2014 – 2015
Florida Department of Education
Curriculum Framework 

Program Title:	Electronic Commerce
Career Cluster:	Marketing, Sales & Service

CCC	
CIP Number	0252020801	
Program Type	College Credit Certificate (CCC)	
Program Length	36 credit hours	
CTSO	College DECA	
SOC Codes (all applicable) 	15-1199 – Computer Occupations, All Other	
Targeted Occupation List	http://www.labormarketinfo.com/wec/TargetOccupationList.htm	
Perkins Technical Skill Attainment Inventory	http://www.fldoe.org/workforce/perkins/perkins_resources.asp 	
Statewide Articulation	http://www.fldoe.org/workforce/dwdframe/artic_frame.asp 	

Purpose

This certificate program is part of the Marketing Management AS degree program (1252140100). 

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.).

The purpose of this program is to prepare students for employment in Electronic Commerce.  It consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.  It includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services.

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Plan sales promotion techniques and procedures to the marketing of products and services.
02.0	Perform merchandising math operations unique to products and services marketing.
03.0	Understand the importance of marketing operations.
04.0	Demonstrate knowledge and application of product and service technology.
05.0	Understand the role of the manager and the entrepreneur.
06.0	Develop a business plan.
07.0	Plan the marketing strategy.
08.0	Finance the business.
09.0	Manage the business.
10.0	Manage human resources.
11.0	Promote the business.
12.0	Manage sales.
13.0	Manage finances.
14.0	Manage customer credit and collections.
15.0	Identify the use of technology in marketing. 
16.0	Develop a marketing oriented website.
17.0	Identify and implement marketing support activities.
18.0	Manage an e-commerce marketing campaign.

2014 – 2015
Florida Department of Education
Student Performance Standards

Program Title:	Electronic Commerce
CIP Numbers:	0252020801
Program Length:	36 credit hours
SOC Code(s):	15-1199

This certificate program is part of the Marketing Management AS degree program (1252140100).  At the completion of this program, the student will be able to:	
01.0	Plan sales promotion techniques and procedures to the marketing of products and services--The student will be able to:	
01.01	List the purposes of advertising, display, and public relations.	
01.02	Explain the importance of sales promotion.	
01.03	Identify various forms of advertising media.	
01.04	Demonstrate an understanding of design principles and elements.	
01.05	Identify the parts of advertisement.	
01.06	Develop and explain promotional mix.	
01.07	Identify the most appropriate display for given types of merchandise.	
01.08	Prepare an ad layout.	
01.09	Evaluate the effectiveness of an ad.	
01.10	Apply design principles when analyzing and/or creating a display.	
01.11	Draw and label the color wheel.	
01.12	Prepare a promotional plan.	
02.0	Perform merchandising math operations unique to products and services marketing--The student will be able to:	
02.01	Perform addition, subtraction, multiplication, and division.	
02.02	Complete problems using percentages, decimals, and fractions.	
02.03	Demonstrate correct procedure for handling basic types of customer sales transactions, including cash, charge, discount, layaway, COD and returns.	
02.04	Demonstrate opening and closing procedure for a cash register.	
02.05	Calculate turnover.	
02.06	Calculate stock-sales ratio.	
02.07	Demonstrate knowledge of pricing policies.	
02.08	Calculate markup as a percentage of cost.	
02.09	Calculate markup as a percentage of retail.	
02.10	Calculate markdowns on merchandise.	
02.11	Calculate open-to-buy.	
02.12	Complete and invoice, purchase order, and packing slip.	
02.13	Calculate discount date, due date, and amount of payment on an invoice.	
02.14	Calculate the amount of merchandise to be recorded utilizing model stocks.	
02.15	Calculate minimum stock, maximum stock, and reorder quantities on strong sellers.	
03.0	Understand the importance of marketing operation–The student will be able to:	
03.01	Understand the importance of safety from a managerial perspective.	
03.02	Explain the importance of receiving-checking-marking operations.	
03.03	Describe the importance of security.	
03.04	Demonstrate an understanding of credit policies and procedures.	
03.05	Demonstrate an understanding of housekeeping responsibilities and maintenance procedures.	
03.06	Demonstrate an understanding of the movement of goods to and from the store.	
04.0	Demonstrate knowledge and application of product and service technology--The student will be able to:	
04.01	Understand the importance of product and service technology.	
04.02	Utilize available sources to obtain product knowledge.	
04.03	Demonstrate product and service technology knowledge and application received for entry into the area of marketing that has been identified as the career objective of the student.	
05.0	Understand the role of the manager and the entrepreneur–The student will be able to:	
05.01	Consider the personal qualifications and abilities needed to manage a business.	
05.02	Evaluate the potential for decision making, problem solving, and creativity.	
05.03	Determine the potential for management, planning, operations, personnel, and public relations.	
06.0	Develop a business plan--The student will be able to:	
06.01	Understand the importance of a business plan in guiding management decisions.	
06.02	Recognize how a business plan should be organized.	
06.03	Identify and use the mechanics for developing a business plan.	
07.0	Plan the marketing strategy–The student will be able to:	
07.01	Use goods classifications and life cycle analyses as planning tools for marketing.	
07.02	Develop and modify marketing mixes for a business.	
07.03	Use decision-making tools that aid in evaluating marketing activities.	
07.04	Evaluate operations to improve decision making about marketing.	
07.05	Identify target markets.	
08.0	Finance the business--The student will be able to:	
08.01	Describe the sources of information available to help in estimating the financing necessary to start a new business.	
08.02	Determine the financing necessary to start a business.	
08.03	Prepare a projected profit and loss statement and a projected cash flow statement for a business.	
08.04	Prepare a loan application package.	
08.05	Identify alternative sources of finances.	
09.0	Manage the business–The student will be able to:	
09.01	Plan goals and objectives for a business.	
09.02	Develop an organizational structure for a business.	
09.03	Establish control practices and procedures for a business.	
10.0	Manage human resources--The student will be able to:	
10.01	Write a job description for a position in a business.	
10.02	Develop a training program outline for employees.	
10.03	Develop a list of personnel policies for employees in a business.	
10.04	Develop an outline for an employee evaluation system.	
10.05	Plan a corrective interview with an employee concerning a selected problem.	
10.06	Develop a recruitment/selection and retention program for employees.	
11.0	Promote the business--The student will be able to:	
11.01	Create a promotional plan.	
11.02	Describe the techniques used to prepare advertising and promotion.	
11.03	Analyze competitive promotional activities.	
11.04	Evaluate promotional effectiveness.	
12.0	Manage sales–The student will be able to:	
12.01	Develop a sales plan for your business.	
12.02	Develop policies and procedures for serving customers.	
12.03	Develop a plan for the motivating and evaluation of salespeople.	
13.0	Manage finances--The student will be able to:	
13.01	Explain the importance of cash flow management.	
13.02	Identify financial control procedures.	
13.03	Identify cash flow patterns.	
13.04	Analyze trouble spots in financial management.	
13.05	Describe how to prepare an owner’s equity financial statement.	
13.06	Describe how to compute various financial ratios.	
13.07	Analyze financial management ratios applicable to a small business.	
13.08	Identify the components of a break-even analysis.	
13.09	Compute and analyze break-even point problems.	
13.10	Review microcomputer applications for financial management.	
14.0	Manage customer credit and collections–The student will be able to:	
14.01	Understand the legal rights and recourse of credit grantors.	
14.02	Understand basic customer credit and collection procedures.	
14.03	Identify informational resources and systems that apply to credit and collection procedures.	
15.0	Identify the use of technology in marketing--The student will be able to:	
15.01	Explain importance and uses of computers and the Internet in marketing.  	
15.02	Utilize software to create a career/industry related document.  	
15.03	Perform data entry procedures, i.e., payroll, inventory control, etc.	
15.04	Perform merchandising math data entry procedures such as-stock turnover, mark-up, mark-down, open-to-buy, pricing, invoicing, etc.  	
15.05	Demonstrate marketing spreadsheet data entry and output procedures.  	
15.06	Utilize spreadsheet software to enhance decision-making skills. 	
15.07	Utilize integrated software programs to generate marketing reports and solve marketing problems.  	
15.08	Identify technology appropriate for marketing functions and practices related to a selected marketing career field. 	
15.09	Select and use a variety of electronic media, such as the Internet, information services, and desktop-publishing software programs, to create, revise, and verify information.  	
16.0	Develop a marketing oriented website--The student will be able  to:	
16.01	Research and analyze software and hardware requirements.	
16.02	Develop and test market storyboard for the message.	
16.03	Design text and corresponding multi-media elements required by a storyboard.	
16.04	Create website content.	
16.05	Establish security measures (e.g., firewalls, backups, virus protection).	
16.06	Analyze e-commerce solutions (e.g., shopping cart software, electronic malls, order entry systems, smart cards).	
17.0	Identify and implement marketing support activities--The student will be able to:	
17.01	Identify role of website in marketing mix. 	
17.02	Develop potential customer database.	
17.03	Identify products or services appropriate for push-technology advertising.  	
17.04	Identify sites for linking strategy and determine associated costs.	
17.05	Identify steps for establishing e-commerce (e.g., securing credit card services, implementing security, database, setting up shopping cart software and electronic malls).	
17.06	Identify processes to improve visibility in search engines.	
17.07	Establish means to identify your customer base and marketing profile.	
18.0	Manage an e-commerce marketing campaign--The student will be able to:	
18.01	Determine methods for promoting a universal resource locator (URL).	
18.02	Determine appropriate search engines for listing URL.	
18.03	Determine methods to register with a selected search engine. 	
18.04	Discuss strategies for improving visibility in search engines.	
18.05	Establish and manage links with other sites.	
18.06	Discuss viability of banner advertising.  	
18.07	Determine methods to generate hit analysis data.	
18.08	Calculate and analyze site effectiveness.	
18.09	Compose updates based upon analysis results.	
18.10	Publicize e-commerce marketing through non-Internet means.	
18.11	Express importance of establishing customer service guidelines.	
18.12	Discuss Keyword vs. Key phrase and the benefits of each.	
18.13	Understand the concept of meta tags and why they are important to the marketing of a website.	
18.14	Establish methods to incorporate target market keywords into meta tags.	

Additional Information

Laboratory Activities

Laboratory activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  Equipment and supplies should be provided to enhance hands-on experiences for students. 

Special Notes

Career and Technical Student Organization (CTSO)

Collegiate DECA is the appropriate career and technical student organization for providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  The activities of such organizations are defined as part of the curriculum in accordance with Rule 6A-6.065, F.A.C.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access.  Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors.  Accommodations received in postsecondary education may differ from those received in secondary education.  Accommodations change the way the student is instructed.  Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems.  Documentation of the accommodations requested and provided should be maintained in a confidential file.

Articulation

For details on articulation agreements which correlate to programs and industry certifications refer to http://www.fldoe.org/workforce/dwdframe/artic_frame.asp.