2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Interactive Media Production Technology
Career Cluster:	Arts, A/V Technology and Communication

AS	
CIP Number	1610020101	
Program Type	College Credit	
Standard Length	65 credit hours	
CTSO	Skills USA	
SOC Codes (all applicable) 	27-1014 – Media Artist and Animators
27-2012 – Producers and Directors
27-3099 – Media and Communication Workers, All Other	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	

Purpose

The purpose of this program is to prepare students for employment as media, multi-media, and interactive media producers.  In the program, students will combine skills in critical thinking, writing, photography, video, audio, social media and web creation/design to produce both traditional, multi-media interactive media productions.

The course includes the following:  basic and creative writing, reportage, journalism, digital still photography, still photography post production, videography, video post-production, audio and music recording, audio and music post-production, drawing, design, typography, website creation and design, statistics and analytics.

This program focuses on broad, transferable skills and stresses understanding and demonstration of the following elements of the media production industry; audience analysis and estimation, media literacy, interpersonal and business communications, employability skills, management, finance, community and multicultural sensitivity and environmental issues.

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Arts, A/V Technology and Communication career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Arts, A/V Technology and Communication career cluster. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of 65 credit hours.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Identify the information needs of various audiences across various media.
02.0	Demonstrate the ability to gather and evaluate appropriate information and assets to create multi-media projects.
03.0	Define the mass media's impact on society, responsibilities and legalities.
04.0	Demonstrate proficiency in still photography and still photography post-production.
05.0	Demonstrate proficiency in videography, lighting for videography and video post-production.
06.0	Demonstrate proficiency in audio recording and audio post-production.
07.0	Demonstrate proficiency in drawing, design and layout.
08.0	Demonstrate proficiency in web creation and design.
09.0	Create finished multi-media communications projects incorporating still photographs, video, audio, web design and publishing, reportage, feature and technical writing.
10.0	Demonstrate professional interpersonal and business communications skills.
11.0	Demonstrate proficiency in writing and reportage.

2014 – 2015
Florida Department of Education
Student Performance Standards

Program Title:	Interactive Media Production Technology
CIP Number:	0610020101
Program Length:	65 credit hours
SOC Code(s):	27-1014; 27-2012; 27-3099

The AS degree requires the inclusion of a minimum of 15 credits of general education coursework according to SACS, and it must be transferable according to Rule 6A-14.030 (2), F.A.C.  At the completion of this program, the student will be able to:	
01.0	Identify the information needs of various audiences across various media--The student will be able to:	
01.01	Demonstrate the ability to research audience requirements for use in crating specific content.	
01.02	Critically analyze the aesthetic dimensions of past and present communications and communication trends.	
01.03	Select the appropriate platforms for disseminating media to target audiences.	
01.04	Select, combine and utilize the appropriate media for various audiences.	
02.0	Demonstrate the ability to gather and evaluate appropriate information and assets to create multi-media projects--The student will be able to:	
02.01	Demonstrate the ability to compare and contrast traditional and current production techniques.	
02.02	Demonstrate proficiency in the selection of various media for multi/interactive media productions.	
02.03	Analyze metrics such as Google analytics for incorporation into the determination of multi/interactive-media productions.	
03.0	Define the mass media's impact on society, responsibilities and legalities--The student will be able to: 	
03.01	Have a fresh perspective on our multicultural world and identify and appraise the mass communication/media literacy processes that shape our cultures. 	
03.02	Understand historical significance, duties and career opportunities of major media books, newspapers, broadcast, advertising and public relations. 	
03.03	Know the laws, values and ethics established to guide media practitioners. 	
03.04	Engage with emerging technologies/philosophies in a changing media landscape. 	
03.05	Demonstrate ability to apply class concepts/critical thinking to scholarly research.	
04.0	Demonstrate proficiency in still photography and still photography post-production--The student will be able to:	
04.01	Demonstrate competent and safe practices in the photographic computer labs.	
04.02	Demonstrate proficient camera operation.	
04.03	Interpret light meter readings.	
04.04	Control image depth of field and critical focus.	
04.05	Effectively use different focal length lenses.	
04.06	Demonstrate competency in navigating image-editing and workflow software.	
04.07	Capture Raw and jpeg images, and process these images.	
04.08	Proficiently scan film and prints using scanners.	
04.09	Produce edited images for presentation.	
04.10	Produce digital prints with appropriate contrast, density and tonality.	
04.11	Use composition, cropping and point-of-view to create effective image design.	
04.12	Produce a grouping of photographs that demonstrates a theme or idea effectively.	
05.0	Demonstrate proficiency in videography, lighting for videography and video post-production--The student will be able to: 	
05.01	Exhibit team skills. 	
05.02	Model safe and efficient work practices.	
05.03	Create appropriate lighting for set productions. 	
05.04	Operate a video camera.  	
05.05	Generate studio footage.	
05.06	Use production control room equipment.	
05.07	Exhibit team skills.	
05.08	Model safe and efficient work practices.	
05.09	Create appropriate lighting for location and set productions.	
05.10	Operate a field video camera.	
05.11	Record, mix and edit audio resources.	
05.12	Operate control room equipment.	
05.13	Organize and utilize video resources.	
06.0	Demonstrate proficiency in audio recording and audio post production--The student will be able to: 	
06.01	Select and utilize microphones based on production parameters.	
06.02	Input audio signals from microphones and other audio resources.	
06.03	Import audio into various audio editing software.	
06.04	Mix audio utilizing various audio post production software.	
07.0	Demonstrate proficiency in drawing, design and layout--The student will be able to:	
07.01	Employ the basic terminology appropriate to drawing.	
07.02	Describe the individual art elements used in drawing.	
07.03	Demonstrate basic principles of composition. 	
07.04	Define three dimensional spaces in two dimensional terms. 	
07.05	Demonstrate a proficiency of tools and materials.  	
07.06	Comprehend and demonstrate technical skills via artwork. 	
07.07	Define the various job categories that make up the design industry.	
07.08	Discuss ethical and legal issues as they relate to the design industry.	
07.09	Define basic terminology used in the design industry and its related fields.	
07.10	Define visual communication and related components.	
07.11	Demonstrate proper usage of design tools, equipment and materials.	
07.12	Demonstrate methods for conceptualizing and visualizing ideas.	
07.13	Demonstrate knowledge of composition and layout including aesthetic arrangement, placement and relationship of elements.	
07.14	Demonstrate the design process as used in the graphic design industry.	
07.15	Demonstrate knowledge of basic typography.	
07.16	Demonstrate knowledge of measurement systems used in the graphic design industry.	
08.0	Demonstrate proficiency in web creation and design--The student will be able to:	
08.01	Define the various job categories that make up the graphic design industry.	
08.02	Discuss ethical and legal issues as they relate to the graphic design industry.	
08.03	Define basic terminology used in the graphic design industry and its related fields.	
08.04	Define visual communication and related components.	
08.05	Demonstrate proper usage of graphic design tools, equipment and materials.	
08.06	Demonstrate methods for conceptualizing and visualizing ideas.	
08.07	Demonstrate knowledge of composition and layout including aesthetic arrangement, placement and relationship of elements.	
08.08	Demonstrate the design process as used in the graphic design industry.	
08.09	Demonstrate knowledge of basic typography.	
08.10	Demonstrate knowledge of measurement systems used in the graphic design industry.	
08.11	Create web home page and sites.	
08.12	Identify the terms, concepts, and components used in the internet and web environment.	
08.13	Create publications for the internet incorporating graphics, such as gif and jpeg.	
08.14	Utilize digital media computer software toward the creation of interactive web publishing.	
08.15	Create hyperlinks between pages, documents and other sites.	
08.16	Demonstrate methods for conceptualizing and visualizing ideas.	
08.17	Design and create tables.	
08.18	Create hyperlinked images.	
08.19	Create framed documents.	
08.20	Create image maps.	
09.0	Create finished multi-media communications projects incorporating still photographs, video, audio, web design and publishing, reportage, feature and technical writing--The student will be able to:	
09.01	Analyze audience characteristics.	
09.02	Select and utilize visuals for multi/interactive media productions.	
09.03	Select and utilize audio resources for multi/interactive media productions.	
09.04	Combine audio and video sources for multi/interactive media productions.	
09.05	Utilize web elements to disseminate multi/interactive media productions.	
09.06	Track effectiveness and dissemination of interactive media productions with analytic data.	
10.0	Demonstrate professional interpersonal and business communication skills--The student will be able to:	
10.01	Prepare and verbally deliver factual material in a direct and logical manner.	
10.02	Demonstrate scholarly research skills.	
10.03	Demonstrate persuasive techniques.	
10.04	Demonstrate the effective use of visual aids, technical equipment and projected images.	
10.05	Demonstrate professional interviewing skills and general interpersonal communications.	
10.06	Produce a body of work that demonstrates proficiency in language, spelling, mechanics and grammar.	
10.07	Increase listening skills and retention of information.	
11.0	Demonstrate proficiency in writing and reportage--The student will be able to:	
11.01	Understand concepts of news judgment and use fact-gathering, research and revision to write and publish newspaper, magazine or online stories.	
11.02	Identify legal and ethical implications, as well as restrictions on the media, and apply them to writing assignments.	
11.03	Know and employ style, terms and jargon associated with the field.	
11.04	Arrange and conduct interviews and build sources in a professional manner.	
11.05	Define and discuss the technology, concepts and challenges of 21st century convergence journalism.	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Career and Technical Student Organization (CTSO)

SkillsUSA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

Articulation

To be transferable statewide between institutions, this program must have been reviewed, and a “transfer value” assigned the curriculum content by the appropriate Statewide Course Numbering System discipline committee.  This does not preclude institutions from developing specific articulation agreements with each other. 

For details on articulation agreements which correlate to programs and industry certifications refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp .

Program Length

The AS degree requires the inclusion of a minimum of 15 credits of general education coursework according to SACS, and it must be transferable according to Rule 6A-14.030 (2), F.A.C.  The standard length of this program is 65 credit hours according to Rule 6A-14.030, F.A.C.