2016 – 2017
Florida Department of Education
Curriculum Framework 

Program Title:	Marketing, Management and Entrepreneurial Principles Secondary 
Program Type: 	Career Preparatory
Career Cluster:	Marketing, Sales and Service

Secondary – Career Preparatory	
Program Number	9200500	
CIP Number	0252140103	
Grade Level	9-12, 30, 31	
Standard Length	4 credits	
Teacher Certification	ADVR PROM 7 G
MKTG 1 
MKTG MGMT @7 7G
RETAILING @7 7G	
CTSO	DECA	
SOC Codes (all applicable) 	41-2031 – Retail Salespersons
11-2021 – Marketing Managers
11-1021 – General and Operations Managers	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose 

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of three occupational completion points.

The following table illustrates the secondary program structure:

OCP	Course Number	Course Title	Length	SOC Code	Level	Graduation Requirement	
A	8827110
8827120	Marketing Essentials
Marketing Applications	1 credit
1 credit	41-2031	2
2	PA
PA	
B	8827130	Marketing Management	1 credit	11-2021	2	PA	
C	8812000	Business Ownership	1 credit	11-1021	3	PA	
(Graduation Requirement Abbreviations- EQ= Equally Rigorous Science, PA= Practical Arts, EC= Economics, VO= Career and Technical Education)

Academic Alignment Table

Academic alignment is an ongoing, collaborative effort of professional educators specializing in the fields of science, mathematics, English/language arts, and Career and Technical Education (CTE). This initiative supports CTE programs by improving student performance through the integration of academic content within CTE courses. Career and Technical Education courses that have been aligned to the Next Generation Sunshine State Standards for Science and the Florida Standards for Mathematics and English/Language Arts will show the following data: the quantity of academic standards in the CTE course; the total number of standards contained in the academic course; and the percentage of alignment to the CTE course.

Courses	Anatomy/ Physiology
Honors	Astronomy     Solar/Galactic Honors	Biology 1	Chemistry 1	Earth-Space Science	Environmental Science	Genetics	Integrated Science	Marine Science 1 Honors	Physical Science	Physics 1	
8827110
	**	**	**	**	**	**	**	**	**	**	**	
8827120
	**	**	**	**	**	**	**	**	**	**	**	
8827130
	**	**	**	**	**	**	**	**	**	**	**	
8812000
	**	**	**	**	**	**	**	**	**	**	**	
**   Alignment pending review    						#   Alignment attempted, but no correlation to academic course

Courses	Algebra 1	Algebra 2	Geometry	English 1	English 2	English 3	English 4	
8827110
	16/67
24%	18/75
24%	16/54
30%	17/46
37%	17/45
38%	17/45
38%	17/45
38%	
8827120
	#	#	#	15/46
33%	15/45
33%	16/45
36%	16/45
36%	
8827130
	#	#	#	12/46
26%	12/45
27%	16/45
36%	16/45
36%	
8812000
	23/67
34%	20/75
27%	16/54
30%	13/46
28%	13/45
29%	13/45
29%	13/45
29%	
**   Alignment pending review    			#   Alignment attempted, but no correlation to academic course

Florida State Standards for Technical Subjects 

Florida Standards (FS) for English Language Arts and Literacy in History/Social Studies, Science, and Technical Subjects are the critical reading and writing literacy standards designed for grade 6 and above.  These standards are predicated on teachers of history/social studies, science, and technical subjects using their content area expertise to help students meet the particular challenges of reading, writing, speaking, listening, and language in their respective fields.  It is important to note that the 6-12 literacy standards in history/social studies, science, and technical subjects are not meant to replace content standards in those areas but rather to supplement them.

This curriculum framework incorporates the grades 9-10 reading and writing literacy standards in the first two courses of this CTE program and grade 11-12 reading and writing literacy standards in the third and fourth courses of this CTE program.  The standards for Mathematical Practices describe varieties of expertise that educators at all levels should seek to develop in their students.  These practices rest on important “processes and proficiencies” with longstanding importance in mathematics education.  This curriculum framework incorporates the appropriate mathematical practices in the first four courses of this CTE program.  

Florida Standards for English Language Development (ELD)
English language learners communicate for social and instructional purposes within the school setting. ELD.K12.SI.1.1 

English Language Development (ELD) Standards Special Notes:
Teachers are required to provide listening, speaking, reading and writing instruction that allows English language learners (ELL) to communicate for social and instructional purposes within the school setting.   For the given level of English language proficiency and with visual, graphic, or interactive support, students will interact with grade level words, expressions, sentences and discourse to process or produce language necessary for academic success. The ELD standard should specify a relevant content area concept or topic of study chosen by curriculum developers and teachers which maximizes an ELL’s need for communication and social skills. To access an ELL supporting document which delineates performance definitions and descriptors, please click on the following link: http://www.cpalms.org/uploads/docs/standards/eld/SI.pdf.
For additional information on the development and implementation of the ELD standards, please contact the Bureau of Student Achievement through Language Acquisition at sala@fldoe.org.

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary. 
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.
04.0	Demonstrate human relations skills necessary for success in marketing occupations.
05.0	Demonstrate proficiency in applying communication and technology skills.
06.0	Demonstrate proficiency in applying math skills unique to marketing.
07.0	Identify economic principles.
08.0	Identify marketing and business fundamentals.
09.0	Identify effective selling techniques and procedures.
10.0	Select a marketing industry for career planning.
11.0	Demonstrate applications of distribution for the selected marketing industry.
12.0	Demonstrate applications of financing for the selected marketing industry.
13.0	Demonstrate applications of product/service planning for the selected marketing industry.
14.0	Demonstrate applications of marketing information management for the selected marketing industry.
15.0	Demonstrate pricing applications for the selected marketing industry.
16.0	Demonstrate promotion applications for the selected marketing industry.
17.0	Demonstrate purchasing applications for the selected marketing industry.
18.0	Demonstrate applications of safety and risk management for the selected marketing industry. 
19.0	Demonstrate applications of selling for the selected marketing industry.
20.0	Demonstrate an understanding of entrepreneurship.
21.0	Identify the uses of technology in marketing.
22.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.
23.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.
24.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.
25.0	Apply economic principles to marketing.
26.0	Apply product and service technology.
27.0	Demonstrate merchandising skills appropriate for marketing.
28.0	Implement marketing operational techniques.
29.0	Demonstrate proficiency in applying higher level mathematical skills specific to marketing.
30.0	Apply promotional planning techniques and procedures to product marketing.
31.0	Apply Entrepreneurship concepts to marketing.
32.0	Apply marketing management principles to a business.
33.0	Analyze global trends in marketing.
34.0	Demonstrate applications of technology to marketing.
35.0	Apply a career plan to marketing.
36.0	Analyze changing role of entrepreneurship in the global marketplace.
37.0	Compare and contrast management theories.
38.0	Explain role of management in operation of an enterprise.
39.0	List components of a business plan and explain how such a plan contributes to the success of a small business.
40.0	Prepare an introduction for a business plan.
41.0	Prepare a self-analysis.
42.0	Prepare an analysis of the trading area.
43.0	Prepare a market segment analysis.
44.0	Prepare an analysis of potential location.
45.0	Prepare a description of proposed organization.
46.0	Prepare a description of proposed product(s)/service(s).
47.0	Prepare a proposed pricing policy.
48.0	Prepare a marketing strategy.
49.0	Develop a financial plan for a small business.
50.0	Demonstrate uses of marketing-related software.
51.0	Apply a career plan to entrepreneurship.

2016 – 2017
Florida Department of Education
Student Performance Standards

Course Title:		Marketing Essentials
Course Number	8827110 
Course Credit:	1

Course Description:

Marketing Essentials blends theory and practice to facilitate immediate implementation and impact.  Students will learn to develop strategic marketing with sales and customer plans.  A review of the marketing environment is used to help develop the segmentation, targeting and market positioning strategy for implementation along with the marketing mix (product, price, place and promotion).  The goal is the identification and delivery of organizational competitive advantage and customer satisfaction – key to long-term revenue growth, profitability and success.

Florida Standards	Correlation to CTE Program Standard #	
01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.		
01.01	Key Ideas and Details		
01.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to the precise details of explanations or descriptions.
LAFS.910.RST.1.1		
01.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.910.RST.1.2		
01.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.910.RST.1.3		
01.02	Craft and Structure		
01.02.1	Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 9–10 texts and topics.
LAFS.910.RST.2.4		
01.02.2	Analyze the structure of the relationships among concepts in a text, including relationships among key terms (e.g., force, friction, reaction force, energy).
LAFS.910.RST.2.5		
01.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, defining the question the author seeks to address.
LAFS.910.RST.2.6		
01.03	Integration of Knowledge and Ideas		
01.03.1	Translate quantitative or technical information expressed in words in a text into visual form (e.g., a table or chart) and translate information expressed visually or mathematically (e.g., in an equation) into words.
LAFS.910.RST.3.7		
01.03.2	Assess the extent to which the reasoning and evidence in a text support the author’s claim or a recommendation for solving a scientific or technical problem.
LAFS.910.RST.3.8		
01.03.3	Compare and contrast findings presented in a text to those from other sources (including their own experiments), noting when the findings support or contradict previous explanations or accounts.
LAFS.910.RST.3.9		
01.04	Range of Reading and Level of Text Complexity		
01.04.1	By the end of grade 9, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 9–10 text complexity band proficiently, with scaffolding as needed at the high end of the range.
01.04.2	By the end of grade 10, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 9–10 text complexity band independently and proficiently.
LAFS.910.RST.4.10		
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.		
02.01	Text Types and Purposes		
02.01.1	Write arguments focused on discipline-specific content.
LAFS.910.WHST.1.1		
02.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.910.WHST.1.2		
02.02	Production and Distribution of Writing		
02.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.910.WHST.2.4		
02.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.910.WHST.2.5		
02.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology’s capacity to link to other information and to display information flexibly and dynamically.
LAFS.910.WHST.2.6		
02.03	Research to Build and Present Knowledge		
02.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.910.WHST.3.7		
02.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and following a standard format for citation.
LAFS.910.WHST.3.8		
02.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.910.WHST.3.9		
02.04	Range of Writing		
02.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.910.WHST.4.10		
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.		
03.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
03.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
03.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
03.04	Model with mathematics.
MAFS.K12.MP.4.1		
03.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
03.06	Attend to precision.
MAFS.K12.MP.6.1		
03.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
03.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories: NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
04.0	Demonstrate human relations skills necessary for success in marketing occupations – the student will be able to:			
04.01	Demonstrate ability to work cooperatively with team members, supervisors, and customers from diverse cultural backgrounds.  	LAFS.910.SL.1.1,  LAFS.1112.SL.1.1		
04.02	Define and discuss issues involving gender equity, disability, and age.  	LAFS.910.RL.1.1, LAFS.1112.RL.1.1, LAFS, 910.SL.1.1, LAFS.1112.SL.1.1		
04.03	Demonstrate interpersonal skills (e.g., courtesy, loyalty, being a team player).  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
04.04	Identify and define friendliness, adaptability, empathy, and politeness as relates to business.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
04.05	Define the concepts of integrity, credibility, reliability, and perseverance. 	LAFS.910.SL.2.4, LAFS.1112.SL.2.4		
04.06	Demonstrate personality traits important to business (e.g., interest, enthusiasm, honesty, responsibility, flexibility).	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
04.07	Maintain a professional personal appearance and attitude.			
04.08	Demonstrate the ability to use creative problem solving, decision-making, and critical thinking strategies.  	LAFS.910.W.1.1, LAFS.1112.W.1.1, LAFS.910.W.3.7, LAFS.1112.W.3.7, LAFS910.SL.2.6, LAFS.1112.SL.2.4		
04.09	Demonstrate self-management, initiative, and multitasking.			
04.10	Explain the concepts of self-knowledge, self-esteem, and self-image.  			
04.11	Demonstrate professional behavior and etiquette.  			
04.12	Demonstrate respect for the opinions, customs, and individual differences of others.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1, LAFS.910.SL.W.1.1, LAFS.1112.W.1.1		
04.13	Set personal and career goals and develop a plan of action to achieve those goals.  			
04.14	Identify areas where personal and professional change and adjustment may be necessary.  			
04.15	Demonstrate the ability to offer and to accept feedback.  	LAFS.910.SL.1.3, LAFS.910.SL.1.3		
04.16	Identify and practice stress management and relaxation techniques.			
04.17	Recognize the importance of maintaining confidentiality in business matters.			
04.18	Support and follow company policies and procedures (e.g., attendance, tardiness, returns).			
04.19	Develop and demonstrate the human relations skills needed for successful entry and progress in the occupation selected by the student as a career objective. 	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
05.0	Demonstrate proficiency in applying communication and technology skills – the student will be able to:			
05.01	Identify and apply effective workplace communication skills (e.g., verbal, nonverbal, written, electronic). 	LAFS.910.SL.2.4-6, LAFS.1112.SL.2.4-6, LAFS.910.W.2.4-6, LAFS.1112.W.2.4-6		
05.02	Demonstrate the ability to read and comprehend written communications.	LAFS.910.W.2.4-6, LAFS.1112.SL.2.4-6		
05.03	Identify a variety of forms of written business communications utilized in the workplace.  	LAFS.910.RI.1.2, LAFS.1112.RI.1.2		
05.04	Identify a variety of internal and external business communications utilized in the workplace.	LAFS.910.W.2.4-6, LAFS.1112.SL.2.4-6		
05.05	Demonstrate the ability to speak effectively to customers/clients, co-workers, supervisors, and vendors using appropriate grammar and terminology.  	LAFS.910.W.2.4-6, LAFS.1112.SL.2.4-6		
05.06	Discuss the importance of developing networking skills to expand business contacts.  	LAFS.910.SL.2.4-6, LAFS.1112.SL.2.4-6, LAFS.910.L.1.1, LAFS.1112.L.1.1		
05.07	Prepare and deliver a business-related presentation.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
05.08	Demonstrate active listening strategies that improve understanding and performance.  	LAFS.910.SL.2.4-5
LAFS.1112.SL.2.4-5		
05.09	Describe positive customer relations.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
05.10	Demonstrate conflict and dispute resolution techniques.  	LAFS.910.L.3.6
LAFS.1112.L.3.6		
05.11	Identify means of nonverbal communication.  	LAFS.910.W.1.3
LAFS.1112.W.1.3		
05.12	Demonstrate effective telephone and e-mail techniques and etiquette/netiquette in a business situation.  			
05.13	Discuss methods of resolving customer complaints.  	LAFS.910.W.2.4
LAFS.1112.W.2.4
LAFS.910.W.2.6
LAFS.1112.W.2.6
LAFS.910.SL.2.6
LAFS.1112.SL.2.6		
05.14	Interpret business policies to customers/clients.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
05.15	Discuss the importance of providing clear directions, descriptions, and explanations.  	LAFS.910.RI.1.1
LAFS.1112.RI.1.1
LAFS.910.SL.1.3
LAFS.1112.SL.1.3		
05.16	Demonstrate the ability to locate, understand, and interpret information found in trade journals, manuals, graphs, schedules, charts, diagrams, and Internet resources.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
05.17	Explain how the Internet, technological advances, and computer software programs continue to shape the field of marketing and increase business productivity. 	LAFS.910.W.3.8
LAFS.1112.W.3.8		
05.18	Identify types of computer applications and explain how these applications are used in business and marketing.  			
06.0	Demonstrate proficiency in applying math skills unique to marketing – the student will be able to:	LAFS.910.L.3.6
LAFS.1112.L.3.6		
06.01	Perform addition, subtraction, multiplication, division, ratios, and percentage problems as related to the marketing industry.  			
06.02	Apply problem-solving techniques to sales-related transactions (cash, checks, debit cards, credit cards, discounts, layaway, COD, returns, gift certificates, and automatic fee withdrawals).  			
06.03	Interpret quantitative information from tables, charts, and graphs as related to the workplace.  	MAFS.912.S-IC.2.6		
06.04	Demonstrate ability to make change correctly. 	LAFS.910.W.3.8
LAFS.1112.W.3.8
LAFS.910.W.2.4
LAFS.1112.W.2.4		
06.05	Calculate tax, gratuity, commission, and miscellaneous charges.  			
06.06	Demonstrate the ability to collect, organize, and interpret data; predict outcomes relative to opening and closing procedures for a point-of-sale (POS) terminal. 			
06.07	Collect and analyze sales information to determine stock turnover and stock-to-sales ratio.  	MAFS.912.S-IC.2.6		
06.08	Apply standard industry formulas to determine markup and markdown on merchandise.  			
06.09	Apply mathematical concepts to complete purchase orders, invoices, packing slips, and shipping and handling charges.  			
06.10	Analyze standard industry formulas relative to discount date and due date to determine the amount of payment on an invoice.  			
06.11	Identify components of a break-even analysis.			
06.12	Compute and analyze a break-even point.			
07.0	Identify economic principles – the student will be able to:			
07.01	Explain the concepts of economics and determine economic activities and the types of economic indicators used to measure the economy. 			
07.02	Explain the concept of economic goods and services.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.03	Explain the concept of economic resources and the scarcity of resources.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.04	Explain the concept of utility (form, place, time, possession, information).  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.05	Explain the concept of "supply and demand."  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.06	Explain the concept of price.	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.07	Identify, compare, and contrast major types of economic systems.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.08	Explain the relationship between government and business.	LAFS.910.L.3.6
LAFS.1112.L.3.6		
07.09	Explain the concept of private enterprise and business ownership.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.10	Explain the role of profit motive.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.11	Explain the concept of risk.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.12	Explain the concept of competition and recognize the government regulations monitoring competition.	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.13	Explain the concept of productivity and the factors of production needed to produce goods and services.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.14	Identify components of the Gross National Product (GNP) and the Gross Domestic Product (GDP).  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.15	Explain the function of the Federal Reserve Board.  	LAFS.910.L.3.6
LAFS.1112.L.3.6		
08.0	Identify marketing and business fundamentals – the student will be able to:	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.01	Define marketing and its benefits.  			
08.02	Explain the purpose and scope of marketing in a free enterprise system.  	LAFS.910.L.3.6
LAFS.1112.L.3.6		
08.03	Identify and explain the four foundations of marketing and describe each marketing core function. 	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.04	Explain how each component of the marketing mix contributes to marketing.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.05	Compare and contrast consumer and organizational markets.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.06	Explain the relationship of marketing to business and the economy (e.g., SWOT analysis – strength, weakness, opportunity, threat).	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.07	Describe how marketers use knowledge of the market to sell products.	LAFS.910.W.2.4
LAFS.1112.W.2.4
LAFS.910.SL.2.4-5
LAFS.1112.SL.2.4-5		
08.08	Discuss major fields of business activity (extractive, subcontracting, manufacturing, wholesaling, retailing, services, cottage industries, urban street sales, e-Commerce). 	LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8

MAFS.912.S-IC.2.3		
08.09	Explain marketing strategies and marketing concepts.  	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
08.10	Differentiate between mass marketing and market segmentation. 	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
08.11	Explain the importance and techniques of offering the right merchandising blend.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.12	Explain the nature of channels of distribution.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.13	Explain the elements that allow development of a marketing plan (e.g., research, advertising, public relations, direct and indirect marketing, promotions, merchandising, distribution).  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.14	Explain the “4 P’s” of marketing: price, place, promotion, and product.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.15	Define and analyze a target market.  	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
08.16	Discuss the roles e-Commerce and social networking play in the marketing of goods and services.  	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
08.17	Explain network marketing (multilevel marketing) and how it differs from a pyramid scheme.  	LAFS.910.RI.2.4
LAFS.1112.RI.2.4		
08.18	Discuss the role of federal regulatory agencies [e.g., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), Occupational Safety and Health Administration (OSHA)].  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
09.0	Identify effective selling techniques and procedures – the student will be able to:	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
09.01	Explain the purpose, principles, and importance of selling and how it relates to the marketing concept.	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
09.02	Identify qualities of a professional sales associate and the responsibilities of sales management. 			
09.03	Identify an effective sales presentation for a target market; include steps of a sale, consumer buying motives, approaches through greeting, merchandise, and service, proper time to approach a customer to open sale, feature-benefit analysis, building and closing the sale, and suggestion and substitution selling.	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
09.04	Handle different customer types and analyze how customers make buying decisions.	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
09.05	Discuss the importance of meeting specialized sales needs and describe legal and ethical sales issues. 	LAFS.910.W.3.8
LAFS.1112.W.3.8		
09.06	Describe the importance of analyzing sales trends and the use of current technologies, including CRM to the sales function.			
09.07	Analyze the use of websites, social media, email, and customer loyalty programs to maintain a customer database.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		

2016 – 2017
Florida Department of Education
Student Performance Standards

Course Title:		Marketing Applications
Course Number	8827120
Course Credit:	1

Course Description:

This course is designed to provide students with an in-depth study of marketing in a free enterprise society and includes advertising, promotion, product development and branding, selling and marketing research. This course also includes the uses of technology and the Internet in marketing, purchasing, retail positioning strategies, and e-Commerce marketing.

Florida Standards	Correlation to CTE Program Standard #	
01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.		
01.01	Key Ideas and Details		
01.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to the precise details of explanations or descriptions.
LAFS.910.RST.1.1		
01.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.910.RST.1.2		
01.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.910.RST.1.3		
01.02	Craft and Structure		
01.02.1	Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 9–10 texts and topics.
LAFS.910.RST.2.4		
01.02.2	Analyze the structure of the relationships among concepts in a text, including relationships among key terms (e.g., force, friction, reaction force, energy).
LAFS.910.RST.2.5		
01.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, defining the question the author seeks to address.
LAFS.910.RST.2.6		
01.03	Integration of Knowledge and Ideas		
01.03.1	Translate quantitative or technical information expressed in words in a text into visual form (e.g., a table or chart) and translate information expressed visually or mathematically (e.g., in an equation) into words.
LAFS.910.RST.3.7		
01.03.2	Assess the extent to which the reasoning and evidence in a text support the author’s claim or a recommendation for solving a scientific or technical problem.
LAFS.910.RST.3.8		
01.03.3	Compare and contrast findings presented in a text to those from other sources (including their own experiments), noting when the findings support or contradict previous explanations or accounts.
LAFS.910.RST.3.9		
01.04	Range of Reading and Level of Text Complexity		
01.04.1	By the end of grade 9, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 9–10 text complexity band proficiently, with scaffolding as needed at the high end of the range.
01.04.2	By the end of grade 10, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 9–10 text complexity band independently and proficiently.
LAFS.910.RST.4.10		
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.		
02.01	Text Types and Purposes		
02.01.1	Write arguments focused on discipline-specific content.
LAFS.910.WHST.1.1		
02.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.910.WHST.1.2		
02.02	Production and Distribution of Writing		
02.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.910.WHST.2.4		
02.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.910.WHST.2.5		
02.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology’s capacity to link to other information and to display information flexibly and dynamically.
LAFS.910.WHST.2.6		
02.03	Research to Build and Present Knowledge		
02.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.910.WHST.3.7		
02.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and following a standard format for citation.
LAFS.910.WHST.3.8		
02.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.910.WHST.3.9		
02.04	Range of Writing		
02.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.910.WHST.4.10		
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.		
03.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
03.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
03.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
03.04	Model with mathematics.
MAFS.K12.MP.4.1		
03.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
03.06	Attend to precision.
MAFS.K12.MP.6.1		
03.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
03.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories: NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
10.0	Select a marketing industry for career planning – the student will be able to:			
10.01	Identify current employment opportunities in marketing-related fields.  	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
10.02	Identify sources of information for career planning.  	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
10.03	Conduct in-depth career research including requirements for entry and advancement, career ladders, and opportunities related to the career field.  	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
10.04	Explain the duties, responsibilities, required skills and knowledge for a particular career in the marketing industry.  	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
10.05	Identify the advantages and disadvantages of a particular career in marketing.	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
10.06	Complete self-assessments and an analysis of lifestyle goals and career aspirations.  			
10.07	Develop an individualized education and career plan related to a major marketing field.  			
10.08	Write a job description for a selected marketing occupation.	LAFS.910.W.1.2
LAFS.1112.W.1.2
LAFS.910.W.2.4-5
LAFS.1112.W.2.4-5		
11.0	Demonstrate applications of distribution for the selected marketing industry – the student will be able to:			
11.01	Explain the concepts and processes needed to move, store, locate, and/or transfer ownership of goods and services. 	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
11.02	Explain the concepts of physical distribution and transportation systems related to the industry.  	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
11.03	Identify and analyze appropriate transportation services for the industry. 	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
11.04	Develop appropriate plans utilizing the channels of distribution for the selected marketing industry. 	LAFS.910.2.2.4
LAFS.1112.W.2.4		
11.05	Demonstrate skills required for materials and service management.			
11.06	Analyze information related to routing and tracking merchandise.	LAFS.910.W.3.8
LAFS.1112.W.3.8		
11.07	Explain the relationship between customer service and distribution.  			
12.0	Demonstrate applications of financing for the selected marketing industry – the student will be able to:			
12.01	Explain the financial concepts used in making business decisions.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1.2
LAFS.1112.W.1.1.2		
12.02	Explain the concept of financial administration.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1.2
LAFS.1112.W.1.1.2		
12.03	Explain the difference between income (credit) and expense (debit).	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1.2
LAFS.1112.W.1.1.2		
12.04	Describe and prepare a cash-flow statement.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1.2
LAFS.1112.W.1.1.2		
12.05	Identify various types of credit policies and procedures.	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1.2
LAFS.1112.W.1.1.2		
12.06	Explain the purposes and importance of credit.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1.2
LAFS.1112.W.1.1.2		
12.07	Identify the positive and negative impacts of using credit in marketing situations and understand the legislation affecting credit.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1.2
LAFS.1112.W.1.1.2		
12.08	Compare and contrast the use of different credit applications, types of credit accounts, and the differences between debit and credit cards.  	LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
12.09	Analyze industry concepts of price, profit, competition, and productivity.  			
12.10	Calculate exchange rates.  			
13.0	Demonstrate applications of product/service planning for the selected marketing industry – the student will be able to:			
13.01	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
13.02	Explain the steps involved in decision-making (e.g., assessment, planning, implementation design, and evaluation).  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.111W.2.1.1-2		
13.03	Explain the importance of product and service technology as it relates to customer satisfaction.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.2.1.1-2
LAFS.1112.2.1.1-2		
13.04	Identify sources of product knowledge.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
13.05	Demonstrate awareness of impact of current and emergent technologies on life-roles, lifestyles, careers, and marketing occupations. 	LAFS.910.W.2.6
LAFS.1112.W.2.6		
13.06	Explain product and service quality as applicable to grades and industry standards.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.1112.W.1.1-2		
13.07	Discuss product-liability risks.	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
13.08	Explain warranties and guarantees.   	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
13.09	Develop a product/service plan for a marketing area.	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
13.10	Describe factors used by marketers to position products/business. 	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
13.11	Identify the stages and impact of product life cycle.  	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
14.0	Demonstrate applications of marketing information management for the selected marketing industry – the student will be able to:			
14.01	Explain the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.  	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
14.02	Explain the process of marketing information management.	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
14.03	Explain the nature and scope of marketing operations. 	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
14.04	Demonstrate knowledge of inventory control systems and shipping and receiving procedures.			
14.05	Identify procedures for the use of technology to gather information.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
14.06	Utilize appropriate marketing information management forms.  	LAFS.910.W2.6
LAFS.1112.W.2.6		
15.0	Demonstrate pricing applications for the selected marketing industry – the student will be able to:			
15.01	Explain concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers’ perceptions of value.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
15.02	Explain pricing objectives, policies, and strategies. 	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
15.03	Explain price-marking techniques.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
15.04	Explain procedures for changing prices.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
15.05	Demonstrate decision-making skills required for determining pricing relative to the competition.  			
15.06	Demonstrate problem-solving skills required when considering profit and price.  			
16.0	Demonstrate promotion applications for the selected marketing industry – the student will be able to:			
16.01	Explain the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome.  	LAFS.910.W.2.4-6
LAFS.11112.W.2.4-6		
16.02	Identify types of promotion used in the industry.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
16.03	Discuss the importance of advertising media and the role of digital and social media in advertising.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
16.04	Explain the purposes and elements of advertising and display.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
16.05	Explain the impact on and uses of the Internet and Intranet in marketing products and services.  	LAFS.910.W.3.8
LAFS.1112.W.3.8		
16.06	Use advertising guidelines to design appropriate media sample ads (e.g., print, radio, television, Internet).  	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
16.07	Use design principles to prepare such merchandise/service displays as windows, endcaps, kiosks, and point of sale signs.  			
16.08	Write a promotional message to appeal to a target market. 			
16.09	Develop a sales promotion plan for a marketing organization.	LAFS.910.W.1.2-3
LAFS.1112.W.1.2-3		
16.10	Demonstrate public relations techniques as used in the marketing industry.	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6		
16.11	Design a website to promote a product or service.  			
17.0	Demonstrate purchasing applications for the selected marketing industry – the student will be able to:			
17.01	Explain the relationship between stock turnover and purchasing. 			
17.02	Demonstrate proper purchasing procedures.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
17.03	Explain different types of purchasing situations.			
17.04	Demonstrate techniques used to obtain the best terms when negotiating a purchase.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
17.05	Demonstrate use of the forms required for purchasing.	LAFS.910.SL.2.4
LAFS.910.SL.2.6
LAFS.1112.SL.2.4
LAFS.1112.SL.2.6		
17.06	Evaluate merchandise or services using industry standards or company assessments.  			
18.0	Demonstrate applications of safety and risk management for the selected marketing industry – the student will be able to:	LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
18.01	Explain how a lack of knowledge and/or skill can cause accidents and health hazards in the workplace.  			
18.02	Explain how anger, worry, drugs, alcohol, fatigue, and illness can cause accidents.  	LAFS.910.R.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
18.03	Describe actions that various agencies take to prevent accidents on the job.  	LAFS.910.R.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
18.04	Demonstrate an understanding of environmental problems that impact health and safety.  	LAFS.910.R.1.1-2
LAFS.1112.RI.1.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
18.05	Explain procedures for handling and reporting accidents. 	LAFS.910.W.1.2
LAFS.1112.W.1.2
LAFS.910.SL.2.4
LAFS.1112.SL.2.4		
18.06	Identify security procedures for the marketing industry.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
18.07	Identify techniques for preventing security problems, including the correct procedures for recognizing and monitoring potential shoplifters.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
18.08	Identify the procedures used to prevent internal theft and embezzlement.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
18.09	Explain the nature and scope of risk management.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
18.10	Identify various types of business risks.			
18.11	Describe ways businesses can manage risks, including purchasing insurance.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
19.0	Demonstrate applications of selling for the selected marketing industry – the student will be able to:	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
19.01	Explain the concepts and actions needed to determine client needs and wants and develop a personalized communication that will influence purchase decisions and enhance future business opportunities. 	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
19.02	Describe the appropriate relationship between buyer and seller.  	LAFS.910.W.3.7-8
LAFS.1112.W.3.-78		
19.03	Demonstrate sales knowledge of industry, company, products, and competition.  	LAFS.910.W.3.7-8
LAFS.1112.W.3.-78		
19.04	Analyze potential prospects and customer buying behavior.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
19.05	Analyze the importance of communication and listening to create a positive buying climate.  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
19.06	Identify sales techniques to aid customers/clients in making buying decisions.  	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6		
19.07	Create a sales presentation using presentation software.	LAFS.910.RI.1.1-2
LAFS.1112.RI.1-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
19.08	Identify strategies to build and maintain a clientele. 			
19.09	Explain the purpose and goal of the selling function and how it relates to the marketing concept.			
19.10	Explain the steps in a sale and how to handle objections.			
20.0	Demonstrate an understanding of entrepreneurship – the student will be able to:	LAFS.910.L.3.6
LAFS.1112.L.3.6		
20.01	Define entrepreneurship.	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
20.02	Identify, explain, compare, and contrast the different types of business ownership (sole-proprietorship, partnership, corporation, franchise, licensing).  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
20.03	Discuss the role of the entrepreneur in the domestic and global economy. 	LAFS.910.L.3.6
LAFS.1112.L.3.6		
20.04	Discuss entrepreneurship as a career choice (e.g., characteristics, aptitudes, skills necessary to be a successful entrepreneur).  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
20.05	Understand the importance of small business in various economies.	LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8		
20.06	Read and reconcile financial statements.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
20.07	Discuss the four parts of a business (production, finance, marketing, customer service).  	LAFS.910.RI.1.1-2
LAFS.1112.RI.1.1.-2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
20.08	Analyze current entrepreneurial trends in the marketplace. 	LAFS.910.W.3.7-8
LAFS.910.W.3.-78
		
20.09	Discuss the importance of ethics in business.  	LAFS.910.RI.1.1-2, LAFS.910.W.1.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.W.1.1-2		
20.10	Identify the strategies and methods for generating a business idea. 			
20.11	Outline the legal steps involved in planning a new business.  	LAFS.RI.1.1-2, LAFS.910.W.1.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.W.1.1-2		
20.12	Identify the types and sources of government regulations and taxation that may affect a business.  			
20.13	Describe the advantages and risks of entrepreneurship.			
21.0	Identify the uses of technology in marketing – the student will be able to:			
21.01	Explain the importance and uses of computers and the Internet in marketing.  			
21.02	Utilize word processing software to create a career/industry-related document.  			
21.03	Perform data entry procedures (e.g., payroll, inventory control).			
21.04	Perform merchandising math data entry procedures (e.g., stock turnover, mark-up, mark-down, open-to-buy, pricing, invoicing).  	LAFS.910.W.3.7, LAFS.1112.W.3.7		
21.05	Demonstrate marketing spreadsheet data entry and output procedures.  			
21.06	Utilize spreadsheet software to enhance decision-making skills. 			
21.07	Utilize integrated software programs to generate marketing reports and solve marketing problems.  			
21.08	Identify technology appropriate for marketing functions and practices related to a selected marketing career field. 			
21.09	Select and use a variety of electronic media (e.g., the Internet, information services, and desktop-publishing software programs) to create, revise, and verify information.  			

2016 – 2017
Florida Department of Education
Student Performance Standards

Course Title: 	Marketing Management
Course Number: 	8827130
Course Credit:	1

Course Description:

This course provides instruction for career-sustaining level of employment in the industry.  The content includes applied skills related to marketing functions, employment skills required for success in marketing, and career planning as related to a marketing industry.  

Florida Standards	Correlation to CTE Program Standard #	
22.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.		
22.01	Key Ideas and Details		
22.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to important distinctions the author makes and to any gaps or inconsistencies in the account.
LAFS.1112.RST.1.1		
22.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.1112.RST.1.2		
22.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.1112.RST.1.3		
22.02	Craft and Structure		
22.02.1	Determine the meaning of symbols key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 11–12 texts and topics.
LAFS.1112.RST.2.4		
22.02.2	Analyze how the text structures information or ideas into categories or hierarchies, demonstrating understanding of the information or ideas.
LAFS.1112.RST.2.5		
22.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, identifying important issues that remain unresolved.
LAFS.1112.RST.2.6		
22.03	Integration of Knowledge and Ideas		
22.03.1	Integrate and evaluate multiple sources of information presented in diverse formats and media (e.g. quantitative data, video, multimedia) in order to address a question or solve a problem.
LAFS.1112.RST.3.7		
22.03.2	Evaluate the hypotheses, data, analysis, and conclusions in a science or technical text, verifying the data when possible and corroborating or challenging conclusions with other sources of information.
LAFS.1112.RST.3.8		
22.03.3	Synthesize information from a range of sources (e.g., texts, experiments, simulations) into a coherent understanding of a process, phenomenon, or concept, resolving conflicting information when possible.
LAFS.1112.RST.3.9		
22.04	Range of Reading and Level of Text Complexity		
22.04.1	By the end of grade 11, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 11–CCR text complexity band proficiently, with scaffolding as needed at the high end of the range.
22.04.2	By the end of grade 12, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 11–CCR text complexity band independently and proficiently.
LAFS.1112.RST.4.10		
23.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.		
23.01	Text Types and Purposes		
23.01.1	Write arguments focused on discipline-specific content.
LAFS.1112.WHST.1.1		
23.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.1112.WHST.1.2		
23.02	Production and Distribution of Writing		
23.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.1112.WHST.2.4		
23.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.1112.WHST.2.5		
23.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments or information.
LAFS.1112.WHST.2.6		
23.03	Research to Build and Present Knowledge		
23.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.1112.WHST.3.7		
23.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the specific task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation.
LAFS.1112.WHST.3.8		
23.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.1112.WHST.3.9		
23.04	Range of Writing		
23.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.1112.WHST.4.10		
24.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.		
24.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
24.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
24.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
24.04	Model with mathematics.
MAFS.K12.MP.4.1		
24.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
24.06	Attend to precision.
MAFS.K12.MP.6.1		
24.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
24.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories: NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
25.0	Apply economic principles to marketing – the student will be able to:			
25.01	Explain economic trends related to marketing. 	LAFS.910.RI.1.1-2, LAFS.910.W.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.W.1.1-2		
25.02	Explain role of the profit motive in the marketing of products. 	LAFS.910.RI.1.1-2, LAFS.910.W.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.W.1.1-2		
25.03	Explain role of marketing in a free enterprise system.	LAFS.910.RI.1.1-2, LAFS.910.W.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.W.1.1-2		
25.04	Describe channels of distribution for marketing.  	LAFS.910.RI.1.1-2, LAFS.910.W.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.W.1.1-2		
25.05	Apply economic concepts to marketing; include pricing, risk, productivity, competition, and cycles.  			
26.0	Apply product and service technology – the student will be able to:			
26.01	Demonstrate appropriate techniques and terminology for selling. 	LAFS.910.SL.2.4-6, LAFS.1112.SL.2.4-6		
26.02	Demonstrate principles in the marketing of products.	LAFS.910.SL.2.4-6, LAFS.1112.SL.2.4-6		
26.03	Discuss inventors and entrepreneurs who have had a major influence on the marketing industry. 	LAFS.910.SL.1.1, LAFS.1112.SL1.1		
26.04	Identify past, present, and future marketing products, styles, and services. 	LAFS.910.W.3.7-8, LAFS.W.3.7-8		
27.0	Demonstrate merchandising skills appropriate for marketing – the student will be able to:			
27.01	Supervise basic stock keeping techniques (e.g., sorting by color, size, and/or classification) and cleaning of merchandise fixtures.			
27.02	Supervise initiatives in maintaining stock, such as re-hanging merchandise, studying hang tags, and restocking merchandise.			
27.03	Demonstrate the sales promotion technique of locating advertised merchandise on the selling floor. 			
27.04	Demonstrate techniques to perform a merchandise inventory.  			
27.05	Assist in preparation of merchandise displays by demonstrating knowledge of design principles and elements, types of displays, patterns of arrangement, color principles, and appropriate displays for specific types of merchandise. 			
27.06	Plan a promotional campaign for a product or line; include types of media, promotional mix, and evaluation of effectiveness.  	LAFS.910.SL.2.4-6, LAFS.910.W.3.7-9
LAFS.1112.SL.2.4-6, LAFS.1112.W.3.7-9		
27.07	Demonstrate ability to follow a floor plan.  			
28.0	Implement marketing operational techniques – the student will be able to:			
28.01	Implement accident prevention techniques in work situations.			
28.02	Demonstrate receiving and checking techniques.  			
28.03	Demonstrate techniques to prevent security problems; include correct procedures for recognizing and monitoring potential shoplifters.  			
28.04	Demonstrate procedures relative to employee’s role in preventing internal losses.  			
28.05	Implement guidelines that address concerns and issues related to the operation of a business; include safety practices. 	LAFS.910.W.2.4, LAFS.1112.W.2.4		
28.06	Conduct an orientation for new employees.  	LAFS.910.SL.2.4-6, LAFS.1112.SL.2.4-6		
29.0	Demonstrate proficiency in applying higher level mathematical skills specific to marketing – the student will be able to:			
29.01	Collect and analyze sales information to determine stock turnover and stock-to-sales ratio for merchandise.  			
29.02	Apply standard industry formulas to determine markup and markdown on merchandise or services.  			
29.03	Analyze standard industry formulas relative to discount date and due date to determine the amount of payment on an invoice.			
29.04	Determine amount of merchandise to be reordered utilizing model stock by collecting, organizing, representing, and interpreting data and predicting outcomes.  			
29.05	Complete pricing problems involving fixed or variable pricing, odd-cent pricing, and loss leader pricing.  			
29.06	Calculate sales productivity.  			
29.07	Calculate sales per hour.  			
29.08	Calculate average items and average dollars per transaction. 			
30.0	Apply promotional planning techniques and procedures to product marketing – the student will be able to:			
30.01	Analyze role of promotion in marketing and merchandising.	LAFS.910.W.3.7-8, LAFS.1112.W.3.7-8		
30.02	Develop a promotion plan for a given product or situation. 	LAFS.910.W.3.7-8, LAFS.1112.W.3.7-8
LAFS.910.W.1.1, LAFS.1112.W.1.1		
30.03	Develop a promotional mix for a product. 	LAFS.910.W.3.7-8, LAFS.1112.W.3.7-8
LAFS.910.SL.2.4-6, LAFS.1112.SL.2.4-6		
30.04	Identify the market(s) for the promotional plan. 	LAFS.910.W.3.7-8, LAFS.1112.W.3.7-8		
30.05	Prepare a promotional calendar of events.  	LAFS.910.W.2.4, LAFS.1112.W.2.4		
30.06	Prepare a written advertisement layout.  	LAFS.910.W.2.4-6, LAFS.1112.W.2.4-6		
30.07	Select and evaluate a variety of advertising media to carry the advertising message. 	LAFS.910.RI.1.3, LAFS.1112.RI.1.3		
30.08	Apply steps involved in planning and setting up displays. 			
30.09	Identify factors to consider when evaluating completed displays. 	LAFS.W.3.7,
LAFS.1112.W.3.7		
30.10	Differentiate between promotional displays and institutional displays. 	LAFS.910.RI.1.1-2, LAFS.910.W.1.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.W.1.1-2		
30.11	Implement strategies to be used for public relations.			
30.12	Establish promotion plan sales quotas and incentives.			
30.13	Evaluate the overall promotion plan.	LAFS.910.RI.1.3, LAFS.1112.RI.1.3		
31.0	Apply entrepreneurial concepts to marketing – the student will be able to:			
31.01	Describe importance of entrepreneurship to related industries.	LAFS.910.RI.1.1-2, LAFS.910.W.1.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.1.1-2		
31.02	Analyze advantages and disadvantages of self-employment.  	LAFS.910.RI.1.1-2, LAFS.910.W.1.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.1.1-2
LAFS.910.W.3.7-8, LAFS.1112.3.7-8		
31.03	Analyze risks involved in ownership of a business. 	LAFS.910.RI.1.1-2, LAFS.910.W.1.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.1.1-2		
31.04	Analyze advantages and disadvantages of the primary forms of business ownership.  	LAFS.910.RI.1.1-2, LAFS.910.W.1.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.1.1-2		
31.05	Discuss future prospects for entrepreneurship and intrapreneurship in marketing.  	LAFS.910.SL.1.1, LAFS.910.W.3.7-8
LAFS.1112.SL.1.1, LAFS.1112.W.3.7-8		
31.06	Assess education, aptitudes, attitudes, and skills recommended for entrepreneurs and intrapreneurs.  			
31.07	Assess personal potential to become an entrepreneur and/or intrapreneur.			
31.08	Develop a plan to establish and open a business.  	LAFS.910.W.3.7-8, LAFS.1112.W.3.7-8
LAFS.910.SL.2.4-6, LAFS.1112.SL.2.4-6
LAFS.910.W.2.4-6, LAFS.1112.W.2.4-6		
32.0	 Apply marketing management principles to a business – the student will be able to do:			
32.01	Explain marketing management functions.  	LAFS.910.RI.1.1-2, LAFS.910.W.1.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.W.1.1-2		
32.02	Explain how a marketing manager manages people, ideas, time, money, and materials.  	LAFS.910.RI.1.1-2, LAFS.910.W.1.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.W.1.1-2		
32.03	Explain why effective communication is critical to the marketing manager.  	LAFS.910.RI.1.1-2, LAFS.910.W.1.1-2
LAFS.1112.RI.1.1-2, LAFS.1112.W.1.1-2		
32.04	Apply the steps in the management problem-solving process.			
32.05	Demonstrate strategies the marketing manager can use to motivate employees.			
32.06	Evaluate how the marketing concept influences marketing.	LAFS.910.W.3.7-8, LAFS.1112.W.3.7-8		
32.07	Develop a marketing plan.  	LAFS.910.W.3.7-8, LAFS.910.W.2.4-6
LAFS.1112.W.3.7-8, LAFS.1112.W.2.4-6		
33.0	Analyze global trends in marketing – the student will be able to:			
33.01	Compare and contrast global marketing trends in selected industries.	LAFS.910.W.3.7-8, LAFS.1112.W.3.7-8		
33.02	Analyze impact of global marketing.  	LAFS.910.W.3.7-8, LAFS.1112.W.3.7-8		
33.03	Identify foreign markets and distributors.  	LAFS.910.W.3.7-8, LAFS.1112.W.3.7-8		
33.04	Analyze multicultural influences on global marketing trends. 	LAFS.910.W.3.7-8, LAFS.1112.W.3.7-8		
33.05	Demonstrate methods of researching specific global markets.  	LAFS.910.W.3.7-8, LAFS.1112.W.3.7-8		
33.06	Discuss the role of the Internet in facilitating global marketing.  	LAFS.910.SL.1.1, LAFS.1112.SL.1.1		
34.0	Demonstrate applications of technology to marketing – the student will be able to:			
34.01	Demonstrate mastery of computers and technology currently used in marketing. 			
34.02	Identify use of satellite transmissions in marketing training.  	LAFS.910.L.3.6, LAFS.1112.L.3.6
LAFS.910.SL.1.2, LAFS.1112.SL.1.2		
34.03	Demonstrate use of the computer and information networks in marketing.  	LAFS.910.SL.1.2, LAFS.1112.SL.1.2		
35.0	Apply a career plan to marketing – the student will be able to:			
35.01	Develop a plan for pursuing a specific career in marketing; include training and educational requirements, required skills and abilities, and steps for reaching career goals in the chosen career.  	LAFS.W.3.7-8, LAFS.910.W.1.2
LAFS.1112.W.3.7-8, LAFS.1112.W.1.2		
35.02	Demonstrate competencies required for career-sustaining and mid-level management positions in a chosen marketing field.  			
35.03	Demonstrate specific technology applications related to the student’s marketing career plan.  			
35.04	Develop forms of documentation for inclusion in a marketing career portfolio. 	LAFS.910.SL.2.5, LAFS.1112.SL.2.5		

2016 – 2017
Florida Department of Education
Student Performance Standards

Course Title: 	Business Ownership 
Course Number: 	8812000
Course Credit:	1

Course Description:

The purpose of this course is to prepare students for careers as entrepreneurs, present entrepreneurship as a career path worthy of consideration, provide students with the skills needed to realistically evaluate their potential as business owners, and develop the fundamental knowledge and skills necessary to start and operate a business.  

Florida Standards	Correlation to CTE Program Standard #	
22.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.		
22.01	Key Ideas and Details		
22.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to important distinctions the author makes and to any gaps or inconsistencies in the account.
LAFS.1112.RST.1.1		
22.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.1112.RST.1.2		
22.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.1112.RST.1.3		
22.02	Craft and Structure		
22.02.1	Determine the meaning of symbols key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 11–12 texts and topics.
LAFS.1112.RST.2.4		
22.02.2	Analyze how the text structures information or ideas into categories or hierarchies, demonstrating understanding of the information or ideas.
LAFS.1112.RST.2.5		
22.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, identifying important issues that remain unresolved.
LAFS.1112.RST.2.6		
22.03	Integration of Knowledge and Ideas		
22.03.1	Integrate and evaluate multiple sources of information presented in diverse formats and media (e.g. quantitative data, video, multimedia) in order to address a question or solve a problem.
LAFS.1112.RST.3.7		
22.03.2	Evaluate the hypotheses, data, analysis, and conclusions in a science or technical text, verifying the data when possible and corroborating or challenging conclusions with other sources of information.
LAFS.1112.RST.3.8		
22.03.3	Synthesize information from a range of sources (e.g., texts, experiments, simulations) into a coherent understanding of a process, phenomenon, or concept, resolving conflicting information when possible.
LAFS.1112.RST.3.9		
22.04	Range of Reading and Level of Text Complexity		
22.04.1	By the end of grade 11, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 11–CCR text complexity band proficiently, with scaffolding as needed at the high end of the range.
22.04.2	By the end of grade 12, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 11–CCR text complexity band independently and proficiently.
LAFS.1112.RST.4.10		
23.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.		
23.01	Text Types and Purposes		
23.01.1	Write arguments focused on discipline-specific content.
LAFS.1112.WHST.1.1		
23.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.1112.WHST.1.2		
23.02	Production and Distribution of Writing		
23.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.1112.WHST.2.4		
23.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.1112.WHST.2.5		
23.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments or information.
LAFS.1112.WHST.2.6		
23.03	Research to Build and Present Knowledge		
23.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.1112.WHST.3.7		
23.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the specific task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation.
LAFS.1112.WHST.3.8		
23.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.1112.WHST.3.9		
23.04	Range of Writing		
23.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.1112.WHST.4.10		
24.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in Marketing, Management and Entrepreneurship Principles Secondary.		
24.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
24.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
24.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
24.04	Model with mathematics.
MAFS.K12.MP.4.1		
24.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
24.06	Attend to precision.
MAFS.K12.MP.6.1		
24.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
24.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA and NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
36.0	Analyze changing role of entrepreneurship in the global marketplace – the student will be able to:			
36.01	Evaluate importance of entrepreneurship to the American economy. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8		
36.02	Analyze business trends created by changes in technology. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8

MAFS.912.N-Q.1.1		
36.03	Summarize factors that have led to increased interdependence within the global marketplace. 	LAFS.910.RI.1.2
LAFS.1112.RI.1.2		
36.04	Analyze the impact of international law on sales transactions. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8		
37.0	Compare and contrast management theories – the student will be able to:			
37.01	Identify motivational theories that impact management (e.g., Maslow, Herzberg). 	LAFS.910.W.3.7
LAFS.1112.W.3.7		
37.02	Identify an appropriate motivational strategy after determining the wants, needs, and motives of a particular audience. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8
LAFS.910.W.3.7
LAFS.1112.W.3.7		
37.03	Discuss reward and punishment theories as they relate to the business setting. 	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
37.04	Compare and contrast Theory X, Theory Y, and Theory Z. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8		
37.05	Define and discuss the impact of Total Quality Management (TQM) on the global marketplace. 	LAFS.910.L.3.6
LAFS.1112.L.3.6
LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
38.0	Explain role of management in operation of an enterprise – the student will be able to:			
38.01	Evaluate possibility of and procedures for buying an existing business or franchise. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8		
38.02	Analyze and explain the functions of management. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8
LAFS.910.L.3.6
LAFS.1112.L.3.6		
38.03	Prepare an organizational chart and explain its importance. 	LAFS.910.L.3.6
LAFS.1112.L.3.6		
38.04	Discuss various aspects of supervising employees. 	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
38.05	Interpret the term “control” and explain its importance in operating a business. 	LAFS.910.L.3.6
LAFS.1112.L.3.6		
38.06	Analyze the relationship between government (federal, state, and local) and small businesses. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8		
38.07	Provide examples of regulations that affect a small business. 	LAFS.910.W.3.7-8
LAFS.1112W.3.7-8		
38.08	Prepare calculations for various types of taxes levied on a small business. 	MAFS.912.A-REI.2.3		
38.09	Compare sources of technical assistance for the small business owner. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8		
39.0	List components of a business plan and explain how such a plan contributes to the success of a small business – the student will be able to:			
39.01	Describe components of a business plan (e.g., Executive Summary, Introduction, Analysis of Business Situation, Planned Operation, Planned Financing). 	LAFS.910.L.3.6   
LAFS.1112.L.3.6
LAFS.910.SL.2.4
LAFS.1112.SL.2.4
LAFS.910.W.1.2
LAFS.1112.W.1.2		
39.02	Analyze importance of a business plan in developing a business idea and evaluating success. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8		
39.03	Select data/graphics, maps, and diagrams to be included in a business plan. 	LAFS.910.W.3.8
LAFS.1112.W.3.8

MAFS.912.N-Q.1.1		
39.04	Utilize current technology for research and communication in developing a business plan.	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
40.0	Prepare an introduction for a business plan – the student will be able to:			
40.01	Identify and describe the type of business. 	LAFS.910.L.3.6   
LAFS.1112.L.3.6
LAFS.910.SL.2.4
LAFS.1112.SL.2.4
LAFS.910.W.1.2
LAFS.1112.W.1.2		
40.02	Analyze how current or changing economic situations create an unfulfilled consumer demand for the business. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8		
40.03	Create a business philosophy stating how business is to be run and expected attitude toward customers, employees, and competitors. 	LAFS.910.W.1.2
LAFS.1112.W.1.2		
40.04	Compose a description of product/service and advantages and benefits product/service will provide for customers. 	LAFS.910.W.1.1
LAFS.1112.W.1.1		
40.05	Substantiate why the business will be successful. 	LAFS.910.W.1.1
LAFS.1112.W.1.1		
41.0	Prepare a self-analysis – the student will be able to:			
41.01	Describe personal education, training, strengths, and weaknesses relevant to operation of the business. 	LAFS.910.L.3.6   
LAFS.1112.L.3.6
LAFS.910.SL.2.4
LAFS.1112.SL.2.4
LAFS.910.W.1.2
LAFS.1112.W.1.2		
41.02	Outline personal development in the business field; include special licenses and/or skills. 	LAFS.910.L.3.6   
LAFS.1112.L.3.6
LAFS.910.SL.2.4
LAFS.1112.SL.2.4
LAFS.910.W.1.2
LAFS.1112.W.1.2		
41.03	Describe personality traits and work habits relevant to operation of the business. 	LAFS.910.L.3.6   
LAFS.1112.L.3.6
LAFS.910.SL.2.4
LAFS.1112.SL.2.4
LAFS.910.W.1.2
LAFS.1112.W.1.2		
42.0	Prepare an analysis of the trading area – the student will be able to:			
42.01	Analyze trading area with respect to geographic, demographic, and economic data. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8

MAFS.912.S-ID.2.5		
42.02	Assess competition and effects of seasonal fluctuations. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8

MAFS.912.S-ID.2.5		
42.03	Analyze projected growth of trading area. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8

MAFS.912.S-ID.2.5		
43.0	Prepare a market segment analysis – the student will be able to:			
43.01	Analyze target market by geographical area, demographics, lifestyle, and product benefits. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8

MAFS.912.S-IC.2.6		
43.02	Explain importance of market segmentation. 	LAFS.910.L.3.6
LAFS.1112.L.3.6		
43.03	Describe customer buying behavior related to the proposed business. 	LAFS.910.L.3.6   
LAFS.1112.L.3.6
LAFS.910.SL.2.4
LAFS.1112.SL.2.4
LAFS.910.W.1.2
LAFS.1112.W.1.2		
43.04	Profile potential customers. 	LAFS.910.W.3.7
LAFS.1112.W.3.7
LAFS.910.RI.3.8
LAFS.1112.RI.3.8		
44.0	Prepare an analysis of potential location – the student will be able to:			
44.01	Evaluate availability, cost, traffic patterns, accessibility, and proximity to competition of appropriate business location. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8		
44.02	Research cultural, financial, career and technical, age, and mobility characteristics of inhabitants of the potential location. 	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
44.03	Describe market trends affecting the potential location. 	LAFS.910.L.3.6   
LAFS.1112.L.3.6
LAFS.910.SL.2.4
LAFS.1112.SL.2.4
LAFS.910.W.1.2
LAFS.1112.W.1.2		
44.04	Determine advantages and disadvantages of different types of business locations. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8		
44.05	Determine steps involved in selecting a specific business site. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8		
45.0	Prepare a description of proposed organization – the student will be able to:			
45.01	Determine type of ownership best suited to the business situation. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8		
45.02	Identify steps in starting to form a business. 	LAFS.910.W.3.7
LAFS.1112.W.3.7		
45.03	Outline steps in hiring of employees. 	LAFS.910.W.2.4
LAFS.1112.W.2.4		
45.04	Prepare an organizational chart. 			
45.05	Compose job descriptions of identified positions. 	LAFS.910.W.2.4-6
LAFS.910.W.2.4-6		
46.0	Prepare a description of proposed product(s)/service(s) – the student will be able to:			
46.01	Summarize details of product(s)/service(s) to be offered. 	LAFS.910.RI.1.2
LAFS.1112.RI.1.2		
46.02	Identify potential suppliers/manufacturers. 	LAFS.910.W.3.7
LAFS.1112.W.3.7		
46.03	Develop an inventory policy, if applicable. 	LAFS.910.W.2.4-5
LAFS.910.W.2.4-5		
46.04	Identify supplies necessary for operation of the business. 	LAFS.910.W.3.7
LAFS.1112.W.3.7		
46.05	Compose and develop a customer profile. 	LAFS.910.W.2.4-5
LAFS.910.W.2.4-5
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
46.06	Evaluate importance of determining a product policy. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8		
47.0	Prepare a proposed pricing policy – the student will be able to:			
47.01	Identify costs and proposed markups. 	LAFS.910.W.3.7
LAFS.1112.W.3.7

MAFS.912.N-Q.1.1		
47.02	Explain relationship to competitors. 	LAFS.910.W.3.7
LAFS.1112.W.3.7		
47.03	Evaluate importance of determining a price line. 	LAFS.910.W.3.7
LAFS.1112.W.3.7

MAFS.912.N-Q.1.2		
47.04	Describe profit margin. 	LAFS.910.L.3.6   
LAFS.1112.L.3.6
LAFS.910.SL.2.4
LAFS.1112.SL.2.4
LAFS.910.W.1.2
LAFS.1112.W.1.2

MAFS.912.N-Q.1.2		
47.05	Determine how to compute profit margin. 	MAFS.912.A-CED.1.1		
47.06	Identify pricing incentive options. 	LAFS.910.W.3.7
LAFS.1112.W.3.7

MAFS.912.N-Q.1.2		
47.07	Describe pricing strategy choices. 	LAFS.910.L.3.6   
LAFS.1112.L.3.6
LAFS.910.SL.2.4
LAFS.1112.SL.2.4
LAFS.910.W.1.2
LAFS.1112.W.1.2

MAFS.912.N-Q.1.2		
48.0	Prepare a marketing strategy – the student will be able to:			
48.01	Determine and describe appropriate store image. 	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9
LAFS.910.L.3.6   
LAFS.1112.L.3.6
LAFS.910.SL.2.4
LAFS.1112.SL.2.4
LAFS.910.W.1.2
LAFS.1112.W.1.2		
48.02	Select a promotional mix for the business.	LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
48.03	Establish promotional objectives for the business. 	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6		
48.04	Identify methods of promotion to be used by comparing and contrasting costs versus benefits. 	LAFS.910.RI.3.8
LAFS.1112.RI.3.8		
48.05	Develop an advertising plan identifying types and costs of media to be used. 	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6		
48.06	Develop a promotional plan including sales promotion. 	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6		
48.07	Develop ideas for obtaining publicity for the business. 	LAFS.910.W.2.4
LAFS.1112.W.2.4		
48.08	Write a press release. 	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6		
48.09	Plan a website for the business. 	LAFS.910.W.2.6
LAFS.1112.W.2.6		
48.10	Identify the role of customer service. 	LAFS.910.W.3.7
LAFS.1112.W.3.7		
49.0	Develop a financial plan for a small business – the student will be able to:			
49.01	Estimate dollar amount needed to open a business. 	MAFS.912.N-Q.1.1
MAFS.912.N-Q.1.3		
49.02	Compare available funding sources, identifying amount of personal financial commitment. 			
49.03	Complete a loan application. 			
49.04	Prepare a plan to repay borrowed funds or provide return on investment to equity funds. 	MAFS.912.N-Q.1.1
MAFS.912.N-Q.1.3		
49.05	Project monthly and annual business income for the first year of operation. 	MAFS.912.N-Q.1.1
MAFS.912.N-Q.1.2
MAFS.912.N-Q.1.3		
49.06	Estimate monthly and annual cash flow for the first year of operation. 	MAFS.912.N-Q.1.1
MAFS.912.N-Q.1.2
MAFS.912.N-Q.1.3		
49.07	Calculate sales volume required for first year of operation to be profitable. 	MAFS.912.N-Q.1.1
MAFS.912.N-Q.1.2
MAFS.912.N-Q.1.3		
49.08	Prepare a statement of opening assets, liabilities, and net worth (balance sheet). 	MAFS.912.N-Q.1.1
MAFS.912.N-Q.1.2
MAFS.912.N-Q.1.3		
49.09	Prepare a cash flow projection for simulated business. 	MAFS.912.N-Q.1.1
MAFS.912.N-Q.1.2
MAFS.912.N-Q.1.3		
49.10	Prepare a five-year financial plan. 	MAFS.912.N-Q.1.1
MAFS.912.N-Q.1.2
MAFS.912.N-Q.1.3		
49.11	Develop summary of key points for supporting financial requests. 	LAFS.910.W.2.4
LAFS.1112.W.2.4		
50.0	Demonstrate uses of marketing-related software – the student will be able to:			
50.01	Perform data entry procedures. 			
50.02	Perform merchandising math data entry procedures (e.g., stock turnover, markup, markdown, open to buy, pricing, invoicing). 			
50.03	Perform marketing spreadsheet data entry and output procedures. 			
50.04	Analyze a marketing spreadsheet in a decision-making situation. 	MAFS.912.A-SSE.1.1a		
50.05	Design and prepare an advertising brochure. 	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6		
50.06	Discuss the importance of e-mail, fax, and an online service to a small business. 	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
51.0	Apply a career plan to entrepreneurship – the student will be able to:			
51.01	Develop a plan for pursuing a career as an entrepreneur; include training and educational requirements, required skills and abilities, and steps for reaching career goals. 	LAFS.910.W.2.4-6
LAFS.1112.W.2.4-6		
51.02	Demonstrate specific technology applications related to a career plan. 			
51.03	Develop forms of documentation for inclusion in a career portfolio. 			

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Career and Technical Student Organization (CTSO)

DECA is the intercurricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular Occupational Completion Point (OCP) or a Modified Occupational Completion Point (MOCP).  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete an OCP/MOCP.  The student should work on different competencies and new applications of competencies each year toward completion of the OCP/MOCP.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml