2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Entrepreneurship
Career Cluster:	Marketing, Sales & Service

CCC	
CIP Number	0252070100	
Program Type	College Credit Certificate (CCC)	
Program Length	12 credit hours	
CTSO	Collegiate DECA	
SOC Codes (all applicable) 	11-1021 – General and Operations Managers	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	

Purpose

The purpose of this program is to teach students the fundamentals of starting and operating a business venture while presenting entrepreneurship as a viable career option.  Coursework covers opportunity recognition, business planning, cash flow and financial management, market research, e-commerce and how to understand and work with an accounting system.   

Entrepreneurship education is a necessity in Florida as it prepares Florida for the new global economy by increasing the capacity for the creation of new firms, one of the key features to an adaptive economy.  Based on research by the Eugenio Pino Global Entrepreneurship Center at Florida International University, entrepreneurship development is generally consistent throughout the state of Florida, with Florida being more optimistic about growth and having a greater connection to international markets than entrepreneurs from the rest of the country.  With a number of Florida high schools now offering entrepreneurship programs, the continuation of this education at the college level is an important part of building a strong Florida economy. 

This certificate program is part of the Marketing Management AS degree program (1252140100).

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.).

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate the human relations skills necessary for success in marketing occupations.
02.0	Demonstrate the ability to communicate skillfully. 
03.0	Plan sales promotion techniques and procedures to the marketing of products and services.
04.0	Understand the role of the manager and the entrepreneur. 
05.0	Develop a business plan. 
06.0	Obtain technical assistance. 
07.0	Plan the marketing strategy. 
08.0	Finance the business. 
09.0	Deal with legal issues.
10.0	Comply with government regulations.
11.0	Manage the business. 
12.0	Keep business records. 
13.0	Manage finances. 

2014 – 2015
Florida Department of Education
Student Performance Standards

Program Title:	Entrepreneurship
CIP Number:	0252070100
Program Length:	12 credit hours
SOC Code(s):		11-1021

This certificate program is part of the Marketing Management AS degree program (1252140100).  At the completion of this program, the student will be able to:
	
01.0	Demonstrate the human relations skills necessary for success in marketing occupations--The student will be able to:	
01.01	Exhibit the ability to get along with others.	
01.02	Discuss the importance of human relations.	
01.03	Develop and demonstrate the unique human relations skills needed for successful entry and progress in the marketing occupation selected by the student as a career objective.	
02.0	Demonstrate the ability to communicate skillfully–The student will be able to:	
02.01	Describe the importance of clear and concise writing.	
02.02	Demonstrate a proficiency in the effective use of speech and vocabulary.	
02.03	Explain the importance of good listening skills.	
02.04	Discuss the role communication plays in marketing.	
02.05	Demonstrate effective written communications skills.	
02.06	Demonstrate oral communication skills.	
03.0	Plan sales promotion techniques and procedures to the marketing of products and services--The student will be able to:	
03.01	List the purposes of advertising, display, and public relations.	
03.02	Explain the importance of sales promotion.	
03.03	Prepare a complete sales presentation (preferably as an outgrowth of the business plan) demonstrating concrete knowledge of the sales process steps. 	
03.04	Identify various forms of advertising media.	
03.05	Identify marketing and sales implications of e-commerce models and how firms can “go-to-market” using e-commerce. 	
03.06	Develop an integrated e-commerce operations and marketing plan for a small business (preferably leveraging a previously created business plan).	
03.07	Demonstrate an understanding of design principles and elements.	
03.08	Identify the parts of advertisement.	
03.09	Develop and explain promotional mix.	
04.0	Understand the role of the manager and the entrepreneur–The student will be able to:	
04.01	Consider the personal qualifications and abilities needed to manage your business.	
04.02	Evaluate your own potential for decision making, problem solving, and creativity.	
04.03	Determine your potential for management, planning, operations, personnel, and public relations. 	
04.04	Demonstrate an understanding of the need to prepare for sales activity, and the various ways to do so in light of a firm’s objectives. 	
04.05	Demonstrate an understanding of how to approach prospects/customers, communicate with and qualify them in the context of a firm’s objectives. 	
04.06	Demonstrate how to credibly solve customer problems, present those solutions and close. 	
04.07	Understand the role of sales management and the tools and processes involved in sales management (as opposed to sales). 	
05.0	Develop a business plan--The student will be able to:	
05.01	Understand the importance of a business plan in guiding management decisions.	
05.02	Recognize how a business plan should be organized.	
05.03	Identify and use the mechanics for developing a business plan.	
05.04	Describe the basics of entrepreneurship, envisioning a business, planning, start-up, on-going management, small business marketing, and growth strategies.	
05.05	Understand the idea formation phase of business start-up and the options for owning a business (acquisition, new firm start-up, franchises).	
05.06	Understand the basics of small business management, choosing a structure and distribution channels, as well as managing resources and employees. 	
05.07	Understand what is needed to grow a business, obtain ongoing funding, and how to harvest or reap the benefits of what has been created. 	
05.08	Create and present a business plan to a group of “investors,” (competing with other students). 	
05.09	Explain how the web adds capability and range to a small business, understanding the tools and resources needed to compete effectively while maximizing the impact of the web. 	
05.10	Understand how e-commerce business models transform and level the playing field for small business as well as the tools, options and e-commerce alternatives for a small business. 	
05.11	Describe how and why the Internet and e-commerce can change the core value-proposition for a firm. 	
05.12	Describe how a firm’s costs and pricing can be affected by use of e-commerce and e-marketing as well as the implications of these changes. 	
06.0	Obtain technical assistance--The student will be able to:	
06.01	Understand the need for obtaining outside technical consultant assistance.	
07.0	Plan the marketing strategy–The student will be able to:	
07.01	Demonstrate an understanding of the role of sales in a small business as well as the impact, tools and options to maximize the impact of personal selling. 	
07.02	Understand the role of sales, the pervasive nature of selling activity in a small business and the steps that comprise the sales process.	
07.03	Demonstrate the importance of maintaining and enhancing the customer relationship post-sale. 	
07.04	Develop and modify marketing mixes for a business.	
07.05	Use decision-making tools that aid in evaluating marketing activities.	
07.06	Evaluate operations to improve decision making about marketing.	
07.07	Describe how and why the Internet and e-commerce can change the core value-proposition for a firm. 	
07.08	Describe how a firm’s costs and pricing can be affected by use of e-commerce and e-marketing as well as the implications of these changes. 	
07.09	Identify target markets.	
08.0	Finance the business--The student will be able to:	
08.01	Describe the sources of information available to help in estimating the financing necessary to start a new business.	
08.02	Determine the financing necessary to start a business.	
08.03	Prepare a projected profit and loss statement, balance sheet, and a projected cash flow statement for a business.	
08.04	Prepare a loan application package.	
08.05	Identify alternative sources of finances.	
09.0	Deal with legal issues--The student will be able to:	
09.01	Identify the need for legal assistance.	
09.02	Identify the provisions desired a lease.	
09.03	Identify the requirements of a sales contract (such as credit sales or long term sales).	
09.04	Identify the components of a contract.	
09.05	Determine needs for protection of ideas and inventions.	
10.0	Comply with government regulations–The student will be able to:	
10.01	Appraise the effects of various regulations on business operations.	
10.02	Acquire the information necessary to comply with the various rules and regulations affecting the business.	
10.03	Develop policies for the business to comply with for the business to comply with government rules and regulations.	
11.0	Manage the business–The student will be able to:	
11.01	Plan goals and objectives for a business.	
11.02	Develop an organizational structure for a business.	
11.03	Establish control practices and procedures for a business.	
11.04	Demonstrate an understanding of the management hurdles and challenges that confront small businesses and ways to address those challenges. 	
11.05	Describe the various tools and options supporting planning in a small business environment.	
11.06	Demonstrate an understanding of leadership as it applies to the small business firm, and how personnel/employee selection and management is critical to the success of a small business. 	
11.07	Demonstrate an understanding of the control function, and the various tools managers have to expand their control of the organization.	
11.08	Understand the uniqueness of small business management and how the standard “plan-organize-lead-control” process is affected by the small business environment.	
11.09	Explain the organizing function in a small business environment, focusing on understanding core competencies and credibly addressing opportunities with minimal or limited resources.	
12.0	Keep business records--The student will be able to:	
12.01	Describe double-entry bookkeeping.	
12.02	Identify the types of journals and ledgers that will be used in a business.	
12.03	Identify the types of records that you will use in the business to record sales, cash receipts, cash disbursements, accounts receivable, accounts payable, payroll, petty cash, inventory, budgets, and other items.	
13.0	Manage finances--The student will be able to:	
13.01	Explain the importance of cash flow management.	
13.02	Identify financial control procedures.	
13.03	Identify cash flow patterns.	
13.04	Analyze trouble spots in financial management.	
13.05	Describe how to compute various financial ratios.	
13.06	Analyze financial management ratios applicable to a small business.	
13.07	Identify the components of a break-even analysis.	
13.08	Compute and analyze break-even point problems.	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Special Notes

Career and Technical Student Organization (CTSO)

Collegiate DECA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

Articulation

For details on articulation agreements which correlate to programs and industry certifications refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp.