2016 – 2017
Florida Department of Education
Curriculum Framework 

Program Title:	Commercial Art Technology 1
Program Type:	Career Preparatory
Career Cluster:	Art, A/V Technology and Communication

PSAV	
Program Number	K600100	
CIP Number	0650040214	
Grade Level	30, 31	
Standard Length	900 hours	
Teacher Certification	COMM ART @7  7G
GRAPHIC COMM 7G	
CTSO	SkillsUSA	
SOC Codes (all applicable) 	27-1014 – Multimedia Artists and Animators
27-1029 – Designers, All Other	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	
Basic Skills Level	Mathematics:	9
Language:	9
Reading: 	9	

Purpose

The purpose of this program is to prepare students for employment as artists and related workers, illustrators, and commercial designers.

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and the relevant technical knowledge and skills needed to prepare for further education and careers in the Arts, A/V Technology and Communication career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Arts, A/V Technology and Communication career cluster. 

The content includes, but is not limited to, basic art skills, lettering skills, preparation of layouts and illustrations, preparation of camera ready paste-up, and development of specialized skills.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of two occupational completion points.

This program is comprised of courses which have been assigned course numbers in the SCNS (Statewide Course Numbering System) in accordance with Section 1007.24 (1), F.S.  Career and Technical credit shall be awarded to the student on a transcript in accordance with Section 1001.44(3)(b), F.S.

The following table illustrates the postsecondary program structure:

OCP	Course Number	Course Title	Length	SOC Code	
A	GRA0036	Graphic Designer	450 hours	27-1024	
B	GRA0037	Digital Designer	450 hours	27-1029	

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate proficiency in the elements and principles of design.
02.0	Demonstrate proficiency in art and design skills.
03.0	Demonstrate an understanding of type design.
04.0	Demonstrate proficiency in layout.
05.0	Demonstrate proficiency in applied design.
06.0	Demonstrate proficiency in graphic art computer skills.

2016 – 2017
Florida Department of Education
Student Performance Standards

Program Title:	Commercial Art Technology 1
PSAV Number:	K600100

Course Number:  GRA0036
Occupational Completion Point:  A - CORE
Graphic Designer – 450 Hours – SOC Code 43-9031	
01.0	Demonstrate proficiency in the elements and principles of design – the student will be able to:	
01.01	Explain proper use and care of tools and equipment.	
01.02	Discuss the legal and ethical issues related to graphic design.	
01.03	Apply the principles and elements of design.	
01.04	Demonstrate a basic understanding of vector drawing programs.	
01.05	Demonstrate a basic understanding of photo-editing / photo-manipulation programs.	
01.06	Apply color theory (pigment versus light).	
01.07	Utilize tones, hues, and values.	
01.08	Sketch designs using pencil and ink.	
01.09	Mix and apply colors to produce desired hues, tints, and shades.	
01.10	Apply color for impact (color psychology) and demonstrate an understanding of color theory.	
01.11	Differentiate between line, halftone, duotone, spot, RGB, four-color process, and web-safe colors.	
01.12	Demonstrate 2-D design capabilities.	
01.13	Demonstrate designs with symmetry and asymmetry.	
01.14	Develop grids for traditional and digital layouts for print and web media.	
01.15	Create freehand designs and objects for visualization and presentation.	
01.16	Demonstrate harmony and contrast of line and shape.	
01.17	Demonstrate harmony and contrast of color and tone.	
01.18	Demonstrate harmony and contrast of proportion.	
01.19	Demonstrate harmony and contrast of texture pattern.	
01.20	Demonstrate harmony and contrast of motion.	
01.21	Indicate style of layout design appropriate to the target audience.	
01.22	Make a collage.	
01.23	Begin developing a professional portfolio (to be updated as the student progresses through the program).	
01.24	(Optional) Create a sign on poster board. 	
02.0	Demonstrate proficiency in art and design skills – the student will be able to:	
02.01	Explain proper use and care of tools.	
02.02	Make computations for centering, spacing, and scaling drawings.	
02.03	Draw on various types of media.	
02.04	Illustrate using ink, pencil, washes, markers, tempera, watercolor, and paints. 	
02.05	Demonstrate renderings of different textures using the above listed media.     	
02.06	Make illustrations using various objects.                                                            	
02.07	Make a montage illustration.                                                                              	
02.08	Draw a cartoon.	
02.09	Interpret information from drawings, prints, and sketches.	
02.10	Draw freehand sketches.	
02.11	Draw a one-point perspective and a two-point perspective.	
02.12	Make corrections to a drawing.	
02.13	Develop a glossary of technical terms.	
02.14	Analyze an object to determine size, shape, and proportion.	
02.15	Draw an oblique drawing.	
02.16	Draw an isometric drawing.	
	
Course Number:  GRA0037
Occupational Completion Point:  B
Digital Designer – 450 Hours – SOC Code 27-1029	
03.0	Demonstrate an understanding of type design – the student will be able to:	
03.01	Define typographic terms (e.g., leading, kerning).	
03.02	Identify and select typographic applications.	
03.03	Demonstrate the ability to proofread, to use proofreader’s marks, and to run a spell check.	
03.04	Explain picas, points, and conversion to inches.	
03.05	Explain specification of type and copy fitting.	
03.06	Identify and select typographic styles.	
03.07	Define basic letter structures.	
03.08	Demonstrate mixing of families of type.	
03.09	Identify and select lettering styles.	
03.10	Determine and select lettering styles for layout sketches.	
04.0	Demonstrate proficiency in layout – the student will be able to:	
04.01	Identify the parts of a layout.	
04.02	Create thumbnail sketches.	
04.03	Create roughs and comprehensives from thumbnail sketches.	
04.04	Prepare computer roughs from pencil layouts.	
04.05	Prepare digital-ready artwork from comprehensives; prepare files that are print-ready and presentation-ready.	
04.06	Crop and scale artwork and/or photos for layouts.	
04.07	Use adhesives.	
04.08	Demonstrate the use of effects or styles.	
04.09	Explain layout and color trends.	
05.0	Demonstrate proficiency in applied design – the student will be able to:	
05.01	Locate and identify resource materials for inspiration; develop a storage or idea bank.	
05.02	Design logos.	
05.03	Design stationery layouts.	
05.04	Design a magazine, book cover, album artwork, and CD cover.	
05.05	Design an ad campaign that includes newspapers, magazines, billboards, and television; demonstrate continuity.	
05.06	Design a greeting card.	
05.07	Design a business card.	
05.08	Apply advertising psychology.	
05.09	Produce an industrial brochure.	
05.10	Design a consumer brochure.	
05.11	Construct a package design.	
05.12	Produce computer-assisted artwork.	
06.0	Demonstrate proficiency in graphic art computer skills – the student will be able to:	
06.01	Demonstrate graphic art computer skills using appropriate graphic art programs and hardware.	
06.02	Use software and hardware to manipulate and adjust various drawings, photos, and graphic material by computer.	
06.03	Produce finished computer projects that reflect current and/or emergent trends in graphic art technology.	
06.04	Operate various input devices for computer graphics, such as scanners and cameras.	
06.05	Demonstrate proficiency in vector and raster programs.	
06.06	(Optional) Make an orthographic drawing using digital software.	
06.07	Continue developing a professional portfolio.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

SkillsUSA is the intercurricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Basic Skills (if applicable)

In PSAV programs offered for 450 hours or more, in accordance with Rule 6A-10.040, F.A.C., the minimum basic skills grade levels required for postsecondary adult career and technical students to complete this program are:  Mathematics 9, Language 9, and Reading 9.  These grade level numbers correspond to a grade equivalent score obtained on a state designated basic skills examination.  

Adult students with disabilities, as defined in Section 1004.02(7), Florida Statutes, may be exempted from meeting the Basic Skills requirements (Rule 6A-10.040).  Students served in exceptional student education (except gifted) as defined in s. 1003.01(3)(a), F.S., may also be exempted from meeting the Basic Skills requirement.  Each school district and Florida College must adopt a policy addressing procedures for exempting eligible students with disabilities from the Basic Skills requirement as permitted in Section 1004.91(3), F.S.

Students who possess a college degree at the Associate of Applied Science level or higher; who have completed or are exempt from the college entry-level examination; or who have passed a state, national, or industry licensure exam are exempt from meeting the Basic Skills requirement (Rule 6A-10.040, F.A.C.) Exemptions from state, national or industry licensure are limited to the certifications listed on the Basic Skills and Licensure Exemption List which may be accessed from the CTE Program Resources page.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml