2016 – 2017
Florida Department of Education
Curriculum Framework 

Program Title:	Commercial Art Technology 2
Program Type:	Career Preparatory
Career Cluster:	Art, A/V Technology and Communication

PSAV	
Program Number	K600200	
CIP Number	0650040215	
Grade Level	30, 31	
Standard Length	600 hours	
Teacher Certification	COMM ART @7  7G	
GRAPHIC COMM 7G	
CTSO	SkillsUSA	
SOC Codes (all applicable) 	27-1014 – Multimedia Artists and Animators
27-1024 – Graphic Designers	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	
Basic Skills Level	Mathematics:	9
Language:	9
Reading: 	9	

Purpose

The purpose of this program is to prepare students for employment as artists and related workers, illustrators, and commercial designers.

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and the relevant technical knowledge and skills needed to prepare for further education and careers in the Arts, A/V Technology and Communication career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Arts, A/V Technology and Communication career cluster. 

The content includes, but is not limited to, basic art skills, lettering skills, preparation of layouts and illustrations, preparation of camera ready paste-up, and development of specialized skills.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of two occupational completion points.

This program is comprised of courses which have been assigned course numbers in the SCNS (Statewide Course Numbering System) in accordance with Section 1007.24 (1), F.S.  Career and Technical credit shall be awarded to the student on a transcript in accordance with Section 1001.44(3)(b), F.S.

The following table illustrates the postsecondary program structure:

OCP	Course Number	Course Title	Length	SOC Code	
A	GRA0038	Print Media Artist	300 hours	27-1014	
B	GRA0039	Web Designer	300 hours	27-1024	

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate proficiency in graphic production.
02.0	Demonstrate an understanding of employability in commercial art and graphic media.
03.0	Demonstrate an understanding of entrepreneurship.
04.0	Demonstrate proficiency in website planning and the design process.
05.0	Develop markup language structures.
06.0	Create basic webpages.
07.0	Incorporate images and graphical formatting on a webpage.
08.0	Incorporate form structures in a webpage.
09.0	Describe frame structures and the usage of these structures.
10.0	Use Cascading Style Sheets (CSS).
11.0	Examine web design technologies and techniques.
12.0	Describe the process for publishing a website.
13.0	Describe how website performance is monitored and analyzed.
14.0	Create an informational website.
15.0	

2016 – 2017
Florida Department of Education
Student Performance Standards

Program Title:	Commercial Art Technology 2
PSAV Number:	K600200

Course Number:  GRA0038
Occupational Completion Point:  A
Print Media Artist – 300 Hours – SOC Code 27-1014	
01.0	Demonstrate proficiency in graphic production – the student will be able to:	
01.01	Define the differences in production processes and estimate relative costs.	
01.02	Recognize the limitations for printing and dissemination on the Internet.	
01.03	Identify and select different printing surfaces (e.g., embossing/debossing, silk lamination, varnish, foil, thermography, die cut, letterpress, silkscreen).	
01.04	Identify and select appropriate printing inks.	
01.05	Identify and select finishing processes.	
01.06	Identify standard industry material sizes.	
01.07	Specify types of folds.	
01.08	Make a print on a plotter.	
01.09	Demonstrate proficiency in preparing files for output via print media and web content (preflight).	
02.0	Demonstrate an understanding of employability in commercial art and graphic media – the student will be able to:	
02.01	Identify and create a résumé, references, cover letter, and a thank you letter.	
02.02	Relay instructions to others orally and in writing.	
02.03	Define and explain graphic design terms.	
02.04	Identify common industry questions.	
02.05	Make project presentations.	
02.06	Explain appropriate interactions with an employer, fellow employees, and customers.	
02.07	Identify potential career pathways.	
02.08	Understand the importance of networking with other people in the profession.	
02.09	Conduct a job search.	
02.10	Develop a professional digital portfolio.	
03.0	Demonstrate an understanding of entrepreneurship – the student will be able to:	
03.01	Define entrepreneurship.	
03.02	Describe the importance of entrepreneurship to the American economy.	
03.03	List the advantages and disadvantages of business ownership.	
03.04	Identify the risks involved in ownership of a business.	
03.05	Identify the necessary personal characteristics of a successful entrepreneur.	
03.06	Identify the business skills needed to operate a small business efficiently and effectively.	
03.07	Create a business plan.	
	
Course Number:  GRA0039
Occupational Completion Point:  B
Web Designer – 300 Hours – SOC Code 27-1024 	
04.0	Demonstrate proficiency in website planning and the design process – the student will be able to:	
04.01	Discuss the importance of information architecture to web design and development.	
04.02	Conduct a client interview to determine the purpose and needs of the business.	
04.03	Conduct a competitive analysis of similar industry sites.	
04.04	Identify stages in the web design process and describe the activities comprising each stage.	
04.05	Define the site structure by creating a content map, storyboard, and associated wireframes.	
04.06	Discuss the legal and ethical issues related to web design and web content.	
04.07	Describe accessibility and its implications on web design.	
04.08	Create a website mock-up for client approval.	
04.09	Continue developing a professional traditional and digital portfolio.	
05.0	Develop markup language structures – the student will be able to:	
05.01	Define common markup languages and understand the usage of these languages.	
05.02	Identify common devices.	
05.03	Determine device and browser support and the appropriate usage of markup languages (existing and emerging).	
06.0	Create basic webpages – the student will be able to:	
06.01	Create basic webpage structures using common markup elements and attributes.	
06.02	Incorporate list structures in a webpage (ordered, unordered, definition, nested).	
06.03	Incorporate link structures in a webpage (external, internal, email).	
06.04	Research web color usage principles and incorporate in a webpage.	
07.0	Incorporate images and graphical formatting on a webpage – the student will be able to:	
07.01	Describe usage guidelines (e.g., format types, size, relevance) for integrating images and graphics into a webpage.	
07.02	Compare and contrast standard image formats used in webpage design.	
07.03	Incorporate graphics into a webpage design.	
07.04	Create and incorporate image maps in a webpage.	
07.05	Optimize images and graphics for use in a webpage.	
07.06	Incorporate bootstrap layout.	
08.0	Incorporate form structures in a webpage – the student will be able to:	
08.01	Create an accessible form using common elements; include form, fieldset, legend, text area, select, option, button, and input (radio, checkbox, submit, reset, image, password, hidden).	
08.02	Describe and diagram the relationship between XHTML forms and server-side technologies.	
08.03	Compare and contrast the GET and POST methods for forms handling.	
08.04	Define form validation and describe how it is accomplished.	
08.05	List popular server-side technologies used to process content sent from XHTML forms.	
08.06	Use labels with form elements.	
08.07	Connect an XHTML form to a server-side script for processing.	
09.0	Describe frame structures and the usage of these structures – the student will be able to:	
09.01	Explore frame and iframe structures and support issues.	
09.02	Describe appropriate uses of iframes.	
09.03	Incorporate frame structure in a webpage.	
10.0	Use Cascading Style Sheets (CSS) – the student will be able to:	
10.01	Define CSS and describe its importance in web design.	
10.02	Compare and contrast existing and emerging CSS versions.	
10.03	Determine browser support and the appropriate usage of CSS (existing and emerging versions).	
10.04	Explain “document flow” and describe its implications on web design.	
10.05	Recognize and use element selectors, ID selectors, class selectors, pseudo-class selectors, and descendant selectors.	
10.06	Explain how inheritance and specificity affect CSS rule conflicts.	
10.07	Use inline styles, embedded style sheets, and external style sheets.	
10.08	Use the link and import methods to connect to an external style sheet.	
10.09	Use CSS shorthand techniques to create efficient and concise style sheets.	
10.10	Apply basic CSS properties (background, border, clear color, float, font, height, line-height, list-style, margin, overflow, padding position, text-align, text-indent, width, z-index, padding).	
10.11	Use CSS to style tables (e.g., borders, width, spacing, alignment, background).	
10.12	Use CSS to enhance the appearance and usability of an XHTML form.	
11.0	Examine web design technologies and techniques – the student will be able to:	
11.01	Compare and contrast common authoring tools.	
11.02	Compare and contrast client-side and server-side technologies.	
11.03	Define e-commerce types and usages.	
11.04	Describe database connectivity relative to websites.	
11.05	Identify technologies to enhance user experiences.	
12.0	Describe the process for publishing a website – the student will be able to:	
12.01	Explore domain name selection principles.	
12.02	Identify the process for registering a domain name.	
12.03	Compare and contrast hosting providers, features, and selection criteria.	
12.04	Describe the various means for uploading website files (e.g., FTP, web-based tools).	
13.0	Describe how website performance is monitored and analyzed – the student will be able to:	
13.01	Identify issues related to website maintenance.	
13.02	Use webpage validation tools.	
13.03	Describe website performance metrics (e.g., visits, time-on-page, time-on-site) and discuss the implication of performance metrics on design.	
13.04	Demonstrate knowledge of accessibility problems and solutions.	
13.05	Examine indexing, page ranking, and basic Search Engine Optimization (SEO) techniques.	
13.06	Explore common website analytic tools.	
14.0	Create an informational website – the student will be able to:	
14.01	Use Content Management System (CMS) web authoring software to create a multipage informational website.	
14.02	Use image-editing software to enhance website designs with simple graphics.	
14.03	Use animation software to enhance website designs.	
14.04	Enhance the website using client-side technologies (e.g., rollovers, plug-ins, pop-up windows).	
14.05	Demonstrate efficient and consistent website development practices (e.g., the use of templates, snippets).	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

SkillsUSA is the intercurricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Basic Skills (if applicable)

In PSAV programs offered for 450 hours or more, in accordance with Rule 6A-10.040, F.A.C., the minimum basic skills grade levels required for postsecondary adult career and technical students to complete this program are:  Mathematics 9, Language 9, and Reading 9.  These grade level numbers correspond to a grade equivalent score obtained on a state designated basic skills examination.  

Adult students with disabilities, as defined in Section 1004.02(7), Florida Statutes, may be exempted from meeting the Basic Skills requirements (Rule 6A-10.040).  Students served in exceptional student education (except gifted) as defined in s. 1003.01(3)(a), F.S., may also be exempted from meeting the Basic Skills requirement.  Each school district and Florida College must adopt a policy addressing procedures for exempting eligible students with disabilities from the Basic Skills requirement as permitted in Section 1004.91(3), F.S.

Students who possess a college degree at the Associate of Applied Science level or higher; who have completed or are exempt from the college entry-level examination; or who have passed a state, national, or industry licensure exam are exempt from meeting the Basic Skills requirement (Rule 6A-10.040, F.A.C.) Exemptions from state, national or industry licensure are limited to the certifications listed on the Basic Skills and Licensure Exemption List which may be accessed from the CTE Program Resources page.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml