2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Graphics Technology
Career Cluster:	Arts, A/V Technology and Communications

AS	
CIP Number	1611080300	
Program Type	College Credit	
Standard Length	64 credit hours	
CTSO	SkillsUSA	
SOC Codes (all applicable) 	27-1024 – Graphic Designers	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	

Purpose

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers such as Broadcast Designer, Production Artist, Illustrator, Desktop Publisher, Graphic Designer, Production Manager, Presentation Specialist, or Web Designer in the Arts, A/V Technology and Communications career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Arts, A/V Technology and Communications career cluster. 

The content includes but is not limited to communication skills, team skills, human relations and employability skills, safe and efficient work practices, illustration, style/technique medium, concept formulation, design, drawing, display/exhibit design, layout, production skills, printing processes, use of industry tools and equipment, use and care of materials, use of current industry standards/practices/techniques, typography, photographic procedures, color theorem, marketing/advertising theorem, TV graphics, electronic content, and portfolio development.

Programs may include specialization areas such as:  animation, interactive/multimedia design, graphic arts, graphic design, environmental graphics, motion graphics, or 3-D. Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of 64 credit hours.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate effective communication skills.
02.0	Demonstrate team skills.
03.0	Demonstrate safe and efficient work practices.
04.0	Perform raster and vector based illustration and graphic development.
05.0	Formulate concepts/theory.
06.0	Apply design theories.
07.0	Demonstrate drawing techniques.
08.0	Demonstrate creative use of typography.
09.0	Create exhibit/display designs.
10.0	Create advertising layouts.
11.0	Demonstrate production skills.
12.0	Interpret printing processes.
13.0	Demonstrate knowledge of current industry standards, practices, and techniques.
14.0	Interpret photographic procedures.
15.0	Apply marketing/advertising principles.
16.0	Apply color theories.
17.0	Demonstrate industry level presentation procedures
18.0	Design television graphics/motion graphics.
19.0	Utilize computer hardware, software, networks and peripherals for the production of electronic content.
20.0	Create electronic content.
21.0	Demonstrate appropriate math skills.
22.0	Demonstrate appropriate understanding of basic science.
23.0	Demonstrate employability skills.
24.0	Demonstrate an understanding of entrepreneurship.
25.0	Demonstrate proper writing skills.

2014 – 2015
Florida Department of Education
Student Performance Standards

Program Title:	Graphics Technology
CIP Numbers:	1611080300
Program Length:	64 credit hours
SOC Code(s):	27-1024

The AS degree requires the inclusion of a minimum of 15 credits of general education coursework according to SACS, and it must be transferable according to Rule 6A-14.030 (2), F.A.C.  At the completion of this program, the student will be able to:	
01.0	Demonstrate effective communication skills--The student will be able to:	
01.01	Demonstrate presentation skills.	
01.02	Prepare written correspondence.	
01.03	Demonstrate effective oral communication skills.	
01.04	Read and interpret written and oral instructions.	
02.0	Demonstrate team skills--The student will be able to:	
02.01	Demonstrate project management abilities.	
02.02	Demonstrate ability to work as part of a team.	
03.0	Demonstrate safe and efficient work practices--The student will be able to:	
03.01	Follow industry rules, safety regulations and policies.	
03.02	Demonstrate proper use of toxic materials.	
03.03	Demonstrate awareness of appropriate ergonomics.	
03.04	Demonstrate proper care of equipment.	
03.05	Demonstrate typical workplace tasks in a timely manner.	
04.0	Perform raster and vector based illustration and graphic development--The student will be able to:	
04.01	Demonstrate versatile illustration styles and techniques.	
04.02	Demonstrate knowledge of methods and materials.	
04.03	Create computer illustrations.	
04.04	Identify recognized illustrators and renowned works.	
05.0	Formulate concept/theory--The student will be able to:	
05.01	Select appropriate style or technique to problem solving.	
05.02	Display creative talent and ingenuity.	
05.03	Apply principles of design.	
05.04	Demonstrate the design process.	
06.0	Apply design theories--The student will be able to:	
06.01	Create a design in black and white and colors.	
06.02	Create various mockups, dummies, and comprehensive layouts in a variety of formats.	
06.03	Evaluate use of design principles utilized in various graphic design applications.	
07.0	Demonstrate drawing techniques--The student will be able to:	
07.01	Draw three dimensional shapes.	
07.02	Draw still life.	
07.03	Draw figures.	
07.04	Demonstrate use of perspective.	
07.05	Identify artwork and artists of historical significance.	
08.0	Demonstrate creative uses of typography--The student will be able to: 	
08.01	Develop appropriate use of type styles and letter forms.	
08.02	Demonstrate application of typographical specifications.	
08.03	Apply type construction design.	
08.04	Apply proper letters and line spaces for typesetting.	
08.05	Develop working knowledge of type spacing.	
08.06	Demonstrate principles of typography in design project.	
08.07	Utilize a desktop computer and industry standard software for type production.	
09.0	Create exhibit/display designs--The student will be able to:	
09.01	Apply 2D or 3D design principles.	
09.02	Construct scale models.	
09.03	Indicate proper specifications for design.	
09.04	Coordinate production of displays and exhibits.	
10.0	Create advertising layouts--The student will be able to:	
10.01	Identify advertising needs and develop appropriate solution. 	
10.02	Produce comprehensive layouts for advertising in newspaper, advertising, magazines, billboards, and an advertising campaign.	
11.0	Demonstrate production skills--The student will be able to:	
11.01	Size photographs and illustrations.	
11.02	Demonstrate correct preparation of electronic files.	
11.03	Demonstrate knowledge of traditional (non-electronic) production techniques.	
12.0	Interpret printing processes--The student will be able to:	
12.01	Determine methods of printing and specialty printing methods.	
12.02	Select appropriate substrates and inks for projects.	
12.03	Explain color separation process.	
12.04	Identify and specify half-tone and line negatives.	
12.05	Interpret signature and imposition procedures.	
12.06	Analyze and identify method of proofing.	
12.07	Explain basic print process. 	
13.0	Demonstrate knowledge of current industry standards, practices, and techniques--The student will be able to:	
13.01	Explain copyright procedures.	
13.02	Use industry terminology.	
13.03	Identify industry practice and procedures.	
13.04	Explain importance of meeting deadlines.	
13.05	Acquire up-to-date in-field technology.	
13.06	Learn how to cope with stress.	
13.07	Adjust to work conditions.	
14.0	Interpret photographic procedures--The student will be able to:	
14.01	Describe how to coordinate photographic procedures with photographer.	
14.02	Perform cropping and scaling.	
14.03	Demonstrate understanding of photographic terminology.	
14.04	Operate camera.	
14.05	Create an artistic photographic image.	
15.0	Apply marketing/advertising principles--The student will be able to:	
15.01	Apply marketing/advertising principles.	
15.02	Identify customer needs.	
15.03	Identify target market.	
15.04	Prepare cost estimate.	
15.05	Analyze marketing potential.	
15.06	Recognize proper use of specialty services (supplies, specialties).	
15.07	Identify client marketing objective. 	
15.08	Identify client advertising objective.	
15.09	Understand an advertising agency’s structure and procedures.	
16.0	Apply color theories--The student will be able to:	
16.01	Apply knowledge of color theory.	
16.02	Demonstrate knowledge of industry standard color systems.	
17.0	Demonstrate industry level presentation procedures--The student will be able to:	
17.01	Demonstrate mounting and matting procedure.	
17.02	Demonstrate industry presentation procedure and techniques.	
17.03	Prepare industry level portfolio.	
18.0	Design television graphics/motion graphics--The student will be able to:	
18.01	Produce storyboards.	
18.02	Design graphics for broadcast and or video based delivery medium.	
19.0	Utilize computer hardware, software, networks, and peripherals for the production of electronic content--The student will be able to:	
19.01	Demonstrate understanding of various platforms, operating systems, hardware, software, peripherals, network issues, and compatibility.	
20.0	Create electronic content--The student will be able to:	
20.01	Create vector or raster based, file formats.	
20.02	Create interactive or web sites.	
21.0	Demonstrate appropriate math skills--The student will be able to:	
21.01	Solve problems for volume, weight, area, circumference and perimeter measurements for rectangles, squares, and cylinders.	
21.02	Measure tolerance(s) on horizontal and vertical surfaces using millimeters, centimeters, feet and inches.	
21.03	Add, subtract, multiply and divide using fractions, decimals, and whole numbers.	
21.04	Determine the correct purchase price, to include sales tax for a materials list containing a minimum of six items.	
21.05	Demonstrate an understanding of federal, state and local taxes and their computation.	
22.0	Demonstrate appropriate understanding of basic science--The student will be able to:	
22.01	Understand molecular action as a result of temperature extremes, chemical reaction, and moisture content.	
22.02	Draw conclusions or make inferences from data.	
22.03	Identify health related problems that may result from exposure to work related chemicals and hazardous materials, and know the proper precautions required for handling such materials.	
22.04	Understand pressure measurement in terms of P.S.I., inches of mercury, and K.P.A.	
23.0	Demonstrate employability skills--The student will be able to:	
23.01	Create a résumé.	
23.02	Conduct a job search.	
23.03	Secure information about a job.	
23.04	Identify documents that may be required when applying for a job interview.	
23.05	Complete a job application form correctly.	
23.06	Demonstrate competence in job interview techniques.	
23.07	Identify or demonstrate appropriate responses to criticism from employer, supervisor or other employees.	
23.08	Identify acceptable work habits.	
23.09	Demonstrate knowledge of how to make appropriate job changes.	
23.10	Demonstrate acceptable employee health habits.	
23.11	Demonstrate knowledge of the "Florida Right-To-Know Law" as recorded in Florida Statutes Chapter 442.	
24.0	Demonstrate an understanding of entrepreneurship--The student will be able to:	
24.01	Define entrepreneurship.	
24.02	Describe the importance of entrepreneurship to the American economy.	
24.03	List the advantages and disadvantages of business ownership.	
24.04	Identify the risks involved in ownership of a business.	
24.05	Identify the necessary personal characteristics of a successful entrepreneur.	
24.06	Identify the business skills needed to operate a small business efficiently and effectively.	
25.0	Demonstration proper writing skills--The student will be able to:	
25.01	Demonstrate knowledge and skill of streaming media.	
25.02	Identify technology used for streaming media.	
25.03	Operate technology used for streaming media.	
25.04	Update post and utilize internet resources for both audio and video.	
25.05	Stream various media to include but not limited to webcasting.	
25.06	Post audio and video on database driven and web hosted sites for downloading and or streaming.	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Career and Technical Student Organization (CTSO)

SkillsUSA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

Articulation

To be transferable statewide between institutions, this program must have been reviewed, and a “transfer value” assigned the curriculum content by the appropriate Statewide Course Numbering System discipline committee.  This does not preclude institutions from developing specific articulation agreements with each other. 

The following PSAV programs have been approved by the Florida State Board of Education for statewide articulation credit into this degree program.  

Digital Design (B070600 / 0507080106) – 9 credits 
Digital Design 1 (K700100 / 0507080107) – 9 credits 
Digital Design 2 (K700200 / 0507080108) – 9 credits 
Digital Printing Technology (I480205 / 0648020101) – 6 credits
Printing and Graphics Communication (I480201 / 0648020100) – 6 credits
Web Design (B070500 / 0507039905) – 6 credits

For details on articulation agreements which correlate to programs and industry certifications refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp .

Program Length

The AS degree requires the inclusion of a minimum of 15 credits of general education coursework according to SACS, and it must be transferable according to Rule 6A-14.030 (2), F.A.C.  The standard length of this program is 64 credit hours according to Rule 6A-14.030, F.A.C.

Certificate Programs

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.).  This AS degree program includes the following College Credit Certificates:

Graphic Design Support (0611080302) – 15 credit hours
Interactive Media Support (0650010203) – 15 credit hours
Graphic Design Production (0611080303) – 24 credit hours
Interactive Media Production (0611080304) – 24 credit hours

Standards for the above certificate programs are contained in separate curriculum frameworks.