2016 – 2017
Florida Department of Education
Curriculum Framework 

Program Title:	Digital Design 
Program Type:	Career Preparatory
Career Cluster:	Arts, A/V Technology and Communication

PSAV	
Program Number	B070600	
CIP Number	0510030306	
Grade Level	30, 31	
Standard Length	1200 hours	
Teacher Certification	BUS DP @7 %G
BUS ED 1 @2
CLERICAL @7  7G
COMM ART @7  7G
COMP SCI 6 @2 
ELECT DP @7 %G
PRINTING @7  7G
SECRETAR 7 G
STENOG @4 @7 
TC COOP ED @7
TEC ED  1 @2
TEC ELEC $7 G
VOE @7	
CTSO	SkillsUSA	
SOC Codes (all applicable) 	27-1014 – Multimedia Artists and Animators
27-1024 – Graphic Designers
43-9031 – Desktop Publishers
15-1151 – Computer User Support Specialists	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	
Basic Skills Level	Mathematics:	9
Language:	9
Reading: 	9	

Purpose

The purpose of this program is to prepare students for employment in digital publishing positions, such as Information Technology Assistants, Production Assistants, Digital Assistant Designers, Graphic Designers, and Multimedia Designers.

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Arts, A/V Technology and Communication career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Arts, A/V Technology and Communication career cluster. 

The content includes, but is not limited to, enhanced practical experiences in computer generated art and text, graphic design, graphic production, electronic design skills, preparation of electronic layouts and illustrations, and electronic scanning, and development of specialized skills in multimedia presentations. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of five occupational completion points.

This program is comprised of courses which have been assigned course numbers in the SCNS (Statewide Course Numbering System) in accordance with Section 1007.24 (1), F.S.  Career and Technical credit shall be awarded to the student on a transcript in accordance with Section 1001.44(3)(b), F.S.

The following table illustrates the postsecondary program structure:

OCP	Course Number	Course Title	Length	SOC Code	
A	OTA0040	Information Technology Assistant	150 hours	15-1151	
B	GRA0024	Production Assistant	150 hours	43-9031	
C	GRA0025	Digital Assistant Designer	300 hours	43-9031	
D	GRA0026	Graphic Designer	300 hours	27-1024	
E	GRA0027	Media Designer	300 hours	27-1014	

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

Information Technology Assistant (OTA0040) is the first course in this and other programs within the Business Management & Administration Career Cluster.  Standards 01.0 – 14.0 are associated with this course.

After successfully completing this program, the student will be able to perform the following:

01.0	Demonstrate knowledge, skill, and application of information systems to accomplish job objectives and enhance workplace performance.
02.0	Develop an awareness of microprocessors and digital computers.
03.0	Demonstrate an understanding of operating systems.
04.0	Use technology to enhance the effectiveness of communication skills utilizing word processing applications.  
05.0	Use technology to enhance communication skills utilizing presentation applications. 
06.0	Use technology to enhance the effectiveness of communication utilizing spreadsheet and database applications.
07.0	Use technology to enhance communication skills utilizing electronic mail.  
08.0	Investigate individual assessment and job/career exploration and individual career planning that reflect the transition from school to work, lifelong learning, and personal and professional goals. 
09.0	Incorporate appropriate leadership and supervision techniques, customer service strategies, and standards of personal ethics to accomplish job objectives and enhance workplace performance. 
10.0	Demonstrate competence using computer networks, internet and online databases to facilitate collaborative or individual learning and communication. 
11.0	Demonstrate competence in page design applicable to the WWW. 
12.0	Develop an awareness of emerging technologies.
13.0	Develop awareness of computer languages and software applications.
14.0	Demonstrate comprehension and communication skills. 
15.0	Demonstrate proficiency in computer skills.
16.0	Demonstrate knowledge of digital publishing concepts.
17.0	Perform decision-making activities.
18.0	Perform layout, design, and measurement activities.
19.0	Demonstrate proficiency in digital publishing operations.
20.0	Demonstrate proficiency in digital imaging.
21.0	Demonstrate proficiency in creating a simple website.
22.0	Incorporate knowledge gained from individual assessment and job/career exploration to design an individual career plan that reflects the transition from school to work, lifelong learning, and personal and professional goals.
23.0	Demonstrate the ability to create a multimedia presentation.
24.0	Demonstrate promotion applications for a selected industry.
25.0	Demonstrate proficiency in website design.
26.0	Demonstrate proficiency in the use of web design software.

27.0	

2016 – 2017
Florida Department of Education
Student Performance Standards

Program Title:	Digital Design
PSAV Number:	B070600

Course Number:  OTA0040 
Occupational Completion Point:  A 
Information Technology Assistant – 150 Hours – SOC Code 15-1151	
•	Information Technology Assistant (OTA0040) is part of several programs across the various CTE career clusters.  To ensure consistency, the standards and benchmarks for this course (01.0 – 14.0) have been placed in a separate document.   To access this document, visit: Information Technology Assistant (OTA0040)  (RTF).	

Course Number:  GRA0024
Occupational Completion Point:  B
Production Assistant – 150 Hours – SOC Code 43-9031	
15.0	Demonstrate proficiency in computer skills – the student will be able to:	
15.01	Identify basic computer parts (e.g., RAM, ROM). 	
15.02	Demonstrate an understanding of computer functions.	
15.03	Utilize appropriate font management techniques. 	
15.04	Perform storage management (e.g., hard drive, USB flash drive, cloud storage). 	
15.05	Perform basic maintenance of computers and peripherals.  	
16.0	Demonstrate knowledge of digital publishing concepts – the student will be able to:	
16.01	Identify the skills required of a digital designer.	
16.02	Define the terms commonly used in graphic communications. 	
16.03	Identify the characteristics of paper.  	
16.04	Identify different types of color (e.g., spot, process).	
16.05	Identify the software used in digital publishing.  	
16.06	Demonstrate knowledge of copyright laws. 	
17.0	Perform decision-making activities – the student will be able to:	
17.01	Determine work priorities.  	
17.02	Evaluate the information to be used and choose relevant material.  	
17.03	Determine the audience.  	
17.04	Recognize and maintain ethical standards.  	
18.0	Perform layout, design, and measurement activities – the student will be able to:	
18.01	Identify characteristics of type; include type families, series, and styles.	
18.02	Assemble mechanical elements electronically.	
18.03	Prepare rough layout designs.	
18.04	Identify the elements of design.	
19.0	Demonstrate proficiency in digital publishing operations – the student will be able to:	
19.01	Key with speed and accuracy to meet industry standards.	
19.02	Demonstrate core publishing skills (e.g., create tables and text boxes, manipulate graphics, insert images).	
19.03	Insert and format references and captions.	
19.04	Complete projects using a variety of fonts, sizes, leading, and alignments. 	
19.05	Output projects using a variety of devices.  	
19.06	Design with type; include kerning, tracking, horizontal/vertical scale, baseline shift.	
19.07	Produce projects using tables, layouts and templates.	
19.08	Produce projects using white space.  	
19.09	Assemble multipage documents. 	
19.10	Use master pages to develop documents.	
19.11	Use a variety of styles to produce effective layouts.	
19.12	Produce a document using print layout and read mode.	
19.13	Use publishing software to create a pre-press profile.	
19.14	Use desktop publishing programs to create a variety of designs.	
19.15	Create various print and digital publications (e.g., business cards, letterheads, brochures, newsletters, calendars).	
19.16	Create digital forms.	
19.17	Assign passwords and create restrictions for PDF files.	
19.18	Design a digital portfolio.	
20.0	Demonstrate proficiency in digital imaging – the student will be able to:	
20.01	Demonstrate proper use of scanners, digital cameras, and various input devices. 	
20.02	Proofread manually and digitally.  	
21.0	Demonstrate proficiency in creating a simple website – the student will be able to:	
21.01	Create a webpage.	
21.02	Create a simple website and use hyperlinks.	
21.03	Convert publications for viewing on the Internet.	
21.04	Save files in multiple formats.	
21.05	Create, send and manage a survey and survey results.	
	
Course Number:  GRA0025 
Occupational Completion Point:  C 
Digital Assistant Designer – 300 Hours – SOC Code 43-9031	
17.0	Perform decision-making activities – the student will be able to:	
17.01	Determine work priorities.	
17.02	Evaluate information to be used and choose relevant material. 	
17.03	Determine the audience.  	
17.04	Recognize and maintain ethical standards. 	
19.0	Demonstrate proficiency in digital publishing operations – the student will be able to:	
19.19	Produce a variety of color designs using different color techniques; include process color and spot color.	
19.20	Prepare output files using pre-press preparations (e.g., color separation, font management, file management, use of postscript fonts).	
19.21	Read work orders and prepare electronic files that meet all specifications.	
19.22	Design a document using grids and formats. 	
19.23	Produce documents integrating elements and principles of design.	
19.24	Demonstrate proficiency in the use of a vector-based illustration program.	
19.25	Demonstrate proficiency in the use of a vector-based animation program.	
19.26	Demonstrate proficiency in saving documents to various storage media/devices.	
20.0	Demonstrate proficiency in digital imaging – the student will be able to:	
20.03	Complete projects using appropriate resolution and screen values.	
20.04	Produce digitally-manipulated photographs using tones, hues, and values.	
20.05	Produce projects using a digital camera.	
20.06	Scan multiple documents.	
20.07	Digitally crop and scale documents and photographs.	
20.08	Apply special effects to image files.	
20.09	Save documents to various storage media (e.g., local, USB flash drive, cloud storage).	
22.0	Incorporate knowledge gained from individual assessment and job/career exploration to design an individual career plan that reflects the transition from school to work, lifelong learning, and personal and professional goals – the student will be able to:	
22.01	Prepare a traditional (hard copy) portfolio. 	
22.02	Prepare a digital portfolio.	
22.03	Present the portfolio to an audience. 	
22.04	Refine and implement a plan to facilitate personal growth and skill development related to career opportunities in digital design.	
22.05	Develop and maintain a professional portfolio; include a résumé and letter of interest.	
23.0	Demonstrate the ability to create a multimedia presentation – the student will be able to:	
23.01	Create and save files in portable document format (PDF).	
23.02	Incorporate audio and video into a presentation.	
23.03	Demonstrate the ability to create a multimedia PDF.	
23.04	Demonstrate proficiency in the use of 2D and 3D animation and effects.	
24.0	Demonstrate promotion applications for a selected industry – the student will be able to:	
24.01	Identify the types of promotion used in the industry.	
24.02	Discuss the importance of advertising media.  	
24.03	Use design principles to prepare promotional messages.	
24.04	Write a promotional message that appeals to a target market.	
24.05	Use advertising guidelines to design appropriate sample ads for print, radio, television, and the Internet.	
24.06	Design a website to promote a produce or service.	
25.0	Demonstrate proficiency in website design – the student will be able to:	
25.01	Develop awareness of acceptable website design.	
25.02	Access and digitize graphics through various resources (e.g., scanner, digital cameras, on-line graphics, clipart, CD-ROM).	
25.03	Use image design software to create and edit images.	
25.04	Demonstrate proficiency in publishing to the Internet.	
25.05	Demonstrate proficiency in adding downloadable forms to a website.	
26.0	Demonstrate proficiency in the use of web design software – the student will be able to:	
26.01	Compare and contrast various specialized web design programs.	
26.02	Demonstrate proficiency using web design software.	

Course Number:  GRA0026 
Occupational Completion Point:  D 
Graphic Designer – 300 Hours – SOC Code 27-1024	
19.0	Demonstrate proficiency in digital publishing operations – the student will be able to:	
19.27	Produce designs by integrating the elements of design. 	
19.28	Use software to produce vector illustrations. 	
19.29	Produce multiple projects using a variety of software programs.	
19.30	Perform integrated functions using various software applications. 	
19.31	Create documents using advanced features in desktop publishing software. 	
19.32	Produce color designs for a presentation using appropriate color balance.	
19.33	Create multimedia presentations.	
20.0	Demonstrate proficiency in digital imaging – the student will be able to:	
20.09	Produce projects using line art, grayscale, duotone, and the four-color process. 	
20.10	Use illustrations to emphasize, interpret, and establish mood and emotion. 	
20.11	Apply special effects to projects. 	
22.0	Incorporate knowledge gained from individual assessment and job/career exploration to design an individual career plan that reflects the transition from school to work, lifelong learning, and personal and professional goals – the student will be able to:	
22.06	Maintain a professional digital portfolio. 	
22.07	Present the updated portfolio to an audience. 	
23.0	Demonstrate the ability to create a multimedia presentation – the student will be able to:	
29.01	Create and save files in portable document format (PDF). 	
23.05	Create links.	
23.06	Optimize images for Internet publication.	
23.07	Build pages for multimedia presentations.	
23.08	Incorporate multimedia elements into digitally-delivered documents.	
23.09	Create buttons.	
23.10	Create dynamic multimedia projects.	
23.11	Use color effects to create presentations.	
23.12	Select appropriate fonts for on-screen presentations.	
23.13	Generate presentations with fully integrated text and images.	
	
Course Number:  GRA0027 
Occupational Completion Point:  E 
Media Designer – 300 Hours – SOC Code 27-1014	
22.0	Incorporate knowledge gained from individual assessment and job/career exploration to design an individual career plan that reflects the transition from school to work, lifelong learning, and personal and professional goals – the student will be able to:	
22.08	Finalize the professional digital portfolio.	
22.09	Present the finalized digital portfolio to an audience. 
23.0	Demonstrate the ability to create a multimedia presentation – the student will be able to:	
23.01	Create and save files in portable document format (PDF).	
23.04	Demonstrate proficiency in the use of 2D and 3D animation and effects.	
23.05	Create links.	
23.06	Optimize images for Internet publication.	
23.07	Build pages for multimedia presentations.	
23.08	Incorporate multimedia elements into digitally-delivered documents.	
23.12	Select appropriate fonts for on-screen presentations.	
23.13	Generate presentations with fully integrated text and images.	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

SkillsUSA is the intercurricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Basic Skills (if applicable)

In PSAV programs offered for 450 hours or more, in accordance with Rule 6A-10.040, F.A.C., the minimum basic skills grade levels required for postsecondary adult career and technical students to complete this program are:  Mathematics 9, Language 9, and Reading 9.  These grade level numbers correspond to a grade equivalent score obtained on a state designated basic skills examination.  

Adult students with disabilities, as defined in Section 1004.02(7), Florida Statutes, may be exempted from meeting the Basic Skills requirements (Rule 6A-10.040).  Students served in exceptional student education (except gifted) as defined in s. 1003.01(3)(a), F.S., may also be exempted from meeting the Basic Skills requirement.  Each school district and Florida College must adopt a policy addressing procedures for exempting eligible students with disabilities from the Basic Skills requirement as permitted in Section 1004.91(3), F.S.

Students who possess a college degree at the Associate of Applied Science level or higher; who have completed or are exempt from the college entry-level examination; or who have passed a state, national, or industry licensure exam are exempt from meeting the Basic Skills requirement (Rule 6A-10.040, F.A.C.) Exemptions from state, national or industry licensure are limited to the certifications listed on the Basic Skills and Licensure Exemption List which may be accessed from the CTE Program Resources page.

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml