertainment industry, including its various contributions to the Gross National Product (GNP).  		
47.06	Analyze economic impact of sport, recreation, and entertainment programs on local, state, national, and international economies.  		
47.07	Describe revenue sources for financing sport, recreation, and entertainment projects.  		
47.08	Examine ancillary sources of revenue for sport, recreation, and entertainment events (i.e., concessions, merchandise, sponsorship, tickets, programs, etc.).		
47.09	Explain the interdependence between:
•	Fans/Audience
•	Team/Players/Event/Property
•	Corporate partners/Sponsors of a successful sport, recreation, and/or entertainment event.  		
48.0	Explain the business structure of the sport, recreation, and entertainment marketing industry--The student will be able to:		
48.01	Evaluate advantages and disadvantages of operating as a profit or not-for-profit organization.  		
48.02	Assess role of electronic commerce in sport, recreation, and/or entertainment marketing.  		
48.03	Define national trade and international trade in terms of sport, recreation, and entertainment.  		
49.0	Describe legal and ethical aspects of sport, recreation, and entertainment marketing industry--The student will be able to:		
49.01	Explain the term liability.  		
49.02	Explain the term contract.  		
49.03	Identify essential elements of contracts.  		
49.04	Describe basic sport, recreation, and entertainment contracts.  		
49.05	Explain expressed, implied, unilateral, and bilateral contracts.  		
49.06	Explain importance of liability insurance.  		
49.07	Describe the impact of the Americans with Disabilities Act (ADA) on sport, recreation, and entertainment events and facilities.  		
49.08	Identify professional ethical issues related to sport, recreation, and entertainment marketing.  		
49.09	Examine social responsibility and its relation to sport, recreation, and entertainment marketing.		
50.0	Explain methods of dealing with agents, personal managers, and labor unions--The student will be able to:		
50.01	Explain differences between an agent and a personal manager.  		
50.02	Explain financial compensation options for agents.  		
50.03	Identify the factors involved in selecting an agent and a personal manager.  		
50.04	Identify agent’s role in pre-negotiations and endorsement contracts.  		
50.05	Examine the role of unions in sport, recreation, and entertainment marketing.  		
50.06	Identify unions relevant to sport, recreation, and entertainment marketing.  		
51.0	Apply market research to determine viability of proposed sport, recreation, and entertainment project or event--The student will be able to:		
51.01	Describe the steps for developing a market research project.  		
51.02	Develop a market research project. 		
52.0	Design, plan, execute, and evaluate an event--The student will be able to:		
52.01	Review concepts related to event planning (e.g., location, budget, public relations, risk management, etc.).  		
52.02	Define event marketing and explain its objectives.  		
52.03	Determine sponsorship opportunities to meet the needs of the organization, the event, and the customers.		
52.04	Identify and analyze value and feasibility of a sport, recreation, and/or entertainment event to a community.  		
52.05	Create a work plan that identifies necessary human and financial resources.		
52.06	Formulate a budget for an event.  		
52.07	Prepare a promotional plan for an event (personal, selling, advertising, publicity, sales promotion).		
52.08	Create an operational timeline of a sport, recreation, and/or entertainment event.		
52.09	Select indicators to measure success or failure rate of a sport, recreation, and/or entertainment event.		
52.10	Implement a sport, recreation, and/or entertainment event.		
52.11	Evaluate outcomes to determine if event should be retained, modified, and/or eliminated.		
52.12	Develop follow-up activities to recognize/thank participants.		
53.0	Develop a career plan for a sport, recreation, and entertainment marketing career--The student will be able to:		
53.01	Investigate sport, recreation, and entertainment marketing career opportunities at the internship, entry, mid-management, and upper-management levels.		
53.02	Describe education and training needed for a variety of sport, recreation, and entertainment marketing jobs.  		
53.03	Identify barriers to employment and strategies to overcome them.  		
53.04	Identify ways to keep up with new developments in the field of sport, recreation, and entertainment marketing.  		
53.05	Develop a plan for pursuing a specific career in sport, recreation, and entertainment marketing, including training and educational requirements, needed skills and abilities, and steps for reaching career goal.  		
53.06	Demonstrate how specific technology applications (i.e. internet, video conferencing, electronic portfolios, etc.) assist students in developing a career plan in sport, recreation, and entertainment marketing industry.  		
53.07	Demonstrate competencies required for career sustaining and mid-level management positions in the sport, recreation, and entertainment marketing field.  		
53.08	Develop forms of documentation for inclusion in a sport, recreation, and entertainment marketing career portfolio.  		
53.09	Design portfolio to reflect accrued knowledge in sport, recreation, and entertainment marketing.		

2014 – 2015
Florida Department of Education
Student Performance Standards

Course Title: 	Sport, Recreation, and Entertainment Internship
Course Number: 	8827440
Course Credit:	Multiple credits

Course Description:

The Sport, Recreation, and Entertainment Internship course provides students with authentic learning experiences in which they demonstrate human relations, technical, communication, and career development skills through entry level employment in the financial services industry.  Through hands-on project management, major tasks outlined in a training plan, mentors supervise student learning in specific skill attainment and professional development.  Students earn high school credit and financial compensation.

Florida Standards	Correlation to CTE Program Standard #	
44.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing .		
44.01	Key Ideas and Details		
44.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to important distinctions the author makes and to any gaps or inconsistencies in the account.
LAFS.1112.RST.1.1		
44.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.1112.RST.1.2		
44.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.1112.RST.1.3		
44.02	Craft and Structure		
44.02.1	Determine the meaning of symbols key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 11–12 texts and topics.
LAFS.1112.RST.2.4		
44.02.2	Analyze how the text structures information or ideas into categories or hierarchies, demonstrating understanding of the information or ideas.
LAFS.1112.RST.2.5		
44.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, identifying important issues that remain unresolved.
LAFS.1112.RST.2.6		
44.03	Integration of Knowledge and Ideas		
44.03.1	Integrate and evaluate multiple sources of information presented in diverse formats and media (e.g. quantitative data, video, multimedia) in order to address a question or solve a problem.
LAFS.1112.RST.3.7		
44.03.2	Evaluate the hypotheses, data, analysis, and conclusions in a science or technical text, verifying the data when possible and corroborating or challenging conclusions with other sources of information.
LAFS.1112.RST.3.8		
44.03.3	Synthesize information from a range of sources (e.g., texts, experiments, simulations) into a coherent understanding of a process, phenomenon, or concept, resolving conflicting information when possible.
LAFS.1112.RST.3.9		
44.04	Range of Reading and Level of Text Complexity		
44.04.1	By the end of grade 11, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 11–CCR text complexity band proficiently, with scaffolding as needed at the high end of the range.
44.04.2	By the end of grade 12, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 11–CCR text complexity band independently and proficiently.
LAFS.1112.RST.4.10		
45.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing.		
45.01	Text Types and Purposes		
45.01.1	Write arguments focused on discipline-specific content.
LAFS.1112.WHST.1.1		
45.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.1112.WHST.1.2		
45.01.3	Write precise enough descriptions of the step-by-step procedures they use in their investigations or technical work that others can replicate them and (possibly) reach the same results.
LAFS.1112.WHST.1.3		
45.02	Production and Distribution of Writing		
45.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.1112.WHST.2.4		
45.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.1112.WHST.2.5		
45.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments or information.
LAFS.1112.WHST.2.6		
45.03	Research to Build and Present Knowledge		
45.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.1112.WHST.3.7		
45.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the specific task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation.
LAFS.1112.WHST.3.8		
45.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.1112.WHST.3.9		
45.04	Range of Writing		
45.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.1112.WHST.4.10		
46.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in Sport, Recreation and Entertainment Marketing .		
46.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
46.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
46.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
46.04	Model with mathematics.
MAFS.K12.MP.4.1		
46.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
46.06	Attend to precision.
MAFS.K12.MP.6.1		
46.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
46.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA 

CTE Standards and Benchmarks	FS-M/LA	
54.0	Perform critical job skills--The student will be able to:		
54.01	Apply literacy skills in technical reading, computing and calculating.		
54.02	Perform tasks as outlined in the individualized job performance skills plan.		
54.03	Maintain relevant employment documents.		
54.04	Sustain mentoring relationships in the workplace.		
54.05	Communicate in business settings by listening, writing, speaking and presenting with professional demeanor.		
54.06	Collaborate, communicate and interact utilizing technology.		
54.07	Offer alternative suggestions or solutions rather than simply rejecting others ideas.		
54.08	Contribute to team efforts by fulfilling responsibilities and valuing diversity.		
54.09	Explore networking opportunities through professional associations.		
54.10	Exercise proper judgment in decision making.		
54.11	Adapt to changing organizational environments with flexibility.		
54.12	Build a career portfolio reflecting experiences and skills gained during the internship.		
55.0	Display professional work habits--The student will be able to:		
55.01	Report as expected, on time, appropriately dressed and groomed and ready to work. 		
55.02	Create a positive professional image through proper introductions, eye contact, and a firm handshake.		
55.03	Model acceptable work habits and conduct in the workplace as defined by company policy.		
55.04	Complete and follow through on tasks and take initiative as warranted.		
55.05	Respond to internal and external customers’ needs and concerns.		
55.06	Practice business etiquette and social sensitivity in face to face interaction, on the telephone and the Internet.		
55.07	Build bridges between conflicting attitudes and ways of thinking.		
56.0	Demonstrate ethical behavior--The student will be able to:		
56.01	Compare business activities to professional standards.		
56.02	Show empathy, respect and support for others.		
56.03	Value confidentiality and privacy.		
56.04	Recognize sexual and cultural inappropriate behaviors.		

Additional Information

Laboratory Activities

Laboratory investigations, including the use of scientific research, measurement, and laboratory technologies are an integral part of this course.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students.

Special Notes

The occupational standards and benchmarks outlined in this secondary program correlate to the standards and benchmarks of the postsecondary program with the same Classification of Instructional Programs (CIP) number.

Career and Technical Student Organization (CTSO)

DECA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular Occupational Completion Point (OCP) or a Modified Occupational Completion Point (MOCP).  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete an OCP/MOCP.  The student should work on different competencies and new applications of competencies each year toward completion of the OCP/MOCP.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.

Articulation

For details on articulation agreements which correlate to programs and industry certifications refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp.

Bright Futures/Gold Seal Scholarship

Course substitutions as defined in the Comprehensive Course Table for this program area may be used to qualify a student for Florida’s Gold Seal Vocational Scholarship, providing all other eligibility requirements are met.  Eligibility requirements are available online at https://www.osfaffelp.org/bfiehs/fnbpcm02_CCTMain.aspx. 

Fine Arts/Practical Arts Credit

Many courses in CTE programs meet the Fine Arts/Practical Arts credit for high school graduation (http://www.fldoe.org/articulation/CCD/files/pacourses1314.pdf).  A listing of approved CTE courses is published each year as a supplemental resource to the Course Code Directory (http://www.fldoe.org/articulation/CCD/default.asp).
 
Equivalent Mathematics and Equally Rigorous Science Courses

Equally rigorous science courses are based upon levels of cognitive complexity of content specific benchmarks, depth and breadth of content focus, and required laboratory components.