2016 – 2017
Florida Department of Education
Curriculum Framework 

Program Title:	Business Entrepreneurship 
Career Cluster:	Business Management and Administration

CCC	
CIP Number	0552070308	
Program Type	College Credit Certificate (CCC)	
Program Length	12 credit hours	
CTSO	Phi Beta Lambda, BPA	
SOC Codes 	11-2011 – Advertising and Promotions Managers
11-2021 – Marketing Managers
11-2022 – Sales Managers	
CTE Program Resources 	http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml	

Purpose

This certificate program is part of the Business Entrepreneurship (60) AS degree program (1552070308).  

A College Credit Certificate consists of a program of instruction of less than sixty (60) credits of college-level courses, which is part of an AS or AAS degree program and prepares students for entry into employment (Rule 6A-14.030, F.A.C.).

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Business Management and Administration career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Business Management and Administration career cluster.

Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Standards

After successfully completing this program, the student will be able to perform the following:

01.0	Develop entrepreneurial concepts.
02.0	Develop entrepreneurial resources.
03.0	Apply accounting principles and concepts to perform accounting activities. 
04.0	Demonstrates money management skills.
05.0	Describe and conduct business records management.
06.0	Plan and develop a marketing-information management system.
07.0	Plan and develop promotional strategies.
08.0	Plan and develop pricing strategies. 
09.0	Analyze business risk.
10.0	Analyze and identify legal considerations.

2016 – 2017
Florida Department of Education
Student Performance Standards

Program Title:	Business Entrepreneurship
CIP Number:		0552070308
Program Length:	12 credit hours
SOC Code(s):		11-2011, 11-2021, 11-2022

This certificate program is part of the Business Entrepreneurship (60) AS degree program (1552070308).  At the completion of this program, the student will be able to:	
01.0	Develop entrepreneurial concepts – the student will be able to:	
01.01	Describe entrepreneurial planning considerations.	
01.02	Explain tools used by entrepreneurs for venture planning.	
01.03	Assess the start-up requirements associated with a new venture.	
01.04	Assess risks associated with a new venture.	
01.05	Identify external resources useful to entrepreneurs during concept development.	
01.06	Assess the need to use external resources for concept development.	
01.07	Describe strategies to protect intellectual property.	
01.08	Use components of a business plan to define a venture idea. 	
02.0	Develop entrepreneurial resources – the student will be able to: 	
02.01	Distinguish between debt and equity financing for venture creation.	
02.02	Describe processes used to acquire adequate financial resources for venture creation and start-up.	
02.03	Select sources to finance venture creation/start-up.	
02.04	Explain factors to consider in determining a venture's human-resource needs.	
02.05	Describe considerations in selecting capital resources.	
02.06	Discuss the acquisition of capital resources needed for the venture.	
02.07	Assess the costs/benefits associated with resources.	
03.0	Apply accounting principles and concepts to perform accounting activities – the student will be able to:	
03.01	Identify and describe generally accepted accounting principles (GAAP).	
03.02	Prepare projected income statement.	
03.03	Estimate cash-flow needs.	
03.04	Prepare projected balance sheet.	
03.05	Calculate financial ratios.	
03.06	Determine payroll taxes.	
04.0	Demonstrate money management skills – the student will be able to:	
04.01	Establish financial goals and objectives.	
04.02	Develop a budget.	
04.03	Discuss and manage cash flow, accounting procedures and financial reports.	
04.04	Explain the nature of capital investment.	
04.05	Explain factors that contribute to a positive financial standing.	
04.06	Discuss procedures for managing debt.	
05.0	Describe and conduct business record management – the student will be able to:	
05.01	Explain factors of effective records management.	
05.02	Maintain records of financial transactions.	
05.03	Record and report sales tax.	
05.04	Develop a payroll record keeping system.	
05.05	Plan and establish an employee records systems.	
05.06	Plan and establish a customer records system.	
06.0	Plan and develop a marketing information management system – the student will be able to:	
06.01	Describe and identify the market concept and market identification.	
06.02	Identify the role of situational analysis in the marketing-planning process.	
06.03	Identify market segments.	
06.04	Select and analyze target markets.	
06.05	Describe marketing strategy and planning concepts.	
06.06	Plan and develop a marketing budget.	
06.07	Plan and develop a marketing plan.	
06.08	Analyze marketing plan performance. 	
07.0	Plan and develop promotional strategies – the student will be able to:	
07.01	Identify the elements of the promotional mix.	
07.02	Calculate advertising media costs.	
07.03	Develop an advertising media plan.	
07.04	Prepare a promotional plan and budget.	
07.05	Write a news release.	
07.06	Discuss sales-promotion opportunities.	
07.07	Evaluate the effectiveness of advertising.	
08.0	Plan and develop pricing strategies – the student will be able to: 	
08.01	Calculate breakeven points.	
08.02	Explain factors affecting pricing decisions.	
08.03	Establish pricing objectives and select pricing strategies.	
08.04	Set and adjust prices to maximize profitability. 	
09.0	Analyze business risk – the student will be able to: 	
09.01	Describe types of business risk.	
09.02	Identify ways small businesses protect themselves against loss.	
09.03	Identify control and loss prevention methods.	
09.04	Formulate a plan to establish and protect customer and employee confidentiality.	
09.05	Determine business liabilities.	
09.06	Explain ways to manage and transfer risk.	
09.07	Identify opportunities to obtain insurance coverage.	
09.08	Develop strategies to protect electronic information and communication.	
09.09	Plan and develop security policies and procedures.	
09.10	Identify methods to protect assets from creditors.	
10.0	Analyze and identify legal considerations – the student will be able to:	
10.01	Research and identify legal issues affecting small businesses, including contracts, negotiable instruments and privacy issues.	
10.02	Describe how to protect intellectual property rights.	
10.03	Identify various forms of business ownership.	
10.04	Identify IRS business reporting requirements.	
10.05	Identify and plan strategies to implement federal and state workplace regulations (including OSHA, ADA.).	

Additional Information

Laboratory Activities

Laboratory investigations that include scientific inquiry, research, measurement, problem solving, emerging technologies, tools and equipment, as well as, experimental, quality, and safety procedures are an integral part of this career and technical program/course. Laboratory investigations benefit all students by developing an understanding of the complexity and ambiguity of empirical work, as well as the skills required to manage, operate, calibrate and troubleshoot equipment/tools used to make observations. Students understand measurement error; and have the skills to aggregate, interpret, and present the resulting data. Equipment and supplies should be provided to enhance hands-on experiences for students.

Instruction and learning activities are provided in a laboratory setting to integrate theory and practice.  These activities include the integration and use of business planning, financial planning, small business accounting, and business strategic planning software applications.  Students will be provided access to computers and appropriate software to enhance hands-on experiences.  Students can also expect to be assigned additional hours of contact with small business incubators and cooperative education activities with local businesses.

Career and Technical Student Organization (CTSO)

Phi Beta Lambda and Business Professionals of America (BPA) are the intercurricular career and technical student organizations providing leadership training and reinforcing specific career and technical skills.  Career and Technical Student Organizations provide activities for students as an integral part of the instruction offered.  

Accommodations

Federal and state legislation requires the provision of accommodations for students with disabilities to meet individual needs and ensure equal access. Postsecondary students with disabilities must self-identify, present documentation, request accommodations if needed, and develop a plan with their counselor and/or instructors. Accommodations received in postsecondary education may differ from those received in secondary education. Accommodations change the way the student is instructed. Students with disabilities may need accommodations in such areas as instructional methods and materials, assignments and assessments, time demands and schedules, learning environment, assistive technology and special communication systems. Documentation of the accommodations requested and provided should be maintained in a confidential file.

Additional Resources

For additional information regarding articulation agreements, Bright Futures Scholarships, Fine Arts/Practical Arts Credit and Equivalent Mathematics and Equally Rigorous Science Courses please refer to:
http://www.fldoe.org/academics/career-adult-edu/career-tech-edu/program-resources.stml.