2016 – 2017
Florida Department of Education
Curriculum Framework 

Program Title:	International Marketing
Program Type:	Career Preparatory
Career Cluster:	Marketing, Sales & Service

Secondary – Career Preparatory	
Program Number	8839100	
CIP Number	0252140101	
Grade Level	9-12, 30, 31	
Standard Length	4 credits	
Teacher Certification	MKTG 1
MKTG MGMT @7 7G
RETAILING @7 7G
TC COOP ED @7
WHOLESAL 7G	
CTSO	DECA	
SOC Codes (all applicable) 	43-3021 – Billing and Posting Clerks
43-5011 – Cargo and Freight Agents
11-2022 – Sales Managers	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose 

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and the relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing, Sales and Service career cluster. 

The purpose of this program is to enable students to explore and understand marketing practices in a global environment with respect to trade, global economics, and basic import/export principles. 

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of three occupational completion points.

The following table illustrates the secondary program structure:

OCP	Course Number	Course Title	Length	SOC Code	Level	Graduation Requirement	
A	8827110
8839110	Marketing Essentials
International Marketing 1	1 credit
1 credit	43-3021	2
2	PA
VO	
B	8839120	International Marketing 2	1 credit	43-5011	2	VO	
C	8839130	International Marketing 3	1 credit	11-2022	3	VO	
(Graduation Requirement Abbreviations- EQ= Equally Rigorous Science, PA= Practical Arts, EC= Economics, VO= Career and Technical Education)

Academic Alignment Table

Academic alignment is an ongoing, collaborative effort of professional educators specializing in the fields of science, mathematics, English/language arts, and Career and Technical Education (CTE). This initiative supports CTE programs by improving student performance through the integration of academic content within CTE courses. Career and Technical Education courses that have been aligned to the Next Generation Sunshine State Standards for Science and the Florida Standards for Mathematics and English/Language Arts will show the following data: the quantity of academic standards in the CTE course; the total number of standards contained in the academic course; and the percentage of alignment to the CTE course.

Courses	Anatomy/ Physiology
Honors	Astronomy     Solar/Galactic Honors	Biology 1	Chemistry 1	Earth-Space Science	Environmental Science	Genetics	Integrated Science	Marine Science 1 Honors	Physical Science	Physics 1	
8827110
	**	**	**	**	**	**	**	**	**	**	**	
8839110
	**	**	**	**	**	**	**	**	**	**	**	
8839120
	**	**	**	**	**	**	**	**	**	**	**	
8839130
	**	**	**	**	**	**	**	**	**	**	**	
**   Alignment pending review    						#   Alignment attempted, but no correlation to academic course

Courses	Algebra 1	Algebra 2	Geometry	English 1	English 2	English 3	English 4	
8827110
	16/67
24%	18/75
24%	16/54
30%	17/46
37%	17/45
38%	17/45
38%	17/45
38%	
8839110
	**	**	**	**	**	**	**	
8839120
	**	**	**	**	**	**	**	
8839130
	**	**	**	**	**	**	**	
**   Alignment pending review    			#   Alignment attempted, but no correlation to academic course

Florida Standards for Technical Subjects 

Florida Standards (FS) for English Language Arts and Literacy in History/Social Studies, Science, and Technical Subjects are the critical reading and writing literacy standards designed for grade 6 and above.  These standards are predicated on teachers of history/social studies, science, and technical subjects using their content area expertise to help students meet the particular challenges of reading, writing, speaking, listening, and language in their respective fields.  It is important to note that the 6-12 literacy standards in history/social studies, science, and technical subjects are not meant to replace content standards in those areas but rather to supplement them.

This curriculum framework incorporates the grades 9-10 reading and writing literacy standards in the first two courses of this CTE program and grade 11-12 reading and writing literacy standards in the third and fourth courses of this CTE program.  The standards for Mathematical Practices describe varieties of expertise that educators at all levels should seek to develop in their students.  These practices rest on important “processes and proficiencies” with longstanding importance in mathematics education.  This curriculum framework incorporates the appropriate mathematical practices in the first four courses of this CTE program.  

Florida Standards for English Language Development (ELD)
English language learners communicate for social and instructional purposes within the school setting. ELD.K12.SI.1.1 

English Language Development (ELD) Standards Special Notes:
Teachers are required to provide listening, speaking, reading and writing instruction that allows English language learners (ELL) to communicate for social and instructional purposes within the school setting.   For the given level of English language proficiency and with visual, graphic, or interactive support, students will interact with grade level words, expressions, sentences and discourse to process or produce language necessary for academic success. The ELD standard should specify a relevant content area concept or topic of study chosen by curriculum developers and teachers which maximizes an ELL’s need for communication and social skills. To access an ELL supporting document which delineates performance definitions and descriptors, please click on the following link: http://www.cpalms.org/uploads/docs/standards/eld/SI.pdf.
For additional information on the development and implementation of the ELD standards, please contact the Bureau of Student Achievement through Language Acquisition at sala@fldoe.org.

Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students.  These practices are not exclusive to a Career Pathway, program of study, discipline or level of education.  Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study. 

1. Act as a responsible and contributing citizen and employee. 

2. Apply appropriate academic and technical skills. 

3. Attend to personal health and financial well-being. 

4. Communicate clearly, effectively and with reason. 

5. Consider the environmental, social and economic impacts of decisions. 

6. Demonstrate creativity and innovation. 

7. Employ valid and reliable research strategies. 

8. Utilize critical thinking to make sense of problems and persevere in solving them. 

9. Model integrity, ethical leadership and effective management. 

10. Plan education and career path aligned to personal goals. 

11. Use technology to enhance productivity. 

12. Work productively in teams while using cultural/global competence. 

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in International Marketing. 
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in International Marketing.
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in International Marketing.
04.0	Demonstrate human relations skills necessary for success in marketing occupations.
05.0	Demonstrate proficiency in applying communication and technology skills.
06.0	Demonstrate proficiency in applying math skills unique to marketing.
07.0	Identify economic principles.
08.0	Identify marketing and business fundamentals.
09.0	Identify effective selling techniques and procedures.
10.0	Demonstrate an understanding of global marketing and transportation.
11.0	Demonstrate comprehension of global trade.
12.0	Demonstrate an understanding of global economics.
13.0	Demonstrate an understanding of import and export basics.
14.0	Demonstrate an understanding of trade documentation.
15.0	Analyze global and economic issues.
16.0	Develop knowledge of government agencies administering trade regulations.
17.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in International Marketing.
18.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in International Marketing.
19.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in International Marketing.
20.0	Demonstrate an understanding of global finance.
21.0	Demonstrate an understanding of the laws and regulations related to global marketing.
22.0	Discuss global marketing strategies.
23.0	Demonstrate an understanding of global advertising and promotion.
24.0	Demonstrate effective communication skills specific to global marketing.
25.0	Explain the concept and importance of entrepreneurship.
26.0	List the components of a business plan and understand how a business plan contributes to the success of an import/export business.
27.0	Prepare an introduction to a business plan for an import/export business.
28.0	Prepare an analysis of the trading country.
29.0	Prepare a market segment analysis.
30.0	Prepare an analysis of a potential location.
31.0	Prepare a description of the proposed organization of the selected business.
32.0	Prepare a description of the proposed products and/or services.
33.0	Prepare a proposed pricing policy.
34.0	Prepare a marketing strategy.
35.0	Develop a financial plan for an import/export business.
36.0	Demonstrate the uses of marketing-related software.
37.0	Apply a career plan to international marketing.

2016 – 2017
Florida Department of Education
Student Performance Standards

Course Title: 	Marketing Essentials
Course Number: 	8827110
Course Credit:	1

Course Description:

Marketing Essentials blends theory and practice to facilitate immediate implementation and impact.  Students will learn to develop strategic marketing with sales and customer plans.  A review of the marketing environment is used to help develop the segmentation, targeting and market positioning strategy for implementation along with the marketing mix (product, price, place and promotion).  The goal is the identification and delivery of organizational competitive advantage and customer satisfaction – key to long-term revenue growth, profitability and success.

Florida Standards	Correlation to CTE Program Standard #	
01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in International Marketing.		
01.01	Key Ideas and Details		
01.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to the precise details of explanations or descriptions.
LAFS.910.RST.1.1		
01.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.910.RST.1.2		
01.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.910.RST.1.3		
01.02	Craft and Structure		
01.02.1	Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 9–10 texts and topics.
LAFS.910.RST.2.4		
01.02.2	Analyze the structure of the relationships among concepts in a text, including relationships among key terms (e.g., force, friction, reaction force, energy).
LAFS.910.RST.2.5		
01.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, defining the question the author seeks to address.
LAFS.910.RST.2.6		
01.03	Integration of Knowledge and Ideas		
01.03.1	Translate quantitative or technical information expressed in words in a text into visual form (e.g., a table or chart) and translate information expressed visually or mathematically (e.g., in an equation) into words.
LAFS.910.RST.3.7		
01.03.2	Assess the extent to which the reasoning and evidence in a text support the author’s claim or a recommendation for solving a scientific or technical problem.
LAFS.910.RST.3.8		
01.03.3	Compare and contrast findings presented in a text to those from other sources (including their own experiments), noting when the findings support or contradict previous explanations or accounts.
LAFS.910.RST.3.9		
01.04	Range of Reading and Level of Text Complexity		
01.04.1	By the end of grade 9, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 9–10 text complexity band proficiently, with scaffolding as needed at the high end of the range.
01.04.2	By the end of grade 10, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 9–10 text complexity band independently and proficiently.
LAFS.910.RST.4.10		
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in International Marketing.		
02.01	Text Types and Purposes		
02.01.1	Write arguments focused on discipline-specific content.
LAFS.910.WHST.1.1		
02.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.910.WHST.1.2		
02.02	Production and Distribution of Writing		
02.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.910.WHST.2.4		
02.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.910.WHST.2.5		
02.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology’s capacity to link to other information and to display information flexibly and dynamically.
LAFS.910.WHST.2.6		
02.03	Research to Build and Present Knowledge		
02.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.910.WHST.3.7		
02.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and following a standard format for citation.
LAFS.910.WHST.3.8		
02.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.910.WHST.3.9		
02.04	Range of Writing		
02.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.910.WHST.4.10		
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in International Marketing.		
03.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
03.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
03.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
03.04	Model with mathematics.
MAFS.K12.MP.4.1		
03.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
03.06	Attend to precision.
MAFS.K12.MP.6.1		
03.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
03.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA and NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
04.0	Demonstrate human relations skills necessary for success in marketing occupations – the student will be able to:			
04.01	Demonstrate ability to work cooperatively with team members, supervisors, and customers from diverse cultural backgrounds.  	LAFS.910.SL.1.1,  LAFS.1112.SL.1.1		
04.02	Define and discuss issues involving gender equity, disability, and age.  	LAFS.910.RL.1.1, LAFS.1112.RL.1.1, LAFS, 910.SL.1.1, LAFS.1112.SL.1.1		
04.03	Demonstrate interpersonal skills (e.g., courtesy, loyalty, being a team player).  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
04.04	Identify and define friendliness, adaptability, empathy, and politeness as relates to business.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
04.05	Define the concepts of integrity, credibility, reliability, and perseverance. 	LAFS.910.SL.2.4, LAFS.1112.SL.2.4		
04.06	Demonstrate personality traits important to business (e.g., interest, enthusiasm, honesty, responsibility, flexibility).	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
04.07	Maintain a professional personal appearance and attitude.			
04.08	Demonstrate the ability to use creative problem solving, decision-making, and critical thinking strategies.  	LAFS.910.W.1.1, LAFS.1112.W.1.1, LAFS.910.W.3.7, LAFS.1112.W.3.7, LAFS910.SL.2.6, LAFS.1112.SL.2.4		
04.09	Demonstrate self-management, initiative, and multitasking.			
04.10	Explain the concepts of self-knowledge, self-esteem, and self-image.  			
04.11	Demonstrate professional behavior and etiquette.  			
04.12	Demonstrate respect for the opinions, customs, and individual differences of others.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1, LAFS.910.SL.W.1.1, LAFS.1112.W.1.1		
04.13	Set personal and career goals and develop a plan of action to achieve those goals.  			
04.14	Identify areas where personal and professional change and adjustment may be necessary.  			
04.15	Demonstrate the ability to offer and to accept feedback.  	LAFS.910.SL.1.3, LAFS.910.SL.1.3		
04.16	Identify and practice stress management and relaxation techniques.			
04.17	Recognize the importance of maintaining confidentiality in business matters.			
04.18	Support and follow company policies and procedures (e.g., attendance, tardiness, returns).			
04.19	Develop and demonstrate the human relations skills needed for successful entry and progress in the occupation selected by the student as a career objective. 	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
05.0	Demonstrate proficiency in applying communication and technology skills – the student will be able to:			
05.01	Identify and apply effective workplace communication skills (e.g., verbal, nonverbal, written, electronic). 	LAFS.910.SL.2.4-6, LAFS.1112.SL.2.4-6, LAFS.910.W.2.4-6, LAFS.1112.W.2.4-6		
05.02	Demonstrate the ability to read and comprehend written communications.	LAFS.910.W.2.4-6, LAFS.1112.SL.2.4-6		
05.03	Identify a variety of forms of written business communications utilized in the workplace.  	LAFS.910.RI.1.2, LAFS.1112.RI.1.2		
05.04	Identify a variety of internal and external business communications utilized in the workplace.	LAFS.910.W.2.4-6, LAFS.1112.SL.2.4-6		
05.05	Demonstrate the ability to speak effectively to customers/clients, co-workers, supervisors, and vendors using appropriate grammar and terminology.  	LAFS.910.W.2.4-6, LAFS.1112.SL.2.4-6		
05.06	Discuss the importance of developing networking skills to expand business contacts.  	LAFS.910.SL.2.4-6, LAFS.1112.SL.2.4-6, LAFS.910.L.1.1, LAFS.1112.L.1.1		
05.07	Prepare and deliver a business-related presentation.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
05.08	Demonstrate active listening strategies that improve understanding and performance.  	LAFS.910.SL.2.4-5
LAFS.1112.SL.2.4-5		
05.09	Describe positive customer relations.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
05.10	Demonstrate conflict and dispute resolution techniques.  	LAFS.910.L.3.6
LAFS.1112.L.3.6		
05.11	Identify means of nonverbal communication.  	LAFS.910.W.1.3
LAFS.1112.W.1.3		
05.12	Demonstrate effective telephone and e-mail techniques and etiquette/netiquette in a business situation.  			
05.13	Discuss methods of resolving customer complaints.  	LAFS.910.W.2.4
LAFS.1112.W.2.4
LAFS.910.W.2.6
LAFS.1112.W.2.6
LAFS.910.SL.2.6
LAFS.1112.SL.2.6		
05.14	Interpret business policies to customers/clients.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
05.15	Discuss the importance of providing clear directions, descriptions, and explanations.  	LAFS.910.RI.1.1
LAFS.1112.RI.1.1
LAFS.910.SL.1.3
LAFS.1112.SL.1.3		
05.16	Demonstrate the ability to locate, understand, and interpret information found in trade journals, manuals, graphs, schedules, charts, diagrams, and Internet resources.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
05.17	Explain how the Internet, technological advances, and computer software programs continue to shape the field of marketing and increase business productivity. 	LAFS.910.W.3.8
LAFS.1112.W.3.8		
05.18	Identify types of computer applications and explain how these applications are used in business and marketing.  			
06.0	Demonstrate proficiency in applying math skills unique to marketing – the student will be able to:	LAFS.910.L.3.6
LAFS.1112.L.3.6		
06.01	Perform addition, subtraction, multiplication, division, ratios, and percentage problems as related to the marketing industry.  			
06.02	Apply problem-solving techniques to sales-related transactions (cash, checks, debit cards, credit cards, discounts, layaway, COD, returns, gift certificates, and automatic fee withdrawals).  			
06.03	Interpret quantitative information from tables, charts, and graphs as related to the workplace.  	MAFS.912.S-IC.2.6		
06.04	Demonstrate ability to make change correctly. 	LAFS.910.W.3.8
LAFS.1112.W.3.8
LAFS.910.W.2.4
LAFS.1112.W.2.4		
06.05	Calculate tax, gratuity, commission, and miscellaneous charges.  			
06.06	Demonstrate the ability to collect, organize, and interpret data; predict outcomes relative to opening and closing procedures for a point-of-sale (POS) terminal. 			
06.07	Collect and analyze sales information to determine stock turnover and stock-to-sales ratio.  	MAFS.912.S-IC.2.6		
06.08	Apply standard industry formulas to determine markup and markdown on merchandise.  			
06.09	Apply mathematical concepts to complete purchase orders, invoices, packing slips, and shipping and handling charges.  			
06.10	Analyze standard industry formulas relative to discount date and due date to determine the amount of payment on an invoice.  			
06.11	Identify components of a break-even analysis.			
06.12	Compute and analyze a break-even point.			
07.0	Identify economic principles – the student will be able to:			
07.01	Explain the concepts of economics and determine economic activities and the types of economic indicators used to measure the economy. 			
07.02	Explain the concept of economic goods and services.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.03	Explain the concept of economic resources and the scarcity of resources.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.04	Explain the concept of utility (form, place, time, possession, information).  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.05	Explain the concept of "supply and demand."  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.06	Explain the concept of price.	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.07	Identify, compare, and contrast major types of economic systems.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.08	Explain the relationship between government and business.	LAFS.910.L.3.6
LAFS.1112.L.3.6		
07.09	Explain the concept of private enterprise and business ownership.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.10	Explain the role of profit motive.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.11	Explain the concept of risk.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.12	Explain the concept of competition and recognize the government regulations monitoring competition.	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.13	Explain the concept of productivity and the factors of production needed to produce goods and services.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.14	Identify components of the Gross National Product (GNP) and the Gross Domestic Product (GDP).  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
07.15	Explain the function of the Federal Reserve Board.  	LAFS.910.L.3.6
LAFS.1112.L.3.6		
08.0	Identify marketing and business fundamentals – the student will be able to:	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.01	Define marketing and its benefits.  			
08.02	Explain the purpose and scope of marketing in a free enterprise system.  	LAFS.910.L.3.6
LAFS.1112.L.3.6		
08.03	Identify and explain the four foundations of marketing and describe each marketing core function. 	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.04	Explain how each component of the marketing mix contributes to marketing.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.05	Compare and contrast consumer and organizational markets.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.06	Explain the relationship of marketing to business and the economy (e.g., SWOT analysis – strength, weakness, opportunity, threat).	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.07	Describe how marketers use knowledge of the market to sell products.	LAFS.910.W.2.4
LAFS.1112.W.2.4
LAFS.910.SL.2.4-5
LAFS.1112.SL.2.4-5		
08.08	Discuss major fields of business activity (extractive, subcontracting, manufacturing, wholesaling, retailing, services, cottage industries, urban street sales, e-Commerce). 	LAFS.910.W.3.7-8
LAFS.1112.W.3.7-8

MAFS.912.S-IC.2.3		
08.09	Explain marketing strategies and marketing concepts.  	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
08.10	Differentiate between mass marketing and market segmentation. 	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
08.11	Explain the importance and techniques of offering the right merchandising blend.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.12	Explain the nature of channels of distribution.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.13	Explain the elements that allow development of a marketing plan (e.g., research, advertising, public relations, direct and indirect marketing, promotions, merchandising, distribution).  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.14	Explain the “4 P’s” of marketing: price, place, promotion, and product.  	LAFS.910.RI.1.2
LAFS.1112.RI.1.2
LAFS.910.W.1.1-2
LAFS.1112.W.1.1-2		
08.15	Define and analyze a target market.  	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
08.16	Discuss the roles e-Commerce and social networking play in the marketing of goods and services.  	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
08.17	Explain network marketing (multilevel marketing) and how it differs from a pyramid scheme.  	LAFS.910.RI.2.4
LAFS.1112.RI.2.4		
08.18	Discuss the role of federal regulatory agencies [e.g., Food and Drug Administration (FDA), Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), Securities and Exchange Commission (SEC), Federal Trade Commission (FTC), Occupational Safety and Health Administration (OSHA)].  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
09.0	Identify effective selling techniques and procedures – the student will be able to:	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
09.01	Explain the purpose, principles, and importance of selling and how it relates to the marketing concept.	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		
09.02	Identify qualities of a professional sales associate and the responsibilities of sales management. 			
09.03	Identify an effective sales presentation for a target market; include steps of a sale, consumer buying motives, approaches through greeting, merchandise, and service, proper time to approach a customer to open sale, feature-benefit analysis, building and closing the sale, and suggestion and substitution selling.	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
09.04	Handle different customer types and analyze how customers make buying decisions.	LAFS.910.SL.2.4-6
LAFS.1112.SL.2.4-6
LAFS.910.W.3.7-9
LAFS.1112.W.3.7-9		
09.05	Discuss the importance of meeting specialized sales needs and describe legal and ethical sales issues. 	LAFS.910.W.3.8
LAFS.1112.W.3.8		
09.06	Describe the importance of analyzing sales trends and the use of current technologies, including CRM to the sales function.			
09.07	Analyze the use of websites, social media, email, and customer loyalty programs to maintain a customer database.  	LAFS.910.SL.1.1
LAFS.1112.SL.1.1		

2016 – 2017
Florida Department of Education
Student Performance Standards
Course Title: 	International Marketing 1
Course Number: 	8839110
Course Credit:	1

Course Description: 

The purpose of this program is to enable students to explore and understand marketing practices in a global environment with respect to trade, global economics, and basic import/export principles. 

Florida Standards	Correlation to CTE Program Standard #	
01.0	Methods and strategies for using Florida Standards for grades 09-10 reading in Technical Subjects for student success in International Marketing.		
01.01	Key Ideas and Details		
01.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to the precise details of explanations or descriptions.
LAFS.910.RST.1.1		
01.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.910.RST.1.2		
01.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.910.RST.1.3		
01.02	Craft and Structure		
01.02.1	Determine the meaning of symbols, key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 9–10 texts and topics.
LAFS.910.RST.2.4		
01.02.2	Analyze the structure of the relationships among concepts in a text, including relationships among key terms (e.g., force, friction, reaction force, energy).
LAFS.910.RST.2.5		
01.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, defining the question the author seeks to address.
LAFS.910.RST.2.6		
01.03	Integration of Knowledge and Ideas		
01.03.1	Translate quantitative or technical information expressed in words in a text into visual form (e.g., a table or chart) and translate information expressed visually or mathematically (e.g., in an equation) into words.
LAFS.910.RST.3.7		
01.03.2	Assess the extent to which the reasoning and evidence in a text support the author’s claim or a recommendation for solving a scientific or technical problem.
LAFS.910.RST.3.8		
01.03.3	Compare and contrast findings presented in a text to those from other sources (including their own experiments), noting when the findings support or contradict previous explanations or accounts.
LAFS.910.RST.3.9		
01.04	Range of Reading and Level of Text Complexity		
01.04.1	By the end of grade 9, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 9–10 text complexity band proficiently, with scaffolding as needed at the high end of the range.
01.04.2	By the end of grade 10, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 9–10 text complexity band independently and proficiently.
LAFS.910.RST.4.10		
02.0	Methods and strategies for using Florida Standards for grades 09-10 writing in Technical Subjects for student success in International Marketing.		
02.01	Text Types and Purposes		
02.01.1	Write arguments focused on discipline-specific content.
LAFS.910.WHST.1.1		
02.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.910.WHST.1.2		
02.02	Production and Distribution of Writing		
02.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.910.WHST.2.4		
02.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.910.WHST.2.5		
02.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology’s capacity to link to other information and to display information flexibly and dynamically.
LAFS.910.WHST.2.6		
02.03	Research to Build and Present Knowledge		
02.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.910.WHST.3.7		
02.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the usefulness of each source in answering the research question; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and following a standard format for citation.
LAFS.910.WHST.3.8		
02.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.910.WHST.3.9		
02.04	Range of Writing		
02.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.910.WHST.4.10		
03.0	Methods and strategies for using Florida Standards for grades 09-10 Mathematical Practices in Technical Subjects for student success in International Marketing.		
03.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
03.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
03.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
03.04	Model with mathematics.
MAFS.K12.MP.4.1		
03.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
03.06	Attend to precision.
MAFS.K12.MP.6.1		
03.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
03.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA and NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
10.0	Demonstrate an understanding of global marketing and transportation – the student will be able to:			
10.01	Define the terms international marketing and international trade.			
10.02	Discuss the importance of global marketing to the individual consumer and his/her country of residence with an emphasis on cultural differences.			
10.03	Identify the major global trade regions.			
10.04	Explain the purpose of global trade agreements.			
10.05	Discuss the opportunities available in global business.			
10.06	Explain why an understanding of geography, culture, history, world market potential, and global economic, social, and political trends is necessary for success in global marketing.			
10.07	Describe how cultural and technological characteristics can link or divide regions.			
10.08	Explain the importance of market research in determining cultural and economic development.			
10.09	Discuss licensing agreements and cartels.			
11.0	Demonstrate comprehension of global trade – the student will be able to:			
11.01	Define global trade.			
11.02	Describe what takes place during the rise or fall of the exchange rate of the U.S. dollar.			
11.03	Outline the advantages and disadvantages of a protectionist policy.			
11.04	Identify possible solutions to the problem of meeting foreign competition.			
11.05	Distinguish between imports and exports.			
11.06	Discuss the financial interdependence of nations.			
11.07	Explain the advantages and disadvantages of global trade.			
11.08	Discuss the factors that led to increased international interdependence and the basic concepts associated with trade between nations.			
11.09	Define the major agreements governing international trade:  General Agreement on Tariffs and Trade (GATT), North American Free Trade Agreement (NAFTA), European Union (EU), ASEAN Free Trade Area (AFTA), and Southern Common Market (Mercosur). 			
11.10	Discuss the U.S. Balance of Trade.			
11.11	Discuss how government taxes, policies, and programs affect individuals, groups, businesses, and countries.			
11.12	Define trade, tariff, quota, voluntary export restraints, embargo, most favored nation status, foreign trade zones, dumping, kickbacks, International Monetary Fund (IMF).			
11.13	Discuss the role of the World Trade Organization (WTO).			
12.0	Demonstrate an understanding of global economics – the student will be able to:			
12.01	Describe the role of global trade.			
12.02	Explain the economic terms associated with global trade.			
12.03	Discuss the economic systems of other countries.			
12.04	Identify potential barriers to international trade.			
12.05	Profile the economic structure of a foreign nation.			
12.06	Discuss events and issues relevant to global economics.			
13.0	Demonstrate an understanding of import and export basics – the student will be able to:			
13.01	Identify the differences and similarities between domestic and international business.			
13.02	Explain the reasons for exporting and importing.			
13.03	Describe the exporting process.			
13.04	Describe the importing process.			
13.05	Explain global data.			
13.06	Identify global business resources.			
13.07	Explain the need for overseas business travel.			
14.0	Demonstrate an understanding of trade documentation – the student will be able to:			
14.01	Identify the documents necessary for exporting.			
14.02	Identify the documents necessary for importing.			
14.03	Practice calculations using the metric system.			
14.04	Discuss the flow of documentation.			
14.05	Prepare trade documentation.			
14.06	Describe export and commercial licensing.			
14.07	Explain the documentation required for letters of credit.			
14.08	(Optional) Prepare the following documents: export packing list, pro forma invoice / commercial invoice, Shipper’s Export Declaration, Certification of Origin, bill of lading, customs entry forms, consular invoices, insurance documentation, damaged goods claim report.			
15.0	Analyze global and economic issues – the student will be able to:			
15.01	Analyze characteristics of the global economy.			
15.02	Compare and contrast global business opportunities.			
15.03	Analyze scenarios to determine how trade barriers work.			
15.04	Analyze the role of the Internet in promoting international trade.			
16.0	Develop knowledge of government agencies administering trade regulations – the student will be able to:			
16.01	Explain the role of the Department of Treasury.			
16.02	Explain the role of the U.S. Customs Service.			
16.03	Explain the role of the Department of Commerce.			
16.04	Explain the role of the Bureau of Export Administration.			
16.05	Explain the role of the International Trade Administration.			
16.06	Explain the role of Eximbank. 			

2016 – 2017
Florida Department of Education
Student Performance Standards

Course Title: 	International Marketing 2 
Course Number: 	8839120
Course Credit:	1

Course Description:

The purpose of this course is to develop competencies regarding international marketing, transportation, finance, laws and regulations, and communications.  

Florida Standards	Correlation to CTE Program Standard #	
17.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in International Marketing.		
17.01	Key Ideas and Details		
17.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to important distinctions the author makes and to any gaps or inconsistencies in the account.
LAFS.1112.RST.1.1		
17.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.1112.RST.1.2		
17.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.1112.RST.1.3		
17.02	Craft and Structure		
17.02.1	Determine the meaning of symbols key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 11–12 texts and topics.
LAFS.1112.RST.2.4		
17.02.2	Analyze how the text structures information or ideas into categories or hierarchies, demonstrating understanding of the information or ideas.
LAFS.1112.RST.2.5		
17.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, identifying important issues that remain unresolved.
LAFS.1112.RST.2.6		
17.03	Integration of Knowledge and Ideas		
17.03.1	Integrate and evaluate multiple sources of information presented in diverse formats and media (e.g. quantitative data, video, multimedia) in order to address a question or solve a problem.
LAFS.1112.RST.3.7		
17.03.2	Evaluate the hypotheses, data, analysis, and conclusions in a science or technical text, verifying the data when possible and corroborating or challenging conclusions with other sources of information.
LAFS.1112.RST.3.8		
17.03.3	Synthesize information from a range of sources (e.g., texts, experiments, simulations) into a coherent understanding of a process, phenomenon, or concept, resolving conflicting information when possible.
LAFS.1112.RST.3.9		
17.04	Range of Reading and Level of Text Complexity		
17.04.1	By the end of grade 11, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 11–CCR text complexity band proficiently, with scaffolding as needed at the high end of the range.
17.04.2	By the end of grade 12, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 11–CCR text complexity band independently and proficiently.
LAFS.1112.RST.4.10		
18.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in International Marketing.		
18.01	Text Types and Purposes		
18.01.1	Write arguments focused on discipline-specific content.
LAFS.1112.WHST.1.1		
18.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.1112.WHST.1.2		
18.02	Production and Distribution of Writing		
18.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.1112.WHST.2.4		
18.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.1112.WHST.2.5		
18.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments or information.
LAFS.1112.WHST.2.6		
18.03	Research to Build and Present Knowledge		
18.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.1112.WHST.3.7		
18.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the specific task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation.
LAFS.1112.WHST.3.8		
18.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.1112.WHST.3.9		
18.04	Range of Writing		
18.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.1112.WHST.4.10		
19.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in International Marketing.		
19.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
19.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
19.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
19.04	Model with mathematics.
MAFS.K12.MP.4.1		
19.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
19.06	Attend to precision.
MAFS.K12.MP.6.1		
19.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
19.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		
	
Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA and NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
20.0	Demonstrate an understanding of global finance – the student will be able to:			
20.01	Explain the basic concepts of global finance.			
20.02	Identify foreign currency and exchange rates.			
20.03	Describe methods of global payment and finance.			
20.04	Discuss the importance of global finance to global trade.			
20.05	List the types of financial institutions involved in global trade.			
20.06	Analyze the effects of fluctuating exchange rates.			
20.07	Profile the financial system of a foreign nation.			
20.08	Analyze current events and issues relevant to global finance.			
20.09	Explain the concepts of letter of credit and bill of exchange.			
20.10	Explain barter, compensation deals, counter purchase, and buy-back as types of countertrades. 			
20.11	Describe the major types of financial risk (commercial, political, foreign-exchange).			
20.12	Describe the major ways to minimize potential financial risk (hedging, foreign-exchange options, European Currency Unit).			
21.0	Demonstrate an understanding of the laws and regulations related to global marketing – the student will be able to:			
21.01	Explain the laws regulating exports.			
21.02	Explain the laws regulating imports.			
21.03	Explain intellectual property rights protection.			
21.04	Explain the basic legal concepts of the Uniform Commercial Code.			
21.05	Explain the basic legal concepts pertaining to the international sale of goods.			
22.0	Discuss global marketing strategies – the student will be able to:			
22.01	Describe the importance of designing quality products to meet customer needs and advancing technology. 			
22.02	Explain the importance of cost containment, customer satisfaction, and after-sale support.			
23.0	Demonstrate an understanding of global advertising and promotion – the student will be able to:			
23.01	Analyze the advantages and disadvantages of centralized and decentralized advertising.			
23.02	Discuss the importance of global market segmentation and promotion.			
23.03	Explain how language barriers affect communication.			
23.04	Discuss the impact of cultural diversity on global advertising.			
23.05	Explain the importance of media availability, coverage, and effectiveness.			
24.0	Demonstrate effective communication skills specific to global marketing – the student will be able to:			
24.01	Explain how methods of communication differ on a global scale.			
24.02	Identify the communication modes used to facilitate global trade.			
25.0	Explain the concept and importance of entrepreneurship – the student will be able to:			
25.01	Define entrepreneurship and entrepreneur. 			
25.02	Differentiate between a product-based and a service-based business.			
25.03	Discuss the role of the entrepreneur in the global community.			
25.04	Identify the opportunities and risks involved in ownership of an import/export business.			
25.05	Discuss the role of the entrepreneur in promoting ethical business practices and relationships.			
25.06	List the components of a business plan.			
25.07	Identify how a business plan contributes to the success of a business.			
25.08	Determine the advantages and disadvantages of entrepreneurship.			
25.09	Discuss entrepreneurship as a career choice.			
25.10	Evaluate personal entrepreneurial potential.			

2016 – 2017
Florida Department of Education
Student Performance Standards

Course Title:	International Marketing 3
Course Number: 	8839130 
Course Credit:	1

Course Description:

The purpose of this course is to provide instruction for the career-sustaining level employment in the industry.  The content includes applied skills related to international marketing functions, employment skills required for success in international marketing, career planning, and entrepreneurship as related to an international market.

Florida Standards	Correlation to CTE Program Standard #	
17.0	Methods and strategies for using Florida Standards for grades 11-12 reading in Technical Subjects for student success in International Marketing.		
17.01	Key Ideas and Details		
17.01.1	Cite specific textual evidence to support analysis of science and technical texts, attending to important distinctions the author makes and to any gaps or inconsistencies in the account.
LAFS.1112.RST.1.1		
17.01.2	Determine the central ideas or conclusions of a text; trace the text’s explanation or depiction of a complex process, phenomenon, or concept; provide an accurate summary of the text.
LAFS.1112.RST.1.2		
17.01.3	Follow precisely a complex multistep procedure when carrying out experiments, taking measurements, or performing technical tasks, attending to special cases or exceptions defined in the text.
LAFS.1112.RST.1.3		
17.02	Craft and Structure		
17.02.1	Determine the meaning of symbols key terms, and other domain-specific words and phrases as they are used in a specific scientific or technical context relevant to grades 11–12 texts and topics.
LAFS.1112.RST.2.4		
17.02.2	Analyze how the text structures information or ideas into categories or hierarchies, demonstrating understanding of the information or ideas.
LAFS.1112.RST.2.5		
17.02.3	Analyze the author’s purpose in providing an explanation, describing a procedure, or discussing an experiment in a text, identifying important issues that remain unresolved.
LAFS.1112.RST.2.6		
17.03	Integration of Knowledge and Ideas		
17.03.1	Integrate and evaluate multiple sources of information presented in diverse formats and media (e.g. quantitative data, video, multimedia) in order to address a question or solve a problem.
LAFS.1112.RST.3.7		
17.03.2	Evaluate the hypotheses, data, analysis, and conclusions in a science or technical text, verifying the data when possible and corroborating or challenging conclusions with other sources of information.
LAFS.1112.RST.3.8		
17.03.3	Synthesize information from a range of sources (e.g., texts, experiments, simulations) into a coherent understanding of a process, phenomenon, or concept, resolving conflicting information when possible.
LAFS.1112.RST.3.9		
17.04	Range of Reading and Level of Text Complexity		
17.04.1	By the end of grade 11, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] in the grades 11–CCR text complexity band proficiently, with scaffolding as needed at the high end of the range.
17.04.2	By the end of grade 12, read and comprehend literature [informational texts, history/social studies texts, science/technical texts] at the high end of the grades 11–CCR text complexity band independently and proficiently.
LAFS.1112.RST.4.10		
18.0	Methods and strategies for using Florida Standards for grades 11-12 writing in Technical Subjects for student success in International Marketing.		
18.01	Text Types and Purposes		
18.01.1	Write arguments focused on discipline-specific content.
LAFS.1112.WHST.1.1		
18.01.2	Write informative/explanatory texts, including the narration of historical events, scientific procedures/experiments, or technical processes.
LAFS.1112.WHST.1.2		
18.02	Production and Distribution of Writing		
18.02.1	Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
LAFS.1112.WHST.2.4		
18.02.2	Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
LAFS.1112.WHST.2.5		
18.02.3	Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments or information.
LAFS.1112.WHST.2.6		
18.03	Research to Build and Present Knowledge		
18.03.1	Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
LAFS.1112.WHST.3.7		
18.03.2	Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the specific task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation.
LAFS.1112.WHST.3.8		
18.03.3	Draw evidence from informational texts to support analysis, reflection, and research.
LAFS.1112.WHST.3.9		
18.04	Range of Writing		
18.04.1	Write routinely over extended time frames (time for reflection and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
LAFS.1112.WHST.4.10		
19.0	Methods and strategies for using Florida Standards for grades 11-12 Mathematical Practices in Technical Subjects for student success in International Marketing.		
19.01	Make sense of problems and persevere in solving them.
MAFS.K12.MP.1.1		
19.02	Reason abstractly and quantitatively.
MAFS.K12.MP.2.1		
19.03	Construct viable arguments and critique the reasoning of others.
MAFS.K12.MP.3.1		
19.04	Model with mathematics.
MAFS.K12.MP.4.1		
19.05	Use appropriate tools strategically.
MAFS.K12.MP.5.1		
19.06	Attend to precision.
MAFS.K12.MP.6.1		
19.07	Look for and make use of structure.
MAFS.K12.MP.7.1		
19.08	Look for and express regularity in repeated reasoning.
MAFS.K12.MP.8.1		

Abbreviations: 
FS-M/LA = Florida Standards for Math/Language Arts
NGSSS-Sci = Next Generation Sunshine State Standards for Science

Note:  This course is pending alignment in the following categories:  FS-M/LA and NGSSS-Sci.

CTE Standards and Benchmarks	FS-M/LA	NGSSS-Sci	
26.0	List the components of a business plan and understand how a business plan contributes to the success of an import/export business – the student will be able to:			
26.01	Describe the components of a business plan (e.g., Executive Summary, Introduction, Analysis of Business Situation, Planned Operation, Planned Financing).			
26.02	Discuss the importance of a business plan in developing a business idea and evaluating success.			
26.03	Select the data/graphics, maps, and diagrams to be included in the business plan.			
26.04	Utilize current technology to develop a business plan.			
27.0	Prepare an introduction for a business plan for an import/export business – the student will be able to:			
27.01	Identify and describe the type of import/export business.			
27.02	Analyze how current or changing economic situations create an unfulfilled consumer demand for the business.			
27.03	Create a business philosophy pertaining to the operation of the business and the expected attitude toward customers, employees, and competitors.			
27.04	Compose a description of the product/service and the advantages and benefits the product/service will provide customers.			
27.05	Predict why the business will be successful.			
28.0	Prepare an analysis of the trading country – the student will be able to:			
28.01	Analyze the trading country with respect to geographic, demographic, and economic data.			
28.02	Assess the competition and the effects of seasonal fluctuations.			
28.03	Analyze the projected growth of the trading country.			
29.0	Prepare a market segment analysis – the student will be able to:			
29.01	Analyze the target market by geographical area, demographics, lifestyle, and product benefits.			
29.02	Explain the importance of market segmentation.			
29.03	Describe customer buying behavior related to the proposed business.			
29.04	Profile potential customers.			
30.0	Prepare an analysis of a potential location – the student will be able to:			
30.01	Evaluate appropriate business locations based on availability, cost, traffic patterns, accessibility, and proximity to the competition and shipping facilities.			
30.02	Research the cultural, financial, career and technical, age, and mobility characteristics of inhabitants of potential locations.			
30.03	Describe the market trends affecting potential locations.			
30.04	Determine the advantages and disadvantages of different types of business locations.			
30.05	Determine the steps involved in selecting a specific business site.			
31.0	Prepare a description of the proposed organization of the selected business – the student will be able to:			
31.01	Determine the type of ownership best suited to business situation.			
31.02	Identify the steps involved in the formation of a business.			
31.03	Outline the steps in the employee hiring process.			
31.04	Prepare an organizational chart.			
31.05	Create job descriptions for identified positions.			
32.0	Prepare a description of the proposed products and/or services – the student will be able to:			
32.01	Summarize details of the products/services to be offered.			
32.02	Identify potential suppliers/manufacturers.			
32.03	Develop an inventory policy, if applicable.			
32.04	Identify the supplies necessary for operation of the business.			
32.05	Compose and develop a customer profile.			
32.06	Evaluate the importance of determining a product policy.			
33.0	Prepare a proposed pricing policy – the student will be able to:			
33.01	Identify costs and proposed markups.			
33.02	Explain the relationship to competitors.			
33.03	Evaluate the importance of determining a priceline. 			
33.04	Define and describe profit margin. 			
33.05	Determine how to compute profit margin.			
33.06	Identify pricing incentive options.			
33.07	Describe pricing strategy choices.			
34.0	Prepare a marketing strategy – the student will be able to:			
34.01	Determine an appropriate image.			
34.02	Select a promotional mix for the business.			
34.03	Establish promotional objectives for the business.			
34.04	Identify the methods of promotion to be used by comparing and contrasting costs versus benefits. 			
34.05	Develop an advertising plan; identify the types and costs of media to be used.			
34.06	Develop a promotional plan; include sales promotion. 			
34.07	Develop ideas for obtaining publicity for the business.			
34.08	Write a press release.			
34.09	Plan a website for the business.			
34.10	Discuss the importance of the Internet in marketing products/services globally.			
34.11	Identify the role of customer service.			
34.12	Discuss the role of selling in an import/export business.			
35.0	Develop a financial plan for an import/export business – the student will be able to:			
35.01	Estimate the dollar amount required to open an import/export business.			
35.02	Compare available funding sources; identify the amount of personal financial commitment required.			
35.03	Complete a loan application.			
35.04	Prepare a plan to repay borrowed funds or to provide a return on investment to equity funds.			
35.05	Project monthly and annual business income for the first year of operation.			
35.06	Estimate monthly and annual cash flow for the first year of operation.			
35.07	Calculate the sales volume required for profitability during the first year of operation.			
35.08	Prepare a statement of opening assets, liabilities, and net worth.			
35.09	Prepare a cash flow projection for a simulated import/export business.			
35.10	Prepare a five-year financial plan.			
35.11	Develop a summary of key points for supporting financial requests.			
36.0	Demonstrate the uses of marketing-related software – the student will be able to:			
36.01	Perform data entry procedures.			
36.02	Perform merchandising math data entry procedures (e.g., stock turnover, markup, markdown, open-to-buy, pricing, invoicing).			
36.03	Perform marketing spreadsheet data entry and output procedures.			
36.04	Analyze a marketing spreadsheet in a decision-making situation.			
36.05	Design and prepare an advertising brochure.			
36.06	Discuss the importance of e-mail, fax, and online services to an import/export business.			
37.0	Apply a career plan to international marketing – the student will be able to:			
37.01	Develop a plan for pursuing a specific career in international marketing; include training and educational requirements, skills and abilities, and steps for reaching career goals.			
37.02	Demonstrate the competencies required for career-sustaining and mid-level management positions in international marketing.			
37.03	Demonstrate specific technology applications related to the selected international marketing career plan.			
37.04	Develop forms of documentation for inclusion in a career portfolio for international marketing.			

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Special Notes

The occupational standards and benchmarks outlined in this secondary program correlate to the standards and benchmarks of the postsecondary program with the same Classification of Instructional Programs (CIP) number.

Career and Technical Student Organization (CTSO)

DECA is the intercurricular career and technical student organization(s) providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Cooperative Training – OJT

On-the-job training is appropriate but not required for this program.  Whenever offered, the rules, guidelines, and requirements specified in the OJT framework apply. 

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities as identified on the secondary student’s Individual Educational Plan (IEP) or 504 plan or postsecondary student’s accommodations’ plan to meet individual needs and ensure equal access. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

In addition to accommodations, some secondary students with disabilities (students with an IEP served in Exceptional Student Education (ESE)) will need modifications to meet their needs.  Modifications change the outcomes or what the student is expected to learn, e.g., modifying the curriculum of a secondary career and technical education course.  Note: postsecondary curriculum and regulated secondary programs cannot be modified.

Some secondary students with disabilities (ESE) may need additional time (i.e., longer than the regular school year), to master the student performance standards associated with a regular Occupational Completion Point (OCP) or a Modified Occupational Completion Point (MOCP).  If needed, a student may enroll in the same career and technical course more than once.  Documentation should be included in the IEP that clearly indicates that it is anticipated that the student may need an additional year to complete an OCP/MOCP.  The student should work on different competencies and new applications of competencies each year toward completion of the OCP/MOCP.  After achieving the competencies identified for the year, the student earns credit for the course.  It is important to ensure that credits earned by students are reported accurately.  The district’s information system must be designed to accept multiple credits for the same course number for eligible students with disabilities.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml