2017 – 2018
Florida Department of Education
Curriculum Framework 

Program Title:	Fashion Marketing
Program Type:	Career Preparatory
Career Cluster:	Marketing, Sales & Service

Secondary – Career Preparatory	
Program Number	8806000	
CIP Number	0252190200	
Grade Level	9-12, 30, 31	
Standard Length	3 credits	
Teacher Certification	Refer to the Program Structure section.	
CTSO	DECA	
SOC Codes (all applicable) 	41-2031 – Retail Salespersons
41-1011 – First-Line Supervisors of Retail Sales Workers	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose 

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and the relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster.  This program offers a broad foundation of knowledge and skills to prepare students for employment in the fashion marketing industry.  

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of two occupational completion points.

To teach the courses listed below, instructors must hold at least one of the teacher certifications indicated for that course.

The following table illustrates the secondary program structure:

OCP	Course Number	Course Title	Teacher Certification	Length	SOC Code	Level	Graduation Requirement	
A	8806010
or	Fashion Essentials   
or	BUS ED 1
MKTG 1
MKTG MGMT @7 7G
RETAILING @7 7G	1 credit	41-2031	2

	PA

	8827110	Marketing Essentials	ADVR PROM 7G
BUS ED 1 
MKTG 1
MKTG MGMT @7 7G
RETAILING @7 7G
TC COOP ED @7
WHOLESAL 7G	1 credit		2	PA	
	8806020
or
	Fashion Applications
or
	BUS ED 1
MKTG 1
MKTG MGMT @7 7G
RETAILING @7 7G	1 credit		2	PA	
	8827120	Marketing Applications	ADVR PROM 7G
BUS ED 1 
MKTG 1
MKTG MGMT @7 7G
RETAILING @7 7G	1 credit		2	PA	
B	8806030	Fashion Marketing Management	MKTG 1
MKTG MGMT @7 7G
RETAILING @7 7G	1 credit	41-1011	3	PA	
(Graduation Requirement Abbreviations- EQ= Equally Rigorous Science, PA= Practical Arts, EC= Economics, VO= Career and Technical Education)

Academic Alignment Table

Academic alignment is an ongoing, collaborative effort of professional educators specializing in the fields of science, mathematics, English/language arts, and Career and Technical Education (CTE). This initiative supports CTE programs by improving student performance through the integration of academic content within CTE courses. Career and Technical Education courses that have been aligned to the Next Generation Sunshine State Standards for Science and the Florida Standards for Mathematics and English/Language Arts will show the following data: the quantity of academic standards in the CTE course; the total number of standards contained in the academic course; and the percentage of alignment to the CTE course.

Courses	Anatomy/ Physiology
Honors	Astronomy     Solar/Galactic Honors	Biology 1	Chemistry 1	Earth-Space Science	Environmental Science	Genetics	Integrated Science	Marine Science 1 Honors	Physical Science	Physics 1	
8827110
	**	**	**	**	**	**	**	**	**	**	**	
8806010
	**	**	**	**	**	**	**	**	**	**	**	
8827120
	**	**	**	**	**	**	**	**	**	**	**	
8806020
	**	**	**	**	**	**	**	**	**	**	**	
8806030
	**	**	**	**	**	**	**	**	**	**	**	
**   Alignment pending review    						#   Alignment attempted, but no correlation to academic course

Courses	Algebra 1	Algebra 2	Geometry	English 1	English 2	English 3	English 4	
8827110
	16/67
24%	18/75
24%	16/54
30%	17/46
37%	17/45
38%	17/45
38%	17/45
38%	
8806010
	**	**	**	**	**	**	**	
8827120
	#	#	#	15/46
33%	15/45
33%	16/45
36%	16/45
36%	
8806020
	**	**	**	**	**	**	**	
8806030
	**	**	**	**	**	**	**	
**   Alignment pending review    			#   Alignment attempted, but no correlation to academic course

Florida Standards for Technical Subjects 

Florida Standards (FS) for English Language Arts and Literacy in History/Social Studies, Science, and Technical Subjects are the critical reading and writing literacy standards designed for grade 6 and above. These standards are predicated on teachers of history/social studies, science, and technical subjects using their content area expertise to help students meet the particular challenges of reading, writing, speaking, listening, and language in their respective fields. The FS for Mathematical Practices are designed for grades K-12 and describe varieties of expertise that educators at all levels should seek to develop in their students. These practices rest on important “processes and proficiencies” with longstanding importance in mathematics education.

Instructors must incorporate the Florida Standards for Technical Subjects and Mathematical Practices throughout instruction of this CTE program.  To access these standards, please click on the following link: http://www.fldoe.org/core/fileparse.php/5652/urlt/FloridaStandardsTechSubjects.rtf. 

Florida Standards for English Language Development (ELD)
English language learners communicate for social and instructional purposes within the school setting. ELD.K12.SI.1.1 

English Language Development (ELD) Standards Special Notes:
Teachers are required to provide listening, speaking, reading and writing instruction that allows English language learners (ELL) to communicate for social and instructional purposes within the school setting. For the given level of English language proficiency and with visual, graphic, or interactive support, students will interact with grade level words, expressions, sentences and discourse to process or produce language necessary for academic success. The ELD standard should specify a relevant content area concept or topic of study chosen by curriculum developers and teachers which maximizes an ELL’s need for communication and social skills. To access an ELL supporting document which delineates performance definitions and descriptors, please click on the following link: http://www.cpalms.org/uploads/docs/standards/eld/SI.pdf.
For additional information on the development and implementation of the ELD standards, please contact the Bureau of Student Achievement through Language Acquisition at sala@fldoe.org.

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

Fashion Essentials 

01.0	Demonstrate human relations skills necessary for success in fashion occupations.
02.0	Demonstrate proficiency in applying communication and technology skills.
03.0	Demonstrate proficiency in applying math skills unique to fashion marketing.
04.0	Identify economic principles.
05.0	Identify marketing and business fundamentals.
06.0	Identify effective selling techniques and procedures.
07.0	Discuss the history of fashion.
08.0	Discuss the use of design in fashion.

Fashion Applications

09.0	Select a fashion marketing industry for career planning.
10.0	Demonstrate applications of distribution to the fashion marketing industry.
11.0	Demonstrate applications of financing to the selected fashion marketing industry.
12.0	Demonstrate applications of product/service planning to the fashion marketing industry.
13.0	Demonstrate the applications of marketing information management in the fashion marketing industry.
14.0	Demonstrate pricing applications for the fashion marketing industry.
15.0	Demonstrate promotion applications for the fashion marketing industry.
16.0	Demonstrate purchasing applications to the fashion marketing industry.
17.0	Demonstrate applications of safety and risk-management to the fashion marketing industry.
18.0	Demonstrate applications of selling to the fashion marketing industry.
19.0	Identify the use of technology in fashion marketing.
20.0	Discuss the fashion design segment.
21.0	Identify characteristics of textiles and yarns used in fashion related industries.
22.0	Discuss fabric design and construction.
23.0	Discuss the steps involved in planning a fashion show.

Marketing Essentials 

24.0	Demonstrate human relations skills necessary for success in marketing occupations.
25.0	Demonstrate proficiency in applying communication and technology skills.
26.0	Demonstrate proficiency in applying math skills unique to marketing.
27.0	Identify economic principles.
28.0	Identify marketing and business fundamentals.
29.0	Identify effective selling techniques and procedures.

Marketing Applications

30.0	Select a marketing industry for career planning.
31.0	Demonstrate applications of distribution for the selected marketing industry.
32.0	Demonstrate applications of financing for the selected marketing industry.
33.0	Demonstrate applications of product/service planning for the selected marketing industry.
34.0	Demonstrate applications of marketing information management for the selected marketing industry.
35.0	Demonstrate pricing applications for the selected marketing industry.
36.0	Demonstrate promotion applications for the selected marketing industry.
37.0	Demonstrate purchasing applications for the selected marketing industry.
38.0	Demonstrate applications of safety and risk management for the selected marketing industry. 
39.0	Demonstrate applications of selling for the selected marketing industry.
40.0	Demonstrate an understanding of entrepreneurship.
41.0	Identify the uses of technology in marketing.

Fashion Marketing Management

42.0	Apply economic principles to fashion marketing.
43.0	Apply fashion product and service technology.
44.0	Demonstrate merchandising skills appropriate for fashion marketing.
45.0	Implement fashion marketing operational techniques.
46.0	Demonstrate proficiency in applying higher level mathematical skills unique to fashion marketing.
47.0	Apply promotional planning techniques and procedures to fashion marketing.
48.0	Apply entrepreneurial concepts to fashion marketing.
49.0	Apply marketing management principles to a fashion-related business.
50.0	Analyze global trends in fashion marketing.
51.0	Demonstrate the applications of technology relative to fashion marketing.
52.0	Apply a career plan to fashion marketing.

2017 – 2018
Florida Department of Education
Student Performance Standards

Course Title:		Fashion Essentials
Course Number:	8806010
Course Credit:	1

Course Description:

The purpose of this course is to develop the competencies essential to fashion marketing.  These competencies include employability, human relations, communication, math, and economic skills.  The fundamentals of fashion marketing and selling are also included.  

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA and NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
01.0	Demonstrate human relations skills necessary for success in fashion marketing occupations – the student will be able to:			
01.01	Demonstrate ability to work cooperatively with team members, supervisors, and customers from diverse cultural backgrounds.  			
01.02	Define and discuss issues involving gender equity, disability, and age.  			
01.03	Demonstrate interpersonal skills (e.g., courtesy, loyalty, being a team player).  			
01.04	Identify and define friendliness, adaptability, empathy, and politeness as relates to business.  			
01.05	Define the concepts of integrity, credibility, reliability, and perseverance. 			
01.06	Demonstrate personality traits important to business (e.g., interest, enthusiasm, honesty, responsibility, flexibility).			
01.07	Maintain a professional personal appearance and attitude.			
01.08	Demonstrate the ability to use creative problem solving, decision-making, and critical thinking strategies.  			
01.09	Demonstrate self-management, initiative, and multitasking.			
01.10	Explain the concepts of self-knowledge, self-esteem, and self-image.  			
01.11	Demonstrate professional behavior and etiquette.  			
01.12	Demonstrate respect for the opinions, customs, and individual differences of others.  			
01.13	Set personal and career goals and develop a plan of action to achieve those goals.  			
01.14	Identify areas where personal and professional change and adjustment may be necessary.  			
01.15	Demonstrate the ability to offer and to accept feedback.  			
01.16	Identify and practice stress management and relaxation techniques.			
01.17	Recognize the importance of maintaining confidentiality in business matters.			
01.18	Support and follow company policies and procedures (e.g., attendance, tardiness, returns).			
01.19	Develop and demonstrate the human relations skills needed for successful entry and progress in the occupation selected by the student as a career objective. 			
02.0	Demonstrate proficiency in applying communication and technology skills – the student will be able to:			
02.01	Identify and apply effective workplace communication skills (e.g., verbal, nonverbal, written, electronic). 			
02.02	Demonstrate the ability to read and comprehend written communications.			
02.03	Identify a variety of forms of written business communications utilized in the workplace.  			
02.04	Identify a variety of internal and external business communications utilized in the workplace.			
02.05	Demonstrate the ability to speak effectively to customers/clients, co-workers, supervisors, and vendors using appropriate grammar and terminology.  			
02.06	Discuss the importance of developing networking skills to expand business contacts.  			
02.07	Prepare and deliver a business-related presentation.  			
02.08	Demonstrate active listening strategies that improve understanding and performance.  			
02.09	Describe positive customer relations.  			
02.10	Demonstrate conflict and dispute resolution techniques.  			
02.11	Identify means of nonverbal communication.  			
02.12	Demonstrate effective telephone and e-mail techniques and etiquette/netiquette in a business situation.  			
02.13	Discuss methods of resolving customer complaints.  			
02.14	Interpret business policies to customers/clients.  			
02.15	Discuss the importance of providing clear directions, descriptions, and explanations.  			
02.16	Demonstrate the ability to locate, understand, and interpret information found in trade journals, manuals, graphs, schedules, charts, diagrams, and Internet resources.  			
02.17	Explain how the Internet, technological advances, and computer software programs continue to shape the field of marketing and increase business productivity. 			
02.18	Identify types of computer applications and explain how these applications are used in business and marketing.  			
03.0	Demonstrate proficiency in applying math skills unique to fashion marketing – the student will be able to:			
03.01	Perform addition, subtraction, multiplication, division, ratios, and percentage problems as related to the marketing industry.  			
03.02	Apply problem-solving techniques to sales-related transactions (cash, checks, debit cards, credit cards, discounts, layaway, COD, returns, gift certificates, and automatic fee withdrawals).  			
03.03	Interpret quantitative information from tables, charts, and graphs as related to the workplace.  			
03.04	Demonstrate ability to make change correctly. 			
03.05	Calculate tax, gratuity, commission, and miscellaneous charges.  			
03.06	Demonstrate the ability to collect, organize, and interpret data; predict outcomes relative to opening and closing procedures for a point-of-sale (POS) terminal. 			
03.07	Collect and analyze sales information to determine stock turnover and stock-to-sales ratio.  			
03.08	Apply standard industry formulas to determine markup and markdown on merchandise.  			
03.09	Apply mathematical concepts to complete purchase orders, invoices, packing slips, and shipping and handling charges.  			
03.10	Analyze standard industry formulas relative to discount date and due date to determine the amount of payment on an invoice.  			
03.11	Identify components of a break-even analysis.			
03.12	Compute and analyze a break-even point.			
04.0	Identify economic principles – the student will be able to:			
04.01	Explain the concepts of economics and determine economic activities and the types of economic indicators used to measure the economy. 			
04.02	Explain the concept of economic goods and services.  			
04.03	Explain the concept of economic resources and the scarcity of resources.  			
04.04	Explain the concept of utility (form, place, time, possession, information).  			
04.05	Explain the concept of "supply and demand."  			
04.06	Explain the concept of price.			
04.07	Identify, compare, and contrast major types of economic systems.  			
04.08	Explain the relationship between government and business.			
04.09	Explain the concept of private enterprise and business ownership.  			
04.10	Explain the role of profit motive.  			
04.11	Explain the concept of risk.  			
04.12	Explain the concept of competition and recognize the government regulations monitoring competition.			
04.13	Explain the concept of productivity and the factors of production needed to produce goods and services.  			
04.14	Identify components of the Gross National Product (GNP) and the Gross Domestic Product (GDP).  			
04.15	Explain the function of the Federal Reserve Board.  			
05.0	Identify marketing and business fundamentals – the student will be able to:			
05.01	Define marketing and its benefits.  			
05.02	Explain the purpose and scope of marketing in a free enterprise system.  			
05.03	Identify and explain the four foundations of marketing and describe each marketing core function. 			
05.04	Explain how each component of the marketing mix contributes to marketing.  			
05.05	Compare and contrast consumer and organizational markets.  			
05.06	Explain the relationship of marketing to business and the economy (e.g., SWOT analysis – strength, weakness, opportunity, threat).			
05.07	Describe how marketers use knowledge of the market to sell products.			
05.08	Discuss major fields of business activity (extractive, subcontracting, manufacturing, wholesaling, retailing, services, cottage industries, urban street sales, e-Commerce). 			
05.09	Explain marketing strategies and marketing concepts.  			
05.10	Differentiate between mass marketing and market segmentation. 			
05.11	Explain the importance and techniques of offering the right merchandising blend.  			
05.12	Explain the nature of channels of distribution.  			
05.13	Explain the elements that allow development of a marketing plan (e.g., research, advertising, public relations, direct and indirect marketing, promotions, merchandising, distribution).  			
05.14	Explain the “4 P’s” of marketing: price, place, promotion, and product.  			
05.15	Define and analyze a target market.  			
05.16	Discuss the roles e-Commerce and social networking play in the marketing of goods and services.  			
05.17	Explain network marketing (multilevel marketing) and how it differs from a pyramid scheme.  			
05.18	Discuss the role of federal regulatory agencies [e.g., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), Occupational Safety and Health Administration (OSHA)].  			
06.0	Identify effective selling techniques and procedures – the student will be able to:			
06.01	Explain the purpose, principles, and importance of selling and how it relates to the marketing concept.			
06.02	Identify qualities of a professional sales associate and the responsibilities of sales management. 			
06.03	Identify an effective sales presentation for a target market; include steps of a sale, consumer buying motives, approaches through greeting, merchandise, and service, proper time to approach a customer to open sale, feature-benefit analysis, building and closing the sale, and suggestion and substitution selling.			
06.04	Handle different customer types and analyze how customers make buying decisions.			
06.05	Discuss the importance of meeting specialized sales needs and describe legal and ethical sales issues. 			
06.06	Describe the importance of analyzing sales trends and the use of current technologies, including CRM to the sales function.			
06.07	Analyze the use of websites, social media, email, and customer loyalty programs to maintain a customer database.  			
07.0	Discuss the history of fashion – the student will be able to:			
07.01	Describe the theories of the origin of fashion. 			
07.02	Describe the influences of historical events on American and international fashion trends. 			
07.03	Explain the economic, demographic, social, and political influences on fashion. 			
07.04	Explain how the trickle-down and trickle-up theories apply to the fashion industry. 			
07.05	Discuss the stages of the fashion cycle. 			
07.06	Discuss the impact of technology on the fashion industry. 			
07.07	Identify major fashion designers and the impact of these designers on the industry. 			
07.08	Differentiate between fashion trends and fads. 			
07.09	Discuss the evolution of national and local fashion retailers. 			
07.10	Discuss the influence of electronic media on the fashion industry. 			
08.0	Discuss the use of design in fashion – the student will be able to:			
08.01	Identify and discuss the elements of design (e.g., color, shape, line, texture). 			
08.02	Identify and discuss the principles of design (e.g., balance, proportion, emphasis, rhythm). 			
08.03	Discuss the impact of color in fashion. 			
08.04	Explain the principles of color psychology and symbolism. 			
08.05	Identify the purpose and uses of the color wheel. 			
08.06	Identify a variety of color schemes (e.g., monochromatic, analogous, complimentary, triad). 			
08.07	Discuss the use of shape, line, and texture in fashion and merchandising. 			
08.08	Discuss the importance of balance in garment design. 			
08.09	Discuss the roles of proportion, emphasis, rhythm, and harmony in garment design. 			

2017 – 2018
Florida Department of Education
Student Performance Standards

Course Title:		Fashion Applications
Course Number:	8806020
Course Credit:	1

Course Description:

This course is designed to provide students with an in-depth study of fashion marketing in a free enterprise society and provide the knowledge, skills, and attitudes required for employment in a wide variety of fashion marketing occupations.  

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA and NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
09.0	Select a fashion marketing industry for career planning – the student will be able to:			
09.01	Identify current employment opportunities in fashion marketing.  			
09.02	Identify sources of information for career planning.  			
09.03	Conduct in-depth career research including requirements for entry and advancement, career ladders, and opportunities related to the career field.  			
09.04	Explain the duties, responsibilities, required skills and knowledge for a particular career in the fashion marketing.  			
09.05	Identify the advantages and disadvantages of a career in fashion marketing.			
09.06	Complete self-assessments and an analysis of lifestyle goals and career aspirations.  			
09.07	Develop an individualized education and career plan related to fashion marketing.  			
09.08	Write a job description for a fashion marketing position.			
10.0	Demonstrate applications of distribution to the fashion marketing industry – the student will be able to:			
10.01	Explain the concepts and processes needed to move, store, locate, and/or transfer ownership of goods and services. 			
10.02	Explain the concepts of physical distribution and the transportation systems related to the industry.  			
10.03	Develop appropriate plans utilizing the channels of distribution for the fashion marketing industry. 			
10.04	Demonstrate skills required for fashion-related materials and service management.			
10.05	Analyze information related to routing and tracking merchandise.			
10.06	Explain the relationship between customer service and distribution.  			
11.0	Demonstrate applications of financing to the selected fashion marketing industry – the student will be able to:			
11.01	Explain the financial concepts used in making business decisions.  			
11.02	Explain the concept of financial administration.  			
11.03	Explain the difference between income (credit) and expense (debit).			
11.04	Describe and prepare a cash-flow statement.  			
11.05	Identify various types of credit policies and procedures.			
11.06	Explain the purposes and importance of credit.  			
11.07	Identify the positive and negative impacts of using credit in marketing situations and understand the legislation affecting credit.  			
11.08	Compare and contrast the use of different credit applications, types of credit accounts, and the differences between debit and credit cards.  			
11.09	Analyze industry concepts of price, profit, competition, and productivity.  			
11.10	Calculate exchange rates.  			
12.0	Demonstrate applications of product/service planning to the fashion marketing industry – the student will be able to:			
12.01	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.  			
12.02	Explain the steps involved in decision-making (e.g., assessment, planning, implementation design, and evaluation).  			
12.03	Explain the importance of product and service technology as it relates to customer satisfaction.  			
12.04	Identify sources of product knowledge.  			
12.05	Demonstrate awareness of impact of current and emergent technologies on life-roles, lifestyles, careers, and marketing occupations. 			
12.06	Explain product and service quality as applicable to grades and industry standards.  			
12.07	Discuss product-liability risks.			
12.08	Explain warranties and guarantees.   			
12.09	Develop a product/service plan for a marketing area.			
12.10	Describe factors used by marketers to position products/business. 			
12.11	Identify the stages and impact of product life cycle.  			
13.0	Demonstrate applications of marketing information management in the fashion marketing industry – the student will be able to:			
13.01	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.  			
13.02	Explain the process of marketing information management.			
13.03	Explain the nature and scope of marketing operations. 			
13.04	Demonstrate knowledge of inventory control systems and shipping and receiving procedures.			
13.05	Identify procedures for the use of technology to gather information.  			
13.06	Utilize appropriate marketing information management forms.  			
14.0	Demonstrate pricing applications for the fashion marketing industry – the student will be able to:			
14.01	Explain concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers’ perceptions of value.  			
14.02	Explain pricing objectives, policies, and strategies. 			
14.03	Explain price-marking techniques.  			
14.04	Explain procedures for changing prices.  			
14.05	Demonstrate decision-making skills required for determining pricing relative to the competition.  			
14.06	Demonstrate problem-solving skills required when considering profit and price.  			
15.0	Demonstrate promotion applications for the fashion marketing industry – the student will be able to:			
15.01	Explain the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome.  			
15.02	Identify types of promotion used in the industry.			
15.03	Discuss the importance of advertising media and the role of digital and social media in advertising.  			
15.04	Explain the purposes and elements of advertising and display.			
15.05	Explain the impact on and uses of the Internet and Intranet in marketing products and services.  			
15.06	Use advertising guidelines to design appropriate media sample ads (e.g., print, radio, television, Internet).  			
15.07	Use design principles to prepare such merchandise/service displays as windows, endcaps, kiosks, and point of sale signs.  			
15.08	Write a promotional message to appeal to a target market. 			
15.09	Develop a sales promotion plan for a marketing organization.			
15.10	Demonstrate public relations techniques as used in the marketing industry.			
15.11	Design a website to promote a product or service.  			
16.0	Demonstrate purchasing applications to the fashion marketing industry – the student will be able to:			
16.01	Explain the relationship between stock turnover and purchasing. 			
16.02	Demonstrate proper purchasing procedures.			
16.03	Explain different types of purchasing situations.			
16.04	Demonstrate techniques used to obtain the best terms when negotiating a purchase.  			
16.05	Demonstrate use of the forms required for purchasing.			
16.06	Evaluate merchandise or services using industry standards or company assessments.  			
17.0	Demonstrate applications of safety and risk-management to the fashion marketing industry – the student will be able to:			
17.01	Explain how a lack of knowledge and/or skill can cause accidents and health hazards in the workplace.  			
17.02	Explain how anger, worry, drugs, alcohol, fatigue, and illness can cause accidents.  			
17.03	Describe actions that various agencies take to prevent accidents on the job.  			
17.04	Demonstrate an understanding of environmental problems that impact health and safety.  			
17.05	Explain procedures for handling and reporting accidents. 			
17.06	Identify security procedures for the marketing industry.			
17.07	Identify techniques for preventing security problems, including the correct procedures for recognizing and monitoring potential shoplifters.  			
17.08	Identify the procedures used to prevent internal theft and embezzlement.  			
17.09	Explain the nature and scope of risk management.			
17.10	Identify various types of business risks.			
17.11	Describe ways businesses can manage risks, including purchasing insurance.			
18.0	Demonstrate applications of selling to the fashion marketing industry – the student will be able to:			
18.01	Explain the concepts and actions needed to determine client needs and wants and develop a personalized communication that will influence purchase decisions and enhance future business opportunities. 			
18.02	Describe the appropriate relationship between buyer and seller.  			
18.03	Demonstrate sales knowledge of industry, company, products, and competition.  			
18.04	Analyze potential prospects and customer buying behavior.			
18.05	Analyze the importance of communication and listening to create a positive buying climate.  			
18.06	Identify sales techniques to aid customers/clients in making buying decisions.  			
18.07	Create a sales presentation using presentation software.			
18.08	Identify strategies to build and maintain a clientele. 			
18.09	Explain the purpose and goal of the selling function and how it relates to the marketing concept.			
18.10	Explain the steps in a sale and how to handle objections.			
19.0	Identify the use of technology in fashion marketing – the student will be able to:			
19.01	Explain the importance and uses of computers and the Internet in marketing.  			
19.02	Utilize word processing software to create a career/industry-related document.  			
19.03	Perform data entry procedures (e.g., payroll, inventory control).			
19.04	Perform merchandising math data entry procedures (e.g., stock turnover, mark-up, mark-down, open-to-buy, pricing, invoicing).  			
19.05	Demonstrate marketing spreadsheet data entry and output procedures.  			
19.06	Utilize spreadsheet software to enhance decision-making skills. 			
19.07	Utilize integrated software programs to generate marketing reports and solve marketing problems.  			
20.0	Discuss the fashion design segment – the student will be able to:			
20.01	Identify and discuss the different categories of apparel. 			
20.02	Describe the standard sizing utilized by the fashion industry. 			
20.03	Identify clothing styles as they relate to line and design. 			
20.04	Discuss the importance of name recognition for fashion designers. 			
20.05	Explain the design process for ready-to-wear designers. 			
20.06	Identify domestic fashion market centers. 			
20.07	Identify international fashion market centers. 			
21.0	Identify the characteristics of textiles and yarns used in fashion related industries – the student will be able to:			
21.01	Identify the types, uses, characteristics, advantages, and disadvantages of natural fibers. 			
21.02	Identify the types, uses, characteristics, advantages, and disadvantages of manufactured/synthetic fibers. 			
21.03	Identify the types, uses, characteristics, advantages, and disadvantages of leather and fur. 			
21.04	Discuss innovations and trends in the fiber trade. 			
21.05	Discuss the types and roles of yarn blends and textures. 			
22.0	Discuss fabric design and construction – the student will be able to:			
22.01	Identify and discuss the major forms of fabric design (e.g., structural, applied). 			
22.02	Identify types of weaving. 			
22.03	Identify types of knitting. 			
22.04	Identify other methods of fabric construction (e.g., nonwovens, quilted). 			
22.05	Discuss the impact of fabric finishing on fabrics. 			
22.06	Identify fabric finishing options (e.g., bleaching, dyeing, and printing). 			
22.07	Discuss the differences between mechanical and chemical finishes. 			
22.08	Discuss the differences between quality and performance standards. 			
22.09	Discuss the impact of computer-aided design (CAD) and computer-aided manufacturing (CAM) on fabric design and construction. 			
23.0	Discuss the steps involved in planning a fashion show – the student will be able to:			
23.01	Explain the purposes of fashion shows. 			
23.02	Identify the main types of fashion shows. 			
23.03	Identify the steps involved in planning a fashion show. 			
23.04	Explain the importance of coordinating merchandise and models. 			
23.05	Describe the coordination of the physical layout, music, choreography, and commentary of fashion shows. 			
23.06	Explain the details involved with promoting and presenting a fashion show. 			
23.07	Describe the follow-up and evaluation procedures for a fashion show. 			

2017 – 2018
Florida Department of Education
Student Performance Standards

Course Title:		Marketing Essentials
Course Number	8827110 
Course Credit:	1

Course Description: 

Marketing Essentials blends theory and practice to facilitate immediate implementation and impact.  Students will learn to develop strategic marketing with sales and customer plans.  A review of the marketing environment is used to help develop the segmentation, targeting and market positioning strategy for implementation along with the marketing mix (product, price, place and promotion).  The goal is the identification and delivery of organizational competitive advantage and customer satisfaction – key to long-term revenue growth, profitability and success.

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
24.0	Demonstrate human relations skills necessary for success in marketing occupations – the student will be able to:			
24.01	Demonstrate ability to work cooperatively with team members, supervisors, and customers from diverse cultural backgrounds.  	LAFS.910.SL.1.1,  LAFS.1112.SL.1.1		
24.02	Define and discuss issues involving gender equity, disability, and age.  	LAFS.910.RL.1.1, LAFS.1112.RL.1.1, LAFS, 910.SL.1.1, LAFS.1112.SL.1.1		
24.03	Demonstrate interpersonal skills (e.g., courtesy, loyalty, being a team player).  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
24.04	Identify and define friendliness, adaptability, empathy, and politeness as relates to business.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
24.05	Define the concepts of integrity, credibility, reliability, and perseverance. 	LAFS.910.SL.2.4, LAFS.1112.SL.2.4		
24.06	Demonstrate personality traits important to business (e.g., interest, enthusiasm, honesty, responsibility, flexibility).	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
24.07	Maintain a professional personal appearance and attitude.			
24.08	Demonstrate the ability to use creative problem solving, decision-making, and critical thinking strategies.  	LAFS.910.W.1.1, LAFS.1112.W.1.1, LAFS.910.W.3.7, LAFS.1112.W.3.7, LAFS910.SL.2.6, LAFS.1112.SL.2.4		
24.09	Demonstrate self-management, initiative, and multitasking.			
24.10	Explain the concepts of self-knowledge, self-esteem, and self-image.  			
24.11	Demonstrate professional behavior and etiquette.  			
24.12	Demonstrate respect for the opinions, customs, and individual differences of others.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1, LAFS.910.SL.W.1.1, LAFS.1112.W.1.1		
24.13	Set personal and career goals and develop a plan of action to achieve those goals.  			
24.14	Identify areas where personal and professional change and adjustment may be necessary.  			
24.15	Demonstrate the ability to offer and to accept feedback.  	LAFS.910.SL.1.3, LAFS.910.SL.1.3		
24.16	Identify and practice stress management and relaxation techniques.			
24.17	Recognize the importance of maintaining confidentiality in business matters.			
24.18	Support and follow company policies and procedures (e.g., attendance, tardiness, returns).			
24.19	Develop and demonstrate the human relations skills needed for successful entry and progress in the occupation selected by the student as a career objective. 	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
25.0	Demonstrate proficiency in applying communication and technology skills – the student will be able to:			
25.01	Identify and apply effective workplace communication skills (e.g., verbal, nonverbal, written, electronic). 	LAFS.910.SL.2.4-6, LAFS.1112.SL.2.4-6, LAFS.910.W.2.4-6, LAFS.1112.W.2.4-6		
25.02	Demonstrate the ability to read and comprehend written communications.	LAFS.910.W.2.4-6, LAFS.1112.SL.2.4-6		
25.03	Identify a variety of forms of written business communications utilized in the workplace.  	LAFS.910.RI.1.2, LAFS.1112.RI.1.2		
25.04	Identify a variety of internal and external business communications utilized in the workplace.	LAFS.910.W.2.4-6, LAFS.1112.SL.2.4-6		
25.05	Demonstrate the ability to speak effectively to customers/clients, co-workers, supervisors, and vendors using appropriate grammar and terminology.  	LAFS.910.W.2.4-6, LAFS.1112.SL.2.4-6		
25.06	Discuss the importance of developing networking skills to expand business contacts.  	LAFS.910.SL.2.4-6, LAFS.1112.SL.2.4-6, LAFS.910.L.1.1, LAFS.1112.L.1.1		
25.07	Prepare and deliver a business-related presentation.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
25.08	Demonstrate active listening strategies that improve understanding and performance.  	LAFS.910.SL.2.4-5
LAFS.1112.SL.2.4-5		
25.09	Describe positive customer relations.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
25.10	Demonstrate conflict and dispute resolution techniques.  	LAFS.910.L.3.6
LAFS.1112.L.3.6		
25.11	Identify means of nonverbal communication.  	LAFS.910.W.1.3
LAFS.1112.W.1.3		
25.12	Demonstrate effective telephone and e-mail techniques and etiquette/netiquette in a business situation.  			
25.13	Discuss methods of resolving customer complaints.  	LAFS.910.W.2.4
LAFS.1112.W.2.4
LAFS.910.W.2.6
LAFS.1112.W.2.6
LAFS.910.SL.2.6
LAFS.1112.SL.2.6		
25.14	Interpret business policies to customers/clients.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
25.15	Discuss the importance of providing clear directions, descriptions, and explanations.  	LAFS.910.RI.1.1
LAFS.1112.RI.1.1
LAFS.910.SL.1.3
LAFS.1112.SL.1.3		
25.16	Demonstrate the ability to locate, understand, and interpret information found in trade journals, manuals, graphs, schedules, charts, diagrams, and Internet resources.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
25.17	Explain how the Internet, technological advances, and computer software programs continue to shape the field of marketing and increase business productivity. 	LAFS.910.W.3.8
LAFS.1112.W.3.8		
25.18	Identify types of computer applications and explain how these applications are used in business and marketing.  			
26.0	Demonstrate proficiency in applying math skills unique to marketing – the student will be able to:	LAFS.910.L.3.6
LAFS.1112.L.3.6		
26.01	Perform addition, subtraction, multiplication, division, ratios, and percentage problems as related to the marketing industry.  			
26.02	Apply problem-solving techniques to sales-related transactions (cash, checks, debit cards, credit cards, discounts, layaway, COD, returns, gift certificates, and automatic fee withdrawals).  			
26.03	Interpret quantitative information from tables, charts, and graphs as related to the workplace.  	MAFS.912.S-IC.2.6		
26.04	Demonstrate ability to make change correctly. 	LAFS.910.W.3.8
LAFS.1112.W.3.8
LAFS.910.W.2.4
LAFS.1112.W.2.4		
26.05	Calculate tax, gratuity, commission, and miscellaneous charges.  			
26.06	Demonstrate the ability to collect, organize, and interpret data; predict outcomes relative to opening and closing procedures for a point-of-sale (POS) terminal. 			
26.07	Collect and analyze sales information to determine stock turnover and stock-to-sales ratio.  	MAFS.912.S-IC.2.6		
26.08	Apply standard industry formulas to determine markup and markdown on merchandise.  			
26.09	Apply mathematical concepts to complete purchase orders, invoices, packing slips, and shipping and handling charges.  			
26.10	Analyze standard industry formulas relative to discount date and due date to determine the amount of payment on an invoice.  			
26.11	Identify components of a break-even analysis.			
26.12	Compute and analyze a break-even point.			
27.0	Identify economic principles – the student will be able to:			
27.01	Explain the concepts of economics and determine economic activities and the types of economic indicators used to measure the economy. 			
27.02	Explain the concept of economic goods and services.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
27.03	Explain the concept of economic resources and the scarcity of resources.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
27.04	Explain the concept of utility (form, place, time, possession, information).  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
27.05	Explain the concept of "supply and demand."  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
27.06	Explain the concept of price.	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
27.07	Identify, compare, and contrast major types of economic systems.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
27.08	Explain the relationship between government and business.	LAFS.910.L.3.6
LAFS.1112.L.3.6		
27.09	Explain the concept of private enterprise and business ownership.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
27.10	Explain the role of profit motive.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
27.11	Explain the concept of risk.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
27.12	Explain the concept of competition and recognize the government regulations monitoring competition.	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
27.13	Explain the concept of productivity and the factors of production needed to produce goods and services.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
27.14	Identify components of the Gross National Product (GNP) and the Gross Domestic Product (GDP).  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
27.15	Explain the function of the Federal Reserve Board.  	LAFS.910.L.3.6
LAFS.1112.L.3.6		
28.0	Identify marketing and business fundamentals – the student will be able to:	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
28.01	Define marketing and its benefits.  			
28.02	Explain the purpose and scope of marketing in a free enterprise system.  	LAFS.910.L.3.6
LAFS.1112.L.3.6		
28.03	Identify and explain the four foundations of marketing and describe each marketing core function. 	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
28.04	Explain how each component of the marketing mix contributes to marketing.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
28.05	Compare and contrast consumer and organizational markets.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
28.06	Explain the relationship of marketing to business and the economy (e.g., SWOT analysis – strength, weakness, opportunity, threat).	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
28.07	Describe how marketers use knowledge of the market to sell products.	LAFS.910.W.2.4
LAFS.1112.W.2.4
LAFS.910.SL.2.4-5
LAFS.1112.SL.2.4-5		
28.08	Discuss major fields of business activity (extractive, subcontracting, manufacturing, wholesaling, retailing, services, cottage industries, urban street sales, e-Commerce). 	LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8

MAFS.912.S-IC.2.3		
28.09	Explain marketing strategies and marketing concepts.  	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
28.10	Differentiate between mass marketing and market segmentation. 	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
28.11	Explain the importance and techniques of offering the right merchandising blend.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
28.12	Explain the nature of channels of distribution.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
28.13	Explain the elements that allow development of a marketing plan (e.g., research, advertising, public relations, direct and indirect marketing, promotions, merchandising, distribution).  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
28.14	Explain the “4 P’s” of marketing: price, place, promotion, and product.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
28.15	Define and analyze a target market.  	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
28.16	Discuss the roles e-Commerce and social networking play in the marketing of goods and services.  	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
28.17	Explain network marketing (multilevel marketing) and how it differs from a pyramid scheme.  	LAFS.910.RI.2.4
LAFS.1112.RI.2.4		
28.18	Discuss the role of federal regulatory agencies [e.g., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), Occupational Safety and Health Administration (OSHA)].  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
29.0	Identify effective selling techniques and procedures – the student will be able to:	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
29.01	Explain the purpose, principles, and importance of selling and how it relates to the marketing concept.	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
29.02	Identify qualities of a professional sales associate and the responsibilities of sales management. 			
29.03	Identify an effective sales presentation for a target market; include steps of a sale, consumer buying motives, approaches through greeting, merchandise, and service, proper time to approach a customer to open sale, feature-benefit analysis, building and closing the sale, and suggestion and substitution selling.	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
29.04	Handle different customer types and analyze how customers make buying decisions.	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
29.05	Discuss the importance of meeting specialized sales needs and describe legal and ethical sales issues. 	LAFS.910.W.3.8
LAFS.1112.W.3.8		
29.06	Describe the importance of analyzing sales trends and the use of current technologies, including CRM to the sales function.			
29.07	Analyze the use of websites, social media, email, and customer loyalty programs to maintain a customer database.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		

2017 – 2018
Florida Department of Education
Student Performance Standards

Course Title:		Marketing Applications
Course Number	8827120
Course Credit:	1

Course Description:

This course is designed to provide students with an in-depth study of marketing in a free enterprise society and includes advertising, promotion, product development and branding, selling and marketing research. This course also includes the uses of technology and the Internet in marketing, purchasing, retail positioning strategies, and e-Commerce marketing.

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M and NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
30.0	Select a marketing industry for career planning – the student will be able to:			
30.01	Identify current employment opportunities in marketing-related fields.  	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
30.02	Identify sources of information for career planning.  	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
30.03	Conduct in-depth career research including requirements for entry and advancement, career ladders, and opportunities related to the career field.  	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
30.04	Explain the duties, responsibilities, required skills and knowledge for a particular career in the marketing industry.  	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
30.05	Identify the advantages and disadvantages of a particular career in marketing.	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
30.06	Complete self-assessments and an analysis of lifestyle goals and career aspirations.  			
30.07	Develop an individualized education and career plan related to a major marketing field.  			
30.08	Write a job description for a selected marketing occupation.	LAFS.910.W.1.2
LAFS.1112.W.1.2
LAFS.910.W.2.4-5
LAFS.1112.W.2.4-5		
31.0	Demonstrate applications of distribution for the selected marketing industry – the student will be able to:			
31.01	Explain the concepts and processes needed to move, store, locate, and/or transfer ownership of goods and services. 	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
31.02	Explain the concepts of physical distribution and transportation systems related to the industry.  	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
31.03	Identify and analyze appropriate transportation services for the industry. 	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
31.04	Develop appropriate plans utilizing the channels of distribution for the selected marketing industry. 	LAFS.910.2.2.4
LAFS.1112.W.2.4		
31.05	Demonstrate skills required for materials and service management.			
31.06	Analyze information related to routing and tracking merchandise.	LAFS.910.W.3.8
LAFS.1112.W.3.8		
31.07	Explain the relationship between customer service and distribution.  	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
32.0	Demonstrate applications of financing for the selected marketing industry – the student will be able to:			
32.01	Explain the financial concepts used in making business decisions.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1.2
LAFS.1112.W.1.1.2		
32.02	Explain the concept of financial administration.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1.2
LAFS.1112.W.1.1.2		
32.03	Explain the difference between income (credit) and expense (debit).	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1.2
LAFS.1112.W.1.1.2		
32.04	Describe and prepare a cash-flow statement.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1.2
LAFS.1112.W.1.1.2		
32.05	Identify various types of credit policies and procedures.	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1.2
LAFS.1112.W.1.1.2		
32.06	Explain the purposes and importance of credit.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1.2
LAFS.1112.W.1.1.2		
32.07	Identify the positive and negative impacts of using credit in marketing situations and understand the legislation affecting credit.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1.2
LAFS.1112.W.1.1.2		
32.08	Compare and contrast the use of different credit applications, types of credit accounts, and the differences between debit and credit cards.  	LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
32.09	Analyze industry concepts of price, profit, competition, and productivity.  			
32.10	Calculate exchange rates.  			
33.0	Demonstrate applications of product/service planning for the selected marketing industry – the student will be able to:			
33.01	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
33.02	Explain the steps involved in decision-making (e.g., assessment, planning, implementation design, and evaluation).  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.111W.2.1.1-2		
33.03	Explain the importance of product and service technology as it relates to customer satisfaction.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.2.1.1-2
LAFS.1112.2.1.1-2		
33.04	Identify sources of product knowledge.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
33.05	Demonstrate awareness of impact of current and emergent technologies on life-roles, lifestyles, careers, and marketing occupations. 	LAFS.910.W.2.6
LAFS.1112.W.2.6		
33.06	Explain product and service quality as applicable to grades and industry standards.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.1112.W.1.1-2		
33.07	Discuss product-liability risks.	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
33.08	Explain warranties and guarantees.   	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
33.09	Develop a product/service plan for a marketing area.	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
33.10	Describe factors used by marketers to position products/business. 	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
33.11	Identify the stages and impact of product life cycle.  	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
34.0	Demonstrate applications of marketing information management for the selected marketing industry – the student will be able to:			
34.01	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.  	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
34.02	Explain the process of marketing information management.	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
34.03	Explain the nature and scope of marketing operations. 	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
34.04	Demonstrate knowledge of inventory control systems and shipping and receiving procedures.			
34.05	Identify procedures for the use of technology to gather information.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
34.06	Utilize appropriate marketing information management forms.  	LAFS.910.W2.6
LAFS.1112.W.2.6		
35.0	Demonstrate pricing applications for the selected marketing industry – the student will be able to:			
35.01	Explain concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers’ perceptions of value.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
35.02	Explain pricing objectives, policies, and strategies. 	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
35.03	Explain price-marking techniques.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
35.04	Explain procedures for changing prices.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
35.05	Demonstrate decision-making skills required for determining pricing relative to the competition.  			
35.06	Demonstrate problem-solving skills required when considering profit and price.  			
36.0	Demonstrate promotion applications for the selected marketing industry – the student will be able to:			
36.01	Explain the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome.  	LAFS.910.W.2.4-6
LAFS.11112.W.2.4-6		
36.02	Identify types of promotion used in the industry.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
36.03	Discuss the importance of advertising media and the role of digital and social media in advertising.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
36.04	Explain the purposes and elements of advertising and display.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
36.05	Explain the impact on and uses of the Internet and Intranet in marketing products and services.  	LAFS.910.W.3.8
LAFS.1112.W.3.8		
36.06	Use advertising guidelines to design appropriate media sample ads (e.g., print, radio, television, Internet).  	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
36.07	Use design principles to prepare such merchandise/service displays as windows, endcaps, kiosks, and point of sale signs.  			
36.08	Write a promotional message to appeal to a target market. 			
36.09	Develop a sales promotion plan for a marketing organization.	LAFS.910.W.1.2-3
LAFS.1112.W.1.2-3		
36.10	Demonstrate public relations techniques as used in the marketing industry.	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6		
36.11	Design a website to promote a product or service.  			
37.0	Demonstrate purchasing applications for the selected marketing industry – the student will be able to:			
37.01	Explain the relationship between stock turnover and purchasing. 			
37.02	Demonstrate proper purchasing procedures.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
37.03	Explain different types of purchasing situations.			
37.04	Demonstrate techniques used to obtain the best terms when negotiating a purchase.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
37.05	Demonstrate use of the forms required for purchasing.	LAFS.910.SL.2.4
LAFS.910.SL.2.6
LAFS.1112.SL.2.4
LAFS.1112.SL.2.6		
37.06	Evaluate merchandise or services using industry standards or company assessments.  			
38.0	Demonstrate applications of safety and risk management for the selected marketing industry – the student will be able to:	LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
38.01	Explain how a lack of knowledge and/or skill can cause accidents and health hazards in the workplace.  			
38.02	Explain how anger, worry, drugs, alcohol, fatigue, and illness can cause accidents.  	LAFS.910.R.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
38.03	Describe actions that various agencies take to prevent accidents on the job.  	LAFS.910.R.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
38.04	Demonstrate an understanding of environmental problems that impact health and safety.  	LAFS.910.R.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
38.05	Explain procedures for handling and reporting accidents. 	LAFS.910.W.1.2
LAFS.1112.W.1.2
LAFS.910.SL.2.4
LAFS.1112.SL.2.4		
38.06	Identify security procedures for the marketing industry.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
38.07	Identify techniques for preventing security problems, including the correct procedures for recognizing and monitoring potential shoplifters.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
38.08	Identify the procedures used to prevent internal theft and embezzlement.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
38.09	Explain the nature and scope of risk management.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
38.10	Identify various types of business risks.			
38.11	Describe ways businesses can manage risks, including purchasing insurance.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
39.0	Demonstrate applications of selling for the selected marketing industry – the student will be able to:	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
39.01	Explain the concepts and actions needed to determine client needs and wants and develop a personalized communication that will influence purchase decisions and enhance future business opportunities. 	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
39.02	Describe the appropriate relationship between buyer and seller.  	LAFS.910.W.3.7-8
LAFS.1112.W.3.-78		
39.03	Demonstrate sales knowledge of industry, company, products, and competition.  	LAFS.910.W.3.7-8
LAFS.1112.W.3.-78		
39.04	Analyze potential prospects and customer buying behavior.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
39.05	Analyze the importance of communication and listening to create a positive buying climate.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
39.06	Identify sales techniques to aid customers/clients in making buying decisions.  	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6		
39.07	Create a sales presentation using presentation software.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
39.08	Identify strategies to build and maintain a clientele. 			
39.09	Explain the purpose and goal of the selling function and how it relates to the marketing concept.	LAFS.910.L.3.6
LAFS.1112.L.3.6		
39.10	Explain the steps in a sale and how to handle objections.	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
40.0	Demonstrate an understanding of entrepreneurship – the student will be able to:	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
40.01	Define entrepreneurship.	LAFS.910.L.3.6
LAFS.1112.L.3.6		
40.02	Identify, explain, compare, and contrast the different types of business ownership (sole-proprietorship, partnership, corporation, franchise, licensing).  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
40.03	Discuss the role of the entrepreneur in the domestic and global economy. 	LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
40.04	Discuss entrepreneurship as a career choice (e.g., characteristics, aptitudes, skills necessary to be a successful entrepreneur).  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
40.05	Understand the importance of small business in various economies.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1.-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
40.06	Read and reconcile financial statements.  	LAFS.910.W.3.7-8
LAFS.910.W.3.-78
		
40.07	Discuss the four parts of a business (production, finance, marketing, customer service).  	LAFS.910.RI.1.1-2, LAFS.910.W.1.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.W.1.1-2		
40.08	Analyze current entrepreneurial trends in the marketplace. 			
40.09	Discuss the importance of ethics in business.  	LAFS.RI.1.1-2, LAFS.910.W.1.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.W.1.1-2		
40.10	Identify the strategies and methods for generating a business idea. 			
40.11	Outline the legal steps involved in planning a new business.  			
40.12	Identify the types and sources of government regulations and taxation that may affect a business.  			
40.13	Describe the advantages and risks of entrepreneurship.			
41.0	Identify the uses of technology in marketing – the student will be able to:			
41.01	Explain the importance and uses of computers and the Internet in marketing.  			
41.02	Utilize word processing software to create a career/industry-related document.  	LAFS.910.W.3.7, LAFS.1112.W.3.7		
41.03	Perform data entry procedures (e.g., payroll, inventory control).			

2017 – 2018
Florida Department of Education
Student Performance Standards

Course Title:		Fashion Marketing Management
Course Number:	8806030 
Course Credit:	1

Course Description:

This course provides instruction for career sustaining level employment in the fashion industry.  The content includes applied skills related to the fashion marketing functions and industries including employment skills required for success in fashion and career planning as related to the fashion industry.  After successful completion of the core (Fashion Essentials and Fashion Applications) and Fashion Marketing Management, students will have met occupational completion point, data code B, Retail Manager, Fashion - SOC 41-1011.

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA and NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
42.0	Apply economic principles to fashion marketing – the student will be able to:			
42.01	Explain economic trends related to fashion marketing. 			
42.02	Explain the role of the profit motive in the marketing of fashion products.			
42.03	Explain the role of fashion marketing in a free enterprise system.			
42.04	Describe the channels of distribution related to fashion marketing.			
42.05	Apply economic concepts to fashion marketing (e.g., pricing, risk, productivity, competition, cycles).			
43.0	Apply fashion product and service technology – the student will be able to:			
43.01	Understand the terminology associated with the selling of apparel and accessories, home furnishings, and other fashion merchandise. 			
43.02	Demonstrate appropriate techniques for the selling of apparel and accessories, home furnishings, and other fashion merchandise.			
43.03	Demonstrate principles in the merchandising of fashion products. 			
43.04	Compare different types of fabric construction. 			
43.05	Compare the natural and synthetic materials utilized in fashion products; include finishes and care techniques. 			
43.06	Assess the designers who have/had a significant impact on fashion design.			
43.07	Compare past, present, and future styles of apparel and accessories. 			
43.08	Demonstrate the relationship between fabric characteristics and product use.			
43.09	Apply textile knowledge to a sales position.			
43.10	Analyze the specific fashion needs of infants/young children, people with special needs, pregnant women, and frequent travelers. 			
44.0	Demonstrate merchandising skills appropriate for fashion marketing – the student will be able to:			
44.01	Supervise basic stock-keeping techniques (e.g., sorting by color, size, and/or classification; cleaning merchandise fixtures).			
44.02	Supervise initiatives to maintain stock (e.g., re-hanging merchandise, studying hang tags, restocking merchandise).			
44.03	Demonstrate sales promotion techniques to locate advertised merchandise on the selling floor. 			
44.04	Demonstrate techniques to perform a fashion merchandise inventory. 			
44.05	Organize the planning and presentation of fashion shows; include the steps, purposes, and types of shows.			
44.06	Assist in the preparation of merchandise displays; demonstrate knowledge of the elements and principles of design; identify different types of displays and patterns of arrangement; apply color principles; select the appropriate display for different types of merchandise.			
44.07	Plan a promotional campaign for a fashion product or line; include types of media, the promotional mix, and an evaluation of effectiveness.			
44.08	Demonstrate the ability to follow a floor plan.			
45.0	Implement fashion marketing operational techniques – the student will be able to:			
45.01	Implement accident prevention techniques in fashion marketing situations.  			
45.02	Demonstrate receiving and checking techniques. 			
45.03	Demonstrate techniques to prevent security issues; include the correct procedures for recognizing and monitoring potential shoplifters. 			
45.04	Demonstrate procedures relatives to the employee’s role in the prevention of internal loss.			
45.05	Implement guidelines to address concerns and issues related to the operation of a fashion marketing business; include safety practices.			
45.06	Conduct an orientation for new employees. 			
46.0	Demonstrate proficiency in applying higher level mathematical skills unique to fashion marketing – the student will be able to:			
46.01	Collect and analyze sales information to determine stock turnover and stock-to-sales ratios.			
46.02	Apply standard industry formulas to determine markup and markdown for fashion merchandise. 			
46.03	Analyze standard industry formulas relative to discount rate and due date to determine the amount of payment due on an invoice. 			
46.04	Determine the amount of merchandise to be reordered; collect, organize, and interpret data and predict outcomes. 			
46.05	Solve pricing problems involving fixed pricing, variable pricing, odd-cent pricing, and loss-leader pricing.			
46.06	Calculate sales productivity. 			
46.07	Calculate sales per hour. 			
46.08	Calculate the average number of items and average dollars spent per transaction. 			
47.0	Apply promotional planning techniques and procedures to fashion marketing – the student will be able to:			
47.01	Analyze the role of promotion in fashion marketing. 			
47.02	Develop a fashion promotion plan for a given product or situation. 			
47.03	Develop a promotional mix for a fashion-related product.			
47.04	Identify the markets for the promotional plan.			
47.05	Prepare a promotional calendar of events. 			
47.06	Prepare a written advertisement layout. 			
47.07	Select and evaluate a variety of advertising media options.			
47.08	Apply the steps involved in the planning and set-up of fashion displays.			
47.09	Identify the factors to consider to evaluate a completed fashion display.			
47.10	Differentiate between promotional displays and institutional displays. 			
47.11	Implement public relations strategies.			
47.12	Establish promotional planning sales quotas and incentives.			
47.13	Evaluate the overall fashion-related promotional plan.			
48.0	Apply entrepreneurial concepts to fashion marketing – the student will be able to:			
48.01	Define and explain entrepreneurship.			
48.02	Define and explain intrapreneurship.			
48.03	Describe the importance of entrepreneurship to the fashion industry.			
48.04	Analyze the advantages and disadvantages of entrepreneurship relative to the fashion industry.			
48.05	Analyze the risks involved in the ownership of a fashion-related business.			
48.06	Discuss the continued prospects for entrepreneurship and intrapreneurship in the fashion industry.			
48.07	Identify the education, aptitudes, attitudes, and skills recommended for fashion entrepreneurs and intrapreneurs. 			
48.08	Assess personal potential for success as an entrepreneur.			
48.09	Develop a plan to establish and open a fashion-related business.			
49.0	Apply marketing management principles to a fashion-related business – the student will be able to do:			
49.01	Explain fashion marketing management functions. 			
49.02	Explain how a fashion marketing manager manages people, ideas, time, money, and materials. 			
49.03	Explain the importance of effective communication relative to fashion marketing management. 			
49.04	Identify and apply the steps of the problem-solving process.			
49.05	Demonstrate the motivational strategies a fashion marketing manager uses to encourage employees.			
49.06	Evaluate the influences of the marketing concept on fashion marketing and management. 			
49.07	Develop a fashion marketing plan. 			
50.0	Analyze global trends in fashion marketing – the student will be able to:			
50.01	Forecast global marketing trends in fashion-related industries.			
50.02	Analyze the impact of global marketing on the fashion industry.			
50.03	Compare global markets and distributors.			
50.04	Analyze multicultural influences on fashion marketing.			
50.05	Evaluate sources of fashion-related import/export information. 			
50.06	Explain how a product/market evaluation helps identify the attitudes and preferences of consumers of various cultural backgrounds.			
50.07	Research the role of the Internet in facilitating international fashion marketing.			
51.0	Demonstrate the applications of technology relative to fashion marketing – the student will be able to:			
51.01	Demonstrate mastery of software applications and current/emergent technologies relative to fashion marketing. 			
51.02	Discuss the impact of e-Commerce and social networking on the fashion marketing industry.			
51.03	Demonstrate use of the Internet and other information networks to market fashion-related products.			
52.0	Apply a career plan to fashion marketing – the student will be able to:			
52.01	Develop a plan for pursuing a specific career in fashion marketing; include training and educational requirements, the required skills and abilities, and the steps for reaching career goal. 			
52.02	Demonstrate the competencies required for career sustaining and mid-level management positions in fashion marketing. 			
52.03	Demonstrate specific technology applications related to the student's selected fashion marketing career plan. 			
52.04	Develop forms of documentation for inclusion in a fashion marketing career portfolio (e.g., résumé, coursework samples). 			
Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Special Notes

The occupational standards and benchmarks outlined in this secondary program correlate to the standards and benchmarks of the postsecondary program with the same Classification of Instructional Programs (CIP) number.

MyCareerShines is an interactive resource to assist students in identifying their ideal career and to enhance preparation for employment. Teachers are encouraged to integrate this resource into the program curriculum to meet the employability goals for each student.  Access MyCareerShines by visiting: www.mycareershines.org.

Career and Technical Student Organization (CTSO)

DECA is the intercurricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular Occupational Completion Point (OCP) or a Modified Occupational Completion Point (MOCP).  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete an OCP/MOCP.  The student should work on different competencies and new applications of competencies each year toward completion of the OCP/MOCP.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml