2016 – 2017
Florida Department of Education
Curriculum Framework 

Program Title:	Fashion Marketing
Program Type:	Career Preparatory
Career Cluster:	Marketing, Sales & Service

PSAV	
Program Number	M801020	
CIP Number	0252190200	
Grade Level	30, 31	
Standard Length	450 hours	
Teacher Certification	MKTG 1
MKTG MGMT @7 7G
RETAILING @7 7G	
CTSO	Collegiate DECA 	
SOC Codes (all applicable) 	41-2031 – Retail Salespersons
41-1011 – First-Line Supervisors of Retail Sales Workers	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	
Basic Skills Level	Mathematics:	9
Language:	9
Reading: 	9	

Purpose

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and the relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster.  This program offers a broad foundation of knowledge and skills to prepare students for employment in the fashion marketing industry.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of two occupational completion points.

This program is comprised of courses which have been assigned course numbers in the SCNS (Statewide Course Numbering System) in accordance with Section 1007.24 (1), F.S.  Career and Technical credit shall be awarded to the student on a transcript in accordance with Section 1001.44(3)(b), F.S.

The following table illustrates the postsecondary program structure:

OCP	Course Number	Course Title	Length	SOC Code	
A	MKA0432	Salesperson, Retail	300 hours	41-2031	
B	MKA0433	Retail Manager	150 hours	41-1011	

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate human relations skills necessary for success in marketing occupations.
02.0	Demonstrate proficiency in applying communication and technology skills.
03.0	Demonstrate proficiency in applying math skills unique to marketing.
04.0	Identify economic principles.
05.0	Identify marketing and business fundamentals.
06.0	Identify effective selling techniques and procedures.
07.0	Select a marketing industry for career planning.
08.0	Demonstrate applications of distribution for the selected marketing industry.
09.0	Demonstrate applications of financing for the selected marketing industry.
10.0	Demonstrate applications of product/service planning for the selected marketing industry.
11.0	Demonstrate applications of marketing information management for the selected marketing industry.
12.0	Demonstrate pricing applications for the selected marketing industry.
13.0	Demonstrate promotion applications for the selected marketing industry.
14.0	Demonstrate purchasing applications for the selected marketing industry.
15.0	Demonstrate applications of safety and risk management for the selected marketing industry. 
16.0	Demonstrate applications of selling for the selected marketing industry.
17.0	Demonstrate an understanding of entrepreneurship.
18.0	Identify the uses of technology in marketing.
19.0	Apply economic principles to fashion marketing.
20.0	Apply fashion product and service technology.
21.0	Demonstrate merchandising skills appropriate for fashion marketing.
22.0	Implement fashion marketing operational techniques.
23.0	Demonstrate proficiency in applying higher level mathematical skills unique to fashion marketing.
24.0	Apply promotional planning techniques and procedures to fashion marketing.
25.0	Apply entrepreneurial concepts to fashion marketing.
26.0	Apply marketing management principles to a fashion-related business.
27.0	Analyze global trends in fashion marketing.
28.0	Demonstrate the applications of technology relative to fashion marketing.
29.0	Apply a career plan to fashion marketing.

2016 – 2017
Florida Department of Education
Student Performance Standards

Program Title:	Fashion Marketing 
PSAV Number:	M801020 

Course Number:  MKA0432 
Occupational Completion Point:  A
Salesperson, Retail – 300 Hours – SOC Code 41-2031	
01.0	Demonstrate human relations skills necessary for success in marketing occupations – the student will be able to:	
01.01	Demonstrate ability to work cooperatively with team members, supervisors, and customers from diverse cultural backgrounds.  	
01.02	Define and discuss issues involving gender equity, disability, and age.  	
01.03	Demonstrate interpersonal skills (e.g., courtesy, loyalty, being a team player).  	
01.04	Identify and define friendliness, adaptability, empathy, and politeness as relates to business.  	
01.05	Define the concepts of integrity, credibility, reliability, and perseverance. 	
01.06	Demonstrate personality traits important to business (e.g., interest, enthusiasm, honesty, responsibility, flexibility).	
01.07	Maintain a professional personal appearance and attitude.	
01.08	Demonstrate the ability to use creative problem solving, decision-making, and critical thinking strategies.  	
01.09	Demonstrate self-management, initiative, and multitasking.	
01.10	Explain the concepts of self-knowledge, self-esteem, and self-image.  	
01.11	Demonstrate professional behavior and etiquette.  	
01.12	Demonstrate respect for the opinions, customs, and individual differences of others.  	
01.13	Set personal and career goals and develop a plan of action to achieve those goals.  	
01.14	Identify areas where personal and professional change and adjustment may be necessary.  	
01.15	Demonstrate the ability to offer and to accept feedback.  	
01.16	Identify and practice stress management and relaxation techniques.	
01.17	Recognize the importance of maintaining confidentiality in business matters.	
01.18	Support and follow company policies and procedures (e.g., attendance, tardiness, returns).	
01.19	Develop and demonstrate the human relations skills needed for successful entry and progress in the occupation selected by the student as a career objective. 	
02.0	Demonstrate proficiency in applying communication and technology skills – the student will be able to:	
02.01	Identify and apply effective workplace communication skills (e.g., verbal, nonverbal, written, electronic). 	
02.02	Demonstrate the ability to read and comprehend written communications.	
02.03	Identify a variety of forms of written business communications utilized in the workplace.  	
02.04	Identify a variety of internal and external business communications utilized in the workplace.	
02.05	Demonstrate the ability to speak effectively to customers/clients, co-workers, supervisors, and vendors using appropriate grammar and terminology.  	
02.06	Discuss the importance of developing networking skills to expand business contacts.  	
02.07	Prepare and deliver a business-related presentation.  	
02.08	Demonstrate active listening strategies that improve understanding and performance.  	
02.09	Describe positive customer relations.  	
02.10	Demonstrate conflict and dispute resolution techniques.  	
02.11	Identify means of nonverbal communication.  	
02.12	Demonstrate effective telephone and e-mail techniques and etiquette/netiquette in a business situation.  	
02.13	Discuss methods of resolving customer complaints.  	
02.14	Interpret business policies to customers/clients.  	
02.15	Discuss the importance of providing clear directions, descriptions, and explanations.  	
02.16	Demonstrate the ability to locate, understand, and interpret information found in trade journals, manuals, graphs, schedules, charts, diagrams, and Internet resources.  	
02.17	Explain how the Internet, technological advances, and computer software programs continue to shape the field of marketing and increase business productivity. 	
02.18	Identify types of computer applications and explain how these applications are used in business and marketing.  	
03.0	Demonstrate proficiency in applying math skills unique to marketing – the student will be able to:	
03.01	Perform addition, subtraction, multiplication, division, ratios, and percentage problems as related to the marketing industry.  	
03.02	Apply problem-solving techniques to sales-related transactions (cash, checks, debit cards, credit cards, discounts, layaway, COD, returns, gift certificates, and automatic fee withdrawals).  	
03.03	Interpret quantitative information from tables, charts, and graphs as related to the workplace.  	
03.04	Demonstrate ability to make change correctly. 	
03.05	Calculate tax, gratuity, commission, and miscellaneous charges.  	
03.06	Demonstrate the ability to collect, organize, and interpret data; predict outcomes relative to opening and closing procedures for a point-of-sale (POS) terminal. 	
03.07	Collect and analyze sales information to determine stock turnover and stock-to-sales ratio.  	
03.08	Apply standard industry formulas to determine markup and markdown on merchandise.  	
03.09	Apply mathematical concepts to complete purchase orders, invoices, packing slips, and shipping and handling charges.  	
03.10	Analyze standard industry formulas relative to discount date and due date to determine the amount of payment on an invoice.  	
03.11	Identify components of a break-even analysis.	
03.12	Compute and analyze a break-even point.	
04.0	Identify economic principles – the student will be able to:	
04.01	Explain the concepts of economics and determine economic activities and the types of economic indicators used to measure the economy. 	
04.02	Explain the concept of economic goods and services.  	
04.03	Explain the concept of economic resources and the scarcity of resources.  	
04.04	Explain the concept of utility (form, place, time, possession, information).  	
04.05	Explain the concept of "supply and demand."  	
04.06	Explain the concept of price.	
04.07	Identify, compare, and contrast major types of economic systems.  	
04.08	Explain the relationship between government and business.	
04.09	Explain the concept of private enterprise and business ownership.  	
04.10	Explain the role of profit motive.  	
04.11	Explain the concept of risk.  	
04.12	Explain the concept of competition and recognize the government regulations monitoring competition.	
04.13	Explain the concept of productivity and the factors of production needed to produce goods and services.  	
04.14	Identify components of the Gross National Product (GNP) and the Gross Domestic Product (GDP).  	
04.15	Explain the function of the Federal Reserve Board.  	
05.0	Identify marketing and business fundamentals – the student will be able to:	
05.01	Define marketing and its benefits.  	
05.02	Explain the purpose and scope of marketing in a free enterprise system.  	
05.03	Identify and explain the four foundations of marketing and describe each marketing core function. 	
05.04	Explain how each component of the marketing mix contributes to marketing.  	
05.05	Compare and contrast consumer and organizational markets.  	
05.06	Explain the relationship of marketing to business and the economy (e.g., SWOT analysis – strength, weakness, opportunity, threat).	
05.07	Describe how marketers use knowledge of the market to sell products.	
05.08	Discuss major fields of business activity (extractive, subcontracting, manufacturing, wholesaling, retailing, services, cottage industries, urban street sales, e-Commerce). 	
05.09	Explain marketing strategies and marketing concepts.  	
05.10	Differentiate between mass marketing and market segmentation. 	
05.11	Explain the importance and techniques of offering the right merchandising blend.  	
05.12	Explain the nature of channels of distribution.  	
05.13	Explain the elements that allow development of a marketing plan (e.g., research, advertising, public relations, direct and indirect marketing, promotions, merchandising, distribution).  	
05.14	Explain the “4 P’s” of marketing: price, place, promotion, and product.  	
05.15	Define and analyze a target market.  	
05.16	Discuss the roles e-Commerce and social networking play in the marketing of goods and services.  	
05.17	Explain network marketing (multilevel marketing) and how it differs from a pyramid scheme.  	
05.18	Discuss the role of federal regulatory agencies [e.g., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), Occupational Safety and Health Administration (OSHA)].  	
06.0	Identify effective selling techniques and procedures – the student will be able to:	
06.01	Explain the purpose, principles, and importance of selling and how it relates to the marketing concept.	
06.02	Identify qualities of a professional sales associate and the responsibilities of sales management. 	
06.03	Identify an effective sales presentation for a target market; include steps of a sale, consumer buying motives, approaches through greeting, merchandise, and service, proper time to approach a customer to open sale, feature-benefit analysis, building and closing the sale, and suggestion and substitution selling.	
06.04	Handle different customer types and analyze how customers make buying decisions.	
06.05	Discuss the importance of meeting specialized sales needs and describe legal and ethical sales issues. 	
06.06	Describe the importance of analyzing sales trends and the use of current technologies, including CRM to the sales function.	
06.07	Analyze the use of websites, social media, email, and customer loyalty programs to maintain a customer database.  	
07.0	Select a marketing industry for career planning – the student will be able to:	
07.01	Identify current employment opportunities in marketing-related fields.  	
07.02	Identify sources of information for career planning.  	
07.03	Conduct in-depth career research including requirements for entry and advancement, career ladders, and opportunities related to the career field.  	
07.04	Explain the duties, responsibilities, required skills and knowledge for a particular career in the marketing industry.  	
07.05	Identify the advantages and disadvantages of a particular career in marketing.	
07.06	Complete self-assessments and an analysis of lifestyle goals and career aspirations.  	
07.07	Develop an individualized education and career plan related to a major marketing field.  	
07.08	Write a job description for a selected marketing occupation.	
08.0	Demonstrate applications of distribution for the selected marketing industry – the student will be able to:	
08.01	Explain the concepts and processes needed to move, store, locate, and/or transfer ownership of goods and services. 	
08.02	Explain the concepts of physical distribution and the transportation systems related to the industry.  	
08.03	Identify and analyze appropriate transportation services for the industry. 	
08.04	Develop appropriate plans utilizing the channels of distribution for the selected marketing industry. 	
08.05	Demonstrate skills required for materials and service management.	
08.06	Analyze information related to routing and tracking merchandise.	
08.07	Explain the relationship between customer service and distribution.  	
09.0	Demonstrate applications of financing for the selected marketing industry – the student will be able to:	
09.01	Explain the financial concepts used in making business decisions.  	
09.02	Explain the concept of financial administration.  	
09.03	Explain the difference between income (credit) and expense (debit).	
09.04	Describe and prepare a cash-flow statement.  	
09.05	Identify various types of credit policies and procedures.	
09.06	Explain the purposes and importance of credit.  	
09.07	Identify the positive and negative impacts of using credit in marketing situations and understand the legislation affecting credit.  	
09.08	Compare and contrast the use of different credit applications, types of credit accounts, and the differences between debit and credit cards.  	
09.09	Analyze industry concepts of price, profit, competition, and productivity.  	
09.10	Calculate exchange rates.  	
10.0	Demonstrate applications of product/service planning for the selected marketing industry – the student will be able to:	
10.01	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.  	
10.02	Explain the steps involved in decision-making (e.g., assessment, planning, implementation design, and evaluation).  	
10.03	Explain the importance of product and service technology as it relates to customer satisfaction.  	
10.04	Identify sources of product knowledge.  	
10.05	Demonstrate awareness of impact of current and emergent technologies on life-roles, lifestyles, careers, and marketing occupations. 	
10.06	Explain product and service quality as applicable to grades and industry standards.  	
10.07	Discuss product-liability risks.	
10.08	Explain warranties and guarantees.   	
10.09	Develop a product/service plan for a marketing area.	
10.10	Describe factors used by marketers to position products/business. 	
10.11	Identify the stages and impact of product life cycle.  	
11.0	Demonstrate applications of marketing information management for the selected marketing industry – the student will be able to:	
11.01	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.  	
11.02	Explain the process of marketing information management.	
11.03	Explain the nature and scope of marketing operations. 	
11.04	Demonstrate knowledge of inventory control systems and shipping and receiving procedures.	
11.05	Identify procedures for the use of technology to gather information.  	
11.06	Utilize appropriate marketing information management forms.  	
12.0	Demonstrate pricing applications for the selected marketing industry – the student will be able to:	
12.01	Explain concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers’ perceptions of value.  	
12.02	Explain pricing objectives, policies, and strategies. 	
12.03	Explain price-marking techniques.  	
12.04	Explain procedures for changing prices.  	
12.05	Demonstrate decision-making skills required for determining pricing relative to the competition.  	
12.06	Demonstrate problem-solving skills required when considering profit and price.  	
13.0	Demonstrate promotion applications for the selected marketing industry – the student will be able to:	
13.01	Explain the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome.  	
13.02	Identify types of promotion used in the industry.	
13.03	Discuss the importance of advertising media and the role of digital and social media in advertising.  	
13.04	Explain the purposes and elements of advertising and display.	
13.05	Explain the impact on and uses of the Internet and Intranet in marketing products and services.  	
13.06	Use advertising guidelines to design appropriate media sample ads (e.g., print, radio, television, Internet).  	
13.07	Use design principles to prepare such merchandise/service displays as windows, endcaps, kiosks, and point of sale signs.  	
13.08	Write a promotional message to appeal to a target market. 	
13.09	Develop a sales promotion plan for a marketing organization.	
13.10	Demonstrate public relations techniques as used in the marketing industry.	
13.11	Design a website to promote a product or service.  	
14.0	Demonstrate purchasing applications for the selected marketing industry – the student will be able to:	
14.01	Explain the relationship between stock turnover and purchasing. 	
14.02	Demonstrate proper purchasing procedures.	
14.03	Explain different types of purchasing situations.	
14.04	Demonstrate techniques used to obtain the best terms when negotiating a purchase.  	
14.05	Demonstrate use of the forms required for purchasing.	
14.06	Evaluate merchandise or services using industry standards or company assessments.  	
15.0	Demonstrate applications of safety and risk management for the selected marketing industry – the student will be able to:	
15.01	Explain how a lack of knowledge and/or skill can cause accidents and health hazards in the workplace.  	
15.02	Explain how anger, worry, drugs, alcohol, fatigue, and illness can cause accidents.  	
15.03	Describe actions that various agencies take to prevent accidents on the job.  	
15.04	Demonstrate an understanding of environmental problems that impact health and safety.  	
15.05	Explain procedures for handling and reporting accidents. 	
15.06	Identify security procedures for the marketing industry.	
15.07	Identify techniques for preventing security problems, including the correct procedures for recognizing and monitoring potential shoplifters.  	
15.08	Identify the procedures used to prevent internal theft and embezzlement.  	
15.09	Explain the nature and scope of risk management.	
15.10	Identify various types of business risks.	
15.11	Describe ways businesses can manage risks, including purchasing insurance.	
16.0	Demonstrate applications of selling for the selected marketing industry – the student will be able to:	
16.01	Explain the concepts and actions needed to determine client needs and wants and develop a personalized communication that will influence purchase decisions and enhance future business opportunities. 	
16.02	Describe the appropriate relationship between buyer and seller.  	
16.03	Demonstrate sales knowledge of industry, company, products, and competition.  	
16.04	Analyze potential prospects and customer buying behavior.	
16.05	Analyze the importance of communication and listening to create a positive buying climate.  	
16.06	Identify sales techniques to aid customers/clients in making buying decisions.  	
16.07	Create a sales presentation using presentation software.	
16.08	Identify strategies to build and maintain a clientele. 	
16.09	Explain the purpose and goal of the selling function and how it relates to the marketing concept.	
16.10	Explain the steps in a sale and how to handle objections.	
17.0	Demonstrate an understanding of entrepreneurship – the student will be able to:	
17.01	Define entrepreneurship.	
17.02	Identify, explain, compare, and contrast the different types of business ownership (sole-proprietorship, partnership, corporation, franchise, licensing).  	
17.03	Discuss the role of the entrepreneur in the domestic and global economy. 	
17.04	Discuss entrepreneurship as a career choice (e.g., characteristics, aptitudes, skills necessary to be a successful entrepreneur).  	
17.05	Understand the importance of small business in various economies.	
17.06	Read and reconcile financial statements.  	
17.07	Discuss the four parts of a business (production, finance, marketing, customer service).  	
17.08	Analyze current entrepreneurial trends in the marketplace. 	
17.09	Discuss the importance of ethics in business.  	
17.10	Identify the strategies and methods for generating a business idea. 	
17.11	Outline the legal steps involved in planning a new business.  	
17.12	Identify the types and sources of government regulations and taxation that may affect a business.  	
17.13	Describe the advantages and risks of entrepreneurship.	
18.0	Identify the uses of technology in marketing – the student will be able to:	
18.01	Explain the importance and uses of computers and the Internet in marketing.  	
18.02	Utilize word processing software to create a career/industry-related document.  	
18.03	Perform data entry procedures (e.g., payroll, inventory control).	
18.04	Perform merchandising math data entry procedures (e.g., stock turnover, mark-up, mark-down, open-to-buy, pricing, invoicing).  	
18.05	Demonstrate marketing spreadsheet data entry and output procedures.  	
18.06	Utilize spreadsheet software to enhance decision-making skills. 	
18.07	Utilize integrated software programs to generate marketing reports and solve marketing problems.  	
	
Course Number:  MKA0433
Occupational Completion Point:  B
Retail Manager (Fashion Marketing Management) – 150 Hours – SOC Code 41-1011	
19.0	Apply economic principles to fashion marketing – the student will be able to:	
19.01	Explain economic trends related to fashion marketing. 	
19.02	Explain the role of the profit motive in the marketing of fashion products.	
19.03	Explain the role of fashion marketing in a free enterprise system.	
19.04	Describe the channels of distribution related to fashion marketing.	
19.05	Apply economic concepts to fashion marketing (e.g., pricing, risk, productivity, competition, cycles).	
20.0	Apply fashion product and service technology – the student will be able to:	
20.01	Understand the terminology associated with the selling of apparel and accessories, home furnishings, and other fashion merchandise. 	
20.02	Demonstrate appropriate techniques for the selling of apparel and accessories, home furnishings, and other fashion merchandise.	
20.03	Demonstrate principles in the merchandising of fashion products. 	
20.04	Compare different types of fabric construction. 	
20.05	Compare the natural and synthetic materials utilized in fashion products; include finishes and care techniques. 	
20.06	Assess the designers who have/had a significant impact on fashion design.	
20.07	Compare past, present, and future styles of apparel and accessories. 	
20.08	Demonstrate the relationship between fabric characteristics and product use.	
20.09	Apply textile knowledge to a sales position.	
20.10	Analyze the specific fashion needs of infants/young children, people with special needs, pregnant women, and frequent travelers. 	
21.0	Demonstrate merchandising skills appropriate for fashion marketing – the student will be able to:	
21.01	Supervise basic stock-keeping techniques (e.g., sorting by color, size, and/or classification; cleaning merchandise fixtures).	
21.02	Supervise initiatives to maintain stock (e.g., re-hanging merchandise, studying hang tags, restocking merchandise).	
21.03	Demonstrate sales promotion techniques to locate advertised merchandise on the selling floor. 	
21.04	Demonstrate techniques to perform a fashion merchandise inventory. 	
21.05	Organize the planning and presentation of fashion shows; include the steps, purposes, and types of shows.	
21.06	Assist in the preparation of merchandise displays; demonstrate knowledge of the elements and principles of design; identify different types of displays and patterns of arrangement; apply color principles; select the appropriate display for different types of merchandise.	
21.07	Plan a promotional campaign for a fashion product or line; include types of media, the promotional mix, and an evaluation of effectiveness.	
21.08	Demonstrate the ability to follow a floor plan.	
22.0	Implement fashion marketing operational techniques – the student will be able to:	
22.01	Implement accident prevention techniques in fashion marketing situations.  	
22.02	Demonstrate receiving and checking techniques. 	
22.03	Demonstrate techniques to prevent security issues; include the correct procedures for recognizing and monitoring potential shoplifters. 	
22.04	Demonstrate procedures relatives to the employee’s role in the prevention of internal loss.	
22.05	Implement guidelines to address concerns and issues related to the operation of a fashion marketing business; include safety practices.	
22.06	Conduct an orientation for new employees. 	
23.0	Demonstrate proficiency in applying higher level mathematical skills unique to fashion marketing – the student will be able to:	
23.01	Collect and analyze sales information to determine stock turnover and stock-to-sales ratios.	
23.02	Apply standard industry formulas to determine markup and markdown for fashion merchandise. 	
23.03	Analyze standard industry formulas relative to discount rate and due date to determine the amount of payment due on an invoice. 	
23.04	Determine the amount of merchandise to be reordered; collect, organize, and interpret data and predict outcomes. 	
23.05	Solve pricing problems involving fixed pricing, variable pricing, odd-cent pricing, and loss-leader pricing.	
23.06	Calculate sales productivity. 	
23.07	Calculate sales per hour. 	
23.08	Calculate the average number of items and average dollars spent per transaction. 	
24.0	Apply promotional planning techniques and procedures to fashion marketing – the student will be able to:	
24.01	Analyze the role of promotion in fashion marketing. 	
24.02	Develop a fashion promotion plan for a given product or situation. 	
24.03	Develop a promotional mix for a fashion-related product.	
24.04	Identify the markets for the promotional plan.	
24.05	Prepare a promotional calendar of events. 	
24.06	Prepare a written advertisement layout. 	
24.07	Select and evaluate a variety of advertising media options.	
24.08	Apply the steps involved in the planning and set-up of fashion displays.	
24.09	Identify the factors to consider to evaluate a completed fashion display.	
24.10	Differentiate between promotional displays and institutional displays. 	
24.11	Implement public relations strategies.	
24.12	Establish promotional planning sales quotas and incentives.	
24.13	Evaluate the overall fashion-related promotional plan.	
25.0	Apply entrepreneurial concepts to fashion marketing – the student will be able to:	
25.01	Define and explain entrepreneurship.	
25.02	Define and explain intrapreneurship.	
25.03	Describe the importance of entrepreneurship to the fashion industry.	
25.04	Analyze the advantages and disadvantages of entrepreneurship relative to the fashion industry.	
25.05	Analyze the risks involved in the ownership of a fashion-related business.	
25.06	Discuss the continued prospects for entrepreneurship and intrapreneurship in the fashion industry.	
25.07	Identify the education, aptitudes, attitudes, and skills recommended for fashion entrepreneurs and intrapreneurs. 	
25.08	Assess personal potential for success as an entrepreneur.	
25.09	Develop a plan to establish and open a fashion-related business.	
26.0	Apply marketing management principles to a fashion-related business – the student will be able to do:	
26.01	Explain fashion marketing management functions. 	
26.02	Explain how a fashion marketing manager manages people, ideas, time, money, and materials. 	
26.03	Explain the importance of effective communication relative to fashion marketing management. 	
26.04	Identify and apply the steps of the problem-solving process.	
26.05	Demonstrate the motivational strategies a fashion marketing manager uses to encourage employees.	
26.06	Evaluate the influences of the marketing concept on fashion marketing and management. 	
26.07	Develop a fashion marketing plan. 	
27.0	Analyze global trends in fashion marketing – the student will be able to:	
27.01	Forecast global marketing trends in fashion-related industries.	
27.02	Analyze the impact of global marketing on the fashion industry.	
27.03	Compare global markets and distributors.	
27.04	Analyze multicultural influences on fashion marketing.	
27.05	Evaluate sources of fashion-related import/export information. 	
27.06	Explain how a product/market evaluation helps identify the attitudes and preferences of consumers of various cultural backgrounds.	
27.07	Research the role of the Internet in facilitating international fashion marketing.	
28.0	Demonstrate the applications of technology relative to fashion marketing – the student will be able to:	
28.01	Demonstrate mastery of software applications and current/emergent technologies relative to fashion marketing. 	
28.02	Discuss the impact of e-Commerce and social networking on the fashion marketing industry.	
28.03	Demonstrate use of the Internet and other information networks to market fashion-related products.	
29.0	Apply a career plan to fashion marketing – the student will be able to:	
29.01	Develop a plan for pursuing a specific career in fashion marketing; include training and educational requirements, the required skills and abilities, and the steps for reaching career goal. 	
29.02	Demonstrate the competencies required for career sustaining and mid-level management positions in fashion marketing. 	
29.03	Demonstrate specific technology applications related to the student's selected fashion marketing career plan. 	
29.04	Develop forms of documentation for inclusion in a fashion marketing career portfolio (e.g., résumé, coursework samples). 	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

Collegiate DECA - Delta Epsilon Chi is the intercurricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Basic Skills (if applicable)

In PSAV programs offered for 450 hours or more, in accordance with Rule 6A-10.040, F.A.C., the minimum basic skills grade levels required for postsecondary adult career and technical students to complete this program are:  Mathematics 9, Language 9, and Reading 9.  These grade level numbers correspond to a grade equivalent score obtained on a state designated basic skills examination.  

Adult students with disabilities, as defined in Section 1004.02(7), Florida Statutes, may be exempted from meeting the Basic Skills requirements (Rule 6A-10.040).  Students served in exceptional student education (except gifted) as defined in s. 1003.01(3)(a), F.S., may also be exempted from meeting the Basic Skills requirement.  Each school district and Florida College must adopt a policy addressing procedures for exempting eligible students with disabilities from the Basic Skills requirement as permitted in Section 1004.91(3), F.S.

Students who possess a college degree at the Associate of Applied Science level or higher; who have completed or are exempt from the college entry-level examination; or who have passed a state, national, or industry licensure exam are exempt from meeting the Basic Skills requirement (Rule 6A-10.040, F.A.C.)  Exemptions from state, national or industry licensure are limited to the certifications listed on the Basic Skills and Licensure Exemption List which may be accessed from the CTE Program Resources page.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml