2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Fashion Marketing Management
Career Cluster:	Marketing, Sales & Service

AS	
CIP Number	1252021210	
Program Type	College Credit	
Standard Length	63 credit hours	
CTSO	College DECA - Delta Epsilon Chi	
SOC Codes (all applicable) 	11-2021 – Marketing Managers	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	

Purpose

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster. 

The purpose of this program is to prepare students for employment in the apparel/accessories industry as display managers, department manager (189.167-022), buyers, sales managers, merchandise managers, floor managers, or manager-owners or to provide supplemental training for those persons previously or currently employed in these occupations.

The content includes, but is not limited to, the management of the selling, buying, transporting, storing, advertising, displaying and financing goods and services in the fashion marketing industry. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of 63 credit hours.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate the human relations skills necessary for success in marketing occupations.
02.0	Demonstrate the ability to communicate skillfully.
03.0	Utilize effective selling techniques and procedures.
04.0	Apply sales promotion techniques and procedures to the marketing of fashion products.
05.0	Demonstrate knowledge of merchandising activities.
06.0	Perform merchandising math operations unique to fashion marketing.
07.0	Demonstrate knowledge of basic economic principles.
08.0	Understand the importance of marketing operations.
09.0	Demonstrate knowledge and application of product and service technology.
10.0	Demonstrate employability skills.
11.0	Understand the role of the manager and the entrepreneur.
12.0	Develop a business plan.
13.0	Obtain technical assistance.
14.0	Plan the marketing strategy.
15.0	Locate the business.
16.0	Finance the business.
17.0	Deal with legal issues.
18.0	Comply with governmental regulations.
19.0	Manage the business.
20.0	Manage human resources.
21.0	Promote the business.
22.0	Manage sales.
23.0	Keep business records.
24.0	Manage finances.
25.0	Manage customer credit and collections.
26.0	Protect the business.
27.0	Operate computers utilizing software appropriate to marketing.

2014 – 2015
Florida Department of Education
Student Performance Standards

Program Title:	Fashion Marketing Management
CIP Numbers:	1252021210
Program Length:	63 credit hours
SOC Code(s):	11-2021

The AS degree requires the inclusion of a minimum of 15 credits of general education coursework according to SACS, and it must be transferable according to Rule 6A-14.030 (2), F.A.C.  At the completion of this program, the student will be able to:	
01.0	Demonstrate the human relations skills necessary for success in marketing occupations--The student will be able to:	
01.01	Exhibit acceptable grooming habits.	
01.02	Exhibit punctuality, initiative, courtesy, loyalty, and honesty.	
01.03	Use a personality inventory for personal improvement.	
01.04	Exhibit the ability to get along with others.	
01.05	Discuss the importance of human relations.	
01.06	Develop and demonstrate the unique human relations skills needed for successful entry and progress in the apparel and accessories industry.	
02.0	Demonstrate the ability to communicate skillfully--The student will be able to:	
02.01	Describe the importance of clear and concise writing.	
02.02	Demonstrate a proficiency in the effective use of speech and vocabulary.	
02.03	Explain the importance of good listening skills.	
02.04	Discuss the role communication plays in marketing.	
02.05	Demonstrate the components of the communication process.	
02.06	Demonstrate effective written communications skills.	
02.07	Demonstrate effective oral communications skills.	
02.08	Conduct a meeting utilizing parliamentary procedure.	
03.0	Utilize effective selling techniques and procedures--The student will be able to:	
03.01	Explain the difference between personal and non-personal selling.	
03.02	Demonstrate the steps of a sale.	
03.03	Recognize consumer buying motives.	
03.04	Identify the types of consumer behavior.	
03.05	Identify various types of consumer approaches such as greeting, merchandise, and service.	
03.06	Determine the proper time to approach a customer to open a sale.	
03.07	Identify techniques for handling different customer types: the casual looker, the decided, and undecided customer.	
03.08	Develop a written feature-benefit analysis sheet for a product.	
03.09	Demonstrate an effective sales presentation.	
03.10	Observe, evaluate, and critique a sales demonstration.	
04.0	Apply sales promotion techniques and procedures to the marketing of fashion products--The student will be able to:	
04.01	List the purposes of advertising, display, and public relations.	
04.02	Explain the importance of sales promotion.	
04.03	Identify various forms of advertising media.	
04.04	Demonstrate an understanding of design principles and elements.	
04.05	Distinguish between the kinds of displays.	
04.06	Identify the parts of an advertisement.	
04.07	Develop and explain promotional mix.	
04.08	Identify the most appropriate display for given types of  merchandise.	
04.09	Identify the patterns of arrangement in display.	
04.10	Identify the major purposes of a fashion show.	
04.11	Identify and classify the types of fashion show.	
04.12	Develop a fashion show budget.	
04.13	Plan garments and accessories for fashion shows.	
04.14	Prepare an ad layout.	
04.15	Evaluate the effectiveness of an advertisement.	
04.16	Apply design principles when analyzing and/or creating a display.	
04.17	Draw and label the color wheel.	
05.0	Demonstrate a knowledge of merchandising activities--The student will be able to:	
05.01	Explain the role of buying/purchasing in merchandising.	
05.02	Describe the importance of inventory control.	
06.0	Perform merchandising math operations unique to fashion marketing--The student will be able to:	
06.01	Perform addition, subtraction, multiplication, and division.	
06.02	Complete problems using percentages, decimals, and fractions.	
06.03	Demonstrate correct procedure for handling basic types of customer sales transactions, including cash, charge, discount, layaway, COD, and returns.	
06.04	Demonstrate opening and closing procedures for a cash register.	
06.05	Calculate turnover.	
06.06	Calculate stock-sales ratio.	
06.07	Demonstrate a knowledge of pricing policies.	
06.08	Calculate markup as a percentage of cost.	
06.09	Calculate markup as a percentage of retail.	
06.10	Calculate markdowns on merchandise.	
06.11	Calculate open-to-buy.	
06.12	Complete and invoice, purchase order, and packing slip.	
06.13	Calculate discount date, due date, and amount of payment on an invoice.	
06.14	Calculate shipping terms on an invoice.	
06.15	Calculate the amount of merchandise to be recorded utilizing model stocks.	
06.16	Calculate minimum stock, maximum stock, and reorder quantities on strong sellers.	
07.0	Demonstrate a knowledge of basic economic principles--The student will be able to:	
07.01	Explain the role of marketing in the free enterprise system.	
07.02	List and compare the three major types of economic systems.	
07.03	Describe the channels of distribution.	
07.04	Identify and discuss economic resources.	
07.05	Discuss the role of the consumer in the free enterprise system.	
07.06	Define the concept "supply and demand."	
07.07	Identify and define the functions of marketing.	
07.08	Identify and define the four types of product utility.	
07.09	Identify and explain the elements in the marketing mix (price, product, promotion, and place).	
07.10	Differentiate between the three basic categories of consumer goods (convenience goods, shopping goods, and specialty goods).	
07.11	Name current trends that have developed in retailing.	
07.12	List the major components of Gross National Product (GNP).	
08.0	Understand the importance of marketing operations--The student will be able to:	
08.01	Describe ways to protect the body from injury on a job.	
08.02	Recognize basic safety hazards.	
08.03	Practice accident prevention.	
08.04	Explain the importance of receiving-checking-marking operations.	
08.05	Describe the importance of security.	
08.06	Demonstrate an understanding of credit policies and procedures.	
08.07	Demonstrate an understanding of housekeeping responsibilities and maintenance procedures.	
08.08	Demonstrate an understanding of receiving procedures and practices.	
08.09	Demonstrate an understanding of the movement of goods to and from the store.	
09.0	Demonstrate knowledge and application of product and service technology--The student will be able to:	
09.01	Demonstrate proficiency in identification of natural and manmade materials utilized in apparel and accessories.	
09.02	Demonstrate knowledge of various methods of fabric construction.	
09.03	Differentiate between functional and aesthetic finishes.	
09.04	Demonstrate the ability to identify various care label instructions and care techniques for apparel and accessories merchandise.	
09.05	Identify past, present, and future styles of apparel and accessories.	
09.06	Identify customer figure types and appropriate fitting procedures.	
09.07	Demonstrate appropriate techniques for selling apparel/accessories merchandise.	
09.08	Demonstrate a knowledge of the steps involved in the construction of apparel and accessories merchandise.	
09.09	Define basic apparel and accessories terminology.	
09.10	Demonstrate an understanding of the fashion principles in the merchandising of apparel and accessories.	
09.11	Identify designers who have had a major influence on fashion.	
09.12	Explain business ethics as related to the fashion marketing industry.	
10.0	Demonstrate employability skills--The student will be able to:	
10.01	Conduct a job search.	
10.02	Secure information about a job.	
10.03	Identify documents that may be required when applying for a job.	
10.04	Complete an electronic and written job application form correctly.	
10.05	Demonstrate competence in job interview techniques.	
10.06	Identify or demonstrate appropriate responses to criticism from employer, supervisor, or other persons.	
10.07	Identify acceptable work habits.	
10.08	Demonstrate knowledge of how to make job changes appropriately.	
10.09	Demonstrate acceptable employee health habits.	
11.0	Understand the role of the manager and the entrepreneur--The student will be able to:	
11.01	Consider the personal qualifications and abilities needed to manage your own business.	
11.02	Evaluate your own potential for decision making, problem solving, and creativity.	
11.03	Determine your potential for management, planning, operations, personnel, and public relations.	
12.0	Develop a business plan--The student will be able to:	
12.01	Identify how the business plan helps the entrepreneur.	
12.02	Recognize how a business plan should be organized.	
12.03	Identify and use the mechanics for developing a business plan.	
13.0	Obtain technical assistance--The student will be able to:	
13.01	Prepare for using technical assistance.	
13.02	Select professional consultants.	
13.03	Work effectively with consultants.	
14.0	Plan the marketing strategy--The student will be able to:	
14.01	Use goods classifications and life cycle analyses as planning tools for marketing.	
14.02	Develop and modify marketing mixes for a business.	
14.03	Use decision-making tools that aid in evaluating marketing activities.	
14.04	Evaluate operations to improve decision making about marketing.	
15.0	Locate the business--The student will be able to:	
15.01	Analyze customer transportation, access, parking, and so forth, relative to alternative site locations.	
15.02	Complete a location feasibility study for your business.	
15.03	Determine the costs of renovating or improving a site for your business.	
15.04	Prepare an occupancy contract for your business.	
16.0	Finance the business--The student will be able to:	
16.01	Describe the sources of information available to help in estimating the financing necessary to start your new business.	
16.02	Determine the financing necessary to start your new business.	
16.03	Prepare a projected profit and loss statement and a projected cash flow statement for your new business.	
16.04	Prepare a loan application package.	
17.0	Deal with legal issues--The student will be able to:	
17.01	Determine your need for legal assistance.	
17.02	Select the provisions that you desire in a lease.	
17.03	Prepare sales contracts (such as credit sales or long-term sales) that may be utilized in your business.	
17.04	Evaluate contracts.	
17.05	Determine your needs for protection of ideas and inventions.	
18.0	Comply with government regulations--The student will be able to:	
18.01	Appraise the effects of various regulations on your business operations.	
18.02	Acquire the information necessary to comply with the various rules and regulations affecting your business.	
18.03	Develop policies for your business to comply with government rules and regulations.	
19.0	Manage the business--The student will be able to:	
19.01	Plan goals and objectives for a business.	
19.02	Diagram the organizational structure for a business.	
19.03	Establish control practices and procedures for a business.	
20.0	Manage human resources--The student will be able to:	
20.01	Write a job description for a position in your business.	
20.02	Develop a training program outline for employees.	
20.03	Develop a list of personnel policies for employees in your business.	
20.04	Develop an outline for an employee evaluation system.	
20.05	Plan a corrective interview with an employee concerning a selected problem.	
21.0	Promote the business--The student will be able to:	
21.01	Create a long-term promotional plan.	
21.02	Describe the techniques used to prepare advertising and promotion.	
21.03	Analyze competitive promotional activities.	
21.04	Evaluate promotional effectiveness.	
21.05	Plan a community relations program.	
22.0	Manage sales--The student will be able to:	
22.01	Develop a sales plan for your business.	
22.02	Develop policies and procedures for serving your customers.	
22.03	Develop a plan for training and motivating salespeople.	
23.0	Keep business records--The student will be able to:	
23.01	Determine who will keep the books for your business and how they will be maintained.	
23.02	Describe double-entry bookkeeping.	
23.03	Select the types of journals and ledgers that you will use in your business.	
23.04	Identify the types of records that you will use in your business to record sales, cash receipts, cash disbursements, accounts receivable, accounts payable, payroll, petty cash, inventory, budgets, and other items.	
23.05	Evaluate your business records.	
23.06	How computer software may be used to keep the business records.	
24.0	Manage finances--The student will be able to:	
24.01	Explain the importance of cash flow management.	
24.02	Identify financial control procedures.	
24.03	Describe how to find cash flow patterns.	
24.04	Analyze trouble spots in financial management.	
24.05	Describe how to prepare an owner's equity financial statement.	
24.06	Describe how to compute various financial ratios.	
24.07	Analyze financial management ratios applicable to a small business.	
24.08	Identify the components of a break-even analysis.	
24.09	Compute and analyze break-even point problems.	
24.10	Review computer software applications for financial management.	
25.0	Manage customer credit and collections--The student will be able to:	
25.01	Analyze the legal rights and recourse of credit grantors.	
25.02	Develop a series of credit collection reminder letters and follow-up activities.	
25.03	Develop various credit and collection policies.	
25.04	Prepare a credit promotion plan.	
25.05	Discuss informational resources and systems that apply to credit and collection procedures.	
26.0	Protect the business--The student will be able to:	
26.01	Prepare policies for your firm that will help minimize losses due to: employee theft, vendor theft, bad checks, shoplifting, robbery, injury, and product liability.	
26.02	Determine the kinds, amount, and cost of insurance needed by your firm.	
27.0	Operate computers utilizing software appropriate to marketing--The student will be able to:	
27.01	Demonstrate date entry procedures.	
27.02	Demonstrate merchandising math date entry procedures such as stock turnover, mark-up, mark-down, open-to buy, pricing invoice etc.	
27.03	Demonstrate marketing spreadsheet data entry and output procedures.	
27.04	Demonstrate marketing spreadsheet data decision making skills. 	
27.05	Demonstrate applications of marketing via internet and social media.	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Career and Technical Student Organization (CTSO)

College DECA - Delta Epsilon Chi is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

Articulation

To be transferable statewide between institutions, this program must have been reviewed, and a “transfer value” assigned the curriculum content by the appropriate Statewide Course Numbering System discipline committee.  This does not preclude institutions from developing specific articulation agreements with each other. 

For details on articulation agreements which correlate to programs and industry certifications refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp .

Program Length

The AS degree requires the inclusion of a minimum of 15 credits of general education coursework according to SACS, and it must be transferable according to Rule 6A-14.030 (2), F.A.C.  The standard length of this program is 63 credit hours according to Rule 6A-14.030, F.A.C.