2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Exploration of Marketing Occupations
Program Type:	Orientation/Exploratory 
Career Cluster:	Marketing, Sales & Service

Secondary – Middle School	
Course Number	8800210	
CIP Number	02089999EX	
Grade Level	6-8	
Standard Length	Semester	
Teacher Certification	BUS ED 1 
MKTG 1
MKTG MGMT @7 7G	
CTSO	DECA	
Facility Code	N/A http://www.fldoe.org/edfacil/sref.asp (State Requirements for Educational Facilities)	

Purpose 

The purpose of this program is to give students an opportunity to apply knowledge and skills related to the area of Marketing, Sales and Service.

To give students initial exposure to the skills and attitudes associated with a broad range of occupations relating to careers in marketing, including job requirements and tasks performed, and to assist students in making informed decisions regarding their future academic and occupational goals.

Instruction provides opportunities for students to explore employment opportunities and requirements, job application procedures, tasks performed by workers, as well as leadership and human relations skills in sales and marketing occupations including those that retail or market products and services, and process/manage or distribute materials.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Standards

After successfully completing this course, the student will be able to perform the following:

01.0	Identify the basic economic environment in marketing. 
02.0	Identify the education needed, tasks performed, and employment opportunities for individuals who wish to enter product merchandising related occupations.
03.0	Identify the education needed, tasks performed, and employment opportunities for individuals who wish to enter wholesaling occupations.
04.0	Identify the education needed, tasks performed, and employment opportunities for individuals who wish to enter marketing services occupations.
05.0	Identify procedures involved in choosing, applying for, keeping, and progressing in marketing occupations.
06.0	Explain the impact of technology on marketing occupations.
07.0	Demonstrate computer literacy.
08.0	Develop individualized education and career plans related to marketing occupational goals.

2014 – 2015
Florida Department of Education
Student Performance Standards

Course Title: 	Exploration of Marketing Occupations
Course Number: 	8800210
Course Length:	Semester

Course Description:

CTE Standards and Benchmarks	
01.0	Identify the basic economic environment in marketing--The student will be able to:	
01.01	Explain private enterprise.	
01.02	Explain profit motive.	
01.03	Identify the relationships between people's wants and needs and marketing activities.	
02.0	Identify the education needed, tasks performed, and employment opportunities for individuals who wish to enter product merchandising related occupations--The student will be able to:	
02.01	Identify product merchandising related occupations; e.g., fashion, retailing, food marketing, home furnishings, sporting goods, parts marketing, specialty products, wholesaling, business ownership, and others.	
02.02	Identify the basic tasks performed by employees within each of the occupations.	
02.03	Identify employment opportunities available in each of the occupations.	
02.04	State the educational requirements to prepare a student for entry-level employment in product merchandising related occupations.	
02.05	Identify educational programs available in the state for advanced training in product merchandising related occupations in secondary through postsecondary education.	
03.0	Identify the education needed, tasks performed, and employment opportunities for individuals who wish to enter wholesaling occupations--The student will be able to:	
03.01	Identify wholesaling occupations.	
03.02	Identify the basic tasks performed by employees within each of the occupations.	
03.03	Identify employment opportunities available for each of the occupations.	
03.04	State the educational requirements to prepare a student for entry-level employment in wholesaling occupations.	
03.05	Identify educational programs available in the state for advanced training in wholesaling related occupations in secondary through postsecondary education.	
04.0	Identify the education needed, tasks performed, and employment opportunities for individuals who wish to enter marketing services occupations--The student will be able to:	
04.01	Identify marketing services occupations: e.g., food service, hospitality, travel and tourism, finance, international marketing, insurance, real estate, entrepreneurship, and others.	
04.02	Identify the basic tasks performed by employees within each of the occupations.	
04.03	Identify employment opportunities available for each of the occupations.	
04.04	State the educational requirements to prepare students for entry-level employment in marketing services occupations.	
04.05	Identify educational programs available in the state for advanced training in specific marketing services related occupations in secondary through postsecondary education.	
05.0	Identify procedures involved in choosing, applying for, keeping, and progressing in marketing occupations--The student will be able to:	
05.01	Identify the tasks involved in choosing a marketing occupation; e.g., self-inventory, interest survey, research, and aptitude test batteries.	
05.02	List the steps in applying for a job.	
05.03	Complete a sample job application form.	
05.04	Demonstrate the necessary communication skills involved in a job interview.	
05.05	Identify those characteristics that help people obtain, hold, and progress on their jobs in marketing occupations.	
05.06	Develop an individual career plan including a four to six year plan for advanced training in a marketing career.	
06.0	Explain the impact of technology on marketing occupations--The student will be able to:	
06.01	Explain how technology has changed the way retailing businesses operate.	
06.02	Explain how technology has changed the way wholesaling businesses operate.	
06.03	Explain how technology has changed the way product merchandising businesses operate.	
06.04	Explain how technology has changed the way marketing services businesses operate.	
07.0	Demonstrate computer literacy--The student will be able to:	
07.01	Define computer related terms; e.g., computer, data input, output, hardware, software, language, processing, memory, program, terminal, peripheral devices, and keyboard characters.	
07.02	Operate a computer by performing basic software related procedures.	
07.03	Identify the advantages and disadvantages in the use of different computer formats and operating systems.	
07.04	Describe some general uses of computers.	
07.05	Identify the safety precautions that must be observed in using computer equipment.	
07.06	Explain some of the legal and ethical issues involved in using a computer.	
07.07	Use the computer via an on-line environment to explore selected occupations.	
08.0	Develop individualized education and career plans related to marketing occupational goals--The student will be able to:	
08.01	Complete self-assessments and career analysis activities to determine potential success in marketing career fields.	
08.02	Research a marketing related career identifying employment opportunities and educational requirements for advancement.	
08.03	Project the career level and earnings required to obtain desired standard of living.	
08.04	Utilize career information to develop an individualized career plan, including a plan to meet educational requirements.  	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Career and Technical Student Organization (CTSO)

DECCA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Special Notes

The length of this course is one semester.  It may be offered for two semesters when appropriate. When offered for one semester, it is recommended that it be at the exploratory level and more in-depth when offered for two semesters.