2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Digital Television and Media Production
Career Cluster:	Arts A/V Technology and Communication

AS	
CIP Number	1609070212	
Program Type	College Credit	
Standard Length	64 credit hours	
CTSO	SkillsUSA	
SOC Codes (all applicable) 	27-4099 – Media and Communication Equipment Workers, All Other	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	

Purpose

The purpose of this program is to prepare students for employment as television and video production personnel.  Job titles include independent video producer, camera operator, floor director, technical producer, videographer, video editor, location/studio sound operator, broadcast graphics designer and webcast producer/director.  

The content includes, but is not limited to television, broadcast, video, design and internet media training.  This program focuses on broad transferable skills and stresses understanding and demonstration of the following elements of the television video and internet/webcast industries: lighting, photography, design, camera operation, floor and television direction, post-production, editing and webcast production.  Also included are skills relating to professionalism, employability, communication and management.  Programs may include the following specialization areas:  Broadcast Television, Video Production or Internet/Webcast Production.

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Arts A/V Technology and Communication career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Arts A/V Technology and Communication career cluster. Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of 64 credit hours.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate effective communication skills.
02.0	Demonstrate team skills.
03.0	Demonstrate safe and efficient work practices.
04.0	Demonstrate knowledge of appropriate industry laws, regulations, trade terminology and ethical practices.
05.0	Develop a project proposal and script.
06.0	Generate a production schedule.
07.0	Plan a production set.
08.0	Acquire appropriate production resources.
09.0	Create appropriate lighting for location and/or set productions.
10.0	Operate a video camera.
11.0	Shoot studio and/or location footage.
12.0	Record, mix and edit audio resources.
13.0	Demonstrate knowledge and skills of streaming media.
14.0	Operate control room equipment.
15.0	Organize and edit video resources.
16.0	Design and generate graphic elements.
17.0	Direct a TV/video production or webcast.
18.0	Plan, coordinate and manage a TV or video based production.
19.0	Create a marketing and distribution plan.
20.0	Demonstrate appropriate math skills.
21.0	Demonstrate appropriate writing skills.
22.0	Demonstrate an appropriate understanding of basic science.
23.0	Demonstrate employability skills.
24.0	Demonstrate an understanding of entrepreneurship.

2014 – 2015
Florida Department of Education
Student Performance Standards

Program Title:	Digital Television and Media Production
CIP Numbers:	1609070212
Program Length:	64 credit hours
SOC Code(s):	27-4099

The AS degree requires the inclusion of a minimum of 15 credits of general education coursework according to SACS, and it must be transferable according to Rule 6A-14.030 (2), F.A.C.  At the completion of this program, the student will be able to:	
01.0	Demonstrate effective communication skills--The student will be able to:	
01.01	Demonstrate presentation skills.	
01.02	Prepare written correspondence.	
01.03	Demonstrate effective oral communication skills.	
01.04	Read and interpret written and oral directions.	
02.0	Demonstrate team skills--The student will be able to:	
02.01	Demonstrate management and leadership abilities.	
02.02	Demonstrate ability to work as part of a team.	
03.0	Demonstrate safe and efficient work practices--The student will be able to:	
03.01	Follow industry safety rules, regulations and policies.	
03.02	Demonstrate proper handling of hazardous materials.	
03.03	Demonstrate awareness of appropriate ergonomics.	
03.04	Demonstrate proper care of equipment.	
03.05	Demonstrate appropriate use of equipment.	
04.0	Demonstrate knowledge of appropriate industry laws, regulations, terminology and ethical practices--The student will be able to:	
04.01	Define all Federal Communications Commission regulations pertaining to the broadcasting and various industry distribution methods.	
04.02	Define the laws and regulations pertaining to the ownership and control of media assets, license allocation, measurement and records, political broadcasts and lottery laws.	
04.03	Utilize trade terminology appropriately.	
04.04	Utilize trade abbreviations and acronyms as appropriate.	
04.05	Define the laws and practices underlying rights, releases and permits.	
04.06	Define the laws and practices underlying slander, libel, free speech and “truth in advertising” issues and Privacy Rights.	
04.07	Define the laws and practices underlying indecent programming, obscenity and censorship issues.	
04.08	Define the laws and practices underlying contract, labor, copyright and insurance/liability issues.	
05.0	Develop a project proposal and script--The student will be able to:	
05.01	Identify a project goal.	
05.02	Create a project budget.	
05.03	Write a production script.	
05.04	Develop a story-board from a script.	
05.05	Develop and or respond appropriately to RFP’s	
06.0	Generate a production schedule--The student will be able to:	
06.01	Define the segment or program type.	
06.02	Identify production resources needed.	
06.03	Establish viable production time frame targets.	
06.04	Formulate and develop a production budget.	
07.0	Plan a production set--The student will be able to:	
07.01	Define set requirements for program type.	
07.02	Develop and supervise set assembly/contract work.	
07.03	Define needed prop, costume and other resources.	
07.04	Acquire appropriate locations for segment type.	
08.0	Acquire appropriate production resources--The student will be able to:	
08.01	Secure project funding sources.	
08.02	Acquire rights, releases and permits.	
08.03	Cast talent.	
08.04	Define production equipment needs.	
08.05	Define personnel needs for production crew positions.	
08.06	Acquire other audio and video resources and assets for production.	
08.07	Define the tasks for contract professionals.	
09.0	Create appropriate lighting for location and/or set productions--The student will be able to:	
09.01	Determine appropriate lighting needs for production settings.	
09.02	Identify locations and studio lighting types, method of use and application.	
09.03	Use lighting equipment according to industry safety standards.	
09.04	Define light quality in terms of intensity, color, direction and characteristics.	
09.05	Light a location set with ambient/available and supplemental lighting.	
09.06	Use lighting for effect to control mood and impact in production settings.	
09.07	Use studio lighting master control equipment.	
10.0	Operate a video camera--The student will be able to:	
10.01	Use current industry standard production video equipment.	
10.02	Operate camera in studio and location (field) production environments.	
11.0	Shoot studio and/or location footage--The student will be able to:	
11.01	Plan a shot to obtain required action/footage.	
11.02	Demonstrate appropriate shot sequences, transitions and post production (edit) effects.	
11.03	Control camera movement to obtain required effects.	
11.04	Control lens, focal length, aperture and exposure to obtain required effects.	
11.05	Set up camera and recording equipment sequence.	
11.06	Perform appropriate pre-production checks of equipment function.	
11.07	Perform basic routine, preventative and repair maintenance on video equipment.	
11.08	Define the various recording formats and media.	
11.09	Define appropriate digital compression and signal (file) types.	
12.0	Record, mix and edit audio resources--The student will be able to:	
12.01	Identify and select microphones for production needs.	
12.02	Determine optimal microphone placement.	
12.03	Set up audio recording equipment.	
12.04	Establish appropriate recording conditions.	
12.05	Perform appropriate pre-production check of production equipment.	
12.06	Set up audio mixing console and control equipment.	
12.07	Acquire library and archive sound assets.	
12.08	Perform sound edits and enhancements.	
12.09	Perform sound dubs and overdubs.	
12.10	Record location sound.	
12.11	Record studio live sound.	
12.12	Prepare recorded files for production requirements	
12.13	Record voice-over and soundtrack.	
12.14	Perform routine, preventative and basic repair maintenance on audio equipment.	
13.0	Demonstrate knowledge and skill of streaming media--The student will be able to:	
13.01	Identify technology used for streaming media.	
13.02	Operate technology used for steaming media.	
13.03	Update, post and utilize internet resources for both audio and video.	
13.04	Stream various media to include but not limited to webcasting	
13.05	Post audio and video on database driven and web hosted sites for downloading and or streaming	
14.0	Operate control room equipment--The student will be able to:	
14.01	Define control room functions in a production.	
14.02	Operate the audio console (mixer) in a production.	
14.03	Operate vision control equipment.	
14.04	Operate camera switching and traffic control equipment.	
14.05	Operate routing switcher for production requirements.	
14.06	Follow industry standards for broadcast audio/video signal and levels.	
14.07	Maintain production values and continuity.	
14.08	Operate (CCU) Camera Control Unit.	
15.0	Organize and edit video resources--The student will be able to:	
15.01	Log and organize video resources.	
15.02	Operate editing hardware and software.	
15.03	Digitize video resources into post-production equipment and workflow.	
15.04	Edit video for script and or production requirements 	
15.05	Maintain continuity and production values.	
15.06	Mix audio and video resources for production requirements.	
15.07	Apply color correction to video footage.	
15.08	Transfer finished edit to appropriate media for streaming distribution or archiving.	
16.0	Design and generate graphic elements--The student will be able  to:	
16.01	Determine the graphic requirements for a production.	
16.02	Operate graphic production software.	
16.03	Produce broadcast graphic elements for titling, credits and graphic transitions.	
16.04	Determine the special effects need for a production.	
16.05	Set up and operate character generator equipment and software.	
16.06	Generate appropriate special effects for a production.	
16.07	Demonstrate an understanding of graphic image types, file 	
16.08	Use image editing software.	
16.09	Edit graphics into the program or segment.	
16.10	Demonstrate an ability to use type, color, composition and graphic elements for a specific production effect.	
17.0	Direct TV/Video production or webcast--The student will be able to:	
17.01	List and explain crew functions that come under the director’s control.	
17.02	Direct on-camera talent.	
17.03	Direct crew during production.	
17.04	Direct camera operation, lighting and sound recording functions.	
17.05	Direct set, proper and craft services.	
17.06	Oversee continuity and production values.	
18.0	Plan, coordinate and manage a TV or video based production--The student will be able to:	
18.01	Define the program/segment format and market.	
18.02	Present a project proposal and script for approval.	
18.03	Develop a production schedule.	
18.04	Create a plan to acquire all needed production resources and talent.	
18.05	Manage crew and staff during pre-planning and production.	
18.06	Determine post-production requirements.	
18.07	Coordinate post-production activities.	
18.08	Conduct client approval reviews of project.	
18.09	Direct final production values.	
18.10	Archive and manage finished assets and originals.	
18.11	Oversee broadcast/distribution to market.	
18.12	Explain various techniques for program or segments promotion.	
18.13	Explain the techniques and procedures of web hosts, portals, television broadcast and cable networks, syndication and public broadcasters.	
19.0	Create a marketing and distribution plan--The student will be able to:	
19.01	Identify potential markets.	
19.02	Identify clients.	
19.03	Prepare bids and proposals.	
19.04	Determine distribution method and format.	
19.05	Define distribution logistics and technical requirements.	
19.06	Determine user interface for interactive elements.	
19.07	Develop delivery schedule.	
19.08	Manage duplication/replication and/or distribution activities.	
19.09	Develop revenue and payment projections.	
20.0	Demonstrate appropriate math skills--The student will be able to:	
20.01	Solve problems for volume, weight, area, circumference and perimeter measurements for rectangles, squares, and cylinders.	
20.02	Measure tolerance(s) on horizontal and vertical surfaces using millimeters, centimeters, feet and inches.	
20.03	Add, subtract, multiply and divide using fractions, decimals and whole numbers.	
20.04	Determine the correct purchase price, to include sales tax for a materials list containing a minimum of six items.	
20.05	Demonstrate an understanding of federal, state and local taxes and their computation.	
21.0	Demonstration appropriate writing skills--The student will be able to:	
21.01	Write audio and video scripts for narrative, documentary, news and related script styles.	
21.02	Demonstrate proper use of formats for various script styles.	
21.03	Write copy for TV, Radio, and Web based delivery.	
21.04	Demonstrate proper technical writing.	
21.05	Demonstrate correct use of English language, grammar in writing reports about technology, plans, justifications and related industry job requirements.	
22.0	Demonstrate appropriate understanding of basic science--The student will be able to:	
22.01	Draw conclusions or make inferences from data.	
22.02	Identify health related problems that may result from exposure to work related chemicals and hazardous materials, and know the proper precautions required for handling such materials.	
22.03	Demonstrate an understanding of pressure measurement in terms of PSI, inches of mercury, and KPA.	
23.0	Demonstrate employability skills--The student will be able to:	
23.01	Create and write a resume and cover letter.	
23.02	Prepare and develop a portfolio to be presented in appropriate format for medium.	
23.03	Conduct a job search.	
23.04	Secure information about a job.	
23.05	Identify documents that may be required when applying for a job interview.	
23.06	Complete a job application form correctly.	
23.07	Demonstrate competence in job interview techniques.	
23.08	Identify or demonstrate appropriate responses to criticism from employer, supervisor or other employees.	
23.09	Identify acceptable work habits.	
23.10	Demonstrate knowledge of how to make appropriate job changes.	
23.11	Demonstrate acceptable employee health habits.	
23.12	Demonstrate knowledge of the “Florida Right-To-Know Law” as recorded in Federal Statutes 29 CFR-1910, 1200.	
24.0	Demonstrate an understanding of entrepreneurship--The student will be able to:	
24.01	Define entrepreneurship.	
24.02	Describe the importance of entrepreneurship to the American economy.	
24.03	Identify the risks involved in ownership of a business.	
24.04	Identify the necessary personal characteristics of a successful entrepreneur.	
24.05	Identify the business skills needed to operate a small business efficiently and effectively.	
24.06	Identify the risks involved in ownership of a business.	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Career and Technical Student Organization (CTSO)

SkillsUSA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

Articulation

To be transferable statewide between institutions, this program must have been reviewed, and a “transfer value” assigned the curriculum content by the appropriate Statewide Course Numbering System discipline committee.  This does not preclude institutions from developing specific articulation agreements with each other. 

For details on articulation agreements which correlate to programs and industry certifications refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp .

Program Length

The AS degree requires the inclusion of a minimum of 15 credits of general education coursework according to SACS, and it must be transferable according to Rule 6A-14.030 (2), F.A.C.  The standard length of this program is 64 credit hours according to Rule 6A-14.030, F.A.C.

Certificate Programs

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.).  This AS degree program includes the following College Credit Certificates:

Television Studio Production (0610010513) - 12 credit hours
	Digital Video Fundamentals (0610030414) - 12 credit hours
	Webcast Media (0650010215) - 12 credit hours
	Broadcast Production (0610020216) - 24 credit hours
	Video Editing and Post Production (0609040217) - 24 credit hours
	Webcast Technology (0650010218) - 24 credit hours

Standards for the above certificate programs are contained in separate curriculum frameworks.